International Standard University

What International Standard University does

International Standard University (ISU) is a private non-profit university in Bangladesh, established under the Private University Act 2010 with University Grants Commission (UGC) and Ministry of Education approval. Founded by the International Standard University Trust — composed of philanthropic industrialists from the Standard Group — the university operates as a non-profit institution under a trust governance model, with surplus revenue reinvested into operations rather than distributed to owners. ISU is headquartered at 69 Mohakhali C/A, Dhaka-1212, with a permanent campus under development at Purbachal, Dhaka, on land allocated by RAJUK.

The university is structured around five faculties (Business Studies, Engineering & Technology, Humanities & Social Sciences, Health Sciences, and Advanced Science and Computing) and offers undergraduate and graduate programs including BBA, MBA, B.Sc in Computer Science and Engineering, B.Sc in Textile Engineering, LLB, Apparel Merchandising and Management, Master of Public Health, MA in English Literature and Cultural Studies, and a Department of AI and Data Science. Beyond degree programs, ISU runs an Institutional Quality Assurance Cell (IQAC), a Center for Research and Development and Publication (CRDP) with multiple academic journals, Skill Development Programs (SDPs), and a Career Development Office. Its core technology stack is a standard technology-enabled learning management system serving the campus, with online admission portals at admission.isu.ac.bd and applyonline.isu.ac.bd.

ISU's revenue model is tuition-driven, with per-credit pricing (e.g., 1,600 BDT per credit) plus semester registration, library, lab, and activity fees that vary by program. The go-to-market motion is sales-led: on-campus admissions, district-level admission fairs across Bangladesh, and online application. Its differentiators include preferential employment pathways through Standard Group's 30+ sister concerns, international credit transfer facilities with universities in eight countries, Bangladesh Bar Council affiliation for the Law Department, and financial waiver policies for needy students. Customers are domestic and international students seeking higher education with English-language proficiency, international exposure, and job placement support.

Name

International Standard University

Legal name

International Standard University

Website

https://isu.ac.bd

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

International Standard University is a Bangladesh-based private non-profit university operating under the Private University Act 2010, offering undergraduate and graduate programs across five faculties and serving domestic and international students seeking quality higher education with international credit transfer and Standard Group employment pathways.

Ownership category

akta.pro rank

Product category

Private Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

akta.pro secondary industries

Business & Management Research Universities (EDAHABAE), STEM-Focused Research Universities (Engineering & Applied Sciences) (EDAHABAB), International Business & Global Management Schools (EDAHAHAJ)

Keywords

• Private university education
• Undergraduate degree programs
• Graduate degree programs
• Engineering higher education
• Professional degree programs

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Academic Fees: Revenue generated from student tuition fees across undergraduate and graduate programs including BBA, MBA, CSE, Textile Engineering, Law, English, Apparel Merchandising, Public Health, and AI programs. Fee structure varies by program with per-credit tuition charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

International Standard University is a private non-profit university that delivers tuition-based undergraduate and graduate degree programs across five faculties: Business Studies, Engineering & Technology, Humanities & Social Sciences, Health Sciences, and Advanced Science and Computing. Core offerings include BBA, MBA, B.Sc in Computer Science and Engineering, B.Sc in Textile Engineering, LLB, Apparel Merchandising and Management, B.A. (Hons.) in English, Master of Public Health, MA in English Literature and Cultural Studies, and specialized AI/Data Science education, with revenue generated from per-credit tuition, semester registration, lab, library, and student activities fees.

