Care Nutrition
Care Nutrition SAS is a Colombian medical nutrition company that develops and sells three HOPE-brand powder products (Hope Nutra, Hope Spes, Hope Fresh) for dysphagia patients, using proprietary gum-based thickening technology. The company operates a direct-to-consumer e-commerce model in Colombia serving patients, caregivers, and healthcare professionals.
- Company typePrivate
- Founded-
- HeadquartersBogotá, Colombia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Care Nutrition does
Care Nutrition SAS is a Colombian medical nutrition company headquartered in Bogotá that develops and sells specialized nutrition products for patients with dysphagia (difficulty swallowing), typically arising from chronic conditions such as stroke, neurodegenerative diseases (Parkinson's, Alzheimer's), and head/neck cancers. Its portfolio consists of three powder-format products sold under the HOPE brand and formulated to IDDSI consistency standards (Nectar Level 2, Miel Level 3, Pudding Level 4): Hope Spes (a second-generation gum-based thickener using Xanthan and Guar gums with amylase resistance), Hope Nutra (a complete nutritional supplement combining protein, micronutrients, probiotics, and prebiotics with integrated thickener), and Hope Fresh (an electrolyte hydration product with integrated thickener). The proprietary formulation approach integrates thickening directly into nutrition and hydration products, eliminating the need for a separate thickener and preserving taste, color, and appearance.
The business operates a direct-to-consumer e-commerce model through its own WooCommerce-based website (carenutrition.com.co), serving customers in Colombia with delivery within Bogotá (1–2 business days) and other Colombian destinations (3–5 business days). Pricing is unit-based in Colombian pesos (COP 65,000–78,400 per unit, equivalent to roughly USD 16–19). Care Nutrition targets two primary customer segments: dysphagia patients and caregivers, and healthcare professionals (speech therapists, nutritionists, physicians), supporting both with educational content, IDDSI-compliant recipes, free membership programs, and scientific events featuring international dysphagia experts such as Dr. Catriona Steele (IDDSI Board). The company is privately held with no disclosed institutional investors and was founded by partners with more than 10 years of pharmaceutical and nutritional industry experience in Latin America.
Care Nutrition firmographics
Firmographics- Name
- Care Nutrition
- Legal name
- CARE NUTRITION SAS
- Website
- https://carenutrition.com.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Care Nutrition SAS is a Colombian medical nutrition company that develops and sells three HOPE-brand powder products (Hope Nutra, Hope Spes, Hope Fresh) for dysphagia patients, using proprietary gum-based thickening technology. The company operates a direct-to-consumer e-commerce model in Colombia serving patients, caregivers, and healthcare professionals.
- Ownership category
- akta.pro rank
Care Nutrition industry classification
Industry- Product category
- Medical Nutrition
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)
- akta.pro secondary industry
- Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)
Keywords
Where Care Nutrition is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Care Nutrition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product sales (e-commerce): Care Nutrition generates revenue through direct-to-consumer sales of three specialized medical nutrition products: Hope Nutra (nutritional supplement), Hope Spes (food and beverage thickener), and Hope Fresh (hydration product). All products are sold through the company's own e-commerce platform at fixed retail prices in Colombian pesos (COP). The company also offers product bundles and promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hope Nutra – Nutritional supplement for dysphagia patients |
| Unit Pricing | Pay-as-you-go | Hope Spes – Gum-based food and beverage thickener |
| Unit Pricing | Pay-as-you-go | Hope Fresh – Hydration product with mineral salts and thickener |
| Freemium | Monthly | Free membership programs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Care Nutrition product offering
Product offeringCore offering
Care Nutrition develops, manufactures, and sells three specialized medical nutrition products — Hope Nutra (nutritional supplement with probiotics/prebiotics), Hope Spes (food and beverage thickener), and Hope Fresh (hydration product with electrolytes) — for patients with dysphagia. All products are formulated with second-generation gum-based (Xanthan/Guar) thickening agents compatible with IDDSI consistency standards and are sold directly to consumers in Colombia via the company's e-commerce website.
Product overview
Care Nutrition offers a portfolio of three specialized medical nutrition products for dysphagia patients: Hope Nutra (nutritional supplement with probiotics/prebiotics), Hope Spes (gum-based food and beverage thickener), and Hope Fresh (hydration product with electrolytes). All products include integrated gum-based thickening agents compatible with IDDSI consistency standards (Néctar Level 2, Miel Level 3, Pudding Level 4), designed to prevent malnutrition, weight loss, and dehydration while restoring the pleasure of eating.
