Assur Conseil

What Assur Conseil does

Assur Conseil is a French insurance comparison and advisory platform founded in 2004 and headquartered in Paris, operating exclusively in the domestic French market. The platform serves individual consumers and small business professionals seeking to compare and subscribe to personal and professional insurance products, including home, auto, travel, pet, health (mutuelle), life, and credit/loan insurance, as well as professional multi-risk coverage for approximately 100 regulated professions. The company operates as a content-driven lead generation and referral intermediary rather than an underwriter or licensed broker, monetizing user traffic through affiliate referrals to insurance providers via a core partnership with LeComparateurAssurance.com, which supplies the embedded online comparison tool. The comparison service is provided free to end users, with revenue derived from partner referral economics.

The underlying technology stack is not disclosed, and the platform does not expose an API, SDK, or proprietary comparison engine — the comparison functionality is sourced from the LeComparateurAssurance.com partnership. Distribution is anchored by an SEO-optimized website and a French-language blog publishing educational content on insurance products, French regulatory frameworks (Loi Hamon, Loi Chatel, Loi Bourquin), and consumer protection rights. Headcount is reported at 11-50 employees. The platform has no disclosed funding rounds, M&A activity, leadership changes, patents, trademarks, or regulatory actions, and ownership structure is not publicly disclosed. The website shows signs of ongoing operation with blog content dated to 2025, though no traffic, ranking, or revenue metrics are available.

Name

Assur Conseil

Website

https://www.assur-conseil.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Assur Conseil is a Paris-based French insurance comparison and advisory platform founded in 2004. It serves individual consumers and regulated professionals with free comparison tools across home, auto, health, life, and professional insurance, monetizing via referrals to LeComparateurAssurance.com.

Ownership category

akta.pro rank

Product category

Insurance Advisory and Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)

akta.pro secondary industry

Travel Insurance Coordination (HSACAKAI)

Keywords

• Insurance comparison platform
• Personal insurance products
• Professional liability insurance
• Insurance advisory services
• Online insurance broker

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Insurance Referral/Lead Generation: Assur Conseil generates revenue by referring website visitors to insurance providers. The platform operates as an intermediary, directing users to insurance products through comparison tools and recommendations. Revenue is earned through partnerships with insurance providers who pay for leads and customer referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Assur Conseil is a French online insurance information and comparison platform that helps individuals and professionals compare, select, and subscribe to insurance products. The company provides guidance on home, auto, travel, pet, health, life, loan, and professional liability insurance through its website, educational blog content, and partnership with LeComparateurAssurance.com. It operates as an insurance intermediary earning revenue through referrals to insurance providers.

Product overview

Assur Conseil is an insurance broker and information platform offering a comprehensive portfolio of insurance products for individuals and professionals. The core offerings include home insurance (assurance habitation), auto insurance (assurance auto), travel insurance (assurance voyage), pet insurance (assurance animaux), supplementary health insurance (mutuelle et complémentaire santé), life insurance (assurance vie), and loan insurance (assurance emprunteur). For professionals, the company provides multi-risk professional insurance (assurance multirisque professionnelle). The platform operates as a content and comparison resource, directing users to insurance partners including LeComparateurAssurance.com for policy comparisons. The site also publishes educational blog content covering insurance topics, regulatory information (including RGPD/GDPR compliance, French insurance laws), and practical guidance on claims and coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Insurance (Assurance Voyage) Travel insurance covering medical expenses abroad, trip cancellation, baggage loss, and repatriation assistance. Targeted at French travelers.
• Pet Insurance (Assurance Animaux) Pet insurance reimbursing veterinary costs including sterilization, vaccination, and medical care for domestic and exotic companion animals. Targeted at French pet owners.
• Home Insurance (Assurance Habitation) Multi-risk home insurance covering natural disasters, water damage, fire, and theft, described as the most comprehensive offering on the French market. Targeted at French homeowners and renters.
• Auto Insurance (Assurance Auto) Vehicle insurance providing coverage for accidents and damages. Premiums can decrease by 5% for accident-free drivers. Targeted at French vehicle owners.
• Supplementary Health Insurance (Mutuelle et Complémentaire Santé) Health insurance complementing the basic French Sécurité Sociale coverage, including optical, dental, and hearing care. Targeted at French residents seeking supplementary health coverage.
• Life Insurance (Assurance Vie) Life insurance serving as a long-term savings and investment vehicle with various fund options including ethical and diversified funds. Targeted at French individuals seeking long-term savings and investment products.
• Loan Insurance (Assurance Emprunteur) Loan insurance covering revolving credit, auto loans, and mortgage loans, protecting borrowers in case of death, disability, or inability to repay. Targeted at French borrowers.
• Professional Multi-Risk Insurance (Assurance Multirisque Professionnelle) Comprehensive professional insurance providing coverage for businesses and professionals including liability, property damage, and business interruption. Targeted at French professionals including accountants, lawyers, architects, and real estate agents.
• Online Insurance Comparison Tool (Comparateur d'Assurance en Ligne) Free online tool provided in partnership with LeComparateurAssurance.com that allows users to compare insurance offers from multiple providers and find the best coverage at competitive prices. Targeted at French consumers and professionals.

Quantifiable outcome

• Auto insurance premium can decrease by 5% for accident-free drivers

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LeComparateurAssurance.comcoreGTM or Marketing PartnerLeComparateurAssurance.com is the primary comparison partner used by Assur Conseil. Through this partnership, users can compare current insurance offers and prioritize options that match their profile. The comparison tool is integrated into the Assur Conseil platform to provide comprehensive insurance comparisons.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• LesFurets.com: One of France's largest insurance comparison platforms (auto, home, health, life). Directly competes with Assur Conseil for the same French consumer comparison traffic, with the same affiliate/lead-generation business model and broader carrier portfolio.
• LeLynx.fr: Major French insurance comparator operating on a lead-generation/affiliate model across auto, home, health, and life. Same target audience, same revenue mechanism, and same consumer-protection-law-driven switching narrative as Assur Conseil.
• Assurland: Long-established French insurance broker/lead-generation site covering home, auto, health, and life. Closely comparable in catalog breadth, GTM (online comparison + content), and reliance on French insurance regulations to drive switching.
• Hyperassur: French insurance comparison platform targeting individuals on price across multiple lines. Directly comparable in positioning (price comparison, freemium tool, SEO-led acquisition) and serves the same freelance/professional use cases as Assur Conseil.
• MeilleurTaux Assurances: Insurance comparison arm of the well-known MeilleurTaux French comparison brand. Operates the same lead-generation model across home, auto, and health, with stronger brand awareness but the same core mechanics as Assur Conseil.
• DevisMutuelle: French mutuelle/health insurance comparison site that uses the same freemium comparison + affiliate lead-generation mechanic for the health and dental segment of Assur Conseil's catalog.

Emerging players

• Selectra: French comparison platform that began in energy/telecom and has expanded into insurance. Comparable as a multi-vertical freemium comparator and SEO content publisher, though insurance is not its legacy core.

Others

• LeComparateurAssurance.com: Embedded comparison technology partner that powers Assur Conseil's quote-comparison functionality. Closely tied ecosystem participant rather than a competitor, but operates the same comparison/lead-generation infrastructure that defines the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/assurconseil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assur Conseil