Product overview

International Standard University (ISU) operates as a multi-faculty private university in Bangladesh offering a comprehensive portfolio of undergraduate and graduate academic programs across five faculties: Business Studies, Engineering & Technology, Humanities & Social Sciences, Health Sciences, and Advanced Science and Computing. The institution provides degree programs including BBA, MBA, B.Sc in Computer Science & Engineering, B.Sc in Textile Engineering, LLB, Apparel Merchandising and Management, Master of Public Health, MA in English Literature and Cultural Studies, and a Department of AI and Data Science. Beyond traditional academic offerings, ISU supplements its educational portfolio with Skill Development Programs (SDPs) for career readiness and organizes international conferences for research dissemination. The university's Institutional Quality Assurance Cell (IQAC) ensures academic standards, while the CRDP (Center for Research & Development and Publication) supports faculty and student research activities through multiple journals including the Journal of Business and Development Studies, Journal of English Studies, Journal of Engineering and Technology, and ISU Journal of Law.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor of Business Administration (BBA) A four-year undergraduate degree program in business administration covering management, finance, marketing, and accounting disciplines for students seeking careers in business and management.
• B.Sc in Computer Science and Engineering (CSE) A four-year undergraduate engineering degree focusing on computer science principles, software development, algorithms, and computing systems for students pursuing technical careers in software and IT.
• B.Sc in Textile Engineering (TE) An engineering degree program focused on textile manufacturing, fabric technology, and apparel production processes for students targeting careers in Bangladesh's textile/garment industry.
• LLB (Bachelor of Law) A professional law degree program providing foundational legal education and preparation for the bar, with Bangladesh Bar Council affiliation enabling graduates to practice law in Bangladesh.
• Apparel Merchandising and Management (AMM) A specialized undergraduate program combining fashion retail, merchandising strategies, and supply chain management in the apparel industry for students targeting careers in Bangladesh's apparel/garment sector.
• B.A. (Hons.) in English An honors degree program in English focusing on literature, linguistics, and language studies, with special arrangements for English language proficiency development.
• Masters of Business Administration (MBA) A postgraduate business management degree providing advanced education in leadership, strategic management, and business operations for working professionals and recent graduates.
• Master of Public Health (MPH) A 1.5-year interdisciplinary program developing skilled professionals in epidemiology, biostatistics, health policy, and community health promotion for students pursuing careers in public health.
• MA in English Literature and Cultural Studies A master's program covering contemporary English literature, cultural studies, literary theory, and critical analysis approaches for graduates seeking advanced humanities education.

Quantifiable outcome

• Graduates successfully pursuing further education in USA, UK, South Korea, Japan, China, Malaysia and other countries

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Standard GroupcoreStrategic or Co-development PartnerStandard Group's industrialists founded ISU under the International Standard University Trust. As part of their CSR activity, founders aim to build the university as a purely non-profit institution. ISU graduates receive extra leverage for employment in 30+ Standard Group sister concerns.
• Jamuna BankcoreGTM or Marketing PartnerMemorandum of Understanding signed for banking services and student financial support. Jamuna Bank provides preferential services and financial products for ISU students and staff.
• Al-Arafah Islami BankcoreGTM or Marketing PartnerAgreement signing ceremony between ISU and Al-Arafah Islami Bank for banking partnerships and financial services for students.
• National Basketball Association (NBA)minorStrategic or Co-development PartnerAgreement signing ceremony between ISU and NBA for basketball development programs and sports collaboration.
• International Partner UniversitiescoreStrategic or Co-development PartnerCredit transfer facilities to renowned universities in USA, UK, Australia, Canada, Japan, South Korea, Finland, and Malaysia. The university has an active academic wing for international exchange programs.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BRAC University: Leading Bangladesh private university backed by the BRAC conglomerate, offering multi-disciplinary programs with strong placement networks. Highly comparable in the 'private university backed by industrial group' model ISU follows.
• East West University: Private university in Dhaka offering undergraduate and graduate programs across multiple faculties. Directly comparable on program mix, tuition positioning, and target student segment in Bangladesh.
• North South University: Largest private university in Bangladesh offering multi-faculty programs in business, engineering, and humanities. Direct peer operating under the same Private University Act with similar UGC oversight and competing for the same domestic student market.
• Independent University, Bangladesh (IUB): Private Bangladeshi university offering programs across business, engineering, and liberal arts. Direct competitor for the same student demographic with similar international credit transfer arrangements.
• Ahsanullah University of Science and Technology (AUST): Private engineering-focused university in Dhaka with programs in textile engineering, CSE, and business. Directly comparable on engineering program mix, particularly the textile engineering program ISU also offers.
• Daffodil International University: Large private university in Bangladesh offering multi-disciplinary programs including IT, business, and engineering. Direct peer competing for the same fee-paying domestic student population.
• University of Liberal Arts Bangladesh (ULAB): Private university in Dhaka offering programs in media, humanities, business, and sciences. Comparable peer in tuition tier and private university positioning targeting similar student segments.
• American International University-Bangladesh (AIUB): Established private university in Dhaka with strong emphasis on business, engineering, and computer science programs. Comparable peer in scale, program offerings, and target student market.

Broad incumbents

• University of Dhaka: Bangladesh's oldest and most prestigious public university, competing for top-tier students who might otherwise attend private universities. Sets the benchmark for academic quality that private peers including ISU must position against.

Regional players

• South Asian University: SAARC-established regional university offering postgraduate programs across South Asia. Comparable in academic mission and multi-disciplinary scope, though operates at a different geographic and credential tier than ISU.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/ISU_BD
• YouTubeyoutube.com/channel/UCi6X5oMj-GAlcynGikAyVNA
• Facebookfacebook.com/ISUBD
• LinkedInlinkedin.com/company/internationalstandarduniversity
• Instagraminstagram.com/isubangladesh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Standard University