Superbreak

What Superbreak does

Superbreak is a UK-based direct-to-consumer online travel agency operating as a trading name of Wowcher Limited, a private limited company registered in England and Wales (company number 04264984) and part of the LivingSocial Europe Limited corporate group. The company runs a deal marketplace on superbreak.com where customers purchase discounted vouchers for hotel stays, short breaks, and curated travel experiences sourced through negotiated bulk arrangements with UK and European hotel and travel partners. The platform advertises savings of up to 80% off regular prices and supports a daily-deals merchandising approach across UK breaks, European city breaks, worldwide long-haul and beach holidays, cruise packages, spa breaks, theatre breaks, lodges and glamping, and specialty holiday categories.

The core technology is an e-commerce travel booking platform with a voucher-based redemption system. Distribution is exclusively through the superbreak.com website and mobile-accessible storefront, with no native mobile app. Payment processing supports Mastercard, Visa, PayPal (including PayPal Credit and PayPal Pay in 3 installment financing), Google Pay, and Apple Pay. Marketing is driven by daily email deal communications, SEO, cookie-based retargeting, and paid social partnerships with Meta, Snapchat, TikTok, Pinterest, Twitter, and Google, with WhatsApp used as a supplementary direct marketing channel via Vonage.

Revenue is generated on a transactional basis through voucher sales, with pricing tiered by destination and product type — UK city breaks from £40 per person, spa breaks from £69, European city breaks with flights from £69, beach holidays from £89, theatre breaks from £130.50, and cruise packages from £459. The customer base is broadly horizontal across individual UK travellers, UK and Ireland holidaymakers, European and worldwide travellers, and culture/entertainment enthusiasts, with no disclosed enterprise or B2B contracts.

Name

Superbreak

Legal name

Wowcher Limited

Website

https://superbreak.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Superbreak is a UK-based online travel agency (trading name of Wowcher Limited) that sells discounted vouchers for hotel stays, short breaks, and curated travel packages directly to consumers via superbreak.com, serving UK, European, and worldwide travellers.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Travel Agencies (56151), Travel Agencies (561510), Travel Arrangement and Reservation Services (5615), Other Travel Arrangement and Reservation Services (56159), Tour Operators (56152)

akta.pro primary industry

Luxury & Premium Leisure Travel Agencies (THAKABAC)

Keywords

• Online travel agency
• Holiday packages
• Hotel vouchers
• City breaks
• Spa breaks

Headquarters

HQ city

Green Hammerton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Voucher Sales: Superbreak operates a group-buying model where customers purchase vouchers (Superbreaks) for hotel stays and travel experiences at discounted rates. The company negotiates bulk discounts with hotel and travel partners, passing savings to consumers while retaining a margin on each transaction.
2. Payment Processing: The company accepts multiple payment methods including Credit Card (Mastercard and Visa), PayPal, Google Pay, and Apple Pay. Finance options include PayPal Credit and PayPal Pay in 3 for customer installments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Superbreak is a UK-based online travel agency that sells discounted travel vouchers, hotel stay packages, and curated holiday experiences directly to consumers through its e-commerce platform. The company operates a group-buying model, negotiating bulk discounts with hotels and travel partners to offer savings of up to 80% off on short breaks, city breaks, spa breaks, theatre breaks, beach holidays, and cruises across the UK, Europe, and worldwide destinations.

Product overview

Superbreak is a UK-based online travel agency specializing in short breaks, hotel deals, and curated travel experiences. The platform operates as a deal marketplace offering group-buying discounted vouchers for hotel stays and travel packages. Its core product portfolio spans UK Breaks, Worldwide Breaks, European City Breaks, City Breaks, Spa Breaks, and Theatre Breaks. These are complemented by sub-product categories including Beach Holidays, Cruise Packages, Activity Breaks (Murder Mystery, Events), Country House Hotels, Lodges & Glamping, and Specialty Holidays (Adults Only, All-Inclusive, Luxury). The company functions as a voucher-based platform where customers purchase discounted deals redeemable with partner hotels and travel providers, with deals sourced through negotiated group-buying arrangements with travel partners.

