Magnolia Ice Cream & Treats

What Magnolia Ice Cream & Treats does

The Halo Halo Place (formerly Magnolia Ice Cream & Treats) operates a small retail chain of scoop shops serving Filipino-inspired tropical ice cream and the signature layered dessert Halo-Halo. Founded in 2015 in Waipahu, Hawaii, and rebranded in 2025 to mark its tenth anniversary, the company runs physical storefronts in Hawaii and Las Vegas, complemented by order-ahead and catering services. The product line centers on premium Magnolia-branded tropical ice cream flavors — ube (purple yam), mango, and macapuno (coconut gel) — with Halo-Halo positioned as the signature "crown jewel" offering, layered with sweet beans, tropical fruit, shaved ice, leche flan, and a scoop of tropical ice cream. The target customer is the general consumer — tourists, locals, and families — seeking an authentic Filipino dessert experience that is uncommon in mainstream US ice cream retail.

The business is a subsidiary of Ramar Foods International, which owns the "Magnolia Ice Cream and Treats" registered trademark and supplies the branded ice cream used in shop operations. Revenue is generated primarily through in-store retail sales of scoops, signature Halo-Halo cups, and catering orders for events, with a direct-to-consumer go-to-motion centered on physical storefronts and a basic online order-ahead channel. Marketing is limited to the company website (halohaloplace.com) and an email newsletter; no mobile app, loyalty program, or third-party delivery integration is documented. The company employs 11-50 people and operates with a horizontal segmentation strategy across a single consumer persona, with no disclosed enterprise or B2B customer concentration beyond ad-hoc catering engagements.

Name

Magnolia Ice Cream & Treats

Legal name

Ramar Foods

Website

https://magnoliatreats.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Halo Halo Place is a small Filipino-inspired ice cream and dessert chain operating scoop shops in Hawaii and Las Vegas, serving retail customers tropical ice cream flavors and signature Halo-Halo layered desserts under a brand owned by Ramar Foods.

Ownership category

akta.pro rank

Product category

Specialty Dessert Retail

NAICS

Specialty Food Retailers (4452)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industry

Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

Keywords

• Tropical ice cream
• Halo-halo desserts
• Filipino desserts
• Ice cream scoop shop
• Dessert catering

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Ice Cream and Dessert Sales: The company generates revenue through direct retail sales of tropical ice cream and Halo-Halo desserts at physical scoop shop locations. They also offer catering services for events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Magnolia Ice Cream & Treats (now operating as The Halo Halo Place) operates physical retail scoop shops selling premium Magnolia® Tropical Ice Cream in island flavors such as Ube, Mango, and Macapuno, alongside the signature Halo-Halo layered dessert made with sweet beans, tropical fruit, shaved ice, leche flan, and ice cream. The company serves walk-in customers across Hawaii and Las Vegas locations, and also offers catering services for events and an online order-ahead option for pickup.

Product overview

Magnolia Ice Cream & Treats (now The Halo Halo Place) operates as a single unified retail concept - a Filipino-inspired ice cream and dessert shop. The core offering centers on premium Magnolia® Tropical Ice Cream in island flavors (Ube, Mango, Macapuno) and the signature Halo-Halo layered dessert. The company operates physical scoop shops in Hawaii and Las Vegas, supported by catering services and online order-ahead functionality. The 2025 rebrand to 'The Halo Halo Place' consolidates the brand identity around their crown jewel product.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnolia® Tropical Ice Cream Premium tropical ice cream crafted with bold island flavors including rich Ube (purple yam), creamy Mango, and velvety Macapuno (coconut gel), sold at retail scoop shop locations.
• Halo-Halo The company's signature layered dessert made with sweet beans, tropical fruit, shaved ice, leche flan, and a generous scoop of Magnolia tropical ice cream, representing Filipino heritage.
• Classic Mahalo-halo A classic version of the layered Halo-Halo dessert offered at the scoop shops for customers seeking a traditional Halo-Halo experience.
• Catering Service

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Ramar Foods InternationalcoreOEM/ Whitelabel/ Licensing PartnerRamar Foods International owns the 'Magnolia Ice Cream and Treats' trademark. The company uses premium Magnolia® Tropical Ice Cream in its products. This appears to be a licensing/whitelabel relationship where Ramar Foods supplies the ice cream brand used in The Halo Halo Place's operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Coolhaus: Premium ice cream brand with scoop shop and food truck presence, known for inventive architectural-themed flavors. Comparable premium experiential scoop shop positioning and DTC + catering/channel distribution mix.
• Salt & Straw: Premium artisan ice cream scoop shop chain known for distinctive, story-driven flavors and a strong in-store experience. Comparable to The Halo Halo Place's premium positioning, signature flavor innovation, and multi-location physical retail growth strategy in tourist/urban markets.
• Jeni's Splendid Ice Creams: Premium craft ice cream scoop shop chain with strong brand identity and direct-to-consumer retail focus. Comparable in product differentiation, premium pricing, and growing physical retail footprint to The Halo Halo Place's positioning around signature flavors.
• Cold Stone Creamery: National ice cream scoop shop franchise offering customizable premium ice cream creations at the point of sale. Directly comparable to The Halo Halo Place's scoop shop format, physical retail model, and experiential dessert positioning, though Cold Stone operates at far greater scale with a mainstream flavor profile.
• Baskin-Robbins: Largest U.S. specialty ice cream chain operating scoop shops with extensive flavor variety. Directly comparable retail ice cream shop model, though positioned as a broad-line mainstream operator versus The Halo Halo Place's culturally specialized niche.
• Mitchell's Ice Cream: Long-standing regional scoop shop chain in California known for premium ice cream and signature flavors. Comparable independent multi-location scoop shop operator with similar cultural heritage angle and emphasis on premium product positioning.
• McConnell's Fine Ice Creams: Artisan premium ice cream scoop shop chain emphasizing small-batch production and distinctive flavors. Comparable premium scoop shop concept with signature product focus and growing multi-location retail expansion.
• Häagen-Dazs Shops: Premium ice cream cafe format offering sit-down dessert experiences with globally recognized brand. Comparable to The Halo Halo Place's premium sit-down scoop shop format and experiential positioning in tourist/urban locations.

Emerging players

• Humphry Slocombe: San Francisco-based craft ice cream brand with scoop shop presence known for unconventional, playful flavors. Comparable premium scoop shop positioning with signature product identity and multi-location growth strategy.

Regional players

• Island Vintage Shave Ice: Hawaii-based specialty dessert chain focused on shave ice and tropical-flavored treats. Comparable regional dessert shop concept operating in Hawaii with similar tourist-customer base and tropical flavor profile.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/magnoliascoops
• Facebookfacebook.com/magnoliaicecreamtreats

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Ice Cream & Treats