M-Lab

What M-Lab does

M-Lab株式会社 (M-Lab Inc.) is a Tokyo-based, founder-led Japanese technology and education company founded in July 2017 by Matsumoto Kazuhisa. The company operates three integrated business lines built around a "side-job professional × regional distribution × AI" thesis: (1) a K-12 next-generation education business spanning online programming school みらいごとラボ (Miraigoto Lab), 28-location in-person classroom chain COCOGRAM, and the newly launched AI-powered learning app MAiRO; (2) a corporate DX (digital transformation) advisory business including DX Advisor certification support, DX Mark certification, and the performance-based AI Search Optimization service AIOBoost for local SMEs such as dental clinics; and (3) a DX × Education training business exemplified by the Gemini CLI enterprise training program. As of February 2026, M-Lab employs 173 staff at its Shinjuku headquarters, operates on ¥100M in capital, and reports 6,000+ cumulative students instructed across its education brands.

The company's underlying technology stack is a hybrid of third-party AI foundation models — Google (Gemini CLI, AI Overviews, AI Mode), OpenAI (ChatGPT), Anthropic (Claude), and Midjourney — orchestrated into customer-facing applications. AIOBoost differentiates through a proprietary AI citation-rate measurement dashboard built on the DataForSEO API, supported by the AI-Lab media platform (aio.m-lb.jp) publishing 100+ AI-related articles monthly as both content-marketing and proof-of-concept. M-Lab holds DX Mark certification (no. 81134233-104), qualifying it as both a DX support provider and certification assessor in the Japanese SME market.

M-Lab's revenue mechanics span four models: low-ticket consumer subscriptions (MAiRO ¥4,400-15,950/month, みらいごとラボ recurring), performance-based service fees (AIOBoost, ¥0 upfront, ¥35,000/month success cap, 6-month minimum term with ¥5,000/month retention tail), one-time enterprise training fees (Gemini CLI ¥418,000 per 2-month cohort), and programmatic/classroom education revenue. Go-to-market is hybrid: sales-led for DX consulting and enterprise training via inquiry forms and free AI citation diagnostic tools; product-led/self-serve for the MAiRO app; and content-led via the AI-Lab media feeding inbound SEO/AIO traffic. The company is privately held, bootstrapped (no disclosed external investors), and has not announced IPO plans.

Name

M-Lab

Legal name

M-Lab株式会社

Website

https://m-lb.jp

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

M-Lab is a Tokyo-based education and DX technology company serving Japanese K-12 students via AI tutoring (MAiRO) and programming schools (みらいごとラボ, COCOGRAM), and Japanese SMEs via performance-based AI search optimization (AIOBoost) and enterprise Gemini CLI training.

Ownership category

akta.pro rank

Product category

Education Technology and Digital Transformation Services

NAICS

Computer Training (611420), Professional and Management Development Training (611430), Custom Computer Programming Services (541511), All Other Schools and Instruction (61169)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI & Machine Learning (Foundations & Applied) (EDAMACAG)

akta.pro secondary industries

AI/ML Engineering & Model Development Services (BPAEAHAF), Enterprise/School-District Virtual Tutoring Providers (B2B2C) (EDANAGAF)

Keywords

• AI tutoring platform
• Programming education
• AI search optimization
• Digital transformation consulting
• Enterprise AI training

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. AIOBoost（AI検索最適化サービス）: 成果連動型のAIOサービス。初期費用・月額固定費は0円で、AI引用率改善または検索順位10位以内の成果达成時に上限月35,000円の成果報酬が発生する。最低利用期間6ヶ月。
2. MAiRO学習アプリ（教育事業）: AIパーソナライズ学習アプリの月額サブスクリプション。1科目月4,400円〜最大4科目月15,950円。7日間の無料体験を入り口に有料転換。
3. Gemini CLI研修（企業DX研修）: 法人向けAI開発研修サービス。全9ステップ・全8回のハンズオン研修を2ヶ月間で提供。418,000円（税込）のプログラム料金。
4. みらいごとラボ／COCOGRAM（プログラミング教育）: 小中学生向けプログラミングスクールの教室展開。全国28拠点・延べ6,000名以上の指導実績（2026年2月期時点）。

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

M-Lab operates a dual-track business combining AI-powered K-12 education and digital transformation (DX) services for businesses. Its consumer education offerings include MAiRO, an AI tutoring app for elementary and middle school students, plus online (Miraigoto Lab) and in-person (COCOGRAM) programming schools with 28 nationwide locations. For businesses, it offers AIOBoost, a performance-based AI Search Optimization (AIO) service, DX Advisor and DX Mark certification support, and Gemini CLI enterprise training programs. Revenue comes from B2C app subscriptions, B2B performance-linked AIO service fees, professional training programs, and educational school tuition.

