Melona
- Company typePrivate
- Founded2009
- HeadquartersMoron, Argentina
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Melona firmographics
Firmographics- Name
- Melona
- Legal name
- NeoGeo SRL
- Website
- https://melona.com.ar
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Melona industry classification
Industry- Product category
- Frozen Desserts (Ice Cream)
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Shaved Ice, Snow Cones & Italian Ice Shops (THAFAGAJ)
Keywords
Where Melona is headquartered
LocationHeadquarters
- HQ city
- Moron
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
Melona business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Ice Cream Product Sales: Melona generates revenue through the sale of frozen ice cream products, specifically melon-flavored frozen bars and other fruit-flavored ice cream variants. The products are distributed through retail channels across Argentina and exported to 25 countries worldwide.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Melona product offering
Product offeringCore offering
Melona (operated in Argentina by NeoGeo SRL) markets and distributes frozen fruit-flavored ice cream bars and related frozen novelties, most notably its flagship melon-flavored bar. It distributes the Binggrae product portfolio to consumers across Argentina via retail and specialty channels.
Product overview
Melona is a Top 5 worldwide ice cream brand with 21 years in the market and presence in 25 countries. The core product line consists of five fruit-flavored ice cream bar flavors: Melon (the flagship), Frutilla (Strawberry), Banana, Coco (Coconut), and Mango. These are described as soft, creamy, fruity, and gluten-free. Additional products from the Binggrae portfolio include Samanco (vanilla coated with red bean paste), Cafe au L'ait (coffee ice cream), Pop Top (water ice in soda/watermelon flavors), and B.B.Big Red Bean (azuki bean ice cream), all available in bulk packaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Melona (Melon) Flagship melon-flavored fruit ice cream bar, marketed as creamy, fruity, gluten-free, and suitable for celiac consumers. Sold to mass-market consumers.
- Melona Frutilla (Strawberry) Strawberry-flavored fruit ice cream bar, one of the four core Melona fruit flavors for consumers.
- Melona Banana Banana-flavored fruit ice cream bar, one of the core Melona flavors for consumers.
- Melona Coco (Coconut) Coconut-flavored fruit ice cream bar, one of the core Melona flavors for consumers.
- Melona Mango Mango-flavored fruit ice cream bar, one of the core Melona flavors for consumers.
- Samanco Vanilla ice cream bar coated with red bean paste and sweet biscuit. Sold in bulk boxes of 150gr x 30 or 24 units. Part of the Binggrae portfolio distributed by Melona.
- Cafe au L'ait Coffee-flavored ice cream bar coated with coffee pastry. Sold in boxes of 92gr x 40 units. Part of the Binggrae portfolio.
- Pop Top Water ice in soda and watermelon flavors. Sold in boxes of 130gr x 24 or 30 units. Part of the Binggrae portfolio.
- B.B.Big Red Bean Red bean (azuki) flavored ice cream bar. Sold in boxes of 90gr x 8 units x 10 boxes. Part of the Binggrae portfolio.
Companies that use Melona
Customer profileSegments1 record
Ideal customer profiles1 record
Melona technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Melona partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Walmart ArgentinacoreWalmart Argentina serves as a major retail distribution partner for Melona products, making the ice cream brand available through one of Argentina's largest supermarket chains.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Melona competitors and assessment
Company assessmentDirect peers
- Grido: Grido is Argentina's largest ice cream chain by store count, producing and distributing its own branded ice cream products. Directly comparable as a domestic Argentine ice cream manufacturer-distributor competing for the same consumer occasions and retail channels.
- Freddo: Freddo is a leading Argentine premium ice cream chain and brand selling frozen desserts through retail and storefronts nationwide. Directly comparable as a mass-market Argentine competitor occupying similar retail freezer space and targeting general consumers with branded ice cream.
- Helados Daniel: Helados Daniel is a long-established Argentine ice cream manufacturer with deep distribution in supermarkets and traditional ice cream parlors. Directly comparable as a domestic mass-market ice cream producer competing in the same retail channels and consumer segments as Melona.
- Binggrae: Binggrae is the South Korean owner and original manufacturer of the Melona brand that NeoGeo SRL distributes in Argentina. Directly comparable as the originator of the same product line; relevant for understanding innovation pipeline, pricing, and brand strategy that flows through to the Argentine operation.
Regional players
- Bonduel / Savory: Bonduel (also branded Savory in some markets) is a regional Argentine manufacturer of frozen desserts and ice cream novelties distributed through local supermarkets. Comparable as a regional Latin American player in similar frozen novelty categories, though not directly competing in Argentina's premium segment.
Broad incumbents
- Ben & Jerry's: Ben & Jerry's is an international premium ice cream brand owned by Unilever, sold through Argentine supermarkets and convenience channels. Comparable as a broader global incumbent competing for the same impulse-purchase frozen dessert occasions in retail.
- Unilever (Wall's / Cornetto / Magnum): Unilever's ice cream division (Wall's, Cornetto, Magnum) is a major global manufacturer of frozen novelties with established Argentine retail distribution. Comparable as a broad multinational incumbent competing directly with Melona bars and cones in supermarket freezer aisles.
- Häagen-Dazs: Häagen-Dazs is a globally recognized premium ice cream brand owned by Nestlé, distributed across Argentine supermarket chains. Comparable as a broader premium incumbent occupying upper-tier freezer space in the same retail channels Melona serves.
- Nestlé Ice Cream: Nestlé is one of the world's largest ice cream manufacturers with brands like Nestlé Premium, Dreyer's, and Mövenpick distributed across Argentina. Comparable as a broad multinational incumbent with overlapping frozen novelty SKUs in the same mass-market retail channels.
Emerging players
- Chungwa One: Chungwa One is a Korean food brand that appears as a partner/distributor on Melona Argentina's website, also selling Korean food products to the Argentine Korean diaspora community. Comparable as an emerging regional player operating in adjacent Korean-import CPG categories through similar specialty Asian retail channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Melona social profiles
Digital presenceMelona compliance and trust
Trust signalCompliance1 record
Melona financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melona leadership team
Management profileNumber of profiles
Melona funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melona M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melona
What does Melona do?
Melona (operated in Argentina by NeoGeo SRL) markets and distributes frozen fruit-flavored ice cream bars and related frozen novelties, most notably its flagship melon-flavored bar. It distributes the Binggrae product portfolio to consumers across Argentina via retail and specialty channels.
Is Melona a public or private company?
Melona is a private company. It is classified as corporate owned and is currently operating.
When was Melona founded?
Melona was founded in 2009. It employs 11 to 50 people.
Where is Melona based?
Melona is headquartered in Moron, Argentina, in the Latin America region.
How does Melona make money?
One revenue line is on record: ice Cream Product Sales.
Who are Melona's main competitors?
Direct peers on record are Grido, Freddo, Helados Daniel and Binggrae. Bonduel / Savory is listed as a regional player. Broad incumbents are Ben & Jerry's, Unilever (Wall's / Cornetto / Magnum), Häagen-Dazs and Nestlé Ice Cream. Chungwa One is listed as an emerging player.
Does Melona have an API?
No public API is recorded for Melona.
What industry is Melona in?
Melona's product category is Frozen Desserts (Ice Cream). Its primary akta.pro industry code is THAFAGAJ, Shaved Ice, Snow Cones & Italian Ice Shops. Its NAICS code is 311520 and its SIC code is 2024.