MOprojects Group

What MOprojects Group does

MOprojects Group, operating through MOprojects GmbH and sister companies Kroeze Interieur and Schwanekamp Interior, is a German-headquartered premium shopfitting and interior design firm founded in 2005 and based in Vreden-Lünten, Münsterland. The company designs, manufactures, and installs custom high-end interior solutions for luxury retail brands (DIOR, CHANEL, L'Oréal, Cartier, Armani, Tag Heuer), travel retail / airport boutiques across Europe and the Middle East, hotels and restaurants, premium offices, yachts, and private residences, combining traditional craftsmanship with CNC-controlled production, 3D printing for prototypes, and in-house multi-trade capabilities spanning carpentry, metalwork, electrical, and painting. The group markets a proprietary MOsignage digital signage system embedded in shop furniture, a Smart Retail offering integrating sensor-based lighting and customer behavior data collection, value engineering for budget-optimized design, and full general-contractor project management from concept through after-sales retail care.

Revenue is generated primarily through one-time project-based contracts with enterprise clients, with pricing quote-based on scope, materials, and complexity and no standardized public pricing. The go-to-market is direct enterprise field sales, supported by dedicated project managers, a multilingual website (German, English, Dutch, French), an extensive project portfolio referencing high-profile luxury houses, and social media presence on LinkedIn, Instagram, Facebook, Pinterest, and XING. The company is privately held as a GmbH with no disclosed external investors, led by three managing directors (Josef Lepping, Delia Bensing, Stefan Deelmann), and is currently active with documented project delivery spanning 2024-2026.

Name

MOprojects Group

Legal name

MOprojects GmbH

Website

https://moprojects.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

MOprojects Group is a German premium shopfitting and interior design firm serving luxury retail brands, airport travel retail, hospitality, and yacht clients with custom furniture manufacturing, digital signage, and full project management.

Ownership category

akta.pro rank

Headquarters

HQ city

Vreden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Interior Design and Shopfitting Projects: Project-based revenue from designing and manufacturing custom high-quality furniture and interior fittings for retail, hospitality, travel retail, and premium office spaces. Revenue generated through one-time project contracts with enterprise clients.
2. General Contractor Services: Full-service project management coordinating all trades from concept to completion, including planning, production, logistics, and installation.
3. After-Sales Services (Retail Care): Ongoing services including merchandising, digital signage management, hygiene concepts, and shop stocking beyond initial project completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MOprojects Group designs, manufactures, and installs premium custom shopfitting, interior fittings, and bespoke furniture for luxury retail, travel retail, hospitality, premium office, yacht, and private residential spaces. The company operates as a full-service general contractor, combining in-house production (carpentry, metalwork, painting, electronics) with project management, worldwide logistics, and after-sales services such as merchandising, digital signage, and hygiene concepts. It works alongside sister companies Kroeze Interieur and Schwanekamp Interior, serving international brands including DIOR, CHANEL, L'Oreal, Tag Heuer, and Cartier.

Product overview

MOprojects Group is a premium shopfitting and interior design company offering comprehensive services for high-end retail, travel retail, hospitality, office, and residential spaces. The company operates as a unified service provider combining multiple service modules including Value Engineering, Project Management, MOsignage (Digital Signage), Retail Care, Production, Logistics and Assembly, General Contractor services, Material Advice, and Sustainable Material Solutions. Working alongside sister companies Kroeze Interieur (hospitality and offices) and Schwanekamp Interior (private interiors), the group leverages over 160 years of combined craftsmanship experience. The company serves internationally renowned brands including DIOR, CHANEL, L'Oreal, and Tag Heuer, providing end-to-end solutions from initial concept through production and after-sales support.

Differentiator

Problem solved

Functional benefit

Brands

• MOhouseyachts: Yacht interior design services offered as part of the MOprojects Group product portfolio.

