Colina General
- Company typePublic
- Founded1899
- HeadquartersNassau, Bahamas
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Colina General firmographics
Firmographics- Name
- Colina General
- Legal name
- Colina Insurance Limited
- Website
- https://colina.com
- Company type
- Public
- Founded year
- 1899
- Operating status
- Operating
- Ownership category
- akta.pro rank
Colina General industry classification
Industry- Product category
- General Insurance
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industries
- Marine Specialty (Hull/P&I/Cargo) (FSAJAGAJ), Mid-Market Commercial Package (Package Policies) (FSAJAFAB)
Keywords
Where Colina General is headquartered
LocationHeadquarters
- HQ city
- Nassau
- HQ country
- Bahamas
Offices9 records
Markets served
Colina General business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Others
Revenue model
- Life Insurance Premiums: Recurring premium revenue from term life, whole life, and endowment insurance policies. Coverage includes final expenses, income protection, and savings/investment components.
- Health Insurance Premiums: Recurring premiums from individual and group health insurance plans including SHAPE plans with varying coverage levels. Provides access to local and overseas medical networks.
- General Insurance Premiums: Property and casualty insurance including auto, home, and marine insurance policies. Offered through Colina General Insurance Agency & Brokers Limited.
- Real Estate Income: Commercial real estate rental and lease income through Colina Real Estate Fund Ltd. (CREFL), with properties in New Providence, Grand Bahama, and Abaco.
- Group Health Plans: Employer group health insurance under the Stellar Care Suite including medical, vision, dental, life, ADD, disability, and critical illness coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | EssentialLife 25 - Coverage up to 25 years |
| Subscription | Annual | EssentialLife 65 - Coverage up to age 65 |
| Subscription | Annual | EssentialLife 80 - Coverage up to age 80 |
| Subscription | Annual | EssentialLife 80 Plus - Coverage up to age 80 with maturity benefit |
| Subscription | Annual | EssentialLife Enhanced 5/10/20 |
| Subscription | Monthly | SHAPE A - Most comprehensive individual health plan |
| Subscription | Monthly | SHAPE B - Solid comprehensive health plan |
| Subscription | Monthly | SHAPE C - Modest comprehensive health plan |
| Subscription | Monthly | SHAPE D - Most basic and affordable health plan |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Colina General product offering
Product offeringCore offering
Colina General Insurance Agency & Brokers Limited is the general insurance arm of Colina Insurance Limited, offering property and casualty (P&C) insurance products including homeowners, auto, and marine coverage. The division distributes these products through an agent-led branch network across The Bahamas, with online quoting and a self-service policy owner portal for customer support.
Product overview
Colina Insurance Limited is a diversified financial services company offering a comprehensive portfolio of insurance and financial products. The company operates through multiple divisions: Life Insurance (Term Life, Whole Life, Endowment Plans with Critical Illness Rider), Health Insurance (individual SHAPE plans and group Stellar Care Suite including medical, vision, dental, life, disability, and critical illness), General Insurance (Homeowners, Auto, and Marine), Mortgage Lending, and Real Estate (via CREFL). Retirement and investment planning is provided through Colina Financial Advisors Ltd. (CFAL). The company also offers a My Colina Policy Owner Portal for self-service management of policies, claims, and payments. The portfolio is distributed through a network of branches across The Bahamas, Exuma, Abaco, and Grand Bahama, with subsidiary companies including Colina General Insurance Agency & Brokers Limited and Indigo Insurance (Bahamas) Limited.
Differentiator
Problem solved
Functional benefit
Products and services
- Homeowners Insurance
- Auto Insurance
- Marine Insurance
Quantifiable outcome
- 100,000+ customers served as preferred financial solutions provider
- +1 more outcomes
Companies that use Colina General
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Colina General technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Colina General partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- Sanus Health CorporationcoreThird Party Administrator (TPA) for overseas healthcare services. Contracts with healthcare providers directly or through major provider networks including United Healthcare, one of the largest provider networks in the U.S. Provides access to overseas medical care for Colina policyholders.
- United HealthcaresupportingMajor provider network used by Sanus Health Corporation for overseas care coordination, providing Colina members access to highest quality care overseas.
- Bahamas Healthcare Providers NetworkcoreExtensive local provider network including physicians, hospitals, labs, pharmacies and other facilities who have agreed to accept negotiated discount rates for services.
- RBC Royal BanksupportingOnline banking platform for premium payments. RBC accountholders can make insurance premium payments via the Bank's online platform.
- CIBC FirstCaribbean International BanksupportingOnline banking platform for premium payments. CIBC FirstCaribbean accountholders can make payments via the bill payment function of the Bank's online site.
- Commonwealth BanksupportingOnline banking platform for premium payments. Commonwealth Bank customers can make payments by selecting the bill payment option on CB's online banking platform.
- Bank of The BahamassupportingOver-the-counter payment option for Colina policyholders with Bank of The Bahamas accounts. Premium payments can be made at the counter of any BOB branch.
- H.G. ChristiesupportingReal estate listing partner for distressed properties in New Providence and Abaco. Contact for property information and viewings.
- Mosko RealtysupportingReal estate listing partner for distressed properties in Freeport/Grand Bahama. Contact for property information and viewings.
- Sandilands Rehabilitation CentrecoreAnnual title sponsor of the Geriatric Pushathon, an event promoting mobility of senior citizens and healthy aging. Presented $10,000 donation in 2026. Partnership reflects commitment to community health and elderly care.
- Sandilands Rehabilitation Centre / Public Hospitals AuthoritycoreLongstanding partnership supporting geriatric services and senior citizen wellness programs in The Bahamas.
- R.E.A.C.H (Resources & Education for Autism and related Challenges)supportingPresenting sponsor of R.E.A.C.H's Annual Fun Run Walk, supporting autism awareness and related challenges.
- Bahamas Primary School Student of the Year FoundationsupportingPresented $4,000 scholarship to Bahamas Primary School Student of the Year finalist, supporting education in The Bahamas.
- Erin H. Gilmour School for the Blind and Visually ImpairedsupportingDonated talking watches to honor roll students at the school, supporting education for visually impaired students.
- Junior Baseball League of Nassau (JBLN)supportingSponsor of Colina Distributors girls' softball team. Team achieved second place in JBLN girls' softball division and won championship in 2025.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Colina General competitors and assessment
Company assessmentDirect peers
- Sagicor Life Insurance Company: Sagicor is a major Caribbean life and health insurer serving markets across the Caribbean including The Bahamas. Both operate life, health, and investment products via agency networks in the region.
- Bahamas First General Insurance Company: Bahamas First is a major domestic Bahamian P&C insurer offering home, auto, marine, and commercial coverage. It directly competes with Colina General in The Bahamas retail and commercial property-casualty market.
- BF&M Limited: BF&M is a Bermuda-based insurance group offering life, health, and property and casualty insurance. Comparable as another small-island, multi-line, agent-led Caribbean insurance group with similar scale.
- Guardian Group (Guardian Life of the Caribbean): Guardian Group is a leading Caribbean insurance and financial services provider offering life, health, and general insurance across multiple Caribbean islands, including The Bahamas, with similar multi-line offerings.
- Island Heritage Insurance Company: Island Heritage provides home, auto, and personal lines insurance across several Caribbean markets. Comparable as a Caribbean-focused personal lines property and casualty insurer with similar distribution model.
Regional players
- Cayman National Insurance Company: Cayman National operates in the Cayman Islands offering personal and commercial insurance products. Comparable as a Cayman-based regional insurance competitor where Colina maintains an international office.
Broad incumbents
- Royal Bank of Canada (Caribbean Insurance): RBC operates across the Caribbean and offers insurance products and bancassurance partnerships. Comparable as a large broad incumbent with insurance distribution capability in the region.
- Guardian Group Holdings Limited: Guardian Group is a large, well-established Caribbean insurance conglomerate with broader regional reach than Colina. Comparable as a broad incumbent Caribbean insurance and financial services group competing for similar customers.
- CIBC FirstCaribbean Insurance Services: CIBC FirstCaribbean is one of the largest banks in the Caribbean and offers insurance products across the region. Comparable as a broad incumbent financial services provider in The Bahamas offering insurance through a wider portfolio.
Emerging players
- Caribbean Alliance Insurance Company: Caribbean Alliance Insurance is a regional insurer providing property and casualty coverage in select Caribbean markets. Comparable as an emerging regional competitor in similar product categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Colina General social profiles
Digital presenceColina General financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colina General leadership team
Management profileNumber of profiles
Profiles14 records
Colina General subsidiaries and ownership
Company hierarchySubsidiaries4 records
Colina General funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colina General M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colina General
What does Colina General do?
Colina General Insurance Agency & Brokers Limited is the general insurance arm of Colina Insurance Limited, offering property and casualty (P&C) insurance products including homeowners, auto, and marine coverage. The division distributes these products through an agent-led branch network across The Bahamas, with online quoting and a self-service policy owner portal for customer support.
Is Colina General a public or private company?
Colina General is a public company. It is classified as public and is currently operating.
When was Colina General founded?
Colina General was founded in 1899.
Where is Colina General based?
Colina General is headquartered in Nassau, Bahamas.
How does Colina General make money?
Five revenue lines are on record. Life Insurance Premiums are the primary driver. The others are health Insurance Premiums, general Insurance Premiums, real Estate Income and group Health Plans.
Who are Colina General's main competitors?
Direct peers on record are Sagicor Life Insurance Company, Bahamas First General Insurance Company, BF&M Limited, Guardian Group (Guardian Life of the Caribbean) and Island Heritage Insurance Company. Cayman National Insurance Company is listed as a regional player. Broad incumbents are Royal Bank of Canada (Caribbean Insurance), Guardian Group Holdings Limited and CIBC FirstCaribbean Insurance Services. Caribbean Alliance Insurance Company is listed as an emerging player.
Does Colina General have an API?
No public API is recorded for Colina General.
What industry is Colina General in?
Colina General's product category is General Insurance. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAJAGAJ, Marine Specialty (Hull/P&I/Cargo). Its NAICS code is 52421 and its SIC code is 6411.