Name

Kroonpress

Legal name

Kroonpress AS

Website

https://kroonpress.eu

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Commercial Printing and Packaging Manufacturing

NAICS

Printing and Related Support Activities (323), Commercial Printing (except Screen and Books) (323111), Other Paperboard Container Manufacturing (322219)

SIC

Commercial Printing (2750), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Print-on-Demand Production (Book POD, Short-Run Fulfillment) (MPAJALAG)

akta.pro secondary industries

Print‑to‑Mail & Distribution Services (Fulfillment, Kitting, Direct Mail to Students) (EDAEAJAH), Primary Packaging (Form-Fill-Seal, Blister, Sachet/Stick Pack, Bottling) (TLAIAGAA)

Keywords

• Commercial offset printing
• Newspaper and magazine printing
• Direct mail production
• Sustainable packaging manufacturing
• Large-volume print services

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Large-Volume Offset Printing Services: Primary revenue from high-volume offset printing including newspapers, campaign prints, direct mail catalogues, and advertising products. Services include prepress, printing, finishing, packaging, and transport as part of complete printing services.
2. Sustainable Packaging (Kroonpak): Production of sustainable packaging products including boxes, cups, bags, and labels under the Kroonpak brand. Second major revenue stream following 2021 expansion into packaging industry.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kroonpress is a large-volume offset printing house producing newspapers, magazines, books, catalogues, direct mail, and advertising products, complemented by a sustainable packaging division (Kroonpak) that manufactures cardboard and paper boxes, cups, bags, and labels. Services span the full production chain — prepress, coldset/heatset/sheet-fed printing, finishing, packaging, and transport — primarily for Scandinavian and Baltic publishers and pan-European advertising agencies.

Product overview

Kroonpress is a printing and packaging company offering a comprehensive suite of large-volume printing services and sustainable packaging products. The core printing business produces newspapers (via coldset technology), magazines and catalogues (via heatset technology), campaign prints, direct mail materials, and advertising products using sheet-fed offset printing. Printing services are delivered through five integrated process modules: Prepress (using Apogee Prepress software), Printing (coldset, heatset, and sheet-fed technologies), Finishing (lamination, varnishing, binding, addressing), Packaging, and Transport. The company operates a separate packaging division under the Kroonpak sub-brand, producing boxes & trays, cups & buckets, bags & papers, and labels & stickers. Supporting platforms include the Apogee WebApproval customer portal for file submission and approval, and the Greenline Print carbon footprint calculator for sustainability tracking. The company serves a pan-European customer base focused on Scandinavia and the Baltics.

Differentiator

Problem solved

Functional benefit

Products and services

• Large-Volume Printing Services Complete range of large-volume offset printing services including prepress, coldset, heatset, and sheet-fed printing, finishing, packaging, and transport for magazines, newspapers, catalogues, campaign prints, direct mail, and advertising products. Targeted at enterprise publishers and advertising agencies.
• Newspaper Printing Production of daily and periodical newspapers using coldset offset printing technology. Includes production of major Scandinavian and Baltic titles such as Postimees and Õhtuleht in Estonia, as well as Scandinavian publications.
• Campaign Prints High-volume promotional print materials including posters, flyers, leaflets, and discount vouchers designed for time-sensitive marketing campaigns, event promotion, and special offers. Targeted at European advertising agencies and brands with flexible printing options and fast turnaround.
• Direct Mail Printed catalogues and folded leaflets designed for direct mail distribution, with personalised or location-targeted content, supporting design adaptation and high-volume production for advertising agencies and brands across Europe.
• Advertising Products Range of additional printed materials such as instruction manuals, product information sheets, technical inserts, posters, postcards, and labels, supporting both consumer communication and internal business needs with extensive print capabilities and customisable options.
• Kroonpak Sustainable Packaging Sustainable packaging division of Kroonpress producing cardboard and paper-based boxes, cups, bowls, bags, and labels with FSC, PEFC, and FSSC 22000 certifications, for food service, retail, and brand buyers.
• Kroonpak Boxes, Sleeves, and Trays Carton packaging products including clamshell boxes, crash-lock bottom boxes, trays, and various sleeves for packaging applications, produced under the Kroonpak division.
• Kroonpak Cups, Buckets, and Bowls Paper cups for hot and cold beverages in various sizes including double-wall options, plus bowls and buckets ranging from 900 ml to 3600 ml, produced under the Kroonpak division.
• Kroonpak Bags and Wrapping Papers Craft paper flat bags, satchel bags, and block bottom bags available with or without windows, plus wrapping papers and paper bags, produced under the Kroonpak division.
• Kroonpak Labels and Stickers Self-adhesive and wet-glue labels and stickers with options for personalisation and variable data printing, produced under the Kroonpak division.

Quantifiable outcome

• Largest printing plant in the Baltic States
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• AGFA-GevaertcoreTechnology or IntegrationTechnology partnership for plate printing equipment using thermotechnology. Used for producing heatset and sheet-fed printing plates. Two Avalon VLF large-format plate printers ensure production continuity.
• FERAG AGcoreTechnology or IntegrationSupplier of fully automated mailing lines for mail items, purchased in 2003. Enables high-volume addressing, inserting, and mailing operations.
• Apogee (Eco3)coreTechnology or IntegrationPrepress software platform for digital file preparation, colour management, and print production workflow. Apogee WebApproval portal for customer file submission and approval.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• V-Tab: Major Nordic commercial printer serving newspapers, magazines, and direct-mail customers in Sweden. Directly comparable to Kroonpress with similar offset printing capabilities and a publisher-focused customer base across the Nordic region.
• PunaMusta: Finnish commercial printing house covering newspapers, magazines, catalogues, and direct mail. Closely comparable to Kroonpress as a Northern European offset-printing specialist serving media publishers.
• Elanders: Sweden-based global printing company offering commercial print, packaging, and supply chain solutions. Directly comparable to Kroonpress in large-volume offset printing and integrated print services for enterprise customers.

Broad incumbents

• Stora Enso: Nordic forest products and paper-packaging giant with substantial packaging operations and European footprint. Overlaps with Kroonpress's Kroonpak division in fiber-based packaging and supplies upstream printing paper inputs.
• Mondi: Global paper-packaging company with European footprint overlapping Kroonpak's addressable market in corrugated, kraft, and consumer fiber packaging.
• Graphic Packaging: Global paper-based packaging producer with growing European presence, comparable to Kroonpak in fiber-based food and consumer packaging categories.
• UPM: Finnish forest products company producing graphic printing paper and growing fiber-based packaging. Comparable to Kroonpress as upstream paper supplier and emerging packaging competitor across Europe.
• Smurfit Kappa: Global paper-based packaging leader with extensive European operations. Directly competes with Kroonpak in food-service and retail fiber-based packaging applications.

Others

• Heidelberger Druckmaschinen: German press manufacturer and a key supplier of offset printing equipment, including the Heidelberg Speedmaster presses used by Kroonpress. An adjacent peer via shared offset-workflow technology rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kroonpress

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kroonpress