Products and services

• Shopfitting (Ladenbau) High-quality custom interior design and shopfitting for retail spaces, including custom furniture manufacturing and brand presentation solutions for luxury and premium-brand retailers from small local stores to megastores.
• Travel Retail Shopfitting Specialized airport shopfitting for duty-free zones and terminal retail spaces, with expertise in security requirements, tight installation timelines, and high-quality store furniture for travel retail boutiques.
• Smart Retail Digital innovation for retail spaces including remote-controlled digital screens, electronic signage, daylight-adaptive intelligent lighting, and customer behavior data collection technologies integrated into shop environments.
• MOhouseyachts Bespoke interior design services for yachts and maritime vessels, delivered under the MOhouseyachts sub-brand as part of the MOprojects Group portfolio.
• Hospitality Interior Design Interior fit-out services for hotels, restaurants, and hospitality venues, delivered with sister company Kroeze Interieur, including technical elements such as digital signage and smart lighting.
• Premium Offices High-quality office interior design delivered with sister company Kroeze Interieur, featuring customized furniture, state-of-the-art communication technology, and confidential discussion spaces.
• Private Interior Design Exclusive residential interior design and custom furniture for private homes, including kitchens, living rooms, and bathrooms, delivered with sister company Schwanekamp Interior.
• Value Engineering Cost-optimized design planning service that combines budget constraints with high-quality materials and desired aesthetics, enabling premium designs within defined budgets.
• Project Management Comprehensive project supervision from planning through production and assembly, with dedicated project managers ensuring deadline and budget control across all trades.
• MOsignage (Digital Signage) Proprietary remote-controlled digital advertising displays integrated into shop furniture, with real-time content updates, parallel control of stores worldwide, split-screen capabilities, and interactive advertising options.
• Retail Care After-sales services for retail spaces including visual merchandising, stocking, lighting design, fragrance marketing, and hygiene concepts.
• Production In-house manufacturing of high-quality custom furniture using computer-controlled (CNC) machines combined with traditional craftsmanship across wood, metal, painting, and electronics, including 3D printing for prototypes.
• Logistics and Assembly Worldwide furniture transport and on-site assembly services with registered exporter (REX) status for international deliveries, including post-Brexit UK.
• General Contractor Full-service general contracting for shopfitting projects, coordinating all trades from initial concept to completion, including design, production, quality control, test assembly, and after-sale support.
• Material Advice Expert consultation on exclusive materials including layered mother-of-pearl panels, special metals, natural stone, and custom material alternatives.
• Sustainable Material Solutions Eco-friendly material options including PEFC and FSC certified wood products, honeycomb panels, recycled felt, and design-for-disassembly principles.

Quantifiable outcome

• Worldwide logistics capability with registered exporter status
• +1 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Kroeze InterieurcoreStrategic or Co-development PartnerSister company within MOprojects Group specializing in hotel, restaurant, and premium office interior design. Part of the combined group expertise of over 160 years in furniture craftsmanship.
• Schwanekamp Interior (Holztechnik Schwanekamp GmbH)coreStrategic or Co-development PartnerSister company specializing in private interior design and yacht interiors. Known as MOhouseyachts for private and yacht interior projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Steelcase: US global leader in office furniture, architecture, and workplace interiors. Comparable as a large incumbent premium commercial interiors manufacturer relevant to MOprojects' premium-office (Kroeze Interieur) and corporate retail-fitout work, though at vastly greater scale.
• Kesseböhmer GmbH: German family-owned manufacturer of retail fixtures, shelving, and interior fittings with international reach. Comparable as a German Mittelstand fixture/shopfitting manufacturer with metalwork and wood capabilities serving retail and contract markets, though broader and less luxury-focused than MOprojects.
• Wanzl GmbH & Co. KGaA: German-headquartered global leader in retail fixtures, shop equipment, and store concepts. Comparable as a much larger German shopfitting and retail-fixture manufacturer with broader product lines (shopping carts, shelving, security) and global delivery — a key incumbent competitor for retail store rollouts.
• Haworth: US-headquartered global leader in office furniture and interior architecture with a contract division serving premium workplaces and retail environments. Comparable as a much larger premium commercial interiors incumbent, especially relevant for MOprojects' office and contract business via Kroeze Interieur.
• Vitra: Swiss/German premium furniture manufacturer and retailer with strong presence in commercial, retail, and residential interiors. Comparable as a design-led European premium furniture/interior brand that supplies office, retail, and hospitality projects globally — overlapping on premium commercial interior design.
• Poltrona Frau Group (Lifestyle Design): Italian luxury furniture/contract group (Poltrona Frau, Cassina, B&B Italia, Cappellini, etc.) producing high-end interior products for residential, hospitality, and contract clients. Comparable as a premium European luxury interior manufacturer with contract division serving hotels, retail, and yacht — overlapping MOprojects' hospitality and yacht segments.

Direct peers

• USM: Swiss manufacturer of premium modular furniture systems used in offices, retail, and high-end residential interiors. Comparable as a design-led, premium modular furniture specialist with global brand recognition and direct retail/contract sales — overlapping MOprojects' premium office and retail fixturing.
• DZ Engineering: German shopfitting and retail-interior specialist delivering design, production, and installation for retail and hospitality clients across Europe. Comparable as a direct peer — a German-based, mid-sized shopfitting contractor competing for similar retail and travel-retail project work.
• Vicar Group: Italian-based specialist in luxury retail shopfitting and turnkey store construction for fashion, cosmetics, and jewelry brands across Europe. Directly comparable as a mid-sized European luxury shopfitter serving the same fashion/cosmetics clientele (DIOR, Chanel-adjacent houses) with project-based revenue and end-to-end design-to-installation capability.

Regional players

• Schäfer Einrichtungen (Emil A. Schäfer): German retail shopfitting and store-construction specialist serving European retail brands. Comparable as a German mid-market shopfitter with end-to-end project execution and manufacturing, primarily competing in the same DACH retail-fixtures market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MOprojectsGmbH
• LinkedInlinkedin.com/company/moprojects-gmbh
• Instagraminstagram.com/moprojects_gmbh
• Pinterestpinterest.com/moprojectsgmbh
• Xx.com/MoprojectsG

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOprojects Group