Asai

What Asai does

Asai Industry Corporation (アサイ産業株式会社) is a privately held Japanese specialty manufacturer of hydraulic presses and die spotting presses, headquartered in Nomi City, Ishikawa Prefecture. Operating through a three-company group structure (Asai Corporation, Asai Iron Works Corporation, and Asai Industry Corporation, with Asai Kosan Corporation also reported as a subsidiary), the company designs, manufactures, and assembles its equipment in-house at a single Japanese facility, supported by a constant-temperature factory completed in 2005 and a group headcount of approximately 100 employees. Its core product lines are organized into (a) hydraulic presses spanning the H/PRT deep-drawing and cold-forging series (1,200–15,000 kN capacity), the EFP series of high-precision servo forming presses, the HD/HCS/HOS compact and C-frame/O-frame general-purpose series, and the EX-FB fine-blanking servo presses, and (b) the DSP Me die spotting press family in small, medium, and large configurations (500–5,000 kN), in which Asai claims world-leading share on ease of use and safety. All presses are unified through the proprietary EAGLE SYSTEM controller — including motion monitoring, 500-die memory, NC cushioning, multi-stage pressurization, and condition/trouble monitoring — with the EAGLE SYSTEM Premium tier adding predictive/preventive-maintenance visualization and IoT traceability via Flex Tracie.

Asai monetizes through direct, quote-based sales of customized capital equipment to enterprise manufacturing customers across automotive, electronics, telecommunications, and general industrial sectors, with capabilities ranging from deep drawing and cold forging to fine blanking, punching, caulking, and trial production. Pricing is not publicly disclosed and is determined per specification through consultation; go-to-market is entirely direct field sales with no intermediary dealers, supported by English/Japanese websites and recurring participation in industrial exhibitions such as MF-TOKYO. The company complements equipment sales with two adjacent revenue streams: an after-sales service business covering inspection, repair, relocation, parts replacement, overhauls, and third-party press maintenance, and a contract manufacturing business (outsourced production) handling large frame assemblies and units up to 80 tons including welding, annealing, shot blasting, and 5-sided machining.

Geographic reach extends to more than 20 countries — including India, the United States, Malaysia, the United Kingdom, Germany, Indonesia, the Philippines, Mexico, Iran, Pakistan, Thailand, Brazil, South Korea, Australia, Hungary, China, Vietnam, Taiwan, Singapore, and Poland — though international activity is executed from the single Nomi headquarters rather than via subsidiaries. A September 2023 capital and business alliance with Yamada Dobby Co., Ltd. (Aichi Prefecture) deepened tooling ecosystem reach, jointly exhibited at MF-TOKYO 2025, and represents Asai's only recorded external partnership. The company is privately held, family/founder-controlled under Representative Director Seiji Mano, with no external funding rounds, no public listing, and ISO 9001 (2000) plus Eco Stage 1 environmental management certifications (2007) as its principal compliance anchors.

Name

Asai

Legal name

Asai Industry Corporation (アサイ産業株式会社)

Website

https://asai-corp.co.jp

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Asai Industry Corporation is a privately held Japanese manufacturer of hydraulic presses and die spotting presses serving global enterprise manufacturers in automotive, electronics, and general industrial sectors, selling customized capital equipment, proprietary EAGLE SYSTEM controllers, after-sales services, and contract manufacturing direct from its Nomi, Ishikawa headquarters.

Ownership category

akta.pro rank

Product category

Industrial Hydraulic Press Machinery

NAICS

Industrial Machinery Manufacturing (33324), Industrial Machinery Manufacturing (3332), All Other Industrial Machinery Manufacturing (333248)

SIC

Special Industry Machinery, Nec (3559), General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

akta.pro secondary industry

Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG)

Keywords

• Hydraulic press manufacturing
• Die spotting presses
• Fine blanking presses
• Press control systems
• Contract manufacturing services

Headquarters

HQ city

Nomi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hydraulic Press Sales: Manufacture and sale of hydraulic presses including H/PRT series, HD/HCS/HOS series, EFP series, and EX-FB series servo-controlled fine blanking presses. Revenue is generated through one-time capital equipment sales to enterprise customers, with customization based on customer specifications.
2. Die Spotting Press Sales: Manufacture and sale of DSP series die spotting presses, which hold world top share for ease of use and safety. Sold as standard and customized units to manufacturing customers globally.
3. After-Sales Maintenance Services: Comprehensive maintenance services including inspection, repair, relocation, preventive maintenance, modification consulting, and third-party press maintenance. Includes parts replacement, overhauls, and equipment renewal/remodeling.
4. Contract Manufacturing (Outsourced Production): Contract manufacturing services for large frame assemblies and units for machinery and plant equipment. Handles single-block weights up to 30 tons and assembled finished products up to 80 tons. Services include welding, annealing, shot blasting, and 5-sided machining of single parts. Serves as a comprehensive supplier from design through final shipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Asai manufactures and sells hydraulic presses and die spotting presses for industrial forming operations including deep drawing, cold forging, fine blanking, punching, and trial production. The company sells capital equipment directly to enterprise manufacturing customers worldwide and complements product sales with after-sales maintenance services and large-component contract manufacturing.

Product overview

Asai is a comprehensive manufacturer of hydraulic presses and die spotting presses. The product portfolio centers on two core product lines: (1) Hydraulic presses including the H/PRT series for deep drawing/cold forging, EFP series for high-precision forming, HD/HCS/HOS series for general purpose applications, and the new KTN1000e next-generation model; and (2) DSP die spotting presses available in small, medium, and large sizes achieving world top share. All hydraulic presses are supported by Asai's proprietary Eagle System press controller, with an enhanced Eagle System Premium offering preventative maintenance and IoT connectivity functions.

