What Safe-Ed. does

Safe-Ed. LLC is a privately held Michigan-based company that, following the March 2024 divestiture of its Safe-Ed. Security division to SEC/SHIELD, now operates exclusively as Clean-Ed. LLC / Safe-Ed. Coach, providing payroll processing and staffing services to K-12 public school districts. The company was founded in 2011 by Steve Brandimore, a retired 25-year police veteran and former School Resource Officer, and is bootstrapped with no institutional investors. It serves approximately 10 Michigan school districts — including Troy, Brighton, Livonia, Pinckney, Pinconning, Standish-Sterling, Gladwin, Farwell, Wayne-Westland, and South Lyon — primarily handling payroll and contractor administration for non-staff athletic coaches, and in some accounts staffing for custodial and maintenance positions through Clean-Ed. W-2 employees.

The company's two core service offerings are Clean-Ed. Staffing Services (broader payroll and staffing for non-teaching/support positions) and Safe-Ed. Coach (athletic-coach-specific payroll, contractor management, and access to forms and training). The underlying technology stack is not publicly disclosed — no proprietary platform, no mobile app, no API, and no AI/ML capability is evidenced; the only disclosed technology integration is Global Compliance Network (GCN), which supplies pre-recorded video-based compliance training bundled into the Safe-Ed. Coach offering. The product is operationally labor-intensive rather than technology-led.

The business model is managed services on a quote-based, multi-year contract basis, sold through a direct, relationship-led sales motion targeting district administrators, athletic directors, and school boards. The company claims to reduce districts' legacy costs of employing full-time non-teaching staff by shifting coaches and support personnel onto Clean-Ed. payroll or independent-contractor arrangements. Distribution is entirely direct-to-district with no channel partners; geographic coverage is Michigan only, with a dedicated Northern Michigan sales presence led by Bill Grusecki, a retired superintendent. Headcount is reported in the 11–50 range post-divestiture, reflecting the leaner staffing of the payroll-services operation compared to the 100+ personnel security unit that was sold.

Name

Safe-Ed.

Legal name

Safe-Ed. LLC

Website

https://www.safe-ed.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Safe-Ed. LLC, operating as Clean-Ed. LLC / Safe-Ed. Coach, provides payroll processing and staffing services to K-12 public school districts in Michigan for non-staff athletic coaches and support positions such as custodial and maintenance staff. Founded in 2011 and headquartered in Troy, Michigan, the company serves approximately 10 districts on multi-year contracts through direct, relationship-based sales.

Ownership category

akta.pro rank

Product category

Education Staffing Services

NAICS

Educational Services (611)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Compliance, Risk & Audit Support Services (EHS, Title IX/Clery Support, Policy Admin) (EDAEALAK)

Keywords

• School district staffing
• Athletic coach payroll
• K-12 support services
• Education staffing solutions
• Payroll management services

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Payroll Services: Payroll processing services for non-staff athletic coaches and support staff in school districts. Handles payroll for independent contractor coaches across multiple districts throughout Michigan.
2. Staffing Services: Staffing and payroll services for non-teaching/non-administrative positions including athletic coaches, custodial and maintenance staff. School districts save legacy costs by using these services for non-staff positions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Safe-Ed. (operating through Clean-Ed. LLC and Safe-Ed. Coach) provides staffing and payroll services to K-12 public and private school districts in Michigan for non-staff athletic coaches and support positions such as custodial and maintenance staff. The services are designed to reduce legacy employment costs, consolidate hiring, payroll, and record-keeping responsibilities, and free district budgets to focus on education and athletic programs. Services are delivered either through Clean-Ed. LLC employees or via independent contractor arrangements.

Product overview

Safe-Ed. operates under Clean-Ed. LLC as a payroll and staffing services company serving school districts in Michigan. The portfolio consists of two primary service offerings: Clean-Ed. Staffing Services handles payroll and staffing for non-staff athletic coaches and support staff positions (custodial, maintenance), while Safe-Ed. Coach provides dedicated athletic coach staffing with associated training, forms, and contractor management. These services help school districts reduce legacy costs and streamline administrative responsibilities for non-teaching/non-administrative positions.

