20KM from Lausanne

Name

20KM from Lausanne

Legal name

20KM de Lausanne

Website

https://20km.ch

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Mass-participation road running events

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industries

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Road running events
• Mass participation racing
• Marathon race organization
• Youth athletics programs
• Corporate team running

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Event Registration Fees: Participants pay registration fees to participate in various race distances. The event offers different categories including individual registrations, corporate team registrations, school class registrations, and elite invitations. Additional revenue comes from the online shop selling event merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

20KM from Lausanne organizes and operates an annual multi-day road running event in Lausanne, Switzerland, offering multiple race distances (20km, 10km, 5km, 4km, 2km) along with the BCV Junior children's races, Apéro'Run, and Nordic Walking. The organization sells race registrations through an online platform, supports participants with on-site bib pickup, official timing and results via Sportchrono, a personalized photo service, an official merchandise e-commerce shop, and free organized training sessions. Sponsorship from BCV, Vaudoise, and Migros, together with institutional support from the Canton de Vaud and Swiss Olympic, underpins the event, which has run continuously since 1982 (with a 2020 cancellation and a modified 2021 edition due to COVID-19).

Product overview

20KM from Lausanne is a running event organization that operates a multi-day athletic event in Lausanne, Switzerland. The core offering is the main 20km race along with supporting distances (10km, 5km, 2km, 4km), BCV Junior children's races, and specialty events like Apéro'Run and Nordic Walking. Supporting services include an online registration platform, badge collection system, official timing/results service through Sportchrono, personalized photo services through Alphafoto, and an e-commerce shop for official merchandise. The event is sponsored by BCV, Vaudoise, and Migros, and has been running annually since 1982.

Differentiator

Problem solved

Functional benefit

Products and services

• 20KM de Lausanne race Flagship 20-kilometer road race through Lausanne for adult runners, the signature competitive distance of the event.
• 10KM race 10-kilometer road race open to participants aged 16+, part of the main event weekend.
• 5KM race 5-kilometer road race open to participants aged 14 and older, with competitive timing.
• BCV Junior courses Free 2km and 4km races for children aged 7-16, with school-class registration and the Prix des Classes competition; sponsored by BCV.
• Courses for Pleasure (Courir pour le plaisir) Non-competitive running courses open to all ages (2km for ages 5+, 4km for ages 6+), allowing parents to run with children.
• Apéro'Run 4km social running event combining running with a curated culinary aperitif experience, organized with Gastro Lausanne and Lausanne à Table.
• Nordic Walking course Nordic Walking course offered as part of the race weekend activities.
• Personalized photo service Photo service allowing participants to search and purchase race-day photos by bib number, organized by gender and youth categories.
• 20KM official merchandise shop Online merchandise store (shop.20km.ch) selling official 20KM-branded articles and event memorabilia.
• Training sessions (Entraînements) Organized free training programs with volunteer coaches from Spiridon Romand, with training centers in Lausanne and regional locations, preparing participants for the event distances.

Quantifiable outcome

• Record participation: 38,635 participants in 2026
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered premium, main, core and minor.

• BCV (Banque Cantonale Vaudoise)premiumGTM or Marketing PartnerMain premium partner and sponsor of BCV Junior children's races. BCV has been supporting the event since its inception, enabling free participation for children aged 7-16.
• Vaudoise AssurancespremiumGTM or Marketing PartnerPremium partner providing insurance and financial services sponsorship to the event.
• MigrospremiumGTM or Marketing PartnerPremium partner and sponsor, with Migros also involved through their Generation M sustainability program supporting the event's sustainable development reporting.
• ISA by ImportexamainStrategic or Co-development PartnerOfficial textile supplier with 40 years of experience. Committed to 100% sustainable development with OekoTex, Bio, Max Havelaar certifications, SA8000, BSCI, GOTS standards, and prefers sea transport over air freight.
• DecathlonmainGTM or Marketing PartnerMain partner and sports equipment retailer providing gear and equipment support.
• Canton de VaudcoreStrategic or Co-development PartnerInstitutional partner providing governmental support and legitimacy to the event as a major regional sports initiative.
• Swiss Runners (SBB/CFF)coreStrategic or Co-development PartnerPartnership providing free transportation (Swiss Runners Ticket) from anywhere in Switzerland for all participants since 2017.
• DidWeDomainStrategic or Co-development PartnerLausanne-based communication agency (20+ years) that created the current logo and initiated the communication material valorization project.
• La TrameminorStrategic or Co-development PartnerLausanne textile meeting place that contributes to the valorization project, creating objects from obsolete promotional materials, with integration of migrants.
• PolyvalminorStrategic or Co-development PartnerLe Mont-sur-Lausanne organization providing work to prevent exclusion and promote professional reintegration, producing objects from event materials.
• Musée OlympiquecoreStrategic or Co-development PartnerInstitutional partner connected to Lausanne's Olympic heritage and the event's founding by IOC President Juan-Antonio Samaranch.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/20-km-de-lausanne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 20KM from Lausanne