McPrice Myers Wines

What McPrice Myers Wines does

McPrice Myers Wines is a privately held, founder-operated craft winery headquartered at 3525 Adelaida Road in Paso Robles, California. Founded in 2002 by winemaker McPrice "Mac" Myers, the company produces Rhône-style and estate wines from California's Central Coast. The portfolio spans four primary brands—Proprietary Series (flagship blends), Single Vineyard Series (single-site terroir expressions), Beautiful Earth (Paso Robles blends in Red, White, and Cabernet Sauvignon varietals), and M Cab (heritage-grower Cabernet blend)—plus the Hard Working Wines sub-brand for accessible everyday drinking and the Myers Deovlet Sparkling collection. Additional offerings include magnums, gift sets, and library selections.

The business operates an omnichannel go-to-market model. Direct-to-consumer revenue is generated through the Paso Robles tasting room, an online shop, and a recurring Bottle Club membership program with annual billing. Wholesale distribution is layered on top of DTC, with major US distributors (Southern Glazers Wine & Spirits, Martignetti Companies, Constantine) covering 40+ US states, and international partners in Canada, Japan, and South Korea. Marketing relies on events (live music, comedy, film screenings, wine dinners, mystery dinners), email newsletter, social media, and an SMS messaging platform (RedChirp). The company also extends into wine-country hospitality via the Hilltop House vacation rental property.

The company is fully founder-owned with no disclosed external investors, funding rounds, or institutional ownership. Headcount is reported at 1–10 employees, indicating a lean operator model. Revenue is not publicly disclosed. Customer concentration is structurally low given the consumer-facing, long-tail nature of the wine club and wholesale distribution across dozens of states and three countries. The company maintains a Gold Medal recognition from the Central Coast Wine Competition (2026) as its most recent documented industry award.

Name

McPrice Myers Wines

Legal name

McPrice Myers Wines

Website

https://mcpricemyers.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

McPrice Myers Wines is a founder-owned Paso Robles winery crafting Rhône-style and estate wines across four primary brands. It sells direct-to-consumer via tasting room, online shop, and Bottle Club, with wholesale distribution across 40+ US states and three international markets.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Paso Robles wines
• Rhône-style blends
• Estate wine production
• Wine club membership
• Tasting room experiences

Headquarters

HQ city

Paso Robles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the winery's online shop and tasting room, including single bottles and wine club shipments.
2. Tasting Room Experiences: Revenue from wine tasting experiences and tours at the Paso Robles tasting room.
3. Wholesale Distribution: Sales through wholesale distributors to retailers and restaurants across US states and international markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

McPrice Myers Wines is a Paso Robles winery that crafts Rhône-style and estate wines across four primary brands (Proprietary Series, Single Vineyard Series, Beautiful Earth, M Cab) plus the Hard Working Wines sub-brand and a Sparkling collection. The winery sells bottles directly through an online shop, a Paso Robles tasting room, and a recurring Bottle Club membership, and distributes wholesale across the United States and internationally.

Product overview

McPrice Myers Wines is a Paso Robles-based winery producing Rhône-style and estate wines. The portfolio consists of four primary brands—Proprietary Series (flagship blends), Single Vineyard Series (terroir-driven single-site wines), Beautiful Earth (Paso Robles terroir-focused blends in Red, White, and Cabernet), and M Cab (heritage grower Cabernet blend)—plus the Hard Working Wines sub-brand for accessible, everyday wines. Additional offerings include Sparkling, Magnums, Library Selections, and Gifts. The winery operates direct-to-consumer through its tasting room and online store, with distribution across multiple U.S. states and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• Proprietary Series: Showcases the Central Coast's finest vineyards, blending tradition and innovation for balanced, expressive wines.
• Single Vineyard Series
• Beautiful Earth
• M Cab
• Hard Working Wines
• Myers Deovlet Sparkling

