Elevate Physiotherapy

What Elevate Physiotherapy does

Elevate Physiotherapy is a private, fee-for-service physiotherapy clinic founded in 2009 by Dave and Andrea Zelibka, operating from a single location at 172 Wortley Road in London, Ontario. The clinic employs seven physiotherapists with combined clinical experience exceeding 100 years, offering specialized services that include Gunn IMS dry needling, Schroth scoliosis therapy, vestibular rehabilitation, pelvic health physiotherapy, manual therapy, concussion management, STOTT Pilates rehabilitation, and sport physiotherapy. Three of the clinic's practitioners hold the rare Gunn IMS certification, and the team includes FCAMPT-designated Fellows of the Canadian Academy of Manipulative Physiotherapists, giving the clinic a specialist-tier technical positioning uncommon for an independent practice.

The business operates on a pure direct-to-consumer model with no government funding (OHIP), WSIB, or motor vehicle insurance accepted. Pricing is publicly disclosed: $135 for an initial one-hour assessment, $110 for a 30-40 minute follow-up, and $165 for a specialized 75-minute vestibular assessment. Patients book through JaneApp online booking, phone, or email, with marketing driven by website SEO, community health fairs, physician referrals, and practitioner reputation. The clinic's brand has been reinforced through high-profile consulting work with Olympic athletes and professional sports organizations, including Athletics Canada across four consecutive Olympic Games.

The clinic has remained single-site and privately held since founding, with no institutional funding, acquisitions, or formal partnerships disclosed. Geographic and product expansion has occurred organically through staff additions, with Denise VanderMeulen joining in 2017 to add vestibular and advanced orthopaedic capability. The revenue base is anchored in individual patient visits rather than enterprise contracts, with a deliberate exclusion of insurance-funded segments that constrains volume but supports premium pricing and practitioner autonomy.

Name

Elevate Physiotherapy

Legal name

Elevate Physiotherapy

Website

https://elevatephysio.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Elevate Physiotherapy is a private London, Ontario physiotherapy clinic offering specialized services including Gunn IMS dry needling, vestibular rehabilitation, Schroth scoliosis therapy, pelvic health physiotherapy, and sport physiotherapy, serving Olympic athletes, professional sports organizations, and self-paying individuals on a fee-for-service basis.

Ownership category

akta.pro rank

Product category

Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

akta.pro secondary industries

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Vestibular Rehabilitation & Balance Therapy (HSADAIAF), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Physiotherapy services
• Sports rehabilitation
• Manual therapy
• Vestibular rehabilitation
• Pelvic health physiotherapy

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physiotherapy Services: Fee-for-service private physiotherapy clinic. Services include initial assessments, follow-up treatments, and specialized assessments. No government funding (OHIP), WSIB, or motor vehicle insurance accepted.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Elevate Physiotherapy is a private physiotherapy clinic delivering one-on-one assessment and treatment services for orthopaedic conditions, sports injuries, vestibular disorders, pelvic health conditions, scoliosis, concussions, and post-surgical rehabilitation. Services include initial assessments, follow-up treatments, and specialized assessments, delivered by FCAMPT, Gunn IMS, Schroth, and vestibular-rehabilitation-certified physiotherapists in private treatment rooms at a single London, Ontario clinic.

