Shelter PR
Shelter PR is a private, boutique public relations firm specializing in entertainment, music, and marketing services. Founded in 2014, the firm operates from Los Angeles and New York under founder Marla Farrell with a 1-10 employee team.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Shelter PR does
Shelter PR is a private, boutique public relations firm specializing in entertainment, music, and marketing services. Founded in 2014 and led by founder and founding partner Marla Farrell, the firm operates with a small team of 1-10 employees from its headquarters in Los Angeles, with an additional office in New York to access East Coast media and entertainment clients.
The firm's core offering is public relations services for clients in the entertainment and music sectors, though specific service line descriptions, retainer structures, and case studies are not disclosed in the source material. The firm is privately held with no reported funding rounds, parent company, or institutional ownership, and it does not publish revenue figures or employee counts beyond the stated 1-10 range. The operating model is relationship-driven and service-based rather than technology-platform-based, with no disclosed products, APIs, integrations, or proprietary technology stack.
Shelter PR maintains an active website (shelterpr.com), a general inquiry email ([email protected]), and published phone numbers for both offices. The firm is domiciled in the United States, serves US-based clients, and has no disclosed international operations, regulatory actions, certifications, partnerships, or awards in the available data.
Shelter PR firmographics
Firmographics- Name
- Shelter PR
- Legal name
- Shelter PR
- Website
- https://shelterpr.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shelter PR is a private, boutique public relations firm specializing in entertainment, music, and marketing services. Founded in 2014, the firm operates from Los Angeles and New York under founder Marla Farrell with a 1-10 employee team.
- Ownership category
- akta.pro rank
Shelter PR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Consumer & Lifestyle PR (MPAAADAB)
- akta.pro secondary industry
- Event PR & Communications Support (BPAFADAO)
Keywords
Where Shelter PR is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Shelter PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Shelter PR product offering
Product offeringCore offering
Shelter PR is a public relations firm specializing in entertainment, music, and marketing services. The firm provides publicity and media-relations support to clients in the entertainment and music industries, operating from offices in Los Angeles and New York.
Product overview
Shelter PR is a public relations firm. The source data does not provide detailed product or service descriptions beyond the company name and office locations in Los Angeles and New York.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations Services Public relations and publicity services provided to clients in the entertainment, music, and marketing industries.
Companies that use Shelter PR
Customer profileIdeal customer profiles1 record
Shelter PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Shelter PR partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Shelter PR competitors and assessment
Company assessmentDirect peers
- ID-PR: Los Angeles- and New York-based PR and social media agency focused on entertainment, lifestyle, and consumer brands. Closely mirrors Shelter PR's service mix and dual-coast footprint.
- Slate PR: LA- and NY-based public relations and social media agency serving entertainment, lifestyle and food/beverage brands. Directly comparable in scope and client verticals to Shelter PR.
- Polskin Arts & Communications (part of Full Picture Group): Arts, entertainment, and media-focused PR boutique serving authors, talent, and entertainment clients. Comparable to Shelter PR as a niche entertainment and lifestyle PR agency.
- The Lippin Group: Boutique entertainment and media public relations firm in Los Angeles representing studios, talent, and consumer brands. Comparable as a similarly sized entertainment-focused PR specialist.
- Moxie Public Relations: Lifestyle, beauty, wellness and entertainment PR firm with LA/NY presence. Comparable as a small-to-mid boutique serving consumer and entertainment clients with PR-led campaigns.
- LDPR (Lisa Diner Public Relations): Boutique entertainment, lifestyle and hospitality PR firm based in Los Angeles. Comparable as a similarly sized entertainment and lifestyle public relations specialist.
- Sunshine Sachs (now Sunshine): Long-established entertainment, celebrity and brand PR agency headquartered in NYC and LA. Directly comparable to Shelter PR as a public relations firm serving entertainment and music clients on both coasts.
Broad incumbents
- 42 West / R&CPMK: Large entertainment and consumer PR agency (42 West merged into Rogers & Cowan PMK). Overlaps Shelter PR's entertainment and brand communications offering at a broader scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Shelter PR social profiles
Digital presenceShelter PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shelter PR leadership team
Management profileNumber of profiles
Profiles1 record
Shelter PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shelter PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shelter PR
What does Shelter PR do?
Shelter PR is a public relations firm specializing in entertainment, music, and marketing services. The firm provides publicity and media-relations support to clients in the entertainment and music industries, operating from offices in Los Angeles and New York.
Is Shelter PR a public or private company?
Shelter PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shelter PR founded?
Shelter PR was founded in 2014. It employs 1 to 10 people.
Where is Shelter PR based?
Shelter PR is headquartered in Los Angeles, United States, in the North America region.
Who are Shelter PR's main competitors?
Direct peers on record are ID-PR, Slate PR, Polskin Arts & Communications (part of Full Picture Group), The Lippin Group, Moxie Public Relations, LDPR (Lisa Diner Public Relations) and Sunshine Sachs (now Sunshine). 42 West / R&CPMK is listed as a broad incumbent.
Does Shelter PR have an API?
No public API is recorded for Shelter PR.
What industry is Shelter PR in?
Shelter PR's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAB, Consumer & Lifestyle PR, with a secondary code of BPAFADAO, Event PR & Communications Support. Its NAICS code is 541820 and its SIC code is 7311.