Kadletz Wealth Management

What Kadletz Wealth Management does

Kadletz Wealth Management, LLC is a privately held, fee-based independent wealth management firm founded in September 2012 by John Kadletz in De Pere, Wisconsin. The firm operates as a fiduciary advisory practice affiliated with Cetera Advisors LLC (broker-dealer) and Cetera Investment Advisers LLC (RIA), serving pre-retirees, retirees, high-net-worth individuals and families, business owners, and Wisconsin paper mill industry employees. Its core service offering spans financial life planning, retirement income planning, investment strategies, insurance planning, estate and legacy planning, tax-efficient strategies, Social Security analysis, and—on the business side—succession planning, exit strategies, qualified plans, and executive compensation.

The firm runs a four-person core team (founder/Wealth Advisor John Kadletz, Wealth Advisor Alisa Lamal, Executive Administrator Heidi Moseley, and Client Experience Specialist Mackenzie Kudrna), supported by Cetera's Advanced Planning Team, Investment Team, and Financial Plan Design Group. Client-facing technology is delivered through AdviceWorks, a cloud-based portal (with iOS/Android mobile apps) that aggregates accounts, stores documents, and tracks goal progress. Marketing and lead generation rely on an active blog, financial calculators, educational videos, a refer-a-friend program, and community involvement in local Green Bay-area organizations.

Revenue is generated primarily through fee-based advisory services on a recurring basis, with advisors compensated by fees rather than commissions, aligning compensation with client outcomes. Distribution is direct-to-consumer through in-person, phone, and Zoom consultations, with annual reviews as the standard engagement cadence. The firm has earned Cetera Circle of Excellence recognition for three consecutive years (2023-2025), positioning it among the highest-achieving advisors within the Cetera network.

Name

Kadletz Wealth Management

Legal name

Kadletz Wealth Management, LLC

Website

https://kadletzwealth.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Kadletz Wealth Management is a fee-based independent fiduciary advisory firm in De Pere, Wisconsin, serving pre-retirees, retirees, high-net-worth individuals, and business owners with retirement, investment, estate, tax, and business succession planning through Cetera-affiliated services and the AdviceWorks client portal.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

• Wealth management services
• Financial planning advisory
• Retirement income planning
• Estate planning services
• Investment advisory

Headquarters

HQ city

De Pere

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fee-Based Advisory Services: Fee-based compensation model where advisors are compensated by fees rather than commissions on product sales. As an independent fiduciary firm, they act in clients' best interests. The firm states 'We do better when you do better!' indicating alignment of interests.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kadletz Wealth Management is an independent, fee-based fiduciary wealth advisory firm that delivers personalized financial planning, retirement income planning, investment strategies, insurance and risk management, estate and legacy planning, tax-efficient strategies, and Social Security analysis to individuals, families, pre-retirees, retirees, high-net-worth clients, and business owners. For business owners, the firm coordinates succession planning, exit strategies, retirement and qualified plans, employee benefits, and executive compensation alongside personal wealth goals.

Product overview

Kadletz Wealth Management offers a comprehensive wealth management and financial advisory practice centered around personalized financial planning services. The core offering includes advisory services for individuals, families, pre-retirees, retirees, high-net-worth clients, business owners, and paper mill industry employees. The firm provides client services such as financial life planning, retirement income planning, investment strategies, insurance planning, estate planning, and Social Security analysis. For business clients, they offer business planning, succession planning, exit strategies, and employee benefits coordination. The AdviceWorks platform serves as a client-facing portal for account aggregation, document storage, goal tracking, and real-time financial monitoring. Additional educational resources include a resource library with calculators, articles, and videos, plus a financial blog. The firm operates as an independent fiduciary advisor affiliated with Cetera Financial Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Client Services (Personal Financial Advisory) Personal financial advisory package including Financial Life Planning, Retirement Income Planning, Investment Strategies, Insurance Planning & Risk Management, Planning for Incapacity, Education & Family Support, Charitable Giving, Estate & Legacy Planning, and Social Security Analysis — for individuals, families, pre-retirees, retirees, and high-net-worth clients.
• Business Services (Business Owner Advisory) Advisory services for business owners covering Business Planning, Succession Planning, Exit & Transition Strategies, Retirement & Qualified Plans, Employee Benefits, and Executive Compensation — designed to coordinate personal and business financial outcomes.
• Social Security Analysis Targeted Social Security claiming strategy analysis to help clients optimize timing and lifetime benefits as part of retirement income planning.

Quantifiable outcome

• John Kadletz recognized in Cetera Circle of Excellence for 2023, 2024, and 2025

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Cetera Advisors LLCcoreChannel Partner/ Reseller/ DistributorCetera Advisors LLC is the broker-dealer through which Kadletz Wealth Management offers securities. Registered Representative offering securities through Cetera Advisors LLC, a registered broker/dealer, member FINRA/SIPC. Provides access to Cetera's Advanced Planning Team, Investment Team, and Financial Plan Design Group for comprehensive client planning.
• Cetera Investment Advisers LLCcoreChannel Partner/ Reseller/ DistributorCetera Investment Advisers LLC is the registered investment adviser affiliated with the Cetera network. Advisory services are offered through Cetera Investment Advisers LLC, providing the regulatory framework for fiduciary advisory services.
• First Allied Securities (Historical)minorChannel Partner/ Reseller/ DistributorPreviously partnered with First Allied Securities out of San Diego, California when John Kadletz moved to the independent channel from Edward Jones. Felt they had necessary tools to offer great client experience. This was the initial independent partnership before transitioning to Cetera network.
• Cetera Advanced Planning TeamcoreTechnology or IntegrationCetera's Advanced Planning Team provides knowledge from tenured professionals in financial planning, insurance, lending, advisory, annuities, and alternatives. Services include Tax-Smart Portfolio Analysis, Asset Allocation, Capital Gains Impact Analysis, Managed Account Customization, and Estate Plans/Trusts/Philanthropy.
• Cetera Financial Plan Design GroupcoreTechnology or IntegrationComposed of two paraplanners and two CERTIFIED FINANCIAL PLANNERS™ bringing over 100 years of combined experience. Dedicated team specializing exclusively in financial planning, highly skilled at building customized plans for collaborative, interactive client experience.
• Cetera Investment TeamcoreTechnology or IntegrationProvides independent research and institutional-grade insights, allowing advisors to craft investment strategies tailored to client goals and risk tolerance. Supports investment management services with market perspectives and portfolio guidance.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kadletzwealth
• Facebookfacebook.com/kadletzwealthllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kadletz Wealth Management