Differentiator

Problem solved

Functional benefit

Products and services

• UK Breaks Short break and hotel stay packages across the United Kingdom and Ireland, including destinations such as Cotswolds, Cornwall, Devon, Lake District, Scotland, Wales, and major cities, with flexible travel options including rail and flight packages. Targeted at UK consumers seeking domestic getaways starting from £40 per person.
• Worldwide Breaks International travel packages with flights included, spanning Europe, long-haul destinations, beach holidays, cruises, and adventure travel to locations including Caribbean, Asia, Africa, and Indian Ocean. Long-haul packages start from £59 per person and beach holidays from £89 per person.
• European City Breaks Curated city break packages across European destinations including Paris, Barcelona, Prague, Rome, Venice, Budapest, Amsterdam, Berlin, Dublin, and Iceland with hotel and flight combinations. Starting from £69 per person.
• City Breaks Urban escape packages covering UK cities including London, Manchester, Liverpool, Glasgow, Birmingham, Cardiff, Newcastle, York, Oxford, Bristol, and Belfast. Starting from £40 per person.
• Spa Breaks Relaxation-focused stays at spa hotels and resorts across the UK, featuring leisure access, treatments, dining options, and wellness facilities. Packages range from £69 to £169 per person.
• Theatre Breaks London West End theatre packages combining hotel stays with show tickets to productions including Hamilton, Les Misérables, The Lion King, Mamma Mia!, ABBA Voyage, and The Mousetrap. Packages range from £130.50 to £250 per person.
• Beach Holidays Coastal vacation packages including European beach destinations, Caribbean, Mediterranean, and long-haul tropical beach resorts with various accommodation options from all-inclusive resorts to beachfront hotels. Starting from £89 per person.
• Cruise Packages Cruise holiday offerings including Summer Cruises, Mediterranean Cruises, and Cruise & Stay combinations departing from various UK ports. Starting from £459 per person.
• Country House Hotels Rural retreat accommodations in countryside estates featuring dining, leisure facilities, and scenic landscapes across the UK. Starting from £59 per person.
• Lodges & Glamping Nature-based accommodations including luxury lodges with hot tubs, glamping pods, and countryside retreats with unique outdoor experiences. Starting from £69 per person.
• Activity Breaks Themed getaway packages including Murder Mystery events, sporting activities, adventure experiences, and special event packages. Sports & Adventure breaks start from £89 per person.
• Specialty Holidays Niche travel categories including Adults Only, All-Inclusive, Luxury, Winter Sun, Summer Holidays, Hidden Gems, and Multi-Centre Holidays for varied traveler preferences.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PayPalcoreTechnology or IntegrationPayment processing partner enabling secure transactions. PayPal Credit and PayPal Pay in 3 options available for customer installments. Finance provided by PayPal Credit with terms and conditions applying, subject to status and UK residents only.
• LivingSocial Europe LimitedcoreOthersPart of the same corporate group of companies. LivingSocial Europe Limited provides legal functions and shares business processes with the company. May contact customers with group offers.
• The Travel MakersminorChannel Partner/ Reseller/ DistributorTravel partner providing flight arrangements for package deals including Prague getaways with flights from multiple UK airports.
• GoogleminorGTM or Marketing PartnerOnline advertising partner for targeted advertising delivery and analytics to improve and optimise the website.
• Facebook/MetaminorGTM or Marketing PartnerSocial media advertising partner for delivering, measuring, and tailoring online advertising to customers.
• CriteominorGTM or Marketing PartnerThird-party advertising partner using cookies to personalize ads based on browsing experience and serve targeted advertisements.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Expedia: Global OTA operating consumer brands including Expedia, Hotels.com, and Vrbo. Overlaps with Superbreak on packaged hotel and city-break offerings, with much greater scale, supplier relationships, and marketing budget.
• Booking.com: Global OTA leader in hotel reservations. Overlaps heavily with Superbreak's hotel voucher business but at massive scale with broader international reach, loyalty programmes, and direct supply contracts that increasingly compete for the same distressed UK and European hotel inventory.
• Tripadvisor: Travel meta-search and review platform that increasingly funnels consumers to bookable hotel and experience inventory. Competes with Superbreak for UK leisure travel search demand and offers overlapping city break, theatre, and attraction content.
• Groupon: Global deals marketplace with travel as a major category, offering discounted hotel stays and experience vouchers. Comparable group-buying/deal model and UK consumer base, though travel is only one of many verticals on the platform.

Direct peers

• Wowcher: Sister brand under the same LivingSocial Europe Limited parent, operating a daily-deals e-commerce marketplace with travel among its largest categories. Directly comparable group-buying voucher model, UK consumer focus, and operational backbone.
• Travelzoo: Deals-led online travel publisher offering curated travel offers and vouchers via newsletters. Highly comparable in using a daily-deals format and email-driven marketing to UK and European consumers for discounted hotel and travel experiences.
• Loveholidays: UK online travel agency focused on packaged beach and city breaks with flights. Comparable in target market (UK value leisure travelers), short-break/holiday package model, and voucher-style fixed-price offerings.
• Lastminute.com: UK-headquartered online travel agency selling discounted hotel stays, city breaks, flights, and package holidays directly to consumers. Highly comparable business model, geographic focus, and customer segment to Superbreak, with overlapping European short-break inventory.
• On the Beach: UK-focused online travel agency selling beach holidays and package breaks. Comparable in UK consumer base, package-format offering, and discounted hotel-plus-flight model that overlaps with Superbreak's Worldwide and Beach Holiday lines.
• Secret Escapes: UK-based members-only online travel club selling discounted luxury hotel stays and holidays. Closely comparable in the discounted-deals travel model, UK consumer base, and curated hand-picked inventory approach, with a somewhat more premium positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/superbreak
• Facebookfacebook.com/superbreak
• LinkedInlinkedin.com/company/superbreak

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superbreak