Differentiator

Problem solved

Functional benefit

Brands

• Eagle System: Proprietary press controller for hydraulic presses and die spotting presses with motion monitoring, condition monitoring, and preventive maintenance functions
• Eagle System Premium
• Eco Series
• Flex Tracie

Products and services

• H/PRT Series Hydraulic Press Straight-side four-column hydraulic presses for deep drawing and cold forging applications, including H-S series and PRT series with pressing capacities ranging from 1,200 kN to 15,000 kN.
• EFP Series Hydraulic Press High-speed, high-precision hydraulic forming presses with precise position control for press machining comparable to cutting processing; models include EFP-300H, EFP-450H and EFP-1000H with bottom dead center stop repeatability of ±0.01mm to ±0.08mm.
• HD Series Hydraulic Press Desktop-type hydraulic presses in a compact design for small-scale forming applications; models include HD100e through HD400e with pressing capacities from 100 kN to 400 kN.
• HCS Series Hydraulic Press C-frame type hydraulic presses for general-purpose forming; models include HCS500e through HCS1000e with pressing capacities from 500 kN to 1,000 kN.
• HOS Series Hydraulic Press O-frame type hydraulic presses for general forming; models include HOS500e and HOS800e with pressing capacities of 500 kN and 800 kN respectively.
• DSP Me Series Die Spotting Press Die spotting presses achieving world top share for ease of use and safety, available in small (DSP1000Me, DSP1300Me), medium (DSP1600Me-DSP2000Me), and large (DSP2500Me-DSP4000Me) sizes with pressing capacities from 500 kN to 5,000 kN.
• EX-FB Series Fine Servo Press Fine servo presses for ultra-precision shearing (fine blanking), combining mechanical link motion and servo control for constant-speed processing; models include EX100FB (1,000 kN) and EX250FB (2,500 kN) with zero-clearance slide guides and stable blank/counter-holding force.
• KTN1000e Next-Generation High-Precision Hydraulic Press Next-generation high-precision hydraulic press introduced by Asai, demonstrated at MF-TOKYO 2025 and announced via company brochure in April 2026.
• After-Sales Maintenance Services Comprehensive after-sales services for Asai presses and other manufacturers' presses, including inspection, repair, relocation, preventive maintenance, modification consulting, parts replacement, overhauls, and equipment renewal/remodeling.
• Contract Manufacturing Services Outsourced manufacturing of large frame assemblies and units for machinery and plant equipment; capabilities include single-block weights up to 30 tons and assembled finished products up to 80 tons, with welding, annealing, shot blasting, and 5-sided machining. Asai acts as a comprehensive supplier from design through final shipment.

Quantifiable outcome

• 60% reduction in hydraulic oil usage compared to conventional models (for H1S300e)
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Yamada Dobby Co., Ltd. (株式会社山田ドビー)notableStrategic or Co-development Partner · 26 September 2023Capital and business alliance between Asai Group and Yamada Dobby Co., Ltd. (located in Ichinomiya, Aichi Prefecture). The partnership was approved at Asai's board meeting on September 26, 2023. At MF-TOKYO 2025, Asai exhibited at Yamada Dobby's booth (East Hall 7-03), demonstrating a collaborative go-to-market approach.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schuler Group: Schuler is the world's largest manufacturer of presses, with a broad portfolio of hydraulic, mechanical, and servo presses for automotive, forging, and packaging applications. As the global incumbent, it competes with Asai in the same end-markets, particularly in Europe and North America.
• Macrodyne Technologies: Macrodyne is a North American specialist in custom hydraulic presses for forming, forging, and deep drawing applications. It is a like-sized specialty competitor to Asai, competing for custom-engineered hydraulic press orders outside Japan.
• AIDA Engineering: AIDA Engineering is a Japanese press manufacturer with global operations, producing mechanical, hydraulic, and servo presses for automotive and general industry. It is the closest direct competitor to Asai in Japan, competing across stamping, die spotting, and transfer press categories.
• Beckwood Press: Beckwood Press is a US-based manufacturer of hydraulic presses (4-post, C-frame, custom) serving automotive, aerospace, and general industry. It is a comparable specialty hydraulic press maker competing in the same mid-market custom press segment as Asai.
• Stamtec: Stamtec is a US-based manufacturer of mechanical and hydraulic presses (gap-frame, straight-side, die sets) and die spotting presses. It is a direct niche competitor in the die spotting press category where Asai claims world top share.

Emerging players

• Yaskawa Electric: Yaskawa is a global leader in servo motors, motion controllers, and industrial robots — the underlying motion control technology that powers Asai's EAGLE SYSTEM and EX-FB fine servo press. Yaskawa is both a potential supplier and a competitive threat as motion control becomes a more central differentiator in press equipment.

Others

• Fuji Electric: Fuji Electric supplies industrial drives, inverters, and power electronics — components integral to hydraulic press control systems like Asai's energy-saving inverter-driven hydraulic circuit. It is an enabling technology supplier and adjacent automation player rather than a direct competitor.
• Amada Press System: Amada's press system division produces hydraulic and servo presses for sheet metal forming. Amada is a much larger metalworking machinery conglomerate but competes with Asai in precision forming and stamping equipment for industrial manufacturers.
• Yamada Dobby: Yamada Dobby is Asai's September 2023 capital and business alliance partner, a Japanese press-related machinery company based in Aichi. It is a partner/distribution collaborator in the same general press equipment ecosystem, serving as a complement rather than direct competitor.

Broad incumbents

• Komatsu Industries: Komatsu Industries manufactures large hydraulic presses (forging, stamping), sheet metal machinery, and industrial robots. As a major Japanese diversified industrial machinery maker, it overlaps with Asai in high-tonnage hydraulic press applications while serving broader markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asai