Osfrisorartikler

What Osfrisorartikler does

Osfrisorartikler (legal entity OS Frisørartikler ApS) is a privately held Danish retailer, founded in 2015 and registered in Denmark, that sells professional and consumer-grade hairdressing articles, hair care products, salon furniture, and adjacent personal-care goods through a dual online-and-physical channel. Its core product set spans more than 8,000 SKUs organized across hairdressing electronics (hair clippers, trimmers, shavers, fade brushes, replacement blades), scissors and barbering tools (including thinning scissors, styling razors, scissor sets, and left-handed variants), salon accessories (curlers, hairpins, combs, brushes, color accessories, aprons and capes), salon furniture and equipment (barber chairs, cutting stools, wash stations, trolleys, reception desks), hair care (shampoo, conditioner, treatments, hair oils, heat protection, silver shampoo, leave-in conditioners, hair colors), and personal care (hair removal, manicure and pedicure, perfumes). The company distributes third-party premium brands including Wella Professionals, L'Oréal, Alfaparf Milano, and Olivia Garden.

The business is built on a standard e-commerce platform paired with a physical retail showroom on Jagtvej 1, Copenhagen Nørrebro, supported by a separate operational/webshop office in Skovlunde and three-carrier Danish logistics (GLS, PostNord, DAO) delivering within 1-2 business days with free shipping above 499 DKK. Technology is conventional retail rather than proprietary or AI-driven: there is no disclosed API, SDK, MCP, mobile application, or proprietary ML system. Payment methods include VISA, Dankort, Mastercard, Maestro, and MobilePay.

Osfrisorartikler makes money through one-time retail transactions across two GTM motions: a B2C channel serving quality-conscious private consumers (online and in-store) and a B2B channel serving professional hairdressers, barbers, and hairdressing students via dedicated accounts with special pricing and quick-order functionality. Pricing is unit-based with pay-as-you-go billing; B2B pricing is not publicly disclosed but is offered to verified professional and student accounts. The company employs 11-50 people, is founder/operator-managed with no disclosed institutional investors or parent company, and operates exclusively in Denmark.

Name

Osfrisorartikler

Legal name

OS Frisørartikler ApS

Website

https://osfrisorartikler.dk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Osfrisorartikler (OS Frisørartikler ApS) is a privately held Danish retailer that sells 8,000+ SKUs of professional hairdressing tools, hair care products, salon furniture, and personal care items to professional hairdressers, barbers, students, and quality-conscious private consumers via its webshop and a physical store in Copenhagen Nørrebro.

Ownership category

akta.pro rank

Product category

Professional Hairdressing Supplies Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABALAD

Salon Hair Tools & Electricals (Dryers, Irons, Clippers)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

SECONDARYCRABABAK

Professional/Salon Haircare (Backbar & Retail)

Consumer Products & Retail/Beauty & Personal Care/Haircare

SECONDARYCRABABAG

Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes)

Consumer Products & Retail/Beauty & Personal Care/Haircare

SECONDARYCRABAKAF

Hair Styling Tools (Dryers, Straighteners, Curlers)

Consumer Products & Retail/Beauty & Personal Care/Beauty Tools & Accessories

Keywords

• Professional hairdressing supplies
• Salon equipment retail
• Hair care products
• Professional grooming tools
• Barber shop supplies

Headquarters

HQ city

Københoved

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Consumer (B2C): Direct sales of professional hairdressing articles and hair care products to individual consumers through online shop and physical storefront. Products include hair trimmers, scissors, combs, brushes, shampoo, hair colors, and styling products across thousands of SKUs.
2. Retail Sales - Professional (B2B): Sales to professional hairdressers and barbers through dedicated B2B accounts. Professional customers receive special pricing arrangements and can order through quick order functionality.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Osfrisorartikler is a Danish omnichannel retailer that sells professional hairdressing tools, salon equipment, hair care products, and personal grooming items through its online webshop (osfrisorartikler.dk) and a physical retail store in Copenhagen's Nørrebro district. The company carries 8,000+ SKUs from brands such as Wella Professionals, L'Oréal, Alfaparf Milano, and Olivia Garden, serving both professional hairdressers/barbers (via B2B accounts with special pricing) and quality-conscious individual consumers.