Product overview

Elevate Physiotherapy is a private physiotherapy clinic offering specialized treatment services. The clinic provides a portfolio of distinct physiotherapy services including Sport Physiotherapy, Gunn IMS Dry Needling, Pelvic Health Physiotherapy, Manual Therapy, Vestibular Physiotherapy, Schroth Physiotherapy for Scoliosis, Concussion Physiotherapy, Stott Pilates Rehabilitation, Prenatal and Postpartum Physiotherapy, and Rock Climbing Injuries Physiotherapy. These services are delivered by a team of experienced physiotherapists with advanced certifications and specializations, operating from a private clinic location in London, Ontario.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport Physiotherapy Specialized one-on-one physiotherapy for athletes at all levels — from local recreational to Olympic and professional competitors — covering injury treatment, performance optimization, concussion management, and return-to-sport rehabilitation across sports including hockey, soccer, track and field, wheelchair basketball, figure skating, and rugby.
• Gunn IMS Dry Needling Specialized form of dry needling developed by Dr. Chan Gunn, taught through UBC Faculty of Medicine, that addresses chronic pain and orthopaedic conditions by targeting nervous system dysfunction through muscle tissue. Provided by UBC-certified practitioners.
• Pelvic Health Physiotherapy Assessment and treatment of pelvic floor disorders in men and women, including urinary/bowel incontinence, pelvic pain, and prenatal/postpartum care, including internal pelvic floor assessment.
• Manual Therapy Hands-on treatment techniques including joint mobilization and manipulation for musculoskeletal pain and dysfunction, delivered by FCAMPT-certified therapists (Fellows of the Canadian Academy of Manipulative Physiotherapists).
• Vestibular Physiotherapy Assessment and treatment of balance disorders, vertigo, BPPV, and vestibular dysfunction using repositioning maneuvers (including the Epley maneuver), gaze stabilization exercises, motion tolerance activities, and Insight Pro infrared video goggles for accurate diagnosis.
• Schroth Physiotherapy for Scoliosis Specialized physiotherapy based on Katharina Schroth's principles to correct and stabilize scoliosis through personalized exercise programs targeting spinal curvature and rotation. Practitioners are certified through the Barcelona Schroth Physical Therapy School.
• Concussion Physiotherapy Comprehensive concussion management including assessment, education on return to activity, vestibular and visual retraining, and coordination with healthcare providers.
• STOTT Pilates Rehabilitation Contemporary Pilates-based rehabilitation focusing on spinal mobility and core stability, personalized for patients of all fitness levels and abilities, delivered by a certified STOTT Pilates instructor.
• Prenatal Physiotherapy Specialized pelvic physiotherapy services for pregnancy, including posture assessment, pelvic floor evaluation, and preparation for labour and delivery.
• Postpartum Physiotherapy Recovery assessment after childbirth including evaluation of pelvic floor, c-section scar, diastasis recti, and guidance with return to activity.
• Rock Climbing Injuries Physiotherapy Specialized physiotherapy for rock climbing injuries, with expertise in the biomechanics of climbing used to design tailored rehabilitation plans.

Quantifiable outcome

• BPPV resolution rate well into 90% range in 1-3 treatments
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• LifeMark Health: National Canadian rehabilitation and physiotherapy chain operating across multiple provinces. Competes for the broader physiotherapy market and accepts funded patients (WSIB, MVA, OHIP) that Elevate excludes, providing a lower-priced alternative for price-sensitive patients.
• CBI Health: One of Canada's largest physiotherapy and rehabilitation networks with clinics across Ontario. Competes for general orthopaedic and rehabilitation patients, and offers broader payer coverage (WSIB, MVA, OHIP) that Elevate does not accept.
• Sunnybrook Health Sciences Centre - Holland MSK Centre: Toronto-based academic musculoskeletal and sport medicine program. Comparable as a multidisciplinary institutional provider of orthopedic, sport, and concussion physiotherapy, competing for elite athlete referrals at the national level.
• Pan Am Clinic Foundation: Winnipeg-based sport medicine and rehabilitation center affiliated with the University of Manitoba. Comparable as an institutional provider of advanced sport physiotherapy, concussion care, and rehabilitation serving elite athletes.
• pt Health / Physio First Canada: Large network of physiotherapy clinics across Canada offering general rehab, sport, and specialty services. Serves as a broad incumbent that captures patients seeking insurance-funded or geographically convenient alternatives to boutique clinics like Elevate.

Regional players

• Active Health Group: London, Ontario-based multidisciplinary clinic offering physiotherapy, chiropractic, massage therapy, and rehabilitation services. Directly competes for general orthopaedic and sports patients in Elevate's primary London market.
• Back in Motion Physiotherapy: Independent physiotherapy clinic in the London/Southwestern Ontario region. Comparable as a privately owned, multi-practitioner outpatient PT clinic competing for similar orthopaedic and post-surgical rehabilitation patients.

Direct peers

• Fowler Kennedy Sport Medicine Clinic: Western University-affiliated sport medicine clinic in London, Ontario. Two Elevate senior PTs (Brian Webb and Marty Chisholm) also serve as senior PTs at Fowler Kennedy, making it the closest direct competitor for talent, sport medicine referrals, and athletic clientele in the same city.
• Equilibria Physio: Mobile/in-home vestibular physiotherapy service operated by Denise VanderMeulen of Elevate Physiotherapy. Direct peer in vestibular specialty, extending Elevate's vestibular offering through a home-visit model.

Emerging players

• Marda Loop Sport Physiotherapy: Calgary-based sport physiotherapy clinic where Elevate's founders Dave and Andrea Zelibka worked prior to founding Elevate. Comparable focus on sport PT, manual therapy, and Gunn IMS dry needling, representing the founders' original clinical model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/physiogeekboy
• Facebookfacebook.com/ElevatePhysioClinic
• LinkedInlinkedin.com/company/elevate-physio

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Physiotherapy