Park Square Theatre

What Park Square Theatre does

Park Square Theatre is a 501(c)(3) nonprofit professional theatre founded in 1976 and headquartered in downtown Saint Paul, Minnesota. It operates from the Historic Hamm Building (over 110 years old), where it has been resident since 1994. The organization runs two performance venues: a 348-seat Proscenium Stage on the 7th Street pedestrian mall and a 200-seat three-sided Andy Boss Thrust Stage added in 2014 on the lower level, giving it a combined seating capacity of approximately 548. Beyond mainstage productions (currently its 50th-anniversary season and announced 51st season), it runs a substantial education division under the Park Square Education sub-brand — formed via a 2021 merger with SteppingStone Theatre — offering spring classes, summer camps at Concordia University St. Paul, student matinees, residencies, and the Young Minnesota Playwrights Festival. Additional revenue is generated through venue rentals, the LAB Series for local artists, and the Visiting Community Artists program.

The business model is a multi-stream nonprofit model. Earned revenue comes from subscription ticket packages ($125–$197 general for full season), individual and group tickets (with $15 Access Tickets, $25 previews, 20% group discounts), education program fees on a Pay-As-You're-Able model, facility rentals ($900/day or $4,500/week for the thrust stage; hourly rehearsal rooms), and special-event revenue such as the BRAVO BALL gala. Contributed revenue comes from individual donations, corporate season sponsorships (e.g., 3M as presenting sponsor of the Teen Professional Intensive), capital campaign gifts (Future Fund $500,000 target), and gifts of stock via RBC Wealth Management. Distribution is direct-to-consumer via a Salesforce-powered online ticketing portal, a staffed phone box office, in-person sales, the Coursestorm education registration platform, and direct outreach to K-12 schools for matinees.

Its served customer base spans general theatre audiences in the Twin Cities, K-12 schools/colleges/homeschool groups, families enrolling children in theatre classes, independent theatre companies renting performance space, and a base of corporate and individual donors/sponsors. The organization is governed by a Board of Directors (Chair Mark Howlett of 3M) with Stephen DiMenna serving as Executive Artistic Director; a Managing Director position is currently being hired. The technology footprint is conventional for a performing arts nonprofit — Salesforce ticketing, Coursestorm registration, Squarespace CMS — with no AI, API, or proprietary platform components disclosed.

Name

Park Square Theatre

Legal name

Park Square Theatre

Website

https://parksquaretheatre.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Park Square Theatre is a 501(c)(3) nonprofit professional theatre founded in 1976, operating two venues in Saint Paul's Historic Hamm Building. It presents mainstage productions, education programs, and facility rentals serving general audiences, K-12 schools, families, and community theatre companies in the Twin Cities.

Ownership category

akta.pro rank

Product category

Live Performing Arts Theatre

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)

Keywords

• Live theatre productions
• Performing arts venue
• Youth theatre education
• Theatre facility rentals
• Season ticket subscriptions

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue from individual and subscription ticket sales for mainstage productions, student matinees, and special events. Season subscribers receive 20% discount and priority seating.
2. Donations and Philanthropy: Tax-deductible donations as 501(c)(3) nonprofit. Accepts online, phone, and mail donations. Donor Advised Funds and IRA distributions accepted. Gifts of stock through RBC Wealth Management. Future Fund Campaign targeting $500,000 for 50th anniversary.
3. Season Sponsorships: Corporate and individual season sponsorships available with various tiers. Sponsorship packet downloadable from website.
4. Capital Improvement Campaign: Capital campaign for facility improvements including mainstage floor replacement, lighting/sound upgrades, and backstage system rewiring. Naming opportunities available.
5. Education Program Fees: Spring classes, summer camps, and youth productions charged at various price points. Pay-As-You're-Able pricing model makes programs accessible. Teen Professional Intensive program.
6. Facility Rentals: Andy Boss Thrust Stage ($900/day, $4,500/week) and Rehearsal Room ($100/hour, $400/day, $1,500/week) available for rental to independent theatre companies and groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Park Square Theatre is a 501(c)(3) nonprofit performing arts organization that produces and presents live professional theatrical productions across its two performance spaces in downtown Saint Paul (the 348-seat Proscenium Stage and the 200-seat Andy Boss Thrust Stage). In addition to mainstage and subscription seasons, the theatre runs theatre education programs (spring classes, summer camps, student matinees, and the Young Minnesota Playwrights Festival), rents its spaces to independent theatre companies, and hosts community events such as the annual BRAVO BALL gala.

Product overview

Park Square Theatre is a performing arts organization operating two distinct performance venues in downtown Saint Paul: the 348-seat Proscenium Stage and the 200-seat Andy Boss Thrust Stage. The organization presents mainstage theatrical productions across multiple seasons (currently in its 50th/51st anniversary seasons), alongside a comprehensive education division offering spring classes, summer camps, student matinees, and the Young Minnesota Playwrights Festival. Additional programs include the LAB Series for emerging artists, visiting community artist rentals, and facility rentals. The theatre's offerings span live performance, arts education, and community engagement, serving audiences from K-12 students to adults.

Differentiator

Problem solved

Functional benefit

Brands

• Park Square Education: Theatre education division offering classes, camps, workshops, residencies, and student matinees for K-12, college, homeschool, and community groups. Merged with SteppingStone Theatre programs in 2021.

Products and services

• Mainstage Theatre Season

Quantifiable outcome

• Thousands of students served annually through student matinees
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, strategic and supporting.

• Young Minnesota PlaywrightscoreStrategic or Co-development PartnerPartnership to present the Young Minnesota Playwrights Festival, a dynamic program dedicated to fostering new voices in theatre across Minnesota. The festival provides a platform for high school students to develop and present original one-act plays through collaboration with professional mentors, culminating in performances at Park Square Theatre.
• Trademark TheatercoreStrategic or Co-development PartnerCo-producing partner for The Ostentatious Outlaws of Neehai Valley, a world premiere musical comedy. Trademark Theater collaboration represents Park Square's commitment to developing bold new theatrical works with local artists.
• 3MstrategicGTM or Marketing PartnerPresenting sponsor of the Teen Professional Intensive (TPI) program. 3M professionals provide mentorship to high school students exploring theatre tech and design, representing a STEM/theatre intersection initiative.
• Concordia University St. PaulsupportingStrategic or Co-development PartnerHost venue for Park Square Theatre's summer camp programs at Concordia University, St. Paul campus.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ParkSquare
• Facebookfacebook.com/ParkSquareTheatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Square Theatre