Howes Consulting Group

What Howes Consulting Group does

Howes Consulting Group is a privately held, integrated management consulting firm structured as a Special Purpose Vehicle of Howes International Inc. USA, headquartered in Tampa, Florida. The firm delivers organizational transformation, culture change, leadership development, and competency diagnostics primarily to regulated enterprises and government entities across Nigeria and broader Africa, with claimed reach across five continents via a consortium of global partners. Its service portfolio spans business diagnosis, competency analysis, talent development, corporate governance, financial and tax advisory, IT assessment and digitization, SOP development, due diligence, recruitment, and e-learning delivery, alongside signature acculturation programs in sales, marketing, leadership, and service quality.

Its core technology is the proprietary HALAM (Howes Action Learning Acculturation Model) methodology — a five-step framework combining pre-course assessment via Howes Assessment Tools (HATs), experiential workshops, 13-week reinforcement, service monitoring evaluation (SME), and coaching the coach. HALAM is trademarked, and HATs provide perceptual mapping and competency diagnostics. The firm also employs the VUCAR framework (Vision, Understanding, Clarity, Agility, Resilience) for Nigerian and African market contexts and delivers content through digital channels including e-learning platforms and online surveys. Specialty programs such as Life After Work (LAW) and Complete Personal Renewal extend the offering to individual development.

The firm operates a sales-led, enterprise field-sales model targeting C-suite and senior leadership of regulated industries, including oil & gas, banking, healthcare, telecoms, government, and FMCGs. Revenue is generated through project-based professional services fees governed by individual engagement letters specifying scope, deliverables, timelines, and fees, with multi-year contracts common. The firm has served over 100 clients across 150+ projects in three decades, with named clients including Shell, Chevron, Pfizer, Sanofi, GSK, CBN, First Bank, GTBank, and Lagos State Government. GTM relies on thought leadership content (blog), direct strategic consultation requests, and partner referrals from CFAN, BSN, CMOE, and Service Quality Institute.

Name

Howes Consulting Group

Legal name

Howes Consulting Group

Website

https://howesgroup.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Howes Consulting Group is a Tampa-based, Africa-focused management consulting firm (SPV of Howes International Inc. USA) delivering organizational transformation, culture change, and leadership development to regulated enterprises across oil & gas, banking, healthcare, telecoms, and government using its proprietary HALAM action learning methodology.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Human Capital & Workforce Transformation Consulting (BPAHACAE)

akta.pro secondary industries

Leadership Development & Executive Coaching (BPAHAGAD), People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Management consulting services
• Organizational transformation consulting
• Action learning methodology
• Culture change consulting
• Leadership development services

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Consulting & Organizational Transformation: The primary revenue stream is professional services fees from structured consulting engagements. Engagements are governed by individual engagement letters specifying scope, deliverables, timelines, and fees. Revenue is generated through project-based consulting, acculturation programs, executive coaching, and organizational diagnostics. Services are tailored to individual client needs through formal engagement agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Howes Consulting Group is an integrated management consulting firm that delivers organizational transformation, culture change, leadership development, and advisory services to enterprise clients. Its core offering is built around the proprietary HALAM (Howes Action Learning Acculturation Model) action learning methodology and Howes Assessment Tools (HATs) competency diagnostics, delivered through structured engagement letters covering business diagnosis, competency analysis, talent development, corporate governance, financial/tax advisory, IT assessment, SOP development, due diligence, e-learning, and recruitment/succession planning.

Product overview

Howes Consulting Group is an Integrated Consulting Solution Firm offering a portfolio of management consulting services organized around its proprietary HALAM (Howes Action Learning Acculturation Model) methodology. The core offering consists of Business Diagnosis & Alignment, Competency Analyses & Development, Talent Development, Corporate Governance & Ethics, Financial & Tax Advisory, IT Assessment and Digitization, Standard Operating Procedures, Due Diligence & Process Audit, Cultural Transformation, E-Learning Platforms, and Staff Recruitment & Succession Planning. These are delivered alongside signature acculturation programs including Smart Action Selling (SAS), Smart Marketing Management (SMM), Strategic Leadership, and Service Quality. The proprietary tools — Howes Assessment Tools (HATs) and Howes Mystery Shopping — provide the diagnostic backbone, while specialty programs such as Life After Work (LAW) and Complete Personal Renewal address niche development needs. The overall portfolio functions as a unified integrated consulting solution, with HALAM as the unifying framework weaving together assessment, experiential learning, reinforcement, coaching, and evaluation into a cohesive transformation system.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Diagnosis & Alignment Helps businesses effectively, efficiently, and reliably discuss, define, design, deliver, and drive aggressive business transformation. A core consulting engagement for enterprise clients seeking organization-wide diagnosis and alignment.
• Competency Analyses & Development Analyses of Strategy-Service Gaps through pre- and post-programme surveys to identify core strengths and areas for improvement as perceived by various stakeholders. Used by enterprise clients to pinpoint competency gaps.
• Talent Development Transforms organizations into better versions of themselves through the HALAM action learning model, propelling Power, Passion, People, Purpose, Principles, Partnership, Professionalism, Process, Productivity, Profitability and Peak Performance. Targeted at enterprise clients seeking workforce capability uplift.
• Corporate Governance & Ethics Strengthens governance structures with robust frameworks for board effectiveness, risk management, ethical compliance, and institutional integrity, protecting enterprise value. Targeted at boards and executive leadership of regulated enterprises.
• Financial & Tax Advisory Services Encompasses tax optimization, financial restructuring, and strategic planning to ensure fiscal health and regulatory compliance. Targeted at CFOs and finance leaders of enterprise clients.
• IT Assessment and Digitization Assesses technology landscape and guides digitization initiatives to modernize operations, improve efficiency, and drive competitive advantage. Targeted at CIOs and IT leaders of enterprise clients.
• Standard Operating Procedures Develops and implements robust SOPs that ensure consistency, efficiency, and compliance across all organizational functions and operations. Targeted at operations leaders of enterprise clients.
• Due Diligence & Operations / Process Audit Comprehensive services to identify risks, inefficiencies, and opportunities for improvement through operational and process auditing. Targeted at enterprises undergoing transactions, restructuring, or performance turnarounds.
• Cultural Transformation Introduces initiatives that reorient people and build lasting culture, addressing various categories of staff through targeted interventions. Targeted at HR and culture leaders of enterprise clients.
• E-Learning Platforms Digital learning solutions that extend the reach and impact of acculturation programs, enabling continuous development across organizations. Targeted at L&D leaders of enterprise clients.
• Staff Recruitment & Succession Planning Strategic recruitment and succession planning to ensure organizations have the right talent pipeline for sustainable growth. Targeted at HR leaders and CEOs of enterprise clients.
• Smart Action Selling (SAS) Acculturation program designed to transform sales culture through experiential Action Learning, equipping teams with skills to win and keep customers for life. Targeted at sales leaders of enterprise clients.
• Smart Marketing Management (SMM) Acculturation program focused on strategic marketing excellence, equipping teams with skills for marketing leadership and brand management. Targeted at marketing leaders of enterprise clients.
• Strategic Leadership Program Program focused on developing strategic leadership capabilities across organizational levels. Targeted at senior and mid-level leaders of enterprise clients.
• Service Quality Program Program focused on building service excellence culture across organizations. Targeted at service operations leaders of enterprise clients.
• Howes Assessment Tools (HATs) Proprietary perceptual mapping and competency diagnostic instruments that develop perceptual maps highlighting individual and organizational core strengths and areas for improvement as perceived by various stakeholders, identifying Opportunities, Gaps, and Wastes. Used in pre- and post-programme surveys.
• Howes Mystery Shopping Three-dimensional service monitoring evaluation tool covering customer surveys, employee surveys, and mystery shopping to assess organizational performance. Conducted on a six-month cycle.
• Life After Work (LAW) Program designed to equip participants with relevant skills and exposure on how to manage their lives after retirement, covering health, leisure, work, relationships, and financial decisions. Targeted at pre-retirement employees of enterprise clients.
• Complete Personal Renewal Workshop covering personal mastery, self-awareness, independent will, communication, motivation, and renewal strategies for individual effectiveness. Targeted at professionals and executives of enterprise clients.

Quantifiable outcome

• 70-80% knowledge retention through HALAM action learning vs. 10-20% retention from conventional classroom training
• +2 more outcomes

Named customers34 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Change Facilitation Associates Network (CFAN)coreStrategic or Co-development PartnerHowes Consulting Group is a member of the Change Facilitation Associates Network (CFAN), a global network for exploring, creating, and celebrating change. CFAN provides access to global expertise, best practices, and collaborative networks in organizational change management.
• Business School Netherlands (BSN)coreStrategic or Co-development PartnerBSN offers action learning-based MBA and DBA programs, empowering executives with practical skills for real-world challenges. Howes Consulting Group is regionally represented by Lere Baale, CEO of BSN-Nigeria and Regional Director for CMOE Inc. for Middle East & Africa.
• CMOE (Center for Management & Organization Effectiveness)coreStrategic or Co-development PartnerCMOE is a global leader in leadership development, offering research-based training programs. Lere Baale serves as Regional Director of CMOE Inc. (USA) for Middle East & Africa, representing the partnership on the ground.
• Service Quality Institute (SQI)coreStrategic or Co-development PartnerService Quality Institute is the global leader in customer service training. Howes Consulting Group is accredited by SQI-USA for delivering service quality programs. Advisory board member John Tschohl serves as President of SQI-USA.
• Change FacilitationminorStrategic or Co-development PartnerChange Facilitation specializes in organizational change management, guiding enterprises through complex transformation initiatives with proven methodologies. Part of the CFAN ecosystem.
• MaroplegminorStrategic or Co-development PartnerMaropleg delivers strategic consulting and capacity-building services across Africa, supporting sustainable organizational growth and development. Regional strategic partner for African market delivery.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bain & Company: Global management consulting firm with organizational performance and change management practices serving regulated multinationals. Comparable to Howes at the strategy-service gap level, but with vastly broader capabilities and global delivery footprint.
• McKinsey & Company: Global management consulting firm with established Organization Practice addressing culture, leadership, and change management. Overlaps with Howes in targeting C-suite transformation mandates at large enterprises, but serves a broader mandate and footprint.
• Accenture (Strategy & Consulting): Global professional services firm with organizational change, talent, and culture transformation capabilities. Overlaps with Howes in providing transformation services to large enterprises, but typically as part of much larger technology and consulting engagements.
• Deloitte (Human Capital Consulting): Big Four professional services firm with a large Human Capital practice addressing leadership, culture, and workforce transformation. Comparable in targeting regulated enterprises on transformation mandates, particularly in financial services and oil & gas where Howes is active.

Direct peers

• Korn Ferry: Global organizational consulting firm combining executive search, leadership development, and culture transformation. Most directly comparable to Howes in the talent and culture transformation practice, with proprietary assessment IP similar in spirit to Howes Assessment Tools (HATs).
• Service Quality Institute: Global leader in customer service training and service quality culture programs; Howes is accredited by SQI-USA and SQI President John Tschohl sits on Howes' advisory board. Highly comparable in service culture transformation methodology and target use cases.
• Heidrick & Struggles: Global leadership advisory and executive search firm with dedicated leadership consulting and culture transformation practices. Comparable to Howes in offering culture change and executive development services to enterprise clients, but at much larger scale and with broader geographic footprint.
• FranklinCovey: Global performance and leadership development firm offering branded training programs (e.g., The 7 Habits) and culture transformation services. Comparable to Howes' signature acculturation programs (Smart Action Selling, Smart Marketing Management) and HALAM methodology in approach.
• DDI (Development Dimensions International): Global leadership development firm specializing in behavioral assessments, leadership programs, and culture change for large enterprises. Direct competitor to Howes in the leadership and behavior-change methodology space.
• CMOE (Center for Management & Organization Effectiveness): Research-based leadership development and organization effectiveness firm with which Howes has an active regional partnership (Lere Baale serves as CMOE's Regional Director for Middle East & Africa). Highly comparable in offering leadership and culture transformation programs to enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howes Consulting Group