Haks İlaç - Haks Hamzaoğlu Kimya Sanayi ve Ticaret

What Haks İlaç - Haks Hamzaoğlu Kimya Sanayi ve Ticaret does

Haks İlaç (Haks Hamzaoğlu Kimya Sanayi ve Ticaret A.Ş.) is a Turkish pharmaceutical and consumer goods distribution and manufacturing company founded in 1981 by the Hamzaoğlu family and headquartered in Maltepe, Istanbul. The company operates through two principal business divisions: Haks OTC, which distributes over-the-counter pharmaceutical and personal care products (including own-brand Nurse Harvey's and international brands Gifrer, Flexitol, Hedrin, and Lamiderm), and Haks FOOD, which distributes branded food and beverage products (Twinings, Isostar, Tango/Robinsons, Toffifee, and Merci). The company serves both B2C end consumers (through pharmacies, retail, e-commerce, and Amazon marketplaces) and B2B channel partners across Turkey and export markets.

Haks manufactures its proprietary Nurse Harvey's brand — a 60-year-old British OTC baby care brand acquired in 2010 from Harvey Scruton — locally in Turkey, having relocated production from the UK. Under the Nurse Harvey's umbrella, Haks has built four sub-lines: the core baby series, Adult series (2016), Organics (2020), and Anne/Mother+ (2022). The company has also historically distributed international brands through exclusive Turkey and regional agency agreements, including Johnson & Johnson (1981-1990s), Twinings (1988), Sandoz Nutrition/Isostar (1992), Britvic (1996), Storck (2004), and more recently Gifrer (2014) and Qualiphar/Lamiderm (2017).

The business model is a hybrid of distribution (importing and distributing international brands in Turkey) and own-brand manufacturing (Nurse Harvey's) with export to 20+ countries across Europe, the Middle East, and Africa. Revenue is generated through one-time sales of branded products across multiple channels: a nationwide direct sales force covering all of Turkey, an official e-commerce platform launched in 2023, Amazon UK and US marketplaces launched in 2024, and regional export distributors. The company is family-owned, private, and self-funded, with no disclosed institutional investors, funding rounds, or revenue figures.

Name

Haks İlaç - Haks Hamzaoğlu Kimya Sanayi ve Ticaret

Legal name

Haks Hamzaoğlu Kimya Sanayi ve Ticaret A.Ş.

Website

https://haks.com.tr

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Haks İlaç is a Turkish distributor and manufacturer of OTC pharmaceutical and consumer goods, founded in 1981. It distributes international brands (Twinings, Gifrer, Flexitol) and manufactures its own Nurse Harvey's baby care brand, exporting to 20+ countries across Europe, the Middle East, and Africa.

Ownership category

akta.pro rank

Product category

OTC Pharmaceuticals Distribution

NAICS

Other Health and Personal Care Retailers (45619)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

akta.pro secondary industries

Baby Nutrition for Special Diets (Gluten-Free, Kosher/Halal, Allergen-Controlled) (CRADAEAO), Multivitamins & Daily Packs (CRADAGAC), Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• OTC pharmaceutical distribution
• Baby care products
• Consumer health distribution
• Food and beverage distribution
• Pharmaceutical manufacturing

Headquarters

HQ city

Maltepe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. OTC/Pharmaceutical Products: Distribution and sale of over-the-counter pharmaceutical and baby care products including Nurse Harvey's brand (baby OTC products, adult series, Organics series, Mother+), Gifrer products, Flexitol, Lamiderm, Hedrin, and Previn Znc Kids.
2. Food Products: Distribution of food products including Twinings teas, Isostar sports drinks, Tango and Robinsons beverages, Toffifee and Merci chocolates.
3. Own Brand Manufacturing and Export: Manufacturing Nurse Harvey's products in Turkey and exporting to global markets including 20+ countries in Europe, Middle East, and Africa. Started local manufacturing in 2010 after acquiring the brand rights.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Haks is a Turkish pharmaceutical and consumer goods company that manufactures and distributes over-the-counter (OTC) healthcare products, baby care products, and food/beverage items. The company owns the Nurse Harvey's OTC baby care brand (acquired 2010, manufactured in Turkey) and distributes international brands including Gifrer, Twinings, Flexitol, Hedrin, Lamiderm, Isostar, Tango, Robinsons, Toffifee, and Merci in Turkey and 20+ export markets through its nationwide sales force, e-commerce platform, and Amazon channels.

