KMG

What KMG does

KMG is a Bratislava-headquartered market research and consulting group operating in the Czech and Slovak Republic markets since 1995. The company delivers customized market research services through its own CATI (Computer Assisted Telephone Interviewing) studio and qualitative research methods, including focus group discussions, individual in-depth interviews, and desk research. Its core technology platform is a CATI system that controls complex selection criteria, monitors quotas and success rates in real time, manages a selection database with multi-contact repetition, and quality-checks a minimum of 15% of interviews. The studio operates 15 permanent stations with 20 professional operators and 2 internal supervisors, with expansion capability leveraging up to 30 external operators.

KMG serves a diverse enterprise client base spanning healthcare and pharmaceuticals (AstraZeneca, Boehringer Ingelheim, Eli Lilly, GSK, Pfizer), consumer goods (Unilever, Mondelez, Nestle, Henkel), retail (BAUHAUS, IKEA), automotive (Volvo), beverages (PepsiCo, Campari, Rauch), financial services (Intrum, EOS), telecommunications (Orange), energy (ZSE), manufacturing (Brose, Ferona, Mitas), and government entities (SVS, MSVaV SR). The company claims a leading position in healthcare market research in its local markets and maintains long-standing partnerships with global research institutions including Gallup, GfK, Ipsos, Kantar, IMAS, and Sermo for international project coordination and local execution.

Revenue is generated through project-based professional services engagements, delivered either directly to enterprise clients or through channel partnerships with global research firms for large-scale international projects. KMG is privately held with purely domestic capital, has no venture capital or private equity involvement, and is part of SO.loud — the largest marketing group in Slovakia with active presence in Central Europe. The group operates through KMG international s.r.o. (Slovakia) and its wholly-owned subsidiary KMG Czech Republic s.r.o. (founded 2004), with no evidence of external capital raises, acquisitions, or leadership transitions in the input data.

Name

KMG

Legal name

KMG international s.r.o.

Website

http://www.kmg.sk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

KMG is a Bratislava-headquartered market research and consulting firm serving Czech and Slovak Republic markets, offering CATI-based telephone surveys, focus groups, in-depth interviews, and desk research to enterprise clients across healthcare, FMCG, retail, automotive, and government sectors.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Market research services
• CATI telephone surveys
• Brand positioning research
• Customer satisfaction research
• Focus group discussions

Headquarters

HQ city

Bratislava

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Market Research Services: Customized ad hoc survey services including market analysis, brand positioning, customer satisfaction research, product testing, pricing strategies, advertisement monitoring, and communication strategy development. Services are project-based and tailored to individual client needs.
2. CATI Studio Services: Telephone survey implementation services including questionnaire preparation, field data collection, final data analysis, and presentation delivery. Also includes mystery calling/shopping services.
3. Focus Group Discussion (FGD): Guided discussions with small groups of participants conducted by qualified moderators.
4. Individual In-depth Interviews (IDI): In-depth interviews uncovering respondent attitudes conducted by qualified moderators.
5. Desk Research: Secondary analysis of data from existing sources.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

KMG provides customized market research and consulting services to clients primarily in the Czech and Slovak Republic markets. The core offering centers on its CATI (Computer Assisted Telephone Interviewing) studio, supported by qualitative research methods including focus group discussions and in-depth interviews, plus desk research. Services cover market analysis, brand positioning, customer satisfaction, product testing, pricing research, advertising monitoring, communication strategy, and mystery calling/shopping.

Product overview

KMG is a market research and consulting group operating in the Czech and Slovak Republic markets, offering a portfolio of research services centered around its CATI (Computer Assisted Telephone Interviewing) studio platform. The core offering includes CATI Studio as the primary technology-enabled product, supplemented by qualitative research services (Focus Group Discussions, Individual In-depth Interviews), Desk Research, and customized ad hoc surveys. Research service categories span market analysis, brand positioning, customer satisfaction, product testing, pricing research, and advertising effectiveness. The company does not operate a unified software platform but rather provides professional research services leveraging telephone-based data collection infrastructure.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Shorter field phase of data collection compared to face-to-face interviews
• +4 more outcomes

Named customers34 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• GfKcoreStrategic or Co-development PartnerLong-standing partnership with global market research leader for international project coordination and execution
• GallupcoreStrategic or Co-development PartnerLong-standing relationship with global research company for implementing and coordinating large-scale international projects in Czech and Slovak markets
• IpsoscoreStrategic or Co-development PartnerPartnership with global research company for market research project collaboration in Central European markets
• KantarcoreStrategic or Co-development PartnerStrategic partnership with global research institution for international project coordination
• IMAScoreStrategic or Co-development PartnerLong-standing relationship with research company for market intelligence projects
• SermocoreStrategic or Co-development PartnerPartnership with global research company for international project implementation
• KMG Czech Republic s.r.o.coreStrategic or Co-development PartnerRelated entity founded in 2004 to strengthen communication with clients in Czech Republic. Part of KMG Group network of independent research agencies. Business partner for personal data sharing under marketing consent.
• KMG Czech Republic s.r.o. (Business Partner)coreGTM or Marketing PartnerCarefully selected business partner for marketing offers. Adheres to personal data protection rules with data processing agreement in place. Org. Reg. No.: 27118975, Czech Republic.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Median s.r.o. Slovak-headquartered market research agency offering CATI, CAWI, and qualitative research across Slovak and Czech markets. Direct competitor for the same enterprise clients and global research partnerships that KMG serves.
• Focus, agentúra pre výskum trhu a verejnej mienky: Long-established Slovak market and public opinion research agency with comparable CATI and FGD capabilities. Competes head-to-head with KMG for Slovak enterprise and government research mandates.
• STEM/MARK a.s. Leading Czech market research agency offering CATI, online panels, and qualitative methods. The most direct KMG counterpart on the geography where KMG Czech Republic s.r.o. operates.
• ppm factum research s.r.o. Czech full-service research agency providing quantitative and qualitative research. Direct competitor for Czech enterprise clients and partner to global firms operating across CEE.
• IMAS International GmbH: Central European research network that KMG already partners with. Operates adjacent CATI/CAWI infrastructure across multiple CEE markets and overlaps KMG on multinational project execution.

Broad incumbents

• Ipsos (Czech & Slovak operations): Global research incumbent with local Czech and Slovak teams. Functions both as a KMG partner (sub-contracting CEE fieldwork) and a competitor for full-service enterprise research mandates.
• GfK (now NIQ) Czech & Slovak operations: Global market research leader with established CEE presence. Listed KMG partner for international project coordination; competes for enterprise brand and consumer research accounts.
• Kantar (Czech & Slovak operations): Global insights and consulting group operating in Czech and Slovak markets. Strategic KMG partner for international projects; broad incumbent competing for full-scope mandates.
• Nielsen (Czech & Slovak operations): Global measurement and data analytics company with established CEE presence. Competes with KMG for FMCG, retail, and consumer research clients across Czech and Slovak markets.

Emerging players

• 2muse s.r.o. Czech-based research and data analytics firm focused on digital and consumer insights. Represents the newer wave of tech-enabled CEE research entrants that may pressure traditional CATI-led players like KMG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kmgcze
• Facebookfacebook.com/KMGcze

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KMG