Differentiator

Problem solved

Functional benefit

Products and services

• Clean-Ed. Staffing Services Provides staffing and payroll services to school districts for non-staff athletic coaches and support staff positions (custodial, maintenance). Helps districts reduce legacy costs associated with full-time staff employment by consolidating hiring, payroll, and HR responsibilities.
• Safe-Ed. Coach Provides staffing and payroll services specifically for non-staff athletic coaches, including access to training resources, forms, and coaching application processing, and integrates training content through Global Compliance Network (GCN).

Quantifiable outcome

• Reduces legacy costs associated with non-staff coaches and custodial/maintenance personnel

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• SEC/SHIELDminorOthers · 1 March 2024SEC/SHIELD acquired Safe-Ed. Security (the security division of Safe-Ed. LLC) in March 2024. The acquisition included all security personnel and responsibilities. Safe-Ed. LLC now focuses exclusively on payroll and staffing services under Clean-Ed. LLC / Safe-Ed. Coach.
• Global Compliance Network (GCN)coreTechnology or IntegrationContracted partner providing video-based training content on various topics specific to schools, students, parents, and general workplace policies. GCN training is integrated into the Safe-Ed. Coach service offering for district clients.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Source4Teachers (ESS): Source4Teachers (now ESS) is one of the largest K-12 substitute teacher and support staffing providers in the U.S., directly comparable to Safe-Ed.'s model of providing managed staffing services to school districts. Both serve as outsourced employer-of-record for non-core district personnel.
• Kelly Education: Kelly Education is the K-12 division of Kelly Services, providing substitute teachers, paraprofessionals, and support staff to school districts nationwide. Directly comparable business model to Safe-Ed. — managed staffing for non-teaching K-12 roles, with payroll and HR administration bundled.
• EduStaff: EduStaff is a Michigan-based K-12 staffing cooperative serving school districts across the state with substitute teachers and support staff. Closely comparable to Safe-Ed.'s geographic focus (Michigan) and service model (outsourced staffing and payroll for non-teaching district roles).
• Educational Services Management (ESM): ESM provides substitute teacher staffing and payroll services to K-12 school districts across multiple states. Closely analogous operating model to Safe-Ed. — acting as the employer-of-record for substitute and support staff and removing administrative burden from districts.

Broad incumbents

• Aramark: Aramark is a large, established provider of food service, facilities, and staffing services to K-12 schools and other institutions. It overlaps with Safe-Ed. on custodial/maintenance staffing for districts but operates at significantly broader scale and across multiple service lines.
• ABM Industries: ABM Industries is a national facilities services provider that includes K-12 custodial and maintenance staffing among its services. Comparable to the custodial/maintenance staffing component of Safe-Ed.'s offering but as part of a much broader facilities services portfolio.
• Sodexo (School Services): Sodexo provides food service, facilities management, and staffing support to K-12 school districts nationwide. Comparable to Safe-Ed.'s non-teaching staffing focus, but operates as a large multi-service incumbent with broader district relationships.
• Paychex: Paychex is a major payroll and HR services provider serving small and mid-sized businesses including K-12 school districts. Comparable in payroll processing capability to Safe-Ed.'s core service but with vastly broader scale, technology platform, and existing district relationships.
• PowerSchool: PowerSchool is the dominant K-12 student information system and broader operations platform, including HR and talent management modules reaching school district administrators. Comparable customer base to Safe-Ed. (district administrators) but operates as a broad software incumbent rather than a staffing services provider.

Emerging players

• Frontline Education: Frontline Education provides K-12-specific HR, absence management, and staffing software to school districts. Comparable to Safe-Ed.'s staffing administration focus but as a software platform that could either partner with or compete against manual staffing services as districts adopt digital tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe-Ed.