Product overview

Haks is a Turkish pharmaceutical and consumer goods distribution company founded in 1981, operating through two main business divisions: Haks OTC (healthcare/OTC products) and Haks FOOD (food/beverage products). The company's core proprietary brand is Nurse Harvey's, an OTC baby care line acquired in 2010 from Harvey Scruton, which has been expanded into multiple sub-brands including Nurse Harvey's Adult, Organics, and Anne/Mother+ series. Haks distributes both its own brands and international brands in Turkey, including Gifrer (nasal/ear care), Twinings (teas), Flexitol (foot care), Hedrin (head lice treatment), Lamiderm (wound care), Isostar (sports drinks), Tango/Robinsons (soft drinks), and Toffifee/Merci (chocolate). Products are sold through traditional retail channels, official e-commerce platform, Amazon UK/US marketplaces, and exported to over 20 countries across Europe, Middle East, and Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Nurse Harvey's: World-famous OTC baby brand acquired in 2010; includes baby products, adult products, organics series, and mother series (Mother+)
• Gifrer
• Twinings
• Previn Znc Kids
• Fortuss
• Profort
• Mom-ma
• Headstick

Products and services

• Nurse Harvey's Baby Care Line Over-the-counter baby care product line including herbal syrups, baby care products, Organics series, and Anne/Mother+ series. Originally a 60-year-old English brand acquired by Haks in 2010, with manufacturing now based in Turkey and exports to over 20 countries. Targets parents of infants and children.
• Gifrer Nasal and Ear Care Products French OTC brand distributed by Haks in Turkey, specializing in nasal and ear care products. Distribution agreement signed in 2014. Targets consumers and pharmacies seeking nasal/ear healthcare products.
• Twinings Premium Teas British tea brand distributed by Haks in Turkey since 1988, offering premium tea products. Targets consumers and retail channels in Turkey.
• Flexitol Foot and Heel Care Australian OTC brand distributed by Haks in Turkey since 2012, specializing in foot and heel care products. Targets consumers seeking specialized foot care.
• Hedrin Head Lice Treatment New-generation head lice treatment product launched in Turkish market in 2008. First product of its kind in the Turkish market.
• Lamiderm Scar and Burn Ointment Belgian scar and burn ointment from Qualiphar, launched in Turkish market in 2017 through Haks distribution. Targets consumers and pharmacies.
• Isostar Sports Drinks Sports drink from Sandoz Nutrition distributed by Haks since 1992. Became Turkey's most popular sports drink and Europe's third-largest market leader by 1994. Targets athletes and sports consumers.
• Tango and Robinsons Soft Drinks Soft drink brands from Britvic Soft Drinks, launched in Turkish market in 1996 through Haks distribution. Targets consumers seeking branded soft drinks.
• Toffifee and Merci Chocolates Chocolate brands from Storck, added to Haks portfolio in 2004 through agency and distributorship agreement. Targets confectionery consumers.
• Gamila Secret Cosmetics Cosmetics and skincare brand launched in Turkish market, part of Haks' diversified product portfolio.

