North America Traffic
North America Traffic designs and manufactures portable traffic signals and Automated Flagger Assistance Devices (AFADs) for work zone traffic control, selling through a dealer network across the US and Canada to construction contractors, DOTs, and equipment rental companies.
- Company typePrivate
- Founded1994
- HeadquartersPort Colborne, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What North America Traffic does
North America Traffic Inc. is a Canadian manufacturer specializing in portable traffic signals and Automated Flagger Assistance Devices (AFADs) for temporary work zone traffic control. Founded in 1994 as R.C. Flagman Inc. by Peter Vieveen, the company invented the world's first AFAD and has maintained a category-leading position for over 30 years. The company is headquartered in Port Colborne, Ontario, and operates with 11–50 employees under a vertically integrated manufacturing model.
The company's two core product lines are the PTL2.4x portable traffic signal and the RCF2.4 automated flagger assistance device. Both are trailer-mounted, solar-powered systems featuring LED lighting, AGM battery backup (up to 30 days of autonomy for the PTL2.4x, 228 hours for the RCF2.4), radio communication up to one mile, and compliance with MUTCD and NEMA TS-5 standards. A Remote Monitoring System (RMS) provides 24/7 fault tracking, battery voltage monitoring, and geofencing-based theft prevention. Add-on capabilities include intrusion alarms, video monitoring, and complex ring/barrier traffic setups.
North America Traffic generates revenue primarily through hardware sales distributed via a large authorized dealer network across the United States and Canada, supplemented by 24/7/365 technical support services. Products are sold through rental stores, flagging companies, and traffic control subcontractors who serve road construction contractors, government transportation departments, and equipment rental companies. Pricing is quote-based and not publicly disclosed. The company is privately held and founder-owned, with no disclosed external funding, parent company, or M&A activity.
North America Traffic firmographics
Firmographics- Name
- North America Traffic
- Legal name
- North America Traffic Inc.
- Website
- https://northamericatraffic.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- North America Traffic designs and manufactures portable traffic signals and Automated Flagger Assistance Devices (AFADs) for work zone traffic control, selling through a dealer network across the US and Canada to construction contractors, DOTs, and equipment rental companies.
- Ownership category
- akta.pro rank
North America Traffic industry classification
Industry- Product category
- Traffic Control Equipment
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Electrical Equipment Manufacturing (33531)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Traffic Control & Work Zone Management (Flagging, Lane Closures) (BPABAKAE)
- akta.pro secondary industry
- Vehicle Lighting & Signaling Safety Hardware Manufacturing (Headlamps/Adaptive Lighting/Indicators) (IMACAMAK)
Keywords
Where North America Traffic is headquartered
LocationHeadquarters
- HQ city
- Port Colborne
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
North America Traffic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Equipment Sales: Direct sales of portable traffic signals and AFADs to dealers and rental companies. Products include PTL2.4x portable traffic signals and RCF2.4 automated flagger assistance devices with various configuration options.
- Dealer Network Revenue: Products distributed through a large dealer network across the US and Canada. Dealers purchase equipment for rental and direct sale to construction companies and government agencies.
- Technical Support Services: 24/7/365 technical support services for customers using their equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Equipment sold through dealer network - no public pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
North America Traffic product offering
Product offeringCore offering
North America Traffic designs and manufactures portable traffic signals and Automated Flagger Assistance Devices (AFADs) for temporary work zone traffic control. Products are trailer-mounted, solar-powered units featuring LED lighting, PLC-based controllers, and battery backup systems. The company distributes through an authorized dealer network across the United States and Canada, serving road construction contractors, government transportation departments, and equipment rental companies.
Product overview
North America Traffic is a specialized manufacturer of Portable Traffic Signals and Automated Flagger Assistance Devices (AFADs). The company offers two core product lines: the PTL2.4x Portable Traffic Signal for managing traffic flow at work zones, crossroads, and intersections, and the RCF2.4 Automated Flagger Assistance Device as an alternative to human flaggers. Both products are trailer-mounted, solar-powered systems featuring LED lighting and battery backup. The company also provides various add-on options and accessories for these core products.
Differentiator
Problem solved
Functional benefit
Products and services
- PTL2.4x Portable Traffic Signal A trailer-mounted portable traffic signal designed for safety in work zones, crossroads, and intersections. Features dual-head LED light configuration, 400-watt solar array, 12-16 Discover Dry Cell AGM batteries (6V 220AH), radio communication up to one mile, USB backup traffic control plans, and compliance with MUTCD and NEMA TS-5 standards. Targets road construction contractors, DOT agencies, and equipment rental companies.
- RCF2.4 Automated Flagger Assistance Device (AFAD) The first Automated Flagger Assistance Device (AFAD) developed by North America Traffic, recognized as the safest alternative to human flaggers for temporary short-term work zone traffic control. Features single-head red/yellow lenses, a highly reflective break-away gate arm, 228-hour autonomy with a 100-watt solar array and 4 batteries, and compliance with MUTCD and NEMA TS-5 environmental standards. Targets road construction contractors, state DOTs, and rental companies.
Quantifiable outcome
- Up to 30 days of continuous operation without sunlight with 400 watt solar array and 16 battery configuration
- +2 more outcomes
Companies that use North America Traffic
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
North America Traffic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
North America Traffic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dealer Network PartnerscoreNorth America Traffic has built a large dealer network across the US and Canada. Dealers are authorized to sell and rent the company's portable traffic signals and AFADs. The company provides direct manufacturer relationships, ongoing support, training, and access to a team of professionals committed to dealer success.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
North America Traffic competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
North America Traffic social profiles
Digital presenceNorth America Traffic financial estimates
Financial estimateRevenue estimate
Valuation estimate
North America Traffic leadership team
Management profileNumber of profiles
Profiles1 record
North America Traffic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North America Traffic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North America Traffic
What does North America Traffic do?
North America Traffic designs and manufactures portable traffic signals and Automated Flagger Assistance Devices (AFADs) for temporary work zone traffic control. Products are trailer-mounted, solar-powered units featuring LED lighting, PLC-based controllers, and battery backup systems. The company distributes through an authorized dealer network across the United States and Canada, serving road construction contractors, government transportation departments, and equipment rental companies.
Is North America Traffic a public or private company?
North America Traffic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was North America Traffic founded?
North America Traffic was founded in 1994. It employs 11 to 50 people.
Where is North America Traffic based?
North America Traffic is headquartered in Port Colborne, Canada, in the North America region.
How does North America Traffic make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are dealer Network Revenue and technical Support Services.
Does North America Traffic have an API?
No public API is recorded for North America Traffic.
What industry is North America Traffic in?
North America Traffic's product category is Traffic Control Equipment. Its primary akta.pro industry code is BPABAKAE, Traffic Control & Work Zone Management (Flagging, Lane Closures), with a secondary code of IMACAMAK, Vehicle Lighting & Signaling Safety Hardware Manufacturing (Headlamps/Adaptive Lighting/Indicators). Its NAICS code is 33632 and its SIC code is 3600.