Nordholm
Nordholm is a German family-owned e-commerce specialist, founded 1984, that sells bathroom radiators, design radiators, heating cartridges, electric underfloor heating (Flexithermo), SplashBoard mineral wall panels, sanitary ceramics, and bathtubs direct to consumers and trade professionals via nordholm.de, serving DACH homeowners, plumbers, architects, and bathroom planners.
- Company typePrivate
- Founded1984
- HeadquartersBischoffen, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Nordholm firmographics
Firmographics- Name
- Nordholm
- Legal name
- Nordholm GmbH & Co. KG
- Website
- https://nordholm.de
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nordholm is a German family-owned e-commerce specialist, founded 1984, that sells bathroom radiators, design radiators, heating cartridges, electric underfloor heating (Flexithermo), SplashBoard mineral wall panels, sanitary ceramics, and bathtubs direct to consumers and trade professionals via nordholm.de, serving DACH homeowners, plumbers, architects, and bathroom planners.
- Ownership category
- akta.pro rank
Nordholm industry classification
Industry- Product category
- Bathroom Heating & Sanitary Products
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industries
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)
Keywords
Where Nordholm is headquartered
LocationHeadquarters
- HQ city
- Bischoffen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Nordholm business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (E-commerce): Nordholm generates revenue through direct online sales of heating products and bathroom accessories via their German e-commerce platform. Products are sold at set prices with VAT included (19% MwSt). Customers can create accounts for faster checkout, order tracking, and management of multiple shipping addresses.
- Trade/Professional Sales: B2B sales channel for plumbers, architects, and bathroom planners. New business customers require trade license verification. Offers DATANORM data for professional procurement systems and 3D planning data for architectural software integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/Entry-level products (€0 - €99.99) |
| Unit Pricing | Pay-as-you-go | Mid-range products (€100 - €999.99) |
| Unit Pricing | Pay-as-you-go | Premium products (€1,000 - €1,999.99) |
| Unit Pricing | Pay-as-you-go | Luxury products (€2,000+) |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Nordholm product offering
Product offeringCore offering
Nordholm manufactures and sells heating and sanitary products for bathrooms and living spaces, including bathroom radiators, design radiators, electric underfloor heating (Flexithermo), proprietary SplashBoard wall panels, sanitary ceramics, shower trays, and bathtubs. The company distributes these factory-direct through its nordholm.de online storefront to homeowners, renovators, and trade professionals across the DACH region.
Product overview
Nordholm is a family-owned specialist for heating systems and innovative heating technology, operating since 1984. The product portfolio is organized around bathroom and living space heating solutions, comprising three main categories: (1) Bathroom radiators (Badheizkörper) including NECKAR, SAAR, VAVIT, PALMA, ASPEN, INFINITY, ROTONDA, and Joule DUO lines; (2) Designer radiators (Designheizkörper) featuring MOSEL and GAP models; and (3) Supporting products including thermostat valves and fittings (Thermostatventile & Armaturen), heating cartridges (Heizpatronen), electric underfloor heating (Flexithermo), SplashBoard wall panels, sanitary ceramics (WC sets, washbasins, glass front elements), shower trays (Mineralo, Plutonit, Terminator), and bathtubs (Agua, Luze). The company offers a complete bathroom solution ecosystem from heating to sanitaryware, supported by a 5-year warranty on manufacturing defects and 2-year complaint rights for electric heating cartridges.
Differentiator
Problem solved
Functional benefit
Brands
- Weidbach: Brand of bathroom products including radiators and related accessories.
- Flexithermo
- Splashboard
Products and services
- Bathroom radiators (Badheizkörper)
Quantifiable outcome
- 5-year warranty on manufacturing and material defects
- +4 more outcomes
Companies that use Nordholm
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
Nordholm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Nordholm partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Nordholm competitors and assessment
Company assessmentBroad incumbents
- Viessmann: German family-founded heating technology group spanning boilers, heat pumps, and radiators. A broader incumbent with much wider scope than Nordholm, but overlapping in residential heating products and bathroom-adjacent thermal solutions.
- Arbonia Group: Swiss-listed building components group with significant radiator and HVAC exposure (including the Vasco brand). Comparable to Nordholm across bathroom and design radiators, but at enterprise scale and with public-company financial visibility.
- Rehau: German polymer-based building products company with a heating, plumbing, and bathroom renovation portfolio. Adjacent competitor to Nordholm in plumbing fittings, underfloor heating, and bathroom renovation categories.
- Grohe: LIXIL-owned German bathroom and kitchen fittings brand. Competes with Nordholm for the same renovation specification wallet, particularly in sanitary ceramics, shower trays, and bath fixtures categories.
- Stiebel Eltron: German manufacturer of electric heating, heat pumps, hot water, and ventilation systems. Comparable to Nordholm's electric heating cartridges and Flexithermo underfloor heating line, but at much larger scale and with broader product breadth.
- Duravit: German manufacturer of bathroom ceramics, furniture, and wellness products. Overlaps with Nordholm's sanitary ceramics, bathtub, and shower tray categories and competes for the same German bathroom renovation specification.
- Villeroy & Boch: Listed European bathroom and tableware manufacturer. Directly comparable to Nordholm in sanitary ceramics (WC sets, washbasins) and bathtubs, but operating at substantially larger scale with broader distribution.
Direct peers
- Zehnder Group: Swiss-headquartered designer and manufacturer of bathroom radiators, towel warmers, and heat recovery ventilation. Directly comparable to Nordholm's bathroom radiator and design radiator lines, though at significantly larger scale and global reach.
- Jaga: Belgian manufacturer of low-temperature radiators and design radiators. Comparable to Nordholm in product category (design and bathroom radiators), with overlapping focus on energy-efficient heating solutions aligned with EU ecodesign.
- Vasco: European designer radiator brand (part of Arbonia Group) specializing in bathroom and design radiators with a strong DACH-region presence. Directly overlaps with Nordholm's Badheizkörper and Designheizkörper categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Nordholm social profiles
Digital presenceNordholm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nordholm leadership team
Management profileNumber of profiles
Nordholm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nordholm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nordholm
What does Nordholm do?
Nordholm manufactures and sells heating and sanitary products for bathrooms and living spaces, including bathroom radiators, design radiators, electric underfloor heating (Flexithermo), proprietary SplashBoard wall panels, sanitary ceramics, shower trays, and bathtubs. The company distributes these factory-direct through its nordholm.de online storefront to homeowners, renovators, and trade professionals across the DACH region.
Is Nordholm a public or private company?
Nordholm is a private company. It is classified as family owned and is currently operating.
When was Nordholm founded?
Nordholm was founded in 1984. It employs 11 to 50 people.
Where is Nordholm based?
Nordholm is headquartered in Bischoffen, Germany, in the Europe region.
How does Nordholm make money?
Two revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are trade/Professional Sales.
Who are Nordholm's main competitors?
Broad incumbents on record are Viessmann, Arbonia Group, Rehau, Grohe, Stiebel Eltron, Duravit and Villeroy & Boch. Direct peers are Zehnder Group, Jaga and Vasco.
Does Nordholm have an API?
No public API is recorded for Nordholm.
What industry is Nordholm in?
Nordholm's product category is Bathroom Heating & Sanitary Products. Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its NAICS code is 42372 and its SIC code is 3430.