E-kontakti
E-kontakti is a Finnish online dating platform operated by Online Technology Group Oy, founded in 2009 and headquartered in Helsinki. It serves Finnish-speaking singles in Finland through a freemium subscription model with paid messaging, manual profile verification and Avainlippu certification.
- Company typePrivate
- Founded2009
- HeadquartersHelsinki, Finland
- Headcount—
- GTM typeB2C
- OfferingServices
What E-kontakti does
E-kontakti is a Finnish online dating service operated by Online Technology Group Oy (Business ID 3104918-1), founded in 2009 and headquartered in Helsinki. The platform targets Finnish-speaking singles in Finland and has accumulated more than 350,000 user profiles since launch, processing approximately one million messages per month. The service reports a 45% female membership share and claims that 75% of members find companionship, with roughly 400 long-term partnerships formed per month. Profile verification is performed manually, and the platform holds the Avainlippu certification designating it as a Finnish-origin product.
The business operates on a freemium subscription model. Profile creation and browsing are free, while sending and reading messages require paid membership priced between €24.90 (two weeks) and €99.90 (six months). A "Pluspaketti" premium add-on offers an enhanced feature tier. Customer acquisition is entirely self-serve with no sales team intervention, and payments are processed through Klarna with invoice billing supported, in addition to standard card and online bank payment methods. The service is GDPR compliant and operates a mobile-responsive web platform without a native mobile app.
The platform's product surface includes SEO-targeted landing pages for niche segments such as 50+, LGBTQ+ and Christian communities, plus a blog that has been active since 2013. There is no evidence of integration with international dating ecosystems, mobile app distribution or AI-driven matching; the competitive strategy is anchored on domestic trust, manual moderation and language-localized positioning rather than technology differentiation.
E-kontakti firmographics
Firmographics- Name
- E-kontakti
- Legal name
- Online Technology Group Oy
- Website
- https://e-kontakti.fi
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- E-kontakti is a Finnish online dating platform operated by Online Technology Group Oy, founded in 2009 and headquartered in Helsinki. It serves Finnish-speaking singles in Finland through a freemium subscription model with paid messaging, manual profile verification and Avainlippu certification.
- Ownership category
- akta.pro rank
E-kontakti industry classification
Industry- Product category
- Online Dating Services
- akta.pro primary industry
- Dating & Relationship Networking (MPACAJAH)
- akta.pro secondary industry
- Dating & Relationship Networks (BPAMABAF)
Keywords
Where E-kontakti is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
E-kontakti business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freemium Subscription / Messaging Credits: Registration and profile creation are free. Free members can browse profiles, send and receive flirt messages, and receive partner suggestions. Paid membership is required to send and receive text messages. Memberships are available in fixed terms (2 weeks, 1, 3, or 6 months) with no auto-renewal. Revenue is driven by membership fee payments across two pricing tiers (photographed vs. non-photographed profiles). Upsell is available via Pluspaketti premium add-on.
- Pluspaketti Premium Add-on: Optional premium bundle offering invisibility browsing, read receipts, five photo albums, age-filtered messaging, 15 monthly profile boosts, and Match message machine access. Sold as an add-on to existing paid memberships.
- Credit Card and Online Banking Payments: Payments are processed via Finnish online banking and credit card (through a Nordic payment service provider). Invoice payments are facilitated through Klarna. All subscriptions are fixed-term with no auto-renewal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 2-Week Membership - Photographed Profiles |
| Subscription | Multi-year contract | 2-Week Membership - Non-Photographed Profiles |
| Subscription | Monthly | 1-Month Membership - Photographed Profiles |
| Subscription | Monthly | 1-Month Membership - Non-Photographed Profiles |
| Subscription | Multi-year contract | 3-Month Membership - Photographed Profiles |
| Subscription | Multi-year contract | 3-Month Membership - Non-Photographed Profiles |
| Subscription | Multi-year contract | 6-Month Membership - Photographed Profiles |
| Subscription | Multi-year contract | 6-Month Membership - Non-Photographed Profiles |
| Subscription | Monthly | Pluspaketti Premium Add-on |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
E-kontakti product offering
Product offeringCore offering
E-kontakti is a Finnish online dating service (operating since 2009) where singles create profiles, browse other members, send flirt messages, and communicate via a paid messaging system. The platform features manual profile and photo verification by Finnish-speaking customer service, daily personalized partner recommendations, and operates on a freemium model with optional Pluspaketti premium add-on offering invisibility, read receipts, multiple photo albums, and match messaging.
Product overview
E-kontakti.fi is a single-platform online dating service that operates as a unified product with optional premium add-ons. The core offering is a Finnish-language dating platform where users create profiles, browse members, and communicate. Premium features are bundled in the Pluspaketti (Plus Package), which adds anonymous browsing, read receipts, multiple photo albums, and enhanced matching tools. Communication features include the Match-palvelu (matching service), Flirtti (flirt messages), and Jäänmurtaja (icebreaker). The platform also maintains a content blog for dating advice and user stories. The service operates on a freemium model with paid membership tiers for messaging capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- E-kontakti.fi Dating Service A fully Finnish online dating service for singles seeking romantic relationships or friendships. Users create profiles, browse other members, send flirt messages, and communicate through a paid messaging system. All profiles and photos are manually verified by Finnish-speaking customer service before publication, and customer service is available daily.
