Saupiquet

What Saupiquet does

Saupiquet is a French branded seafood company headquartered in Quimper, France, producing canned and prepared fish products including whole tuna (MSC-certified), tuna fillets in multiple preparations, mackerel fillets, sardines, ready-to-eat salads (Saladières Snacking, Légumes et Thon), and an appetizer line of spreads and tapas. Founded in 1877 and currently employing 251-500 people, the company operates a traditional CPG model built on hand-prepared fish processing and an ISO 22005-certified traceability system (DNV-GL) that gives consumers origin and fishing-method data per SKU, with sustainability credentials reinforced by MSC fishing certification and Bureau Veritas FR-BIO-10 organic certification on the Gamme Bio line.

The business is wholly owned by the Bolton Group, a major international food conglomerate, and generates revenue through one-time product sales of shelf-stable seafood into major French retail banners including Carrefour, Auchan, Leclerc Drive, Intermarché, Monoprix, Supermarchés Match, and Coopérative U. Go-to-market is direct-to-consumer via retail shelf presence, with brand engagement layered through a recipe library, Facebook, Instagram, and YouTube channels, and a dedicated traceability portal. Strategic positioning centers on three pillars: sustainable fishing (MSC, WWF 'Ensemble pour les océans' partnership), clean/simple ingredients (Les Essentiels, BIO lines), and category innovation (snacking salads, appetizer range).

The product surface spans four anchor categories — Thon, Maquereaux, Sardines, and Salades — augmented by a Gamme Apéro line. Technology is concentrated in food processing and a robust traceability workflow rather than software or AI; no digital products, apps, APIs, or AI capabilities are evidenced. The addressable market is effectively France and select European retail, with no disclosed export or foodservice revenue.

Name

Saupiquet

Legal name

Saupiquet

Website

https://saupiquet.com

Company type

Private

Founded year

1877

Operating status

Operating

Headcount range

251–500 employees

Short description

Saupiquet is a French branded canned seafood company (founded 1877) producing MSC-certified tuna, mackerel, sardines, salads, and appetizers, sold primarily through major French grocery chains under the ownership of the Bolton Group.

Ownership category

akta.pro rank

Product category

Canned Seafood

NAICS

Seafood Product Preparation and Packaging (311710), Seafood Product Preparation and Packaging (3117), Specialty Canning (311422)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Canned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches) (AFANALAG)

akta.pro secondary industries

Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE), Prepared Seafood Meals (RTE/RTH) (AFANAFAB), Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK)

Keywords

• Canned seafood products
• Sustainable fish processing
• Ready-to-eat meals
• Tuna and mackerel
• Organic sardines

Headquarters

HQ city

Quimper

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Seafood Product Sales: Saupiquet generates revenue through the manufacture and sale of canned and prepared seafood products including tuna, mackerel, sardines, salads, and appetizer products. Products are sold through major French retail chains.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Saupiquet manufactures and sells canned and prepared seafood products including tuna (whole, fillets, flakes, prepared sauces), mackerel (fillets, grilled, organic), sardines, ready-to-eat salads (legumes et thon, saladières snacking), and appetizers (tartinables, tapas, mussels). Products are hand-prepared in production facilities and distributed through major French retail chains. The company emphasizes MSC-certified sustainable sourcing, ISO 22005-certified traceability, and a BIO organic product line.

Product overview

Saupiquet is a French canned seafood company offering a comprehensive portfolio of fish and seafood products. The product range centers on four core categories: Thon (tuna) products including whole tuna MSC-certified, tuna fillets in various preparations (natural, lemon, mayonnaise, catalan, escabeche), and tuna flakes; Maquereaux (mackerel) products spanning classic fillets, grilled varieties, organic (Bio) line, and Les Essentiels simple preparation line; Sardines including fillets (classic, grilled, Bio certified); and prepared Salads (Legumes et Thon MSC certified and Saladières Snacking ready-to-eat bowls). The Apéro range features spreadable rillettes and tapas including mussels. Products emphasize sustainable sourcing with MSC certification for tuna, hand-preparation in production facilities, and traceability systems certified to ISO 22005. The company positions around sustainable fishing practices and clean labeling without artificial colors or aromas.

