IP Österreich
- Company typePrivate
- Founded2021
- HeadquartersVienna, Austria
- Headcount51–100
- GTM typeB2B
- OfferingServices
IP Österreich firmographics
Firmographics- Name
- IP Österreich
- Legal name
- RTL AdAlliance Austria
- Website
- https://ip.at
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
IP Österreich industry classification
Industry- Product category
- Video Advertising Technology
- NAICS
- Media Buying Agencies (541830), Media Buying Agencies (54183), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Video/CTV/OTT Media Buying (MPAAABAE)
Keywords
Where IP Österreich is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
IP Österreich business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Advertising services: RTL AdAlliance generates revenue by providing advertising technology solutions that connect international brands with European publishers and media audiences through premium video content. The company offers campaign management, technology, and services for transitioning to digital and addressable TV.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
IP Österreich product offering
Product offeringCore offering
RTL AdAlliance Austria operates a video advertising platform that connects international and local brands with European target audiences through premium content providers. The company offers adtech solutions for digital and addressable TV advertising and provides technology and services to support a smooth transition from linear to digital and addressable TV. Campaigns can be booked in Austria while reaching audiences across Europe through the RTL Group network.
Product overview
RTL AdAlliance operates as a unified advertising platform offering video advertising solutions that connect brands worldwide with European audiences. The platform is built around premium content partnerships across leading European media companies and provides proprietary adtech solutions enabling advertisers to reach target audiences across multiple platforms throughout the customer journey. The company offers a portfolio of international media brands under one umbrella, providing access to premium video content and advertising technology for campaign management.
Differentiator
Problem solved
Functional benefit
Products and services
- RTL AdAlliance Platform A unified video advertising platform that connects international and local brands with European target audiences through premium content providers. The platform offers adtech solutions for digital and addressable TV advertising and provides technology and services to support advertisers across multiple platforms and customer journey stages.
Companies that use IP Österreich
Customer profileSegments2 records
Ideal customer profiles2 records
IP Österreich technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IP Österreich partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RTL GroupcoreRTL AdAlliance is a subsidiary and integral part of RTL Group, Europe's leading media company. The partnership provides access to RTL Group's portfolio of leading media brands across multiple European markets, enabling RTL AdAlliance to offer premium video inventory and integrated advertising solutions to international and local brands seeking European audience reach.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
IP Österreich competitors and assessment
Company assessmentBroad incumbents
- Havas Media Network: Havas Media Network is the media buying division of Havas, providing cross-channel media planning and buying services globally. It competes with RTL AdAlliance for advertiser budgets seeking premium video and CTV inventory across European markets.
- RTL Group: RTL Group is the parent company of RTL AdAlliance Austria and Europe's leading media conglomerate, operating broadcasters and streaming services across multiple European markets. It is directly comparable as the broader corporate umbrella within which RTL AdAlliance operates as the international sales house.
- GroupM (WPP): GroupM is the world's largest media investment group, handling media planning and buying for major advertisers across TV, digital, and CTV. It competes with RTL AdAlliance in aggregating video advertising spend and providing cross-market campaign execution.
- Dentsu International: Dentsu International is a global advertising and media services network with strong European presence, particularly through its Carat and iProspect brands. It is comparable as a cross-market media buying competitor targeting premium video audiences.
- Publicis Media: Publicis Media is a major media buying and planning network within Publicis Groupe, serving global advertisers with cross-channel video and CTV campaigns. It is comparable as a large-scale intermediary between advertisers and premium video inventory.
- Omnicom Media Group: Omnicom Media Group is the media services division of Omnicom, providing media planning, buying, and analytics across TV and digital video. It competes with RTL AdAlliance for advertiser budgets targeting European premium video audiences.
Direct peers
- TF1 Publicité: TF1 Publicité is the advertising sales house of TF1 Group, France's leading commercial broadcaster. It directly competes with RTL AdAlliance for advertiser budgets targeting French and broader European video audiences via premium broadcaster inventory.
- ProSiebenSat.1 Media: ProSiebenSat.1 is a major German-language broadcaster with its own advertising sales operations targeting German-speaking European markets. It is a direct comparable as a broadcaster-driven sales house competing for the same advertiser budgets across European video.
- Mediaset (MFE): Mediaset, part of MFE-MediaForEurope, operates Italian and Spanish commercial broadcasters with their own advertising sales operations. It is directly comparable as a European broadcaster sales house competing for cross-border video advertising budgets.
- ITV Commercial: ITV operates the UK's largest commercial broadcaster with its own advertising sales operation serving international advertisers seeking UK premium video audiences. It is comparable as a regional broadcaster sales house offering premium video inventory to international advertisers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
IP Österreich financial estimates
Financial estimateRevenue estimate
Valuation estimate
IP Österreich leadership team
Management profileNumber of profiles
Profiles3 records
IP Österreich funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IP Österreich M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IP Österreich
What does IP Österreich do?
RTL AdAlliance Austria operates a video advertising platform that connects international and local brands with European target audiences through premium content providers. The company offers adtech solutions for digital and addressable TV advertising and provides technology and services to support a smooth transition from linear to digital and addressable TV. Campaigns can be booked in Austria while reaching audiences across Europe through the RTL Group network.
Is IP Österreich a public or private company?
IP Österreich is a private company. It is classified as corporate owned and is currently operating.
When was IP Österreich founded?
IP Österreich was founded in 2021. It employs 51 to 100 people.
Where is IP Österreich based?
IP Österreich is headquartered in Vienna, Austria, in the Europe region.
How does IP Österreich make money?
One revenue line is on record: advertising services.
Who are IP Österreich's main competitors?
Broad incumbents on record are Havas Media Network, RTL Group, GroupM (WPP), Dentsu International, Publicis Media and Omnicom Media Group. Direct peers are TF1 Publicité, ProSiebenSat.1 Media, Mediaset (MFE) and ITV Commercial.
Does IP Österreich have an API?
No public API is recorded for IP Österreich.
What industry is IP Österreich in?
IP Österreich's product category is Video Advertising Technology. Its primary akta.pro industry code is MPAAABAE, Video/CTV/OTT Media Buying. Its NAICS code is 541830 and its SIC code is 7311.