What Central Clinic does

Central Clinic is a private general practice partnership operating two accredited medical facilities in Warragul and Drouin in the Gippsland region of Victoria, Australia. The practice traces its origin to a clinic previously owned by Dr John Finch, was purchased by Drs Wayne and Julie Thompson in 1994, and has operated under the Central Clinic name since relocating to Victoria Street, Warragul in 2001 and opening a Drouin branch in 2004. Today the practice is owned by partners including Dr Ketheeswaran and Dr Roman, employs 22 doctors across both sites, and is staffed by a multilingual clinical and administrative team offering primary care, women's, men's and children's health, aged care, mental health, immunisations, travel medicine, minor surgery, pre-employment assessments, and chronic disease management.

Central Clinic co-locates and operates several adjacent service lines: a dedicated Warragul & Drouin Skin Cancer Clinic equipped with the FotoFinder Total Body Mapping system and dermoscopy, the Gippsland Aesthetic Clinic, on-site Melbourne Pathology collection centres at both sites, and an Advantage Pharmacy at the Warragul location. A government-funded Warragul Medicare Urgent Care Clinic sits within the Warragul facility, delