MKTG INDUSTRY
MKTG INDUSTRY is an Italian B2B private label contract manufacturer founded in 2014 in Crema, offering 360° cosmetics and makeup development services including R&D, formulation, packaging, regulatory support, and production for beauty brands worldwide, with a focus on sustainable packaging innovations.
- Company typePrivate
- Founded2014
- HeadquartersCrema, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What MKTG INDUSTRY does
MKTG INDUSTRY Srl is an Italian B2B private label contract manufacturer and packaging supplier founded in 2014 in Crema, specializing in cosmetics and makeup. The company operates a 360° full-service model covering Research & Development, formulation design, packaging development, regulatory support, and industrial production for beauty brand clients worldwide. Its proprietary portfolio includes the Eco Beauty line (Eco Beauty Stick®, Eco Beauty Jar®, Eco Beauty Palette®) of 100% plastic-free, metal-free, biodegradable cardboard/paper packaging; the I-CARE Collection of mono-material PET packaging; Collezione Glammy and VOGUE glass packaging; and the CELEBRITY glass airless system designed for PPWR compliance. Full-service product offerings span lip care, eye makeup, face makeup, and skincare-makeup hybrids including Lip Tease Matte Lipstick, LIPTIDE Liquid Lip Balm, On-The-Glow SPF30 Lip Gloss, and Illusionist Hydra 24H Foundation.
The company generates revenue through three streams: private label contract manufacturing fees, standalone packaging supply, and regulatory compliance services, with quote-based project pricing that varies by formulation complexity, packaging selection, and order volume. Go-to-market is B2B-direct, combining a dedicated startup support team, a global sales function targeting enterprise beauty brands, and active participation at Cosmoprof/Cosmopack, MakeUp in Paris, and Beautyworld Middle East trade shows. Customer segments span startups, mid-market Italian/European brands, and international beauty brands of all sizes seeking single-partner product development. The company holds Ecocert/Cosmos certification for its Eco Beauty packaging, is a member of Cosmetica Italia and Polo Cosmesi, and has won consecutive Innovation Tree Awards (2017, 2018) plus IT Product Award (2019) at MakeUp in Paris, alongside Best Creative Product at Innovation Awards 2023.
MKTG INDUSTRY firmographics
Firmographics- Name
- MKTG INDUSTRY
- Legal name
- MKTG INDUSTRY Srl
- Website
- https://mktgindustry.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MKTG INDUSTRY is an Italian B2B private label contract manufacturer founded in 2014 in Crema, offering 360° cosmetics and makeup development services including R&D, formulation, packaging, regulatory support, and production for beauty brands worldwide, with a focus on sustainable packaging innovations.
- Ownership category
- akta.pro rank
MKTG INDUSTRY industry classification
Industry- Product category
- Private Label Cosmetics Contract Manufacturing
- akta.pro primary industry
- Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)
- akta.pro secondary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
Keywords
Where MKTG INDUSTRY is headquartered
LocationHeadquarters
- HQ city
- Crema
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
MKTG INDUSTRY business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Private Label Manufacturing: Full-service private label contract manufacturing for beauty brands, covering entire product development from R&D and formulation to packaging design and industrial production. Revenue generated through manufacturing fees, formulation development charges, and packaging customization.
- Packaging Supply: Supply of cosmetic packaging solutions including lip tubes, bottles, jars, palettes, and compacts. Available as standalone packaging or bundled with full-service formulation.
- Regulatory Services: Regulatory compliance support services for cosmetic product development, assisting brands with market entry requirements.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
MKTG INDUSTRY product offering
Product offeringCore offering
MKTG INDUSTRY is an Italian full-service private label contract manufacturer and packaging supplier for cosmetics and makeup, offering brands a 360° service from R&D and custom formulation through packaging design, regulatory support, and industrial production. The company sells proprietary sustainable packaging innovations (Eco Beauty Stick®, Eco Beauty Jar®, Eco Beauty Palette®, I-CARE Collection, CELEBRITY Glass Airless) and pre-matched turnkey product concepts to beauty brands worldwide. It targets both established brands and startups/emerging brands through dedicated development teams.
Product overview
MKTG INDUSTRY is an Italian full-service private label contract manufacturer and packaging supplier specializing in cosmetics and makeup. The company offers a comprehensive 360° service covering Research & Development, Formulation Design, Packaging Development, Regulatory Support, and Industrial Production. Their portfolio includes diverse packaging solutions (Lip Tubes, Glass Bottles, ECO BEAUTY STICK®, ECO BEAUTY JAR®, ECO BEAUTY PALETTE®, CELEBRITY Glass Airless, VOGUE, Collezione Glammy, I-CARE Collection, Flatty) and full-service private label products (Lip Tease, LIPTIDE, Illusionist Hydra 24H Foundation, On-The-Glow SPF30 Lip Gloss). They specialize in hybrid cross-category products combining color cosmetics with advanced skincare, with strong focus on sustainable packaging solutions. The company supports both established brands and startups through dedicated development teams.
Differentiator
Problem solved
Functional benefit
Brands
- Eco Beauty Stick: 100% plastic-free and metal-free cardboard/paper packaging for solid and water-free cosmetics with push mechanism
- Eco Beauty Jar
- Eco Beauty Palette
- I-CARE Collection
- Collezione Glammy
- VOGUE
Products and services
- ECO BEAUTY STICK® Proprietary 100% plastic-free and metal-free cardboard/paper stick packaging with a push mechanism, pre-approved by Ecocert/Cosmos, designed for solid and water-free cosmetics including lip balms, solid perfumes, sunscreens, and body balms; sold to beauty brands as standalone packaging or bundled with full-service formulation.
- ECO BEAUTY JAR® Proprietary 100% plastic-free cardboard and paper jar for anhydrous formulas, hot-pourable up to 70°C, completing the Eco Beauty collection; sold to beauty brands as standalone packaging or with full-service formulation.
- ECO BEAUTY PALETTE® Mono-material 100% cardboard/paper palette with an eco-refillable system featuring an extractable inner tray that holds powder pans without glue, enabling exchange/replacement and disposal in the paper recycling chain; sold to beauty brands as sustainable packaging for makeup powders.
- I-CARE Collection 100% recyclable mono-material PET packaging collection including lipstick, lip gloss, and compact cases (60mm, 59mm, 30mm diameters) that require no disassembly for recycling; sold to beauty brands as sustainable color cosmetics packaging.
- CELEBRITY Glass Airless Packaging First glass airless packaging combining the elegance of glass with a refillable airless system, using mono-material PP components (except the glass bottle) and no metal parts for improved recyclability, aligned with PPWR objectives; sold to beauty brands as premium sustainable airless packaging.
- Lip Tube with Donut Tip Lip tube packaging featuring an exclusive donut-shaped silicone applicator designed to adapt to the natural shape of lips for smooth, even, precise application with a cushion-touch feel; available in 10ml and 15ml HDPE + LDPE 5-layer COEX formats, sold to beauty brands as standalone packaging or bundled with full-service formulation.
- VOGUE Glass Bottle 30ml glass bottle with pump and flush cap, cylindrical design with minimal lines, designed for color makeup emulsions and liquid foundations; highly customizable in decoration, sold to beauty brands as premium glass primary packaging.
- Collezione Glammy Glass Collection Complete glass packaging collection including lotion pump bottles (15-100ml), dropper bottles (15-30ml), and glass jars (10-50ml) for makeup and skincare categories; sold to beauty brands as a coordinated glass packaging range.
- Flatty with Rubber Band Closure Extra-flat (5mm) cardboard trousse for makeup powders featuring a rubber band closure that enables endless reuse and powder exchange; award-winning (IT Product Award 2019) innovative cardboard primary packaging sold to beauty brands.
- Lip Tease Matte Lipstick Full-service private label modern matte lipstick formulation with high silicone elastomers and cellulose microspheres delivering a velvety, soft-focus, long-wear finish; vegan-friendly formula (no EDTA, PEGs, mineral oils, parabens) packaged in a luxury magnetic-closure case.
- LIPTIDE Liquid Lip Balm Full-service private label hybrid liquid lip balm combining skincare actives (hyaluronic acid, peptides) with makeup sensoriality; vegan-friendly, talc-free, cushiony texture with glossy non-sticky finish, packaged with the Donut Tip applicator.
- Illusionist Hydra 24H Foundation Full-service private label ultra-lightweight breathable foundation with medium, natural luminous coverage lasting up to 24 hours; 87.3% natural origin ingredients, vegan-friendly, talc-free, packaged in a 30ml Elite XL glass bottle.
- On-The-Glow SPF30 Lip Gloss Full-service private label hybrid lip gloss combining lip care and sun protection with SPF30, peptides, and hyaluronic acid; UV-sensitive decoration and removable charm chain for a social-media-friendly concept.
- Roll To Glow Full-service private label on-the-go roll-on highlighter with Metal Drops formula combining metallic effect with natural, vegan, cruelty-free composition; enriched with vitamin E for antioxidant properties.
- Full-Service Private Label Contract Manufacturing (360° service) End-to-end private label contract manufacturing service for beauty brands, covering Research & Development, custom formulation design, primary and secondary packaging development, regulatory compliance, and industrial production (filling, labeling, sleeves, secondary packaging, assembly); sold as bundled turnkey projects to brand clients worldwide.
Quantifiable outcome
- Reduced development complexity through single-partner 360° service model
- +1 more outcomes
Companies that use MKTG INDUSTRY
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
MKTG INDUSTRY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
MKTG INDUSTRY partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Cosmetica ItaliacoreIndustry association membership providing access to Italian cosmetics industry network, resources, and credibility within the beauty sector. MKTG Industry displays official member badge on website.
- Polo CosmesicoreItalian cosmetics industry cluster membership connecting MKTG Industry with leading cosmetic manufacturers and suppliers in the region.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
MKTG INDUSTRY competitors and assessment
Company assessmentDirect peers
- Intercos: Intercos is the world's largest Italian cosmetics contract manufacturer, producing color cosmetics, skincare, and hair care for global prestige and mass beauty brands. It is the most direct and large-scale competitor to MKTG Industry in the Italian private label cosmetics manufacturing ecosystem.
- B.Kolormakeup & Skincare: B.Kolormakeup & Skincare is an Italian cosmetics contract manufacturer based in the Crema/Bergamo corridor specializing in color cosmetics and skincare private label production. It is a directly comparable mid-sized Italian competitor serving similar brand customers and product categories as MKTG Industry.
- Ancorotti Cosmetics: Ancorotti Cosmetics is an Italian contract manufacturer specialized in mascara, lip gloss, and color cosmetics, founded in Crema-area industrial cluster. It competes head-to-head with MKTG Industry in the same geographic cluster (Crema cosmetics district) for similar indie and mid-market brand customers.
- Chromavis (Fareva Group): Chromavis, now part of French CDMO Fareva, is an Italian color cosmetics and skincare contract manufacturer serving international beauty brands. It is a directly comparable mid-market Italian private label manufacturer with similar B2B service offering and customer overlap with MKTG Industry.
- Regi (Industrie Cosmetica Regi): Regi is an Italian contract manufacturer specialized in color cosmetics packaging (lipsticks, compacts, palettes) serving beauty brands globally. Its packaging-centric product portfolio and customer base overlap meaningfully with MKTG Industry's packaging and turnkey product offering.
- Alkos Group: Alkos Group is a French private label cosmetics and skincare manufacturer offering full-service formulation, packaging, and production for indie and mid-market beauty brands across Europe. Its service model, customer segment focus, and full-service approach closely mirror MKTG Industry's offering.
Broad incumbents
- Kolmar Korea: Kolmar Korea is a global cosmetics ODM/CMO with manufacturing presence in Korea, China, Southeast Asia, and North America, offering formulation, packaging, and full-service production. It represents the broader incumbent model MKTG Industry competes against when international brands evaluate contract manufacturing partners.
- Cosmax: Cosmax is the largest Korean-origin global cosmetics ODM with operations across Asia, Europe, and the Americas, serving both indie brands and global CPG companies. As a broad incumbent it competes for the same international beauty brand customers as MKTG Industry but at far greater scale and with a much wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MKTG INDUSTRY social profiles
Digital presenceMKTG INDUSTRY compliance and trust
Trust signalCompliance4 records
MKTG INDUSTRY financial estimates
Financial estimateRevenue estimate
Valuation estimate
MKTG INDUSTRY leadership team
Management profileNumber of profiles
Profiles2 records
MKTG INDUSTRY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MKTG INDUSTRY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MKTG INDUSTRY
What does MKTG INDUSTRY do?
MKTG INDUSTRY is an Italian full-service private label contract manufacturer and packaging supplier for cosmetics and makeup, offering brands a 360° service from R&D and custom formulation through packaging design, regulatory support, and industrial production. The company sells proprietary sustainable packaging innovations (Eco Beauty Stick®, Eco Beauty Jar®, Eco Beauty Palette®, I-CARE Collection, CELEBRITY Glass Airless) and pre-matched turnkey product concepts to beauty brands worldwide. It targets both established brands and startups/emerging brands through dedicated development teams.
Is MKTG INDUSTRY a public or private company?
MKTG INDUSTRY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MKTG INDUSTRY founded?
MKTG INDUSTRY was founded in 2014. It employs 11 to 50 people.
Where is MKTG INDUSTRY based?
MKTG INDUSTRY is headquartered in Crema, Italy, in the Europe region.
How does MKTG INDUSTRY make money?
Three revenue lines are on record. Private Label Manufacturing is the primary driver. The others are packaging Supply and regulatory Services.
Who are MKTG INDUSTRY's main competitors?
Direct peers on record are Intercos, B.Kolormakeup & Skincare, Ancorotti Cosmetics, Chromavis (Fareva Group), Regi (Industrie Cosmetica Regi) and Alkos Group. Broad incumbents are Kolmar Korea and Cosmax.
Does MKTG INDUSTRY have an API?
No public API is recorded for MKTG INDUSTRY.
What industry is MKTG INDUSTRY in?
MKTG INDUSTRY's product category is Private Label Cosmetics Contract Manufacturing. Its primary akta.pro industry code is CRAOAEAO, Private Label & Contract/White-Label Beauty Distribution, with a secondary code of CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils).