Woman&Home

What Woman&Home does

Woman&Home is a UK women's lifestyle media brand, founded in 1926, operated as a wholly owned property of Future PLC. It publishes a monthly print and digital magazine (12 issues per year) and operates the free-to-access website womanandhome.com, producing daily editorial content across fashion, beauty, homes, health and wellbeing, food, travel, royal news, and entertainment. The brand's primary target audience is women over 40 in the UK, with additional editions serving the US and South Africa plus worldwide export distribution.

The company monetizes through five distinct revenue streams: newsstand magazine sales at £5.99 per issue, recurring subscriptions starting from £3.50/month in the UK (and $30.75 in the US), display advertising on the website, sponsored/paid editorial content, and affiliate commission revenue generated through the proprietary Hawk Affiliate Widget, which embeds curated product and pricing data from thousands of retailers into editorial articles. Supporting products include a suite of four email newsletters (Daily, Royal Report, Book Club, Cosmic Report), the Tester Network product-testing community, curated Buying Guides, and Voucher Codes for partner retailers.

The business operates with a significant editorial team organised by vertical (Fashion, Beauty, Health, Homes, Food, Features, Royal, Travel, Books), a leadership team including Group Editors and Director-level vertical leads, and is regulated by the UK's Independent Press Standards Organisation (IPSO). Distribution spans owned digital channels, social media platforms (Facebook, Instagram, TikTok, Pinterest, Flipboard), physical retail in UK supermarkets and newsagents, and third-party digital newsstand platforms. No proprietary AI/ML technology is disclosed, and brand-level revenue is not publicly reported.

Name

Woman&Home

Legal name

Future Publishing Limited

Website

https://womanandhome.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

Woman&Home is a UK women's lifestyle media brand, founded in 1926 and owned by Future PLC, publishing a monthly magazine and the website womanandhome.com with daily editorial on fashion, beauty, homes, health, and royal news for women over 40.

Ownership category

akta.pro rank

Product category

Women's Lifestyle Media & Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Women’s Interest & Parenting Magazines (MPAJAEAB)

Keywords

• Women's lifestyle magazine
• Digital publishing
• Editorial content
• Product reviews
• Affiliate commerce

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Sales: Print and digital magazine sales at newsstands and supermarkets for £5.99 per issue. Published 12 times per year.
2. Magazine Subscriptions: Recurring subscriptions starting from £3.50/month for UK readers, with digital back issues access included. International digital editions available.
3. Affiliate Revenue: Commission fees from retailers when readers click product links or make purchases through affiliate links embedded in editorial content.
4. Digital Advertising: Display advertising on the website and sponsored content placements. Ads are clearly identified as advertisements and distinguishable from editorial articles.
5. Sponsored/Paid Content: Occasional paid-for editorial content labelled with sponsor involvement (Sponsor Content Created With, Advertisement Feature, Presented By, Sponsored By, or Preferred Partner).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Woman&Home is a British women's lifestyle media brand operating a monthly print and digital magazine (published 12 times per year since 1926) and its companion website womanandhome.com. The brand sells editorial content, magazine subscriptions, and curated product recommendations to women over 40 across the UK, US, and South Africa, monetized through subscriptions, newsstand sales, advertising, and affiliate commerce powered by the proprietary Hawk widget.

Product overview

Woman&Home is a women's lifestyle media brand consisting of a monthly print and digital magazine (published 12 times per year since 1926) and its companion website womanandhome.com. The core offering centers on editorial content across fashion, beauty, homes, health & wellbeing, royal news, food, travel, and life/entertainment. Supporting products include a suite of four newsletters (Daily, Royal Report, Book Club, and Cosmic Report), the Tester Network community for product reviews, curated Buying Guides, and Voucher Codes for partner retailers. The brand is owned by Future PLC and primarily targets women over 40.

Differentiator

Problem solved

Functional benefit

Products and services

• Woman&Home Magazine British monthly women's lifestyle magazine published 12 times per year in print and digital formats, covering fashion, beauty, homes, health, royal news, food, and entertainment for women over 40.
• Womanandhome.com The digital platform and website of Woman&Home, offering daily updated content across fashion, beauty, homes, health, royal news, food, travel, and life/entertainment categories. Free to access with no paywall.
• woman&home Daily Newsletter Daily email newsletter (Monday-Sunday) delivering the latest beauty, fashion, home, health and wellbeing advice and trends, plus celebrity news.
• woman&home Royal Report Newsletter Monthly newsletter featuring highlights from the past 30 days including royal news, royal fashion coverage, and exclusive insights from the royal editor.
• woman&home Book Club Newsletter Monthly online book club featuring editor picks, author insights, and book recommendations, with an associated Facebook group called 'WH Reading Room'.
• woman&home Cosmic Report Newsletter Monthly astrology-focused newsletter exploring key astrological transits and themes, meditations, practices, and crystals, authored by astrologer Kirsty Gallagher.
• Woman&Home Tester Network Community program where selected testers receive and review products, with their feedback featured in buying guides and reviews on the website.
• Buying Guides Expertly researched buying guides covering fashion, beauty, homes, health and wellbeing products, with in-depth testing and editor recommendations.
• Voucher Codes Discount codes and voucher offers for partner brands including Shark, ghd, Ninja, Sephora, ProCook, and others.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Independent Press Standards Organisation (IPSO)coreOthersWomanandhome.com is a member of IPSO, which regulates the UK's magazine and newspaper industry. The brand abides by the Editors' Code of Practice and is committed to upholding the highest standards of journalism.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grazia UK: Weekly UK women's fashion and celebrity magazine published by Bauer Media, with digital-first content covering fashion, beauty, and entertainment. Comparable in editorial mix and audience to Woman&Home.
• Country Living UK: UK edition of Hearst's homes and lifestyle magazine. Comparable in print + digital publishing model and partial overlap in the homes/interiors content vertical that Woman&Home covers.
• Elle UK: UK edition of the global fashion and lifestyle magazine published by Hearst UK. Overlaps with Woman&Home's fashion, beauty, and culture coverage, with similar print-plus-digital business model.
• Harper's Bazaar UK: UK edition of the fashion and lifestyle magazine published by Hearst UK, with a higher-end positioning. Comparable in print + digital publishing model and lifestyle content verticals to Woman&Home.
• Red Magazine: Monthly British women's lifestyle magazine published by Bauer Media, targeting a similar midlife female audience with fashion, beauty, health, and culture content. Closest direct competitor in the UK women's lifestyle magazine category.
• Good Housekeeping UK: UK women's lifestyle magazine published by Hearst UK, covering similar verticals (fashion, beauty, health, home, food) with a heritage brand and combined print + digital presence. Directly comparable in audience and category to Woman&Home.
• Woman's Weekly: Sister title to Woman&Home under Future PLC, also targeting UK women with a slightly older demographic and stronger focus on health, real-life stories, and puzzles. Closest internal comparable for portfolio benchmarking.
• Marie Claire UK: UK women's fashion, beauty, and lifestyle magazine published by Hearst UK, with both print and digital editions. Direct competitor in the women's lifestyle category with overlapping advertiser base.
• Stylist: Free UK women's lifestyle magazine from Reach plc, distributed in major cities and run as a digital-first brand. Comparable in target demographic and content verticals (fashion, beauty, careers, culture).
• Cosmopolitan UK: UK women's lifestyle magazine published by Hearst UK covering fashion, beauty, sex, relationships, and entertainment. Comparable in business model to Woman&Home despite a somewhat younger demographic skew.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebooken-gb.facebook.com/womanandhome
• Instagraminstagram.com/womanandhome/?hl=en
• Pinterestpinterest.co.uk/womanandhome
• TikToktiktok.com/@womanandhome
• Xx.com/womanandhome

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles36 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woman&Home