Motor Vehicle Protection Products Association

What Motor Vehicle Protection Products Association does

Motor Vehicle Protection Products Association (MVPPA) is a US trade association founded in 2007 that represents providers, sellers, administrators, and insurers/underwriters of motor vehicle protection products. Its scope covers five core product categories: windshield repair or replacement, tire and wheel road hazard coverage, vehicle key and key-fob replacement, appearance care protection, and vehicle protection products including theft-deterrent and physical-damage prevention devices. Member companies include major enterprise insurers and warranty administrators such as Assurant Solutions, AmTrust Financial Services, Arch Insurance Group, Zurich, American Honda Finance Corporation, Toyota Motor Insurance Services, and Ally Insurance.

MVPPA's core "technology" is a curated, online 50-state legislative database of statutes, rules, and bills regulating the sale of protection products, supplemented by weekly legislative summaries distributed to members. The association's primary functional role is advocacy: it lobbies Congress and state governments for regulation that protects consumers and establishes a level playing field for providers, and it collaborates with peer bodies such as the Guaranteed Asset Protection Alliance (GAPA) and the Service Contract Industry Council (SCIC) on industry minimum standards, most recently in October 2025.

MVPPA generates revenue exclusively through a flat membership fee payable annually or quarterly by all members regardless of size, covering access to legislative databases, lobbying, legislative tracking, government advocacy, and member meetings. Occasional special assessments may apply for specific initiatives. The association is member-governed through an elected Governing Board (President, Vice-President/Treasurer, Secretary) supported by a small executive team including an Executive Director, General Counsel, Legislative and Regulatory Counsel, and Business Manager. Its principal office is at 230 Washington Ave. Extension, Suite 101, Albany, NY, with additional contact presence in Tallahassee, FL.

Name

Motor Vehicle Protection Products Association

Legal name

Motor Vehicle Protection Products Association

Website

https://mvppa.org

Company type

Private

Founded year

2007

Operating status

Operating

Short description

MVPPA is a US trade association founded in 2007 that represents providers, sellers, administrators, and underwriters of motor vehicle protection products, offering members a 50-state legislative database, lobbying, and regulatory advocacy funded by flat membership dues.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: All members pay the same flat fee for all services including access to legislative databases, lobbying, legislative tracking, government advocacy, and member meetings. Fees are payable annually or in quarterly installments. Member assessments may occasionally apply for special initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MVPPA is a private trade association that sells membership to providers, sellers, administrators, insurers, and retailers of motor vehicle protection products. Members receive access to an online database of 50-state legislation, statutes, and rules; lobbying; legislative tracking; government advocacy in Congress and the states; and participation in member meetings. The association also collaborates with GAPA and SCIC to publish minimum industry standards for protection product refunds and forms.

Product overview

The Motor Vehicle Protection Products Association (MVPPA) is a trade association for providers, sellers, and underwriters of motor vehicle protection products, not a technology product company. The association represents five core protection product categories offered by member companies: Windshield Repair or Replacement, Tire and Wheel Road Hazard Coverage, Vehicle Key and Key-fob Replacement, Appearance Care Protection, and Vehicle Protection Products (VPP). These products are backed by highly-rated insurance companies and are designed to protect consumers' automobile purchases from damage, keeping vehicles looking as good as the day they were bought. The association itself provides advocacy, legislative tracking, and compliance services to its member companies rather than a unified technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• MVPPA Trade Association Membership Flat-fee membership for administrators, providers, insurers, and retailers of motor vehicle protection products, granting access to 50-state legislative databases, weekly legislative summaries, lobbying, legislative tracking, government advocacy in Congress and the states, and participation in annual meetings and monthly conference calls.
• Legislative Tracking and Government Advocacy Services Online database of legislation, statutes, and rules regulating the sale of motor vehicle protection products across all 50 states, paired with lobbying, regulatory tracking, and direct advocacy before Congress and state governments on behalf of members.
• Industry Minimum Standards Collaboration (with GAPA and SCIC) Co-development of minimum industry standards for motor vehicle protection products, including standards for product refunds and forms, in collaboration with the Guaranteed Asset Protection Alliance (GAPA) and the Service Contract Industry Council (SCIC).

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered major.

• Guaranteed Asset Protection Alliance (GAPA)majorStrategic or Co-development PartnerGAPA members worked with SCIC and MVPPA to approve new minimum standards applicable to product refunds and forms in October 2025.
• Service Contract Industry Council (SCIC)majorStrategic or Co-development PartnerSCIC collaborated with MVPPA and GAPA to publish new minimum standards for product refunds and forms in October 2025.

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• National Association of Mutual Insurance Companies (NAMIC): NAMIC is a large U.S. property/casualty insurance trade association representing mutual and member-owned insurers. Many of its members participate in the vehicle protection product value chain, making it a comparable membership/advocacy model for insurance-adjacent products.
• National Independent Automobile Dealers Association (NIADA): NIADA represents independent used-vehicle dealers, who are significant sellers of F&I products including motor vehicle protection. It is a comparable member-funded trade association operating in an adjacent distribution channel.
• Property Casualty Insurers Association of America (PCI): PCI represents U.S. property and casualty insurers, including many carriers that underwrite motor vehicle protection products (Arch, AmTrust, Zurich are members or affiliates). It operates broader than MVPPA but engages on overlapping regulatory and advocacy issues.
• American Financial Services Association (AFSA): AFSA is the national trade association for the consumer credit and financial services industry, including automotive finance. Its automotive finance segment (American Honda Finance, Ally, etc.) overlaps with MVPPA's finance-adjacent members and shared F&I regulatory concerns.
• Automotive Aftermarket Suppliers Association (AASA): AASA represents suppliers to the automotive aftermarket, including many manufacturers of protection products (appearance care, key replacement, anti-theft). It provides a broader manufacturing-supply lens on the same value chain MVPPA represents at the provider and administrator level.
• National Automobile Dealers Association (NADA): NADA is the largest U.S. trade association representing franchised new-car dealers, whose members are the primary distribution channel for motor vehicle protection products. It operates at a much broader automotive-retail scale and represents an overlapping constituency.

Others

• National Association of Insurance Commissioners (NAIC): NAIC is the U.S. standard-setting and regulatory support organization for state insurance regulators. While not a peer in the trade-association sense, NAIC is the counterparty MVPPA engages with on insurance-product regulation and is therefore highly relevant to its operating environment.

Direct peers

• Insurance Marketplace Standards Association (IMSA): IMSA is a non-profit standards-setting organization promoting ethical marketplace practices for insurance and financial services products. Its standards-setting and consumer-protection mission closely mirrors MVPPA's advocacy for "fair regulation and ethical sale" of motor vehicle protection products.
• Service Contract Industry Council (SCIC): SCIC is a trade association for the service contract industry and a direct partner of MVPPA on industry standards (October 2025 minimum standards co-publication). It serves warranty administrators and insurers — overlapping with MVPPA's provider and administrator membership — making it the most directly comparable peer.
• Guaranteed Asset Protection Alliance (GAPA): GAPA is a trade association for the guaranteed asset protection (GAP) industry and a strategic co-development partner with MVPPA, jointly approving minimum standards on product refunds and forms. It targets overlapping F&I product constituencies and represents the closest direct peer in form and function.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motor Vehicle Protection Products Association