What Pacifica does

Pacifica (legally This is Pacifica, Lda) is an independent Portuguese strategy and design studio founded in 2007 and headquartered in Matosinhos, Portugal. The studio operates with a lean core team of 8 senior creatives — led by three creative directors (Filipe Mesquita, Pedro Mesquita, Pedro Serrão) with an Account Director (Joana Babo) — and an extended network of collaborators across Portugal, France, Spain, Germany, and Italy. Pacifica serves enterprise clients across diverse verticals including Food & Beverage, Apparel & Beauty, Tech and Entertainment, Real Estate & Hospitality, Arts & Culture, and Professional Services, with notable engagements for Apple, Coca-Cola, Google, The Walt Disney Company, Red Bull, Super Bock Group, Galp, Symington Family Estates, and Futebol Clube do Porto.

The studio's offering is organized around three core service pillars — Strategy (brand architecture, naming, communication and digital strategy), Brand Experience (digital product design, retail environments, exhibitions, packaging), and Branding (visual identity, typography, UX/UI, motion design, films) — plus a specialized EcoDesign service line built around ISO 14006 certification. Capabilities span photography, illustration, editorial, print, art direction, packaging, and film production, all delivered as project-based professional services. The studio is the first creative company in Portugal certified in ISO 14006 EcoDesign, embedding a binding 2023-2030 sustainability transformation into its methodology.

Pacifica generates revenue through project fees for branding, design, and art direction engagements, with a sales-led, relationship-driven go-to-market motion executed through direct client contact ([email protected]), a portfolio website, social channels (Instagram, LinkedIn, Behance), and industry awards. The studio has accumulated 100+ industry awards including Cannes Lions, D&AD, The One Show, ADC*E, and European Design Awards, and was named Design Studio of the Year by Clube Criatividade Portugal in both 2019 and 2024. The company is privately held with no external institutional investment, no parent company, and no subsidiaries.

Name

Pacifica

Legal name

This is Pacifica, Lda

Website

http://thisispacifica.com/

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacifica is a Portuguese independent strategy and design studio founded in 2007, serving enterprise clients across EMEA with branding, packaging, editorial, digital, motion, and film services, distinguished by ISO 14006 EcoDesign certification and 100+ international awards.

Ownership category

akta.pro rank

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Creative Services (Branding & Design): Project-based design and art direction services including brand strategy, visual identity development, packaging design, editorial design, and film production. Revenue is generated through project fees for client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Pacifica is a strategy and design studio that delivers brand strategy, visual identity, packaging, editorial, digital, motion, and film services to enterprise and mid-market clients. Its offerings are organized around three service pillars (Strategy, Brand Experience, Branding) plus specialized Art Direction and EcoDesign practices, with projects delivered across food & beverage, apparel, tech, real estate, and arts & culture industries.

Product overview

This is Pacifica is a Portuguese Strategy & Design Studio offering a comprehensive suite of design services rather than a traditional SaaS product platform. The studio's core offerings are organized around three main service pillars: Strategy (research, brand architecture, communication and digital strategy), Brand Experience (digital product design, retail, exhibitions, packaging), and Branding (visual identity, typography, UX/UI, motion design, films). Specialized capabilities include Art Direction across multiple disciplines (photography, illustration, editorial, print, digital design, packaging, film) and EcoDesign Services implementing ISO 14006 standards for sustainable design. Projects span diverse industries including Food & Beverage, Apparel & Beauty, Tech and Entertainment, Arts & Culture, Real Estate & Hospitality, and Professional Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services
• Brand Experience Services
• Branding Services
• Art Direction
• EcoDesign Services

Quantifiable outcome

• Tonic App engagement increased 1600% during pandemic with NPS of 50 among 200,000+ physicians
• +1 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Clube da CriatividademinorOthersMember organization providing networking and industry engagement opportunities within the Portuguese creative community. Pacifica maintains membership as part of industry participation.
• ADCE (Art Directors Club Europe)minorOthersMember of ADCE, the European branch of the Art Directors Club, supporting international creative excellence recognition and networking.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pentagram: Pentagram is the world's largest independent design firm, organized as a partnership of creative principals delivering brand identity, graphic design, and strategy. Directly comparable to Pacifica as a multidisciplinary boutique delivering premium branding for marquee enterprise clients (Apple, Google, Disney, Coca-Cola have worked with Pentagram as well).
• Wolff Olins: Wolff Olins is a global brand consultancy delivering brand strategy, identity, and experience design across consumer and cultural sectors. Comparable to Pacifica in offering integrated strategy, branding, and experience work for enterprise clients, though at significantly larger scale.
• Landor & Fitch: Landor & Fitch is a WPP-owned global brand transformation consultancy specializing in brand strategy, identity systems, and experience design. Comparable to Pacifica in core brand identity and strategy services, though backed by a holding company with global infrastructure.
• DesignStudio: DesignStudio is an independent brand and design agency delivering strategy, identity, and experience design. Directly comparable to Pacifica as a multidisciplinary boutique working with high-profile brands across multiple sectors.
• Manual: Manual is an independent brand agency delivering brand strategy, identity, and design across consumer and tech sectors. Comparable to Pacifica as a boutique brand studio serving enterprise clients with multidisciplinary capabilities.
• Mucho: Mucho is an independent brand and design studio with offices in Barcelona and Shanghai. Comparable to Pacifica as a multidisciplinary boutique working across branding, packaging, and editorial design for global clients with strong award recognition.
• Studio Dumbar: Studio Dumbar is a leading Dutch independent design studio focused on brand identity, motion, and experience. Comparable to Pacifica as an award-winning European boutique with multidisciplinary design capabilities and strong international positioning.
• Buck: Buck is an independent creative studio delivering design, motion, and experience work for tech and entertainment clients. Comparable to Pacifica in the motion design and branded entertainment spaces, with similar enterprise client base.

Broad incumbents

• Interbrand: Interbrand is a global brand consultancy under Omnicom delivering brand strategy, valuation, and identity at scale. Broader incumbent offering overlapping brand identity services to Pacifica's portfolio, but with much wider portfolio of capabilities including brand valuation.

Regional players

• R2 Design: R2 Design is a Portuguese independent branding and design studio. Comparable to Pacifica as a Portuguese creative peer competing for similar enterprise clients in the Iberian market, though with different portfolio focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInpt.linkedin.com/company/pacifica_2
• Instagraminstagram.com/thisispacifica
• Xx.com/thisispacifica
• Facebookfacebook.com/thisispacifica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacifica