Engagement Dynamics

What Engagement Dynamics does

Engagement Dynamics is a South African leadership and organizational development firm that designs and delivers coaching, consulting, and training services for senior leaders, HR/L&D practitioners, emerging leaders, and corporate teams. Its portfolio centers on the proprietary Astute Leader Programme (a four-module curriculum covering Influence, Insight, Interdependence, and Implementation), tiered individual and corporate coaching engagements, the recently launched gamified Leader Forge experience built on Dungeons & Dragons mechanics, and a suite of entropy-assessment tools. The underlying methodology is the SPISE whole-person framework (Spiritual, Physical, Intellectual, Social, Emotional) and a set of copyrighted sense-making frameworks including the Dynamic Engagement Framework©, Astute Implementation Guide©, Hope-Fuel Framework, and Engagement Landscape.

The business is operated as a lean, virtual organization from Randburg, South Africa, with a small core team supported by an associate network of subject matter experts ('The Corps') spanning coaching, facilitation, design, research, and creative disciplines. Engagement Dynamics generates revenue through three primary streams: (1) enterprise field sales of custom corporate coaching, team coaching, and consulting engagements priced per project; (2) self-serve individual purchases of public programmes, workshops, and mastermind sessions booked through the company website; and (3) a growing recurring layer via monthly mastermind subscriptions (The Anvil, APEX/ASCENT FORGE) and webinar series. Pricing is in ZAR and ranges from R100/session (mindfulness) to R183,000 for a comprehensive 12-person team coaching engagement, with flagship individual programmes priced at R27,000 per module or R90,000 for the full bundle. Distribution is omnichannel: direct Calendly-driven sales for corporate accounts, the website booking system for individual buyers, speaking engagements via Red Jacket Speakers, and content marketing through LinkedIn, Facebook, Instagram, blog, and webinars.

The firm is privately held and bootstrapped by founder Janet du Preez (established 2007 as 'Tools of Greatness,' rebranded 2020/2021), with no disclosed external funding, parent company, or M&A activity. Customer base is a mix of repeat enterprise clients (financial services, FMCG manufacturing, nonprofit board work) and a long tail of individual programme buyers, primarily in South Africa with nascent expansion into North Africa via a partnership with ugoCoach.

Name

Engagement Dynamics

Legal name

Engagement Dynamics

Website

https://engagementdynamics.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Engagement Dynamics is a South African leadership and organizational development firm delivering coaching, consulting, and training services to senior leaders, HR practitioners, and corporate teams through proprietary whole-person (SPISE) frameworks, the Astute Leader Programme, and the gamified Leader Forge experience.

Ownership category

akta.pro rank

Product category

Leadership Development & Organizational Development Services

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), People Management & Supervisory Skills (EDABAAAB)

Keywords

• Leadership development
• Executive coaching
• Organizational development
• Team coaching
• Strengths-based coaching

Headquarters

HQ city

Randburg

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Leadership Development Programmes: The flagship Astute Leader Programme is a modular, multi-session programme (4 Acts) covering Influence, Insight, Interdependence, and Implementation competencies. Sold per module or as a full 4-module programme. Each module includes pre-work, a 20-hour workshop, coaching sessions, and ongoing support. Offered to both individuals and as a customised corporate programme.
2. Executive and Leadership Coaching: Strengths-based coaching for individual leaders. Three tiers: Basic (6 sessions + basic assessments), Plus (8 sessions + full 34 strengths report), and Comprehensive (12 sessions + detailed assessments). Sold to both individual leaders and corporate clients. Corporate coaching is customised to client budget and objectives.
3. Team Coaching: Astute Teams Coaching for groups of approximately 12 people. Includes team and individual strengths assessments, team coaching sessions, leadership development sessions, and 2-month team shadowing. Three tiers (Basic, Plus, Comprehensive). Comprehensive priced at R183,000.
4. Practitioner Coaching: Coaching designed for leaders or people practitioners responsible for designing or implementing people-focused strategies. 12-hour online programme with three tiers (Basic, Plus, Comprehensive). Comprehensive priced at R33,600.
5. The Anvil (Monthly Mastermind): Monthly 60-minute public mastermind sessions at R350 per session. Focused on sharpening leadership skills using Astute Leader Programme content. Subscription-like recurring revenue from monthly subscribers.
6. Astute Consulting: Customised consulting engagements for organisational clients, including organisational design, culture programmes, strategy co-creation, and bespoke interventions. Pricing is project-based and quote-driven.
7. Leader Forge Game Experience: Game-based identity formation experience for leaders. Offered in multiple formats: Online (2 x 2-hour sessions, R1,400), In-person (1 x 3-hour session, R1,975), and corporate/group versions. Also offered in French and for North Africa (R2,200).
8. Events and Webinars: Public events and webinars including free sessions (The Silent Thief Webinar, Adaptive Resilience Webinar, Design the Life You Want Webinar) and paid workshops (Generative Engagement Workshop, R3,500 per person).
9. Speciality Assessments and Workshops: AQ Assessment & Debrief (R6,800), MARSTA Goal Process (R3,000 for 2 hours), Mindfulness Coaching (R100 per session), Masterful Facilitator Programme (R11,270), and other niche offerings.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

