New Jersey Public Interest Research Group

What New Jersey Public Interest Research Group does

New Jersey Public Interest Research Group (NJPIRG) is a 501(c)(4) nonprofit public interest advocacy organization operating in New Jersey, based in New Brunswick and led by President Faye Park. It is a state-level chapter within the Public Interest Network, a federation of state PIRGs spanning 24+ states operated by Environment America. NJPIRG advocates for consumers and citizens on issues including consumer protection (notably Right to Repair), environmental sustainability (plastic waste, PFAS, bee-killing pesticides), democracy and government reform, public health, transportation, clean water and air, global warming, and energy policy. The organization does not develop proprietary technology products or sell goods or services; its core deliverables are advocacy campaigns, legislative outreach at the state and local levels, grassroots organizing, and research outputs such as the annual International Plastic Pellet Count Report.

NJPIRG's business model is non-commercial and operates entirely on individual member donations. It offers both monthly recurring contributions (functioning as a subscription-style giving tier) and one-time gifts, with an explicit "renew your membership" pathway. Pricing is not disclosed, as donations are voluntary rather than transactional. The go-to-market motion is community-led: the organization reaches constituents through its website, email newsletter, Facebook, and Twitter channels, complemented by grassroots community organizing, petition drives, and corporate and legislative call-to-action campaigns. There is no enterprise customer base, no B2B revenue, and no disclosed headcount.

The organization works within the Public Interest Network alongside sister PIRGs in 24+ states (Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Maryland, Massachusetts, Michigan, Missouri, New Hampshire, New Mexico, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, Texas, Washington, Wisconsin). The affiliated 501(c)(3) NJPIRG Law & Policy Center functions as a sister organization rather than a subsidiary. The organization is currently operating, with website content dating through July 2026, ongoing campaigns on issues including data center air quality, PFAS, energy efficiency standards, and single-use plastics, and annual programs such as the 2026 International Plastic Pellet Count that mobilized volunteers across 249 sites.

Name

New Jersey Public Interest Research Group

Legal name

New Jersey Public Interest Research Group

Website

https://njpirg.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New Jersey Public Interest Research Group (NJPIRG) is a 501(c)(4) nonprofit public interest advocacy organization that campaigns on consumer protection, environmental sustainability, democracy reform, and public health in New Jersey, funded by individual member donations as part of the multi-state Public Interest Network.

Ownership category

akta.pro rank

Product category

Public Interest Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133), Other Social Advocacy Organizations (813319)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAGAG

Environmental Policy, Advocacy & Litigation

Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations

SECONDARYBPAFADAK

Nonprofit & Cause Communications

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYMPADAEAK

Political & Advocacy Advertising

Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

SECONDARYHLAJAMAH

Public Health Communications, Risk Communication & Community Engagement

Healthcare & Life Sciences/Public Health, Government & Regulators/Public Health Policy & Administration

Keywords

• Public interest advocacy
• Consumer protection advocacy
• Environmental advocacy
• Grassroots organizing
• Civic engagement

Headquarters

HQ city

New Brunswick

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Member Donations: NJPIRG generates revenue through donations from individual members and supporters. The organization offers both monthly and one-time donation options. Donations fund the organization's advocacy work on consumer protection, environmental issues, democracy, health, and other public interest matters.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NJPIRG is a nonprofit public interest advocacy organization that campaigns on consumer protection, environmental issues, democracy reform, public health, and related public interest matters through community organizing, research, and legislative action in New Jersey.

Product overview

NJPIRG is a nonprofit public interest advocacy organization, not a product company. It does not offer commercial products or services in the traditional sense. The organization focuses on advocacy campaigns and activism across multiple issue areas including consumer protection, democracy and government reform, health, transportation, waste and recycling, toxics, clean water and air, global warming, energy, pesticides, and right to repair. Its activities include take action campaigns, petitions, reports (such as the 2026 International Plastic Pellet Count Report), and advocacy for legislative and policy changes at the state level.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Volunteers collected over 1 million plastic pellets across 249 sites during the 2026 International Plastic Pellet Count

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Public Interest NetworkcoreStrategic or Co-development PartnerNJPIRG is part of the Public Interest Network, a national organization of public interest groups. The network includes state PIRG organizations across more than 24 states, enabling coordinated advocacy campaigns, shared resources, and collective action on national issues affecting consumers and the environment. The network is operated by the organization Environment America.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/njpirg
• Facebookfacebook.com/njpirg
• LinkedInlinkedin.com/company/new-jersey-public-interest-research-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Public Interest Research Group