Product overview

Osfrisorartikler is a Danish e-commerce and physical-store retailer offering professional hairdressing supplies, salon equipment, and personal care products. The company operates as a multi-category product portfolio spanning hairdressing tools (hair clippers, trimmers, scissors, thinning scissors, styling razors), salon furniture and equipment (barber chairs, cutting stools, styling chairs, wash stations, trolleys, reception desks), salon accessories (curlers, hair pins, brushes, combs, color accessories, aprons and capes), hair care products (shampoo, conditioner, hair treatments, hair oils, heat protection, silver shampoo, leave-in conditioners), personal care (hair removal wax and accessories, manicure and pedicure tools, perfumes), and brands including Alfaparf Milano, Wella Professionals, L'Oréal, and Olivia Garden. With over 8,000 product SKUs, the company serves both professional hairdressers and quality-conscious private consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Clippers and Trimmers (Hårklipper & Hårtrimmer) Electric and battery-powered hair cutting and trimming equipment — including hair clippers, detail trimmers, shavers, nose & ear trimmers, fade brushes, blade and shaver head replacements, guide combs, and disinfectant/clipper oil — for professional hairdressers, barbers, and home users.
• Hairdressing Scissors (Frisørsakse) Professional hairdressing scissors for precision cutting, texturizing, and thinning — including left-handed variants, scissor sets, styling razors, scissor cases, and accessories — for professional hairdressers and serious home users.
• Salon Furniture and Equipment (Inventar) Salon furniture and equipment — including barber chairs, cutting stools, styling chairs, wash stations, trolleys, reception desks, mirrors, and decorative elements — for salon and barbershop fit-out, primarily serving professional hairdressing businesses.
• Combs and Brushes (Kamme & Børster) Professional combs and brushes suited to all hair types and styling techniques, sold for use in salons or at home.
• Shampoo, Conditioner and Hair Treatments Hair care essentials including shampoos, conditioners, hair masks, leave-in treatments, hair oils, and scalp care products, drawn from professional brands such as Wella Professionals, L'Oréal, and Alfaparf Milano, for salon and home use.
• Hair Colors and Eyebrow Dyes (Hårfarver) Professional and home-use hair coloring products and eyebrow dyes for salon color services and personal use.
• Hair Styling and Heat Protection Products Styling and protection products — including heat protection sprays, hair serums, hair oils, silver shampoos, two-phase conditioners, and leave-in conditioners — that protect, condition, and style hair during thermal and routine grooming.
• Barbering Tools and Accessories (Barbering & Tilbehør) Barbering tools and accessories for traditional and modern shaving techniques, intended for professional barbers and barbershop supply.
• Salon Accessories (Curlers, Pins, Color Accessories, Aprons and Capes) Salon accessories including curlers (velcro, permanent rods, flex rods, foam curlers), hair pins, color accessories (scales, bowls, brushes, foils, caps, gloves, capes), and miscellaneous hairdressing supplies (neck brushes, spray bottles, neck paper, cotton, mirrors, training heads, hair clips, hair nets, hair donuts, towels).
• Personal Care Products (Personlig Pleje) Personal care products including hair removal (wax, warmers, tweezers, accessories), manicure and pedicure tools (electric files, drill bits, hand cream, manicure sets, scissors, clippers), and care products and perfumes for personal grooming.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered operational and minor.

• GLSoperationalOthersLogistics partner for package delivery. Customers can have orders shipped via GLS carrier service.
• PostNordoperationalOthersLogistics partner for package delivery. Customers can have orders shipped via PostNord carrier service.
• DAOoperationalOthersLogistics partner for package delivery. Customers can have orders shipped via DAO carrier service.
• Trusted brands (Alfaparf Milano, Wella Professionals, L'Oréal, Olivia Garden)minorOthersProduct brand partnerships. Company carries and sells professional products from major brands including Alfaparf Milano, Wella Professionals, L'Oréal, and Olivia Garden.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Matas: Denmark's largest chain of health and beauty retail stores with a strong domestic presence and broad personal-care assortment. A key Danish incumbent competitor to Osfrisorartikler in haircare, color, and personal-care categories, though with a broader (non-professional-only) assortment and larger retail footprint.

Broad incumbents

• Douglas: Europe's largest perfumery and beauty chain retailing haircare, color, tools, and personal care via physical stores and e-commerce. Overlaps with Osfrisorartikler in haircare and perfumes, with stronger brand assortment and marketing scale.
• Magasin du Nord: Danish department store chain with beauty and personal care departments that overlap with Osfrisorartikler on haircare, fragrances, and personal care. Competes for the Danish B2C customer through combined in-store plus online assortment.
• Sephora: Global multi-brand beauty retailer with strong digital presence, deep haircare and styling assortment, and curated brand mix. Competes with Osfrisorartikler for the quality-conscious consumer segment in Denmark (online), though not in the professional/B2B salon channel.
• Sally Beauty: Global specialty retailer of professional-quality hair color, haircare, and styling tools serving both consumers and licensed professionals. Overlaps broadly with Osfrisorartikler on haircare, tools, and color categories but operates at vastly larger scale and with a broader mass-market positioning.

Direct peers

• CosmoProf: One of the largest professional beauty and salon supply distributors globally, serving licensed hairdressers and salons with professional hair color, tools, and products. Directly comparable to Osfrisorartikler's professional-customer segment and category mix, although operating at much larger scale and with multi-brand North American and European reach.
• Salonstar: German-headquartered online retailer specializing in professional hairdressing tools, color accessories, and salon supplies. Comparable as a European-focused, online-first professional hairdressing specialist with similar product breadth to Osfrisorartikler.
• Salon Services (John Henry Group): UK-based supplier of professional hairdressing products, tools, and salon equipment with a hybrid online-plus-catalog model serving B2B salons and B2C consumers. Closely mirrors Osfrisorartikler's omnichannel strategy focused on tier-one salon brands and dedicated B2B pricing.
• SalonSupplies.uk: UK-based online specialist retailer of professional hairdressing tools, scissors, color accessories, and salon equipment. Comparable to Osfrisorartikler in catalog scope and e-commerce-led B2C/B2B positioning, though operating in a different geography.
• Beauty Alliance: Network of professional beauty supply stores in North America serving licensed salon professionals with hair color, tools, and backbar products. Closely comparable to Osfrisorartikler in its B2B-first salon-supplier positioning with multi-brand category depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/osfrisorartikler
• LinkedInlinkedin.com/company/osfrisorartiklerdk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osfrisorartikler