What Accumulus Accounting does

Accumulus Accounting is a privately-held, family-owned UK accountancy practice headquartered at 4 Finkin Street, Grantham, with a second office in Peterborough handling hotel accounting operations. Founded in 2012 and operating under the legal entity Accumulus Accountancy Ltd (Companies House registration 08266499), the firm is led by Managing Director Mike Hurst alongside sons Sam Hurst (Director of Hotel Operations) and Tom Hurst, drawing on more than 40 years of combined accounting experience. The firm is small, with a stated headcount range of 11–50 employees, and operates exclusively in the United Kingdom.

The company's core offering is outsourced accounting services across three segments — hotels (primary), licensed trade (pubs and clubs), and general business — delivered through in-house developed bespoke cloud-based systems. The hotel accounting product provides monthly management accounts, P&L reporting, KPI tracking, multi-property consolidation and group comparison reports via a proprietary portal; the licensed trade offering uses a bespoke data collection portal for VAT reporting and supplier payment scheduling; and the general accounting service provides Making Tax Digital compliant processing for sole traders and limited companies. The technology stack is anchored on Xero (Accumulus is a Xero Silver Partner) with additional support for QuickBooks and FreeAgent, layered with Accumulus's own bespoke online data collection and reporting systems.

Accumulus operates on a fixed-fee subscription model with no hidden costs, with pricing tiers structured by weekly turnover for licensed trade clients and an entry point of £795/annum for general limited company work. Go-to-market is sales-led and direct, relying on phone enquiries, email outreach, in-person demonstrations to hotel prospects, and content marketing through a blog covering tax, GDPR and HMRC topics. Customers are exclusively UK-based, with named client testimonials including a hotel owner and a Holiday Inn Express franchisee. No external investors, parent company, or institutional capital has been disclosed.

Name

Accumulus Accounting

Legal name

Accumulus Accountancy Ltd

Website

https://accumulusaccounting.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Accumulus Accounting is a UK-based, family-owned accountancy practice providing outsourced cloud-based accounting for hotels, licensed trade businesses, and general limited companies on fixed-fee subscriptions, anchored on Xero and in-house developed bespoke portals.

Ownership category

akta.pro rank

Product category

Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

akta.pro secondary industries

Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA), Fixed Assets Accounting (Capitalization, Depreciation, Asset Register) (BPAAAGAF), Expense Management & Reimbursements Administration (BPACAIAH)

Keywords

• Hospitality accounting services
• Cloud-based bookkeeping
• Licensed trade accounting
• Hotel finance outsourcing
• Making Tax Digital compliance

Headquarters

HQ city

Grantham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accounting Services: Fixed-fee outsourced accounting services for hotels including monthly management accounts, financial reporting, and dedicated account management.
2. Licensed Trade Accounting Services: Fixed monthly fee accounting services for licensed trade businesses with pricing tiers based on weekly turnover, including VAT reporting and year-end processing.
3. General Accounting Services: Fixed-fee annual pricing for limited companies starting at £795 per annum. Additional services for sole traders and tax-only work provided at quoted fixed prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Accumulus Accounting delivers cloud-based outsourced accounting services to UK hospitality and licensed trade businesses. Its core offering comprises three service lines — Hotel Accounting, Licensed Trade Accounting, and General Accounting — supported by proprietary bespoke online systems and a Making Tax Digital-compliant data collection portal. Services include monthly management accounts, VAT reporting, year-end processing, payroll, and digital submissions to HMRC.

Product overview

Accumulus Accounting offers a portfolio of three specialized accounting services built on proprietary bespoke cloud-based systems: Hotel Accounting (outsourced finance for independent hotels, hotel groups, and management companies with monthly consolidation and group comparison reports), Licensed Trade Accounting (simple accounting with data collection portal for pubs and clubs), and General Accounting (Making Tax Digital compliant solution for sole traders and limited companies). Their bespoke online systems serve as the core technology platform across all services, with Xero as the primary accounting software they specialize in, and they also support QuickBooks and FreeAgent for clients who prefer those platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accounting Outsourced finance solution for hotels providing monthly management accounts, P&L reporting, KPIs, consolidation, and group comparison reports tailored to independent hotels, hotel groups, and hotel management companies.
• Licensed Trade Accounting Simple accounting solution for licensed trade businesses such as pubs and clubs, featuring a bespoke data collection portal, VAT reporting, supplier payment scheduling, and fixed-cost pricing tiered by weekly turnover.
• General Accounting Making Tax Digital-compliant accounting solution for sole traders and limited companies, including bespoke online systems, processing, reporting, payroll, year-end taxation, and Auto Enrolment with fixed-fee pricing from £795 per annum.

Quantifiable outcome

• Reduced paperwork and improved record maintenance for hotel clients
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• XerocoreTechnology or IntegrationAccumulus Accounting is a Xero Silver Partner. They use Xero Accounting Software as their primary accounting platform, which is fully compliant with Making Tax Digital requirements. The partnership enables Accumulus to leverage Xero's cloud accounting capabilities for their hospitality clients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Haines Watts: UK regional accountancy group with hospitality and leisure clients, offering outsourced bookkeeping, payroll and Making Tax Digital compliant services to SMEs in the sector.
• Crowe UK: Major UK accounting and advisory network with hospitality sector expertise and outsourced finance offerings serving hotel groups and leisure operators across the country.
• RSM UK: Mid-tier UK audit, tax and consulting firm with a hospitality sector practice delivering outsourced finance solutions to hotels and licensed trade operators.
• Bishop Fleming: UK top-40 accountancy firm with a dedicated hospitality and leisure sector team providing compliance, advisory and outsourced finance to hotels, restaurants and licensed trade.
• MHA (UK): Top-15 UK accountancy and advisory network with hospitality, leisure and tourism sector specialism, providing outsourced bookkeeping, VAT and management accounting to mid-market clients.
• Kreston Reeves: Mid-tier UK chartered accountancy firm with an established hospitality sector practice offering outsourced accounting, tax and advisory to hotels and leisure operators — broader portfolio but overlapping client base.

Direct peers

• Buzzacot: London-based hospitality-focused chartered accountants providing outsourced accounting, VAT and advisory to hotels, restaurants and licensed trade — a strong direct peer given shared hospitality niche and SME client base.
• LW Hospitality Advisors: Specialist hotel and hospitality accounting, advisory and consultancy firm serving hotel owners and operators, directly competing for the same hospitality client segment.
• The Farm Group (Hotel Accountants): UK-based accountancy firm dedicated to hotels, leisure and hospitality, offering outsourced finance and bookkeeping — comparable vertical specialisation and recurring service model.
• Higsons Chartered Accountants: UK chartered accountancy firm specialising in hospitality and hotel accounting with outsourced finance services, the most direct comparable to Accumulus in terms of vertical focus, firm size and outsourced model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AccumulusAcc
• Facebookfacebook.com/AccumulusAccounting
• LinkedInlinkedin.com/company/accumulus-accounting-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accumulus Accounting