Jupiter Hotels

What Jupiter Hotels does

Jupiter Hotels Limited is a UK-based multi-brand hotel operator managing 31 hotels with 3,109 beds, 13 health clubs, and 228 conference and event rooms, employing approximately 1,968 staff across England, Scotland, and Wales. The company is structured as a joint venture between Singha Estate Public Company Ltd (Thailand) and FICO Holding (UK) Limited, with corporate headquarters in Glasgow and a registered office in High Wycombe. Its core activity is operating hotels on behalf of investors, owners, shareholders, and banks, generating revenue through room rentals, food and beverage, conference and event hire, and leisure facilities.

The business model is built on franchise partnerships: 26 hotels operate under the Mercure brand via a franchise agreement with Accor, and 2 operate as Holiday Inn hotels under IHG, with a third property (The Lion Hotel, Shrewsbury) operating independently. This structure provides Jupiter with access to Accor's global booking platform and IHG's distribution system, established brand standards, and centralized marketing support, in exchange for franchise fees. Jupiter's stated value proposition to its asset-owning partners is operational excellence and market-leading returns, backed by an executive team with private equity backgrounds and a documented history of asset turnaround and profitable disposal (Choice Hotels, Clarion Hotels, and the 2017 sale of the business itself).

On the demand side, Jupiter serves four customer segments: business travelers and corporate accounts (meetings, conferences, day delegate packages), leisure and holiday guests (staycations, family breaks), wedding and event clients, and hotel investors/owners seeking a third-party operator. Distribution is hybrid: B2B corporate sales teams and a dedicated Meetings Express booking service for small meetings, combined with direct-to-consumer channels (hotel websites, phone, email) and pull-through bookings via the Accor and IHG platforms. Pricing varies by property, season, and product (rooms from approximately £67 per night, afternoon tea from £38 for two), with bundled packages across staycations, meetings, weddings, and festive offerings. The company is operationally managed by Interstate Hotels & Resorts.

Name

Jupiter Hotels

Legal name

Jupiter Hotels Limited

Website

https://jupiterhotels.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Hotel Management and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Hotel management
• Hotel asset management
• Franchise hotel operations
• Conference and event venues
• Hospitality services

Headquarters

HQ city

High Wycombe

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Operations Revenue: Revenue generated from hotel room rentals, food and beverage services (restaurants, bars, afternoon tea), conference and event venue hire, and leisure facilities (health clubs). Operates 28 hotels under franchise agreements with Accor (Mercure) and IHG (Holiday Inn).
2. Asset Management Fees: Manages hotel portfolios on behalf of investors, owners, shareholders and banks. Generates revenue through management fees and performance-based compensation for delivering market-leading returns and operational excellence.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Jupiter Hotels operates a UK portfolio of 31 hotels with 3,109 beds, including 26 Mercure-branded properties under franchise agreement with Accor and 2 Holiday Inn hotels under franchise with IHG, plus The Lion Hotel in Shrewsbury. The company provides guest accommodation, food and beverage, meetings and conferences (228 rooms), weddings and events, and 13 on-site health clubs. Beyond operating hotels, Jupiter Hotels provides third-party asset management services for hotel investors, owners, shareholders, and banks, delivering revenue management, finance, IT, sales and marketing, HR, and F&B oversight.