Engagement Dynamics designs and delivers leadership and organizational development services, including strengths-based executive and team coaching, modular leadership development programmes (Astute Leader Programme), custom corporate consulting, gamified leadership experiences (Leader Forge), and proprietary entropy and adaptability assessments. The company serves both individual leaders (via public workshops, mastermind groups, and individual coaching) and corporate clients (via bespoke coaching, team interventions, and culture programmes) using its own copyrighted frameworks and SPISE whole-person methodology.

Product overview

Engagement Dynamics is a leadership and organisational development company offering a portfolio of consulting, coaching, and training services built on proprietary frameworks. The core offering includes the Astute Leader Programme (a 4-module development system), Astute Coaching (individual and corporate), and Leader Forge (a gameful experience for leadership identity). Supporting offerings include The Forge mastermind groups (APEX FORGE and ASCENT FORGE), The Anvil monthly sessions, and various workshops and webinars. The company's intellectual property includes the Dynamic Engagement Framework, Astute Implementation Guide, Astute DeSign Framework, Hope-Fuel Framework, and Engagement Landscape assessment tool. Additional services encompass Entropy Assessments, organisational consulting, gamification services, workshop migration, and organisational culture programme design.

Differentiator

Problem solved

Functional benefit

Products and services

• Astute Leader Programme A modular leadership development programme that consolidates 21st century leadership skills into four critical competencies (Influence, Insight, Interdependence, Implementation), delivered as 20-hour workshops plus coaching. Offered to both individual leaders and as a customised corporate programme.
• Astute Coaching (Individual) Strengths-based individual executive and leadership coaching, identifying and unleashing innate talents to help leaders achieve results in strategy, change navigation, decision-making, and leadership competence. Sold in Basic, Plus, and Comprehensive tiers.
• Leader Forge Experience A gameful experience for current and emerging leaders to frame their leadership brand, based on character development processes from Dungeons & Dragons and similar role-playing games. Available in Online (R1,400), In-person (R1,975), and North Africa Online (R2,200) formats, also delivered as a corporate/group version.
• The Forge Mastermind Groups Curated mastermind groups where leaders step out of role and get real about challenges. Includes APEX FORGE for senior/executive leaders and ASCENT FORGE for emerging leaders, with bi-weekly virtual sessions.
• The Anvil Monthly Mastermind Monthly 60-minute public mastermind sessions designed to sharpen leadership skills with high-density, provocative content drawn from the proprietary Astute Leader Programme. Priced at R350 per session.
• Entropy Assessment Suite Four proprietary assessment tools measuring entropy — wasted time, energy, and unrealised revenues — at personal, entrepreneurial, and organisational levels. Includes Personal Mini Assessment, Personal Entropy Assessment, Entrepreneurial Entropy Assessment, and Organisational Entropy Assessment.
• Generative Engagement Workshop A 4-hour workshop for risk and change leaders to move from reactive compliance to proactive value creation, covering the Hope-Fuel Framework and Generative Engagement principles. Priced at R3,500 per person.
• Astute Consulting Customised consulting services applying innovative solutions and tried-and-tested methods for exploring challenges, engaging wise minds, fostering powerful interactions, and co-designing complex adaptive strategies. Project-based and quote-driven.
• Astute Teams Coaching
• Astute Practitioner Coaching Coaching designed to guide leaders or people practitioners responsible for designing or implementing people-focused strategies and interventions. Comprehensive tier priced at R33,600 for 12 hours of online coaching.
• Astute Coaching - Corporate Customised strengths-based or goal-focused coaching processes for individuals, groups, or teams within organisational settings. Corporate engagements are custom-quoted based on client needs, team size, and scope.
• Organisational Culture Programme Design A comprehensive 12-month organisational culture programme including communication plan design, action projects, leadership coaching cards, pulse surveys, story platform establishment, and aligned leadership development programmes.
• Masterful Facilitator Programme Facilitator development programme to enhance facilitation skills. Online programme priced at R11,270 per person.
• Public Webinar Series Public webinar series covering topics including Silent Thief (Entropy), Adaptive Resilience, Generative Engagement, and Design the Life You Want, delivered by Janet du Preez, Rory van der Merwe, and Margaret Barrie.
• MARSTA Goal Process Proprietary goal process created by associate Heather Barrie, designed to help ambitious entrepreneurs and organisations achieve their vision of success. Delivered as a 2-hour session priced at R3,000.
• Leader Forge Game - Corporate Corporate and group version of the Leader Forge gamified experience, designed to help teams and organisations uncover and recognise their unique individual and collective leadership identities through D&D-inspired mechanics.
• AQ Assessment & Debrief Adaptability Intelligence (AQ) assessment and debrief by Rory van der Merwe, the first African accredited in AQ. Priced at R6,800 per person for a 1-hour session to measure and improve sustainable business performance through adaptability.

Quantifiable outcome

• The Astute Leader Programme consolidates more than 50 identified 21st century leadership skills into 4 critical competencies (Influence, Insight, Interdependence, Implementation) with a system for developing them.
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Two Name GamescoreStrategic or Co-development PartnerTwo Name Games is a playful and game development partner that helps agencies, companies, and individuals build games and playful experiences. Together with Engagement Dynamics, they jointly created the signature offering Leader Forge — a transformative character creation system based on Dungeons & Dragons mechanics for leadership identity formation. Launched in 2025 after a year of joint development.
• Heather BarriecoreOthersHeather Barrie is the creator of the MARSTA Goal Process and an associate of Engagement Dynamics. She is a qualified management accountant, award-winning coffee entrepreneur, speaker, politician, and author. Co-author of Amazon Bestseller 'Play the Game'. She delivers MARSTA Goal Coaching for organisations and free webinars through Engagement Dynamics.
• ugoCoachminorChannel Partner/ Reseller/ DistributorugoCoach is a partner for the Leader Forge Game North Africa - Online programme. The programme is delivered online in partnership with ugoCoach at a price of R2,200 per person, targeting the North African market.
• Red Jacket SpeakersminorGTM or Marketing PartnerJanet du Preez is a member of Red Jacket Speakers, an exclusive speakers bureau. This partnership provides access to speaking engagement opportunities and elevates the company's visibility in the speaking circuit.
• Academy for Organisational ChangecoreStrategic or Co-development PartnerJanet du Preez worked closely with and completed all training programmes of the Academy for Organisational Change. The Academy influenced the development of the Astute Implementation Guide and broader organisational development methodologies. Janet also served on the Academic Board of Worldsview Academy for Organisational Change from 2011 to 2014.
• South African Organisation Development Network (SAODN)minorStrategic or Co-development PartnerJanet du Preez has been extensively involved with the SAODN and the Flourish! OD Conference for 6 years, serving the organisational development industry in South Africa.
• CotlandsminorOthersJanet du Preez has served on the Board of Cotlands (a non-profit organisation) as an Organisational Development Consultant since 2012. This is a pro-bono board engagement rather than a commercial partnership.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights9 records

Customer concentration

• Facebookfacebook.com/engagementdynamics
• LinkedInlinkedin.com/company/engagementdynamics
• Instagraminstagram.com/dupreezjanet
• Xx.com/EngagementDynam

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engagement Dynamics