RRG Group

What RRG Group does

RRG Group Limited is a privately held multi-franchise automotive dealership group headquartered in Salford, Greater Manchester, founded in 1967. The group operates 22 physical dealership centres across the North West of England and West Yorkshire, with a new CHERY location in Hertfordshire, representing eleven vehicle brands: Toyota, Lexus, Kia, Škoda, Peugeot, Mazda, CHERY, MG, OMODA, JAECOO, and Nissan. Its core offerings are new and approved used vehicle sales (1,246+ used units in stock) supported by a 145-point technical inspection, 12 months roadside assistance, full valeting, and a 14-day money-back guarantee on online purchases.

Revenue is generated through six streams: new vehicle sales (manufacturer RRP), approved used vehicle sales, servicing and parts (including 0% finance on servicing and an aftersales price match guarantee), FCA-authorised vehicle finance brokerage across PCP, HP, and leasing products (FCA Ref No 668548, with appointed-representative status via Ingeni Services Group Limited), business and personal leasing through the RRG Leasing sub-brand, and Motability Scheme participation. Three wholly-owned subsidiaries support the operation: RRG Leasing (adjacent leasing operation), RRG Select (used car programme), and an Accident Repair Centre. The underlying technology is an automotive dealership digital platform comprising an online vehicle search and reservation system (£99 used car reservation), online service booking, and finance calculator, complemented by standard martech integrations (Google Analytics, Facebook Pixel, ContentSquare, DoubleClick).

The go-to-market motion is direct-to-consumer across both physical and digital channels. RRG serves three primary customer segments — private individual consumers (the principal segment), business and fleet customers via RRG Leasing, and Motability participants — with reported customer satisfaction above 94%. The company operates without external institutional investors or a disclosed parent entity, and has no recorded M&A activity, funding rounds, or external capital events in the source data. Reported organisational milestones include the 2022 Motor Trader Industry Awards double win, multiple manufacturer customer service awards, and a 2024 designation as an Award-Winning Year across RRG centres.

Name

RRG Group

Legal name

RRG Group Limited

Website

https://rrg-group.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Short description

RRG Group Limited is a privately held UK multi-franchise automotive dealership group operating 22 centres across the North West, West Yorkshire, and Hertfordshire, representing 11 brands including Toyota, Lexus, Kia, and CHERY, and serving private consumers, fleet customers, and Motability participants with new and used vehicle sales, finance, leasing, and aftersales services.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

New Car Dealers (44111), Used Car Dealers (441120)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industries

Fleet & Commercial Vehicle Finance (FSAKADAE), New & Used Auto Purchase Loans (FSAKADAA)

Keywords

• Automotive retail
• Vehicle dealerships
• New car sales
• Used car sales
• Fleet leasing

Headquarters

HQ city

Salford

HQ country

United Kingdom

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple franchises including Toyota, Lexus, Kia, Skoda, Peugeot, Mazda, CHERY, MG, OMODA, JAECOO, and Nissan. Revenue generated from vehicle transactions, supported by finance options.
2. Used Vehicle Sales: Sale of approved used vehicles with 145-point technical inspection, including reservation capability (£99) and online purchasing options.
3. Servicing and Parts: Aftersales services including routine maintenance, repairs, accident repair, tyres, and air conditioning service. Offers 0% finance on servicing and repairs.
4. Vehicle Finance: Personal Contract Purchase (PCP), Hire Purchase (HP), and finance brokerage services. RRG Group Limited is authorized and regulated by FCA (Ref No 668548) for consumer credit. Receives commission from panel lenders for introductions.
5. Vehicle Leasing: Business and personal vehicle leasing through RRG Leasing brand, covering fleet and individual customers.
6. Motability Scheme: Partnership with Motability for disabled customers, offering vehicles with nil or low advance payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

RRG Group operates 22 franchised automotive dealerships across North West England and West Yorkshire, retailing new and used vehicles from eleven marques including Toyota, Lexus, Kia, Skoda, Peugeot, Mazda, CHERY, MG, OMODA, JAECOO and Nissan. Beyond vehicle sales, it provides manufacturer-authorised servicing, parts, Motability offerings, and a separate B2B fleet leasing and contract hire operation under the RRG Leasing brand.

Product overview

RRG Group operates as a multi-franchise automotive dealership network representing Toyota, Lexus, Kia, Škoda, Peugeot, Mazda, CHERY, MG, OMODA, JAECOO, and Nissan across 22 centres in the North West and West Yorkshire. The core offering consists of new and approved used vehicle sales supported by comprehensive aftersales services including servicing, MOTs, accident repair, and tyres. The portfolio includes dedicated online purchasing capabilities and a separate RRG Leasing operation for business and personal contract hire. Electric and hybrid vehicle options span all major electrification types (MHEV, HEV, PHEV, BEV). The company also participates in the Motability Scheme and offers in-house finance brokering services.