Differentiator

Problem solved

Functional benefit

Brands

• Gamme Bio (Bio Range): Organic certified fish fillets including mackerel and sardines with bio ingredients, certified by Bureau Veritas (FR-BIO-10).
• Les Essentiels
• Saladières Snacking
• Gamme Apéro
• Légumes et Thon

Products and services

• Thon (Tuna) Product Line Comprehensive range of canned tuna products including MSC-certified whole tuna, hand-cut tuna fillets in various preparations (natural, lemon), prepared tuna in sauces (mayonnaise, catalane, escabèche), tuna flakes in tomato sauce, and tuna pieces in brine or sunflower oil. Targeted at French consumers seeking convenient, ready-to-eat seafood protein.
• Filets de Maquereaux (Mackerel Fillets) Canned mackerel fillets in a wide variety of classic and grilled preparations, hand-prepared in production workshops. Includes varieties such as Catalane, mustard, white wine, escabèche, lemon and olive, and grilled styles. Targeted at French consumers seeking flavorful, ready-to-eat seafood options.
• Filets de Sardines (Sardine Fillets) Canned sardine fillets in multiple preparations including natural, sunflower oil, spicy, tomato and vegetables, lemon basil, and olive oil. Includes a Bio (organic) certified sub-line. Targeted at French consumers seeking convenient and sustainably sourced sardine products.
• Gamme Bio (Organic Range) Sub-brand of organic (Bio) certified seafood products including mackerel and sardine fillets, with ingredients from certified organic agriculture. Certified by Bureau Veritas Certification France (FR-BIO-10). Targeted at health-conscious and environmentally conscious French consumers seeking organic certified seafood.
• Les Essentiels Mackerel Line Sub-brand of premium mackerel fillets prepared simply with carefully selected vegetables, olive oil and salt. Includes varieties such as carrots/courgettes/piment, tomatoes/onions, and grilled vegetables. Targeted at consumers seeking simple, clean-label seafood preparations.
• Légumes et Thon (Salads with Tuna) Ready-to-eat salad line combining fresh vegetables with MSC-certified tuna. Includes varieties such as lentil and tuna salad. Targeted at consumers seeking healthy, ready-to-eat complete meal options.
• Saladières Snacking Ready-to-eat salad bowls in 4 recipes (Mexicana, Penne, Pasta, Parisienne), designed to be taken anywhere. Targeted at consumers seeking convenient, on-the-go meal solutions.
• Gamme Apéros (Appetizer Range) Appetizer line featuring spreadable rillettes (tartinables) in various flavors, tapas for party bites, and seafood spreads including mussels in escabèche sauce. Targeted at French consumers seeking convenient seafood appetizers and party food.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• WWF (World Wildlife Fund)coreStrategic or Co-development PartnerSaupiquet has a partnership with WWF called 'Ensemble pour les océans' (Together for the Oceans) dedicated to preserving the oceans and leaving a better world for future generations. This is a strategic sustainability partnership focused on marine conservation.
• MSC (Marine Stewardship Council)coreTechnology or IntegrationMSC certification ensures sustainable fishing practices. Products bearing the MSC blue fish mark come from fisheries that have been independently certified to MSC's science-based standard for sustainable fishing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• King Oscar: King Oscar is a premium canned seafood brand (tuna, sardines, mackerel) with retail distribution across Europe, competing directly with Saupiquet's premium and BIO lines.
• Connétable: Connétable is a French heritage canned sardine and mackerel brand owned by Thai Union, sold across the same French supermarket chains as Saupiquet, making it a direct competitor in canned seafood.
• Rio Mare: Rio Mare is an Italian canned tuna brand owned by Bolton Group (the same parent as Saupiquet), offering nearly identical products (tuna in olive oil, fillets) under a sister brand.
• John West: John West is a major European canned seafood brand with broad French retail presence, competing head-to-head with Saupiquet in canned tuna, mackerel and sardines.
• Cento: Cento is an Italian-American packaged seafood brand offering canned tuna, sardines and anchovies, comparable to Saupiquet in canned-seafood product mix and grocery distribution model.
• Petit Navire: Petit Navire is a leading French canned tuna and mackerel brand owned by Thai Union Group, directly competing with Saupiquet on the same retail shelves in France with similar product formats (canned tuna fillets, mackerel, salads).

Broad incumbents

• Thai Union Group: Thai Union Group is the world's largest canned tuna company and parent of Petit Navire and Connétable, making it a broad incumbent comparable to Saupiquet's parent (Bolton Group) in canned-seafood strategy.
• Princes Group: Princes is a large UK-headquartered packaged-food group with a significant European canned seafood portfolio (Napolina, John West rival brands), operating at broader scale than Saupiquet across multiple food categories.

Others

• WWF (World Wildlife Fund): WWF is Saupiquet's strategic sustainability partner under the "Ensemble pour les océans" program; included as an adjacent ecosystem participant relevant to understanding Saupiquet's ESG and traceability positioning rather than a commercial peer.
• Bolton Group: Bolton Group is the Italian food conglomerate that owns Saupiquet, providing strategic context on parent-level capital allocation and seafood brand portfolio (Rio Mare, Palmera, Saupiquet) relevant for evaluating Saupiquet's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/saupiquet
• Facebookfacebook.com/Saupiquet.Officiel
• Instagraminstagram.com/saupiquet_france/?hl=fr
• Xx.com/saupiquet
• LinkedInlinkedin.com/company/saupiquet

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saupiquet