PA Housing

What PA Housing does

PA Housing (legal name Paragon Asra Housing Limited) is a charitable Community Benefit Society and registered provider of social housing operating in England, United Kingdom. The organization owns and manages over 23,000 homes across the Midlands, London, and the South East, serving affordable rent tenants, shared ownership buyers, NHS workers, domestic abuse survivors, and elderly or disabled residents through supported and adapted housing. Its registered office is in Walton-on-Thames, Surrey, and it is regulated by the Regulator of Social Housing (No. 4849) and registered under the Co-operative and Community Benefit Societies Act 2014 (No. 7536).

The business operates a multi-product housing portfolio spanning affordable rent (calculated over 52 weeks with weekly, fortnightly, or monthly payment options), shared ownership (allowing partial purchase with rent on the remainder), and supported housing delivered through partnerships with specialist agencies including Refuge and Women's Aid. Supporting infrastructure includes the 'My PA' digital self-service portal enabling 24/7 rent payments, repair reporting, balance checks, and direct debit management, plus a repairs and maintenance function delivered through Direct Labour Operatives in the Midlands and Wates in London and the South East. Operational performance is strong and consistently exceeds targets: 96.0% year-to-date resident satisfaction with completed repairs (target 90%), 99.3% emergency repairs completed on time (target 95%), and 95.3% non-emergency repairs completed within 15 working days.

The revenue model is fundamentally subscription-recurring through rent, service charges on properties with communal areas, and shared ownership rent components. The corporate group includes wholly-owned subsidiaries (Asra Construction Services Limited, Paragon Development and Construction Services Limited, Paragon Treasury plc) and a joint venture (Franklands Park Limited), providing vertical integration across construction, development, and treasury. Customer engagement is structured through formal channels including the Resident Assembly, Service Improvement Panels, Digital Working Group, and Resident Champions, supplemented by 'PA on Tour' neighborhood events, the Doorstep resident magazine, and active social media presence. Governance is overseen by a Board chaired by Suki Kalirai.

Name

PA Housing

Legal name

Paragon Asra Housing Limited

Website

https://pahousing.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

PA Housing (Paragon Asra Housing Limited) is a charitable Community Benefit Society and registered social housing provider owning and managing over 23,000 homes across the Midlands, London, and South East England, serving affordable rent tenants, shared ownership buyers, NHS workers, and vulnerable residents including domestic abuse survivors.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Other Community Housing Services (624229), Community Housing Services (62422)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Social Services (8300)

akta.pro primary industry

Affordable Housing Property Management (BPAJAGAJ)

akta.pro secondary industries

Public Housing & Social Housing Development/Modernization Programs (FSALAKAH), Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Social housing
• Affordable rent
• Shared ownership
• Supported housing
• Repairs maintenance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Affordable Rent: PA Housing provides rented properties at affordable rates calculated over a 52-week period. Residents can pay weekly, fortnightly, or monthly. Tenants are required to stay one payment ahead.
2. Shared Ownership: PA Housing offers shared ownership properties allowing residents to buy a percentage of their home while renting the remainder, providing a pathway to full homeownership for those who cannot afford to buy outright on the open market.
3. Service Charges: Residents in properties with communal areas pay service charges for services like cleaning, grounds maintenance, and estate services. These charges are reviewed for transparency and value for money.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

PA Housing (Paragon Asra Housing Limited) is a charitable Community Benefit Society and registered provider of social housing offering affordable rented properties, shared ownership homes, and supported housing for vulnerable residents across the Midlands, London, and South East England. The organization owns and manages over 23,000 homes and provides associated services including repairs and maintenance, financial and welfare support, neighborhood community management, and a digital resident self-service portal (My PA).

Product overview

PA Housing (Paragon Asra Housing Limited) is a charitable Community Benefit Society and registered social housing provider offering a portfolio of housing solutions across the Midlands, London, and the South East. The core product portfolio consists of Affordable Rent housing, Shared Ownership schemes, and Supported Housing for vulnerable populations. Key service modules include the My PA digital self-service portal (for payments, repairs, and account management), Repairs and Maintenance Services (delivered via Direct Labour Operatives in the Midlands and Wates in London/South East), a structured Resident Involvement Program with multiple engagement channels, Financial and Welfare Support services connecting residents to external resources, and Neighbourhood Services for community management. The company owns and manages over 23,000 homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable Rent Housing

Quantifiable outcome

• 96.0% resident satisfaction with completed repairs (year to date)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, joint venture and minor.