Differentiator

Problem solved

Functional benefit

Brands

• RRG Leasing: Business and personal vehicle leasing services
• RRG Select
• RRG Direct

Products and services

• New vehicle sales

Quantifiable outcome

• Over 94% customer satisfaction rate
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ToyotacoreChannel Partner/ Reseller/ DistributorMulti-franchise dealer representing Toyota vehicles including cars, vans, and commercial vehicles. RRG Group operates Toyota dealerships across 22 centres and has won multiple Toyota dealer awards including a hat-trick of successes at Toyota UK Dealer Awards.
• LexuscoreChannel Partner/ Reseller/ DistributorOfficial Lexus dealer franchise offering luxury vehicles. Lexus Stockport has been recognised as Best for Business.
• KiacoreChannel Partner/ Reseller/ DistributorOfficial Kia dealer representing the full Kia range including electric vehicles. Partnership includes golf sponsorship with Golf 2020ProTour through RRG Kia Bury.
• ŠKODAcoreChannel Partner/ Reseller/ DistributorOfficial ŠKODA dealer franchise with awards success at ŠKODA dealer awards.
• PeugeotcoreChannel Partner/ Reseller/ DistributorOfficial Peugeot dealer representing the full Peugeot range including electric vehicles. RRG Peugeot Oldham won an award for delivering an excellent customer experience.
• MazdacoreChannel Partner/ Reseller/ DistributorOfficial Mazda dealer with RRG Mazda Stockport achieving double awards success.
• NissancoreChannel Partner/ Reseller/ DistributorOfficial Nissan dealer franchise representing the Nissan range.
• MGcoreChannel Partner/ Reseller/ DistributorOfficial MG dealer representing the MG range including electric vehicles.
• OMODAcoreChannel Partner/ Reseller/ DistributorOfficial OMODA dealer with new RRG OMODA Oldham officially opened by Latics star and mascot.
• JAECOOcoreChannel Partner/ Reseller/ DistributorOfficial JAECOO dealer representing the new brand at RRG Group centres.
• CHERYcoreChannel Partner/ Reseller/ DistributorOfficial CHERY dealer with new location in Hertfordshire.
• Oldham Athletic Football ClubminorGTM or Marketing PartnerRRG Group is kit sponsor for Oldham Athletic Football Club, including home and away kit sponsorship for 2024/25 season, contract extension, and community networking events.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pendragon / Lithia UK: Pendragon (now integrated into Lithia Motors UK) is one of the largest UK multi-franchise dealer groups representing many of the same brands as RRG (including volume marques), and remains a primary competitor and benchmark for multi-brand scale, aftersales throughput, and digital retailing.
• JCT600: JCT600 is a long-established privately-held UK multi-franchise dealer group headquartered in Yorkshire, with overlapping brand portfolio (including Toyota, Lexus, and others represented by RRG) and a similar focus on volume, premium and aftersales in Northern England, making it a direct geographic and operational peer.
• Lookers: Lookers is a UK multi-franchise dealer group (now under Alpha Auto Group ownership) representing many of the same volume brands (Toyota, Škoda, Peugeot, Mazda) and is one of the most direct competitors to RRG's mix of mainstream franchises across the UK.
• Marshall Motor Group: Marshall Motor Group is a long-standing UK multi-franchise dealer group with representation across premium and volume brands, now part of Constellation Automotive Group. It is directly comparable to RRG in multi-brand mix and the structure of physical dealership-led sales, servicing, and finance operations.
• Johnsons Cars: Johnsons Cars is a privately held UK multi-franchise dealer group with a similar mix of volume brands and a comparable mix of new, used, and aftersales operations, providing a direct comparable in scale and family/private ownership structure to RRG Group.
• Vertu Motors: Vertu Motors is one of the UK's largest multi-franchise automotive dealer groups operating over 200 franchises across mainstream and premium brands, with a listed status that makes it a direct size and business-model comparable to RRG Group's multi-brand dealership and aftersales proposition.
• Arnold Clark: Arnold Clark is the UK's largest independently owned car retailer, operating 200+ franchised dealerships across volume and premium brands with integrated used car, finance, and aftersales offerings. Its scale, multi-brand model, and integrated finance/insurance operations mirror RRG's playbook at materially larger scale.

Others

• Auto Trader Group: Auto Trader Group operates the UK's leading online automotive marketplace and is not a direct dealer competitor, but it is a key ecosystem dependency for RRG's used-car lead generation and online vehicle purchase platform, making it an important adjacent comparator.
• Cox Automotive UK: Cox Automotive provides digital marketing, software, and remarketing services to UK dealer groups (including inventory management, lead generation, and auction platforms). It is an enabling ecosystem participant rather than a direct competitor, but shapes the technology stack used by RRG and its peers.

Broad incumbents

• Inchcape: Inchcape is a global automotive distributor and retailer operating premium franchises across multiple geographies; while its portfolio skews more premium than RRG's volume-tilted mix, its listed status, scale, and integrated retail/distribution model make it a relevant broader incumbent comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rrg_group
• LinkedInlinkedin.com/company/rrg-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RRG Group