Quantifiable outcome

• Isostar became 3rd biggest seller in Europe and Turkey's most popular sports drink (1994)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Qualiphar (Belgium)minorChannel Partner/ Reseller/ Distributor · 1 January 2017Belgian Qualiphar firm's Lamiderm scar and burn ointment launched in Turkish market.
• GifrercoreChannel Partner/ Reseller/ Distributor · 1 January 2014Agency and distributorship agreement signed for the Turkish market, representing Gifrer products.
• Flexitol AustraliaminorChannel Partner/ Reseller/ Distributor · 1 January 2012Turkey distributorship agreement signed for Flexitol products.
• Harvey ScrutoncoreOEM/ Whitelabel/ Licensing Partner · 1 January 2010Purchased the name and manufacturing rights of Nurse Harvey's OTC baby brand from Harvey Scruton, a company Haks had partnered with for many years. The 60-year-old English brand was moved to Turkey for local manufacturing.
• StorckminorChannel Partner/ Reseller/ Distributor · 1 January 2004Agency and distributorship agreement signed for Toffifee and Merci chocolate products.
• Britvic Soft DrinksminorChannel Partner/ Reseller/ Distributor · 1 January 1996Agreement signed for distribution of Tango and Robinsons products in Turkey.
• Sandoz NutritioncoreChannel Partner/ Reseller/ Distributor · 1 January 1992Turkey distributorship agreement signed, launching Isostar sports drink which became the 3rd biggest seller in Europe.
• Twinings TeascoreChannel Partner/ Reseller/ Distributor · 1 January 1988Turkey distributorship agreement signed for Twinings teas, one of the world's leading tea brands.
• Johnson & JohnsoncoreChannel Partner/ Reseller/ Distributor · 1 January 1981First partnership and distributorship contract signed in 1981. Haks became the Turkish distributor for Johnson & Johnson's medical, surgical, and dental products, followed by baby and cosmetic products in 1984. The partnership continued for nearly 10 years and enabled Haks to achieve global perspective and world standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Dabur International: India-based CPG company with strong baby care, OTC, and natural/organic product portfolios (Dabur Baby). Comparable to Haks as an emerging-market player extending a heritage brand across sub-categories and exporting to multiple regions.
• Himalaya Wellness: India-based global baby care and OTC brand built on herbal/natural positioning. Comparable to Haks/Nurse Harvey's Organics in particular as an emerging-market baby care brand combining OTC functionality with natural/organic positioning and global expansion.

Broad incumbents

• Bayer Consumer Health: Global OTC and consumer healthcare division within Bayer with baby care, dermatology, and wellness brands (e.g., Bepanthen). Comparable as a broad incumbent that combines own-brand manufacturing with multi-region OTC distribution, though at significantly larger scale than Haks.
• Church & Dwight: U.S. consumer products company with broad OTC and personal care portfolio across baby, hygiene, and wellness. Comparable as a multi-brand manufacturer/distributor operating in OTC and personal care adjacencies to Haks' portfolio.
• Prestige Consumer Healthcare: U.S.-based OTC brand owner and distributor focused on niche consumer healthcare categories. Comparable to Haks as a brand-acquisition-driven OTC company that acquires and revitalizes under-monetized consumer health brands.
• Johnson & Johnson Consumer Health: Former foundational partner of Haks (1981–~1990) and global leader in baby care and OTC. Comparable as a broad incumbent dominating the same OTC/baby categories where Haks/Nurse Harvey's competes, and the historical benchmark for Haks' distribution capabilities.
• Perrigo Company: Global leader in store-brand OTC and consumer self-care products with broad international distribution. Comparable as a manufacturer/distributor of baby and OTC consumer health products across multiple geographies, though at significantly larger scale.

Direct peers

• Hayat Kimya: Major Turkish CPG manufacturer and exporter of personal care, baby care (Bebem), and household products. Directly comparable to Haks as a domestic Turkish manufacturer with own brands, regional export reach, and category overlap in baby care.
• Abdi İbrahim: Turkey's largest pharmaceutical company with a significant OTC and consumer health portfolio. Directly comparable to Haks as a domestic Turkish player distributing and manufacturing OTC/baby care products across similar pharmacy and retail channels.
• Eczacıbaşı Consumer Products: Turkish conglomerate with consumer products division (Eczacıbaşı) covering personal care, baby care, and household categories. Comparable to Haks as a domestic Turkish CPG company with own-brand manufacturing, multi-category portfolio, and export footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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