Product overview

M-Lab is a multi-service technology and education company operating across three main divisions: Next-generation Education (AI-powered learning apps and programming education for K-12), DX Business (organizational digital transformation advisory, certification support, and AI search optimization services), and DX×Education (practical skills training). The core products include MAiRO (AI-powered personalized K-12 learning app), AIOBoost (performance-based AI search optimization service), and educational sub-brands Miraigoto Lab (online) and COCOGRAM (regional in-person). The company also operates AI-Lab as an AI search optimization media platform and provides Gemini CLI enterprise training programs.

Differentiator

Problem solved

Functional benefit

Brands

• みらいごとラボ: Online programming school for elementary and middle school students focusing on thinking and creative skills development.
• COCOGRAM
• MAiRO
• AIOBoost
• AI-Lab

Products and services

• MAiRO An AI-powered personalized learning app for elementary and middle school students. Combines adaptive AI tutoring that adjusts question difficulty, Grade-level progress visualization, and a peer encouragement social feature connecting students nationwide. Available via iOS/Android app stores with 7-day free trial conversion to paid subscription at 4,400-15,950 JPY/month depending on subject count.
• Miraigoto Lab (みらいごとラボ) Online programming school for elementary and middle school students focused on cultivating AI-era problem-solving skills. Enables nationwide remote access to top-tier programming education delivered by side-work professional instructors. Targets parents seeking supplementary AI and programming education for their children.
• COCOGRAM Regional in-person programming classroom franchise with 28 nationwide locations. Fosters logical thinking and creativity through collaborative learning with peers. Operates as a community-rooted classroom model where children can study programming in person with local instructors.
• AIOBoost Performance-based AI Search Optimization (AIO) service for SMBs. Creates specialized column sites, implements structured data, and provides ongoing monthly content management. Fees accrue only when AI citation rates improve or the business achieves top-10 search ranking, capped at 35,000 JPY/month. Includes post-contract server maintenance option at 5,000 JPY. Designed for local businesses such as dental clinics, salons, professional services, and real estate.
• DX Advisor Certification (DXアドバイザー検定) Training and certification support program for DX Advisor professionals who lead organizational digital transformation. Provides study support through to official certification grant, supporting individuals and organizations in cultivating in-house DX talent.
• DX Mark Certification Support (DXマーク認証制度) Support service for SMBs seeking DX Mark certification under the standardized framework covering legal requirements for SME digital transformation. M-Lab operates as both a certification support provider and a certification judge. Holds DX Mark certification No. 81134233-104.
• Gemini CLI Enterprise Training Program 2-month enterprise training program covering Google Gemini CLI installation, GitHub setup, document creation, web development, system specification, implementation, AWS deployment, and feature expansion. Includes 9 steps and 8 hands-on sessions of up to 3 hours each. Program fee is 418,000 JPY (tax included). Designed for non-engineers to acquire immediate AI agent skills for in-house operations.

Quantifiable outcome

• 3院合計・想定月間引用回数 約360回（ dentistry において）
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogleのGemini CLIを conmem とした企业向研修 프로그램을提供。Gemini Flash 免费ユーザーへのAI导入支援コンテンツも展开。Google AI Overviews / AI Mode 向けのAIOサービスも提供しており、同社 tecnologia との结合が中核事業の一部を形成している。
• OpenAIcoreTechnology or IntegrationChatGPT等のOpenAI技术的活用促进に関するコンテンツや 企业研修サービス（Perplexity等を含むAI.agent研修）を提供。AI検索领域における生成AI活用の实证研究も展开している。
• DataForSEOcoreTechnology or IntegrationAIOBoostのAIO引用率計測において、DataForSEOのAPIを利用している（利用規約第10条第3項で明记）。

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M-Lab