Diario Todo Sport

What Diario Todo Sport does

Diario Todo Sport is a Peruvian digital and print sports media publisher founded in 2017 and headquartered in Lima, operating as the dedicated sports division of Grupo La Razón, a domestic media conglomerate that also owns Diario La Razón, El Men, and El Chino. The company publishes a sports news portal at todosport.pe alongside a printed front-page edition ('Portada Impresa') and paid subscription plans ('Planes de Suscripción'), covering Peruvian football across multiple tiers (Liga 1, Liga 2, Copa Bicentenario, Copa Federación, Copa Perú, Selection) as well as international football (Champions League, Copa Libertadores, Bundesliga, Premier League, La Liga, Serie A, Ligue 1, MLS, among others) and a broad secondary set of sports including aquatics, martial arts, athletics, motorsports, boxing, equestrian, motorcycling, surfing, tennis, table tennis, and volleyball.

The technology and platform basis is a standard WordPress CMS (evidenced by /wp-content/ asset paths) delivering a web portal and a mobile-optimized experience that the company explicitly markets as one of the best mobile versions among Peruvian sports newspapers, with shared authentication infrastructure inherited from the Grupo La Razón parent (larazon.pe/login/). No APIs, SDKs, mobile applications, AI/ML systems, or third-party integrations are disclosed in the source material, and there is no evidence of a multi-module platform architecture beyond the unified content publishing stack plus the print SKU.

The business model is a hybrid of (i) advertising-supported free content on the web and mobile property, (ii) direct reader subscriptions via the paid 'Planes de Suscripción' tier, and (iii) print revenue from the 'Portada Impresa' SKU, all targeting Peruvian sports enthusiasts and fans. Distribution is domestic and single-country, with content reach extended through a modest social footprint on Facebook (~10,813 fans), Twitter (~10,011 followers), and YouTube (~53 subscribers). The company is privately held within the Grupo La Razón group, with no disclosed funding rounds, no institutional investment signals, and no revenue, ARR, or headcount-trend data publicly available. The go-to-market is content-led, B2C, and oriented toward building audience scale within Peru rather than enterprise contracts or B2B monetization.

Name

Diario Todo Sport

Legal name

Diario Todo Sport

Website

https://todosport.pe

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Diario Todo Sport is a privately held Peruvian digital and print sports news publisher, founded in 2017 and part of Grupo La Razón, serving Peruvian sports fans with online, mobile, and print coverage of national and international sports.

Ownership category

akta.pro rank

Product category

Sports News & Media

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Sports news
• Digital media
• Sports journalism
• News publishing
• Football coverage

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

Diario Todo Sport publishes daily sports news and journalism for Peruvian audiences through a WordPress-based online portal, a mobile-optimized web experience, and a printed front-page edition. Coverage spans Peruvian football competitions, international football leagues and tournaments, and a wide range of other sports (volleyball, athletics, motorsports, boxing, tennis, surfing, martial arts, horse racing, motorcycling, aquatics, table tennis), supplemented by opinion columns and interviews. The outlet monetizes via display advertising and paid subscription plans, and operates as the sports division of Grupo La Razón.

Product overview

Diario Todo Sport is a single-platform sports news media company offering an online news portal (the core product) along with a printed front page version (Portada Impresa) and subscription-based premium content. The website provides comprehensive coverage of Peruvian football (Liga 1, Liga 2, Copa Bicentenario, Copa Federación, Copa Perú, Tournament Apertura/Clausura) and international football (Champions League, Copa Libertadores, various global leagues), as well as other sports including volleyball, athletics, motorsports, boxing, and tennis. The platform does not operate a multi-module platform architecture but rather a unified content delivery system with optional subscription tiers.

Differentiator

Problem solved

Functional benefit

Brands

• Portada impresa: Sports news and coverage covering Peruvian and international sports

Products and services

• Diario Todo Sport (Online Sports News Portal) Online sports news portal (todosport.pe) providing daily coverage of Peruvian football (Liga 1, Liga 2, Copa Bicentenario, Copa Federación, Copa Perú, Selección, Torneo Apertura/Clausura), international football (Champions League, Copa Libertadores, Copa América, Bundesliga, La Liga, Premier League, Serie A, Ligue 1, Liga MX, MLS, etc.), and other sports (volleyball, athletics, motorsports, boxing, tennis, surfing, martial arts, horse racing, motorcycling, aquatics, table tennis). Includes news articles, match reports, opinion columns, interviews, and historical World Cup features. Targeted at Peruvian sports fans and enthusiasts.
• Portada Impresa (Printed Front Page Edition) Physical printed version of the Todo Sport sports newspaper, covering the latest Peruvian and international sports news. Available via subscription and accessible through the dedicated Portada Impresa section of the website.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grupo La RazóncoreOthersDiario Todo Sport is part of Grupo La Razón, a Peruvian media group. Todo Sport operates as the sports division of the group, with shared infrastructure including login systems with La Razón (larazon.pe/login/) and contact email ([email protected]). The group includes properties like Diario La Razón, El Men, and El Chino.

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• La República (Peru): Major Peruvian newspaper group with significant sports editorial coverage and digital sports content. Competes for Peruvian sports-news audience and advertisers, but as part of a broader general-interest portfolio.
• Globo Esporte: Brazil's largest digital sports media property operated by Grupo Globo. While geographic peer rather than direct competitor, it represents the dominant scale benchmark for Spanish/Portuguese-language digital sports media in Latin America.
• Gestión (Peru): Peruvian business and general-interest newspaper with a sports vertical. Part of the El Comercio/La República media ecosystem; overlaps with Todo Sport on sports news coverage but with a broader editorial mandate.
• El Comercio (Peru): Largest general-interest newspaper in Peru with a prominent sports section (including Gestión and related properties). Competes with Todo Sport for sports readership and digital sports ad budgets, but operates a much broader news portfolio rather than sports-only.

Direct peers

• Depor: Peru's leading sports daily newspaper and digital sports portal. Depor is the closest direct competitor to Diario Todo Sport — both are sports-focused dailies serving Peruvian football and multi-sport fans, distributed across web, mobile, and print.
• Líbero: Peruvian sports newspaper covering football and other sports with print and digital editions. Direct competitor to Diario Todo Sport in the same Peruvian sports-daily category with comparable content mix and audience.
• Marca (Spain): Spain's flagship sports daily newspaper with global Spanish-language reach, covering football and multi-sport content. Closest international analog to Todo Sport's positioning as a sports-only daily, though operating at vastly larger scale.
• AS (Spain): Major Spanish sports daily with strong digital presence across Spanish-speaking markets. Comparable business model (sports-only daily with print + web + mobile) and editorial focus on football and multi-sport coverage.

Regional players

• Olé (Argentina): Argentina's leading sports daily newspaper with print and digital editions, primarily football-focused. Regional peer reflecting the sports-daily newspaper format that Todo Sport replicates in Peru.
• ESPN Perú: Latin American arm of ESPN covering Peruvian and international sports with editorial, video, and live scores. Competes for the same Peruvian sports fan attention, especially on digital and video surfaces where Todo Sport is currently weak.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/todosport_pe
• YouTubeyoutube.com/DiarioTodoSport
• Facebookfacebook.com/DiarioTodoSport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diario Todo Sport