Differentiator
Problem solved
Functional benefit
Brands
- HOPE: Product brand line including HOPE SPES (thickening agent), HOPE FRESH (hydration), and HOPE NUTRA (nutritional supplement) for dysphagia patients
Products and services
- Hope Nutra – Nutrición A symbiotic nutritional supplement powder for dysphagia patients delivering protein, carbohydrates, fats, vitamins, and minerals in a small-volume preparation. Contains probiotics (L. Paracasei) and prebiotics (FOS) and includes a built-in gum-based thickener to achieve IDDSI-level consistencies (Néctar Level 2, Miel Level 3, or Pudding Level 4). Presentation: 480 grams yielding 8 portions; available in Capuchino flavor; priced at $78,400 COP.
- Hope Spes – Espesante a base de Gomas A second-generation food and beverage thickener based on xanthan and guar gums for patients with dysphagia. Amylase-resistant to maintain stability throughout the swallowing process, reducing risk of penetration, aspiration, and pharyngeal residue. Lactose-free and sugar-free; does not alter taste, color, or appearance of foods and beverages. Presentation: 274 grams yielding 137 portions (Néctar/Level 2), 69 portions (Miel/Level 3), or 46 portions (Pudding/Level 4) in water; priced at $65,000 COP.
- Hope Fresh – Hidratación A powder hydration product for reconstitution providing a complete profile of electrolytes (mineral salts) to prevent dehydration in dysphagia patients. Includes a built-in second-generation gum-based thickener for IDDSI-level consistencies (Néctar Level 2, Miel Level 3, Pudding Level 4), eliminating the need to purchase and mix a separate thickener. Presentation: 215 grams yielding 43 portions (Néctar/Level 2), 21 portions (Miel/Level 3), or 14 portions (Pudding/Level 4); available in Frutos Rojos and Mandarina flavors; priced at $67,000 COP.
Companies that use Care Nutrition
Customer profileSegments2 records
Ideal customer profiles1 record
Care Nutrition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Care Nutrition partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Miguel A. Vargas García (Fonoaudiólogo)minorDr. Miguel A. Vargas García is a Doctor of Speech Therapy (Ph.D.) who is featured on Care Nutrition's contact page as a recommended expert for patients and caregivers during the dysphagia diagnosis and treatment process. He is listed among 'Nuestros aliados' (Our allies) as a trusted specialist referral. His contact details (phone, Instagram) are shared to patients seeking professional guidance alongside Care Nutrition's products.
- DCM Rehabilitación sin límitesminorDCM Rehabilitación sin límites is a rehabilitation center specializing in functional integral rehabilitation led by experts in speech therapy, occupational therapy, and psychology. Listed as an 'aliado' (ally) on Care Nutrition's contact page, offering rehabilitation services that complement Care Nutrition's dysphagia management products. Contact details and social media are shared with patients as a referral resource.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Care Nutrition competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Care Nutrition social profiles
Digital presenceCare Nutrition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Care Nutrition leadership team
Management profileNumber of profiles
Care Nutrition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Care Nutrition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Care Nutrition
What does Care Nutrition do?
Care Nutrition develops, manufactures, and sells three specialized medical nutrition products — Hope Nutra (nutritional supplement with probiotics/prebiotics), Hope Spes (food and beverage thickener), and Hope Fresh (hydration product with electrolytes) — for patients with dysphagia. All products are formulated with second-generation gum-based (Xanthan/Guar) thickening agents compatible with IDDSI consistency standards and are sold directly to consumers in Colombia via the company's e-commerce website.
Is Care Nutrition a public or private company?
Care Nutrition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Care Nutrition founded?
Care Nutrition was founded in -1. It employs 51 to 100 people.
Where is Care Nutrition based?
Care Nutrition is headquartered in Bogotá, Colombia, in the Latin America region.
How does Care Nutrition make money?
One revenue line is on record: product sales (e-commerce).
Does Care Nutrition have an API?
No public API is recorded for Care Nutrition.
What industry is Care Nutrition in?
Care Nutrition's product category is Medical Nutrition. Its primary akta.pro industry code is CRADAGAN, Medical Nutrition & Meal Replacement (RTD, Bars, Powders), with a secondary code of AFAKAJAD, Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium). Its NAICS code is 456191 and its SIC code is 2000.