Product overview

Jupiter Hotels is a multi-brand UK hotel operator structured as a joint venture between Singha Estate Public Company Ltd and FICO Holding (UK) Limited. The company operates 26 Mercure-branded hotels under franchise agreement with Accor and 2 Holiday Inn hotels under IHG franchise. The portfolio spans 31 hotels with 3,109 beds, 13 health clubs, and 228 conference & event rooms. Core offerings include guest accommodations, food & beverage, and leisure facilities. Supporting products include Meetings Express (streamlined meeting room booking), health clubs, and wedding/event venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercure Hotels (UK Portfolio) Jupiter Hotels operates 26 Mercure-branded hotels across the UK under a franchise agreement with Accor. These properties range from seafront hotels to country manor houses, offering guest rooms, dining, meetings, and leisure facilities.
• Holiday Inn Hotels (UK Portfolio) Jupiter Hotels operates 2 Holiday Inn hotels under franchise agreements with IHG (InterContinental Hotels Group), offering standardized accommodations and meeting facilities.
• Meetings Express A streamlined meetings service allowing quick booking of meeting rooms across 26 participating Mercure hotels. Features include same-day confirmation, no cancellation fees up to 24 hours, day delegate packages, and dedicated meeting planners for bookings up to 20 delegates within 28 days.
• Health and Leisure Clubs Many Jupiter Hotels properties feature on-site health clubs including swimming pools, gyms, spa facilities, saunas, and beauty treatments under the 'Feel Good Health Club' brand.
• Wedding and Event Venues Jupiter Hotels offers event spaces and wedding venues across their portfolio, including signature suites such as the International Suite, Christleton Suite, William Morris Suite, and Balmoral Suite, with capacities ranging from 100 to 800 guests.
• Staycation Packages Special accommodation packages offering staycations across UK, Wales, and Scotland locations with various room types, on-site dining, and parking options.

Quantifiable outcome

• 92% of guests say they would stay with Jupiter Hotels again
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Accor (Franchisor for Mercure brand)coreChannel Partner/ Reseller/ DistributorFranchise agreement with Accor to operate 26 Mercure branded hotels in the UK. Jupiter Hotels operates under the Mercure brand with access to Accor's global booking platform, marketing support, and brand standards.
• IHG (InterContinental Hotels Group) - Holiday InncoreChannel Partner/ Reseller/ DistributorFranchise agreement with IHG to operate 2 Holiday Inn hotels in the UK. Provides access to IHG's global distribution system and brand platform.
• Interstate Hotels & ResortsminorStrategic or Co-development PartnerInterstate Hotels & Resorts manages Jupiter Hotels and has a zero-tolerance approach to modern slavery. They provide management oversight and compliance standards.
• Lancashire MonochromeminorStrategic or Co-development PartnerPhotography collective partnership with Mercure Bolton Georgian House Hotel to showcase monochrome photography exhibitions throughout the year in the hotel's newly refurbished lounge.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Red Carnation Hotels: Family-owned UK-focused luxury/upscale hotel operator. Comparable as a UK hospitality management business in the full-service segment, although positioned upscale vs Jupiter's midscale focus.

Direct peers

• Whitbread (Premier Inn): Largest UK mid-scale hotel operator running the Premier Inn brand. Directly competes with Jupiter's Mercure and Holiday Inn portfolio for corporate and leisure business travel demand across the UK.
• Dalata Hotel Group: Ireland-listed mid-scale hotel operator (Clayton, Maldron brands) with growing UK presence. Competes in the same mid-market segment with similar full-service and meeting-led propositions.
• Millennium & Copthorne Hotels: Global owner-operator of full-service and midscale hotels including UK properties. Comparable full-service UK portfolio with conference/event-driven revenue mix.
• Interstate Hotels & Resorts: Third-party hotel management company already directly involved in managing Jupiter Hotels. Highly comparable asset-light management model with franchised UK and international portfolios.
• PPHE Hotel Group: UK-listed owner/operator of full-service and upscale hotels (Park Plaza, art'otel). Similar asset-management style operations and full-service UK hotel portfolio, serving overlapping corporate and leisure demand.
• Travelodge UK: UK budget and mid-scale hotel chain operating hundreds of properties. Competes head-to-head with Jupiter for price-sensitive business travelers and leisure guests.

Emerging players

• Greene King (Hotels Division): UK pub/hotel operator with country and boutique inns. Partially overlapping UK hospitality footprint with focus on F&B and wedding revenue similar to Jupiter's ancillary model.

Broad incumbents

• InterContinental Hotels Group (IHG): Franchisor of the Holiday Inn brand Jupiter operates under. Broader mid-scale franchisor with UK Holiday Inn estate and global distribution Jupiter depends on.
• Accor (UK Franchisor): Franchisor of the Mercure brand Jupiter operates under. Comparable in industry and lodging category, with overlapping UK estate and broader mid-scale/upscale positioning across Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jupiter_hotels
• LinkedInlinkedin.com/company/jupiter-hotels-limited
• Facebookfacebook.com/jupiterhotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jupiter Hotels