• Asra Construction Services LimitedcoreOthers · 1 January 2024Active subsidiary company of PA Housing (Paragon Asra Housing Limited) providing construction and maintenance services within the group.
• Paragon Development and Construction Services LimitedcoreOthers · 1 January 2024Active subsidiary company involved in development and construction activities for PA Housing's property portfolio.
• Franklands Park Limitedjoint ventureStrategic or Co-development Partner · 1 January 2024Joint venture company within the PA Housing group structure for specific development projects.
• RefugecoreStrategic or Co-development PartnerRefuge supports women, children and men experiencing domestic violence with a range of services including emergency accommodation and helpline support. PA Housing works with Refuge to ensure domestic abuse victims receive appropriate support and safe housing options.
• Women's AidcoreStrategic or Co-development PartnerWomen's Aid provides specialist support services for domestic abuse survivors. PA Housing partners with Women's Aid as part of their comprehensive domestic abuse support framework.
• CIH Make a Stand PledgecoreStrategic or Co-development PartnerPA Housing is a proud backer of the Chartered Institute of Housing (CIH) Make a Stand pledge, committing to support residents and staff affected by domestic abuse with policies and domestic abuse champions at senior level.
• Seeds for Growth CharityminorStrategic or Co-development PartnerLocal charity partner attending community events and supporting neighborhood initiatives such as gardening and planting projects at properties like Canada Court.
• Broxtowe Borough CouncilminorStrategic or Co-development PartnerLocal council partner collaborating on community events, providing reusable recycling bags, and participating in community action team meetings with PA Housing.
• Richmond Housing PartnershipminorStrategic or Co-development PartnerHousing association partner collaborating with PA Housing on community events like Mill Farm events in Hounslow area.
• MTVH (Housing Association)minorStrategic or Co-development PartnerMetropolitan Thames Valley Housing association partnering on community events and neighborhood initiatives.
• Richmond CouncilminorStrategic or Co-development PartnerLocal authority represented by Deputy Leader at community events, working with housing associations on neighborhood improvements.
• Lightning ReachcoreStrategic or Co-development PartnerFinancial support platform that connects people to grants and social tariffs from multiple support providers through a single application. PA Housing refers residents experiencing financial hardship to access appliances and support services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Optivo: Major UK housing association formed by the AmicusHorizon and Optivo merger, with ~45,000 homes across London, the South East and Midlands. Provides affordable rent, shared ownership and supported housing directly comparable to PA Housing's portfolio.
• Stonewater: UK charitable housing association of comparable scale (~40,000 homes), registered provider of social housing offering affordable rent, shared ownership and supported housing across multiple English regions. Closest direct comparable to PA Housing by size, structure (Community Benefit Society style), and product mix.
• Orbit Group: Large UK housing association with ~46,000 homes across the Midlands, London and South, providing affordable rent, shared ownership and independent living. Highly comparable on footprint, product set, and customer segments to PA Housing.
• Guinness Partnership: National housing association with ~66,000 homes providing general needs, supported and older persons housing. Comparable on size, charitable structure, and the breadth of vulnerable-person service lines that PA Housing also operates.
• Platform Housing: Large housing association focused on the Midlands with ~50,000 homes. Directly overlaps PA Housing's Midlands footprint and matches its model of affordable rent and shared ownership, plus supported/specialist housing lines.
• Network Homes: Housing association operating in London and the South East with mixed-tenure affordable rent, shared ownership and supported housing. Directly overlaps PA Housing's London/South East geography and customer segments.
• Hyde Group: UK housing association with ~125,000 homes concentrated in London and the South East. Comparable product mix including shared ownership, supported housing and large-scale landlord services under the same regulatory regime.
• Metropolitan Thames Valley (MTVH): Large housing association formed by merger, with significant stock concentrated in London and the South East overlapping PA Housing's core geography. Both operate shared ownership and supported housing programmes and have been named partners on the same community initiatives.
• Sovereign Housing Association: One of the UK's largest housing associations with ~80,000 homes, operating across southern England. Comparable operating model (LRO/charitable provider), product mix including shared ownership, and regulatory exposure under the same Regulator of Social Housing regime.
• A2Dominion: Large housing association providing affordable and private rented homes across London and the South East with significant shared ownership and supported housing offerings. Comparable scale and product set, operating within the same regulatory framework as PA Housing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PAHousingUK
• LinkedInlinkedin.com/company/pa-housing
• Instagraminstagram.com/PAhousing
• Xx.com/pa_housing

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PA Housing