- Pluspaketti (Plus Package) An optional premium add-on bundle for paying E-kontakti members that adds anonymous/invisible browsing, read receipts for sent messages, up to five photo albums (vs. one for free members), message and visitor filtering by age, 15 monthly profile boosts, and access to the Match messaging machine.
Quantifiable outcome
- 75% of E-kontakti's members find companionship through the service
- +3 more outcomes
Companies that use E-kontakti
Customer profileSegments5 records
Ideal customer profiles4 records
E-kontakti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
E-kontakti partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KlarnacoreKlarna handles invoice payment processing for E-kontakti's paid memberships. When users choose to pay by invoice, they provide their Finnish personal identity number (henkilötunnus) which Klarna uses to verify credit information and address data against the Finnish Population Information System. This is a standard e-commerce integration for Finnish subscription services.
Scale indicators6 records
Recent moves5 records
Expansion highlights3 records
E-kontakti competitors and assessment
Company assessmentBroad incumbents
- Tinder: The largest global dating app and the dominant force in Finland. While targeting a younger, casual-dating demographic that differs from E-kontakti's serious-relationship focus, it competes for the same overall pool of Finnish singles.
- Match Group: Owner of Tinder, Match.com, Hinge, OkCupid, and other dating platforms globally. Competes with E-kontakti in Finland through Tinder and Bumble-like swipe UX, and is the most likely strategic acquirer of E-kontakti as a Nordics entry vehicle.
Direct peers
- Hinge: Mobile dating app owned by Match Group, marketed as 'designed to be deleted.' Targets relationship-minded users in Finland and competes for the same intent-driven dating segment that E-kontakti serves.
- eHarmony: Long-standing serious-relationship dating service using compatibility matching. Operates in Finland and shares E-kontakti's relationship-intent positioning, though with broader geographic reach and algorithmic matching.
- Bumble: Global mobile-first dating app where women message first. Operates in Finland and competes directly with E-kontakti for younger singles, offering a swipe-based experience that contrasts with E-kontakti's traditional desktop-style UX.
- Singles50: Dating service targeted at singles over 50, operating across multiple European countries including Finland. Direct competitor for the senior dating segment that is one of E-kontakti's strongest cohorts.
- ParshipMeet Group (PE Match): European dating operator (Parship, ElitePartner, eDarling, Lovescout) that shares E-kontakti's serious-relationship positioning. Uses personality tests rather than swipe mechanics and targets older demographics, similar to E-kontakti's 50+ strength.
- Deitti.fi: Direct Finnish competitor offering a domestic dating service. Operates within the same Finland-only market as E-kontakti with comparable freemium membership mechanics and local-language positioning.
Emerging players
- Inner Circle: Selective dating app expanding across European cities. While not Finland-specific, it targets ambitious professionals seeking serious relationships, overlapping with E-kontakti's intent-driven positioning.
Regional players
- Suomi24 Treffit: Free Finnish dating section within the Suomi24 online community. Competes with E-kontakti in Finland as a domestic alternative, though with lower monetization and fewer safety features.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
E-kontakti social profiles
Digital presenceE-kontakti compliance and trust
Trust signalCompliance2 records
E-kontakti financial estimates
Financial estimateRevenue estimate
Valuation estimate
E-kontakti leadership team
Management profileNumber of profiles
E-kontakti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E-kontakti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E-kontakti
What does E-kontakti do?
E-kontakti is a Finnish online dating service (operating since 2009) where singles create profiles, browse other members, send flirt messages, and communicate via a paid messaging system. The platform features manual profile and photo verification by Finnish-speaking customer service, daily personalized partner recommendations, and operates on a freemium model with optional Pluspaketti premium add-on offering invisibility, read receipts, multiple photo albums, and match messaging.
Is E-kontakti a public or private company?
E-kontakti is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was E-kontakti founded?
E-kontakti was founded in 2009.
Where is E-kontakti based?
E-kontakti is headquartered in Helsinki, Finland, in the Europe region.
How does E-kontakti make money?
Three revenue lines are on record. Freemium Subscription / Messaging Credits are the primary driver. The others are pluspaketti Premium Add-on and credit Card and Online Banking Payments.
Who are E-kontakti's main competitors?
Broad incumbents on record are Tinder and Match Group. Direct peers are Hinge, eHarmony, Bumble, Singles50, ParshipMeet Group (PE Match) and Deitti.fi. Inner Circle is listed as an emerging player. Suomi24 Treffit is listed as a regional player.
Does E-kontakti have an API?
No public API is recorded for E-kontakti.
What industry is E-kontakti in?
E-kontakti's product category is Online Dating Services. Its primary akta.pro industry code is MPACAJAH, Dating & Relationship Networking, with a secondary code of BPAMABAF, Dating & Relationship Networks.