Products and services

• Proprietary Series Wines Flagship wine collection showcasing the Central Coast's finest vineyards, blending tradition and innovation for balanced, expressive Rhône-style wines.
• Single Vineyard Series Wines Terroir-driven wines spotlighting the distinctive character of individual estate or partner vineyard sites, offering pure expressions that highlight each vineyard's unique personality.
• Beautiful Earth Wines Captures the rich Paso Robles terroir through masterful blends that reflect diverse soils, ocean breezes, and meticulous sourcing; available in Red, White, and Cabernet Sauvignon varietals.
• M Cab Wines Honors Paso Robles's heritage growers—an elegantly expressive Cabernet blend designed to overdeliver on quality, balance, and approachable structure.
• Hard Working Wines Boldly expressive wines sourced with the same care as the winery's flagship bottlings, designed for weeknight-ready enjoyment without compromising on quality.
• Myers Deovlet Sparkling Sparkling wine collection within the McPrice Myers portfolio.
• Magnums Large-format bottle offerings of current wines.
• Library Selections Aged, older vintage wines from the winery's reserves.
• Wine Gifts Curated wine gift sets for gifting occasions.
• Bottle Club Membership Subscription membership providing recurring wine shipments and exclusive access to wines and member events.
• Tasting Room Experiences Wine tastings, tours, and hosted events including live music, comedy shows, film screenings, wine dinners, and mystery dinners at the Paso Robles tasting room.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Southern Glazers Wine & SpiritscoreChannel Partner/ Reseller/ DistributorMajor wholesale wine and spirits distributor covering multiple US states including Arkansas, California, Delaware, D.C., Louisiana, Maryland, Missouri, Texas, Washington, Florida, Georgia, and others.
• Martignetti CompaniescoreChannel Partner/ Reseller/ DistributorWine and spirits distributor serving Connecticut and New Hampshire markets.
• ConstantinecoreChannel Partner/ Reseller/ DistributorWine distributor serving Delaware and Maryland markets.
• IWB (Italy)minorChannel Partner/ Reseller/ DistributorInternational distribution partner for Canada market.
• Iconic Wines Japan, Inc.minorChannel Partner/ Reseller/ DistributorDistribution partner for Japan market.
• The Wine DirectionminorChannel Partner/ Reseller/ DistributorDistribution partner for South Korea market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Justin Vineyards & Winery: Established Paso Robles winery with estate vineyards, Bordeaux and Rhône-style portfolio, tasting room, wine club, and broad US distribution — a same-region, multi-tier competitor.
• Booker Vineyard: Boutique Paso Robles Rhône-style producer with estate fruit, cult following, and limited wholesale — comparable in varietal focus and Paso Robles terroir story, though smaller and more allocated.
• Epoch Estate Wines: Paso Robles Rhône- and Bordeaux-blend specialist with estate vineyards, DTC tasting, and selective distribution — closely mirrors McPrice Myers' terroir-driven, Rhône-leaning positioning.
• DAOU Vineyards & Winery: Premium Paso Robles producer with estate vineyards, on-site tasting experience, wine club, and broad wholesale and DTC reach — directly comparable in category, location, and go-to-market motion.
• L'Aventure Winery: Paso Robles Rhône/Bordeaux-blend boutique estate with DTC, wine club, and national allocation — directly comparable craft positioning and Paso Robles terroir emphasis.
• Tablas Creek Vineyard: Paso Robles Rhône-style specialist with estate vineyards, DTC tasting room, wine club, and national wholesale distribution — the closest archetype to McPrice Myers' Rhône-focused, multi-brand Paso Robles model.

Broad incumbents

• Caymus Vineyards: Premium California wine brand with multi-tier portfolio (Caymus, Emmolo, Mer Soleil) and broad US distribution — illustrates how a Paso-adjacent California Rhône/Cabernet producer can scale across price tiers and channels.
• Stags' Leap Winery: Premium Napa estate with tasting room, wine club, and national distribution under a larger parent — comparable premium California estate-DTC-plus-wholesale model.
• Foley Family Wines: Multi-brand California wine portfolio company (Foley, Lincourt, Lancaster, others) operating estate vineyards, tasting rooms, and wholesale — useful benchmark for multi-brand portfolio scaling.
• E. & J. Gallo Winery: Largest US wine company with extensive California sourcing, multi-brand portfolio, and unmatched wholesale relationships — relevant as the dominant distributor/incumbent McPrice Myers works against via Southern Glazers and other channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/McPriceMyersWineCompany
• LinkedInlinkedin.com/company/mcprice-myers-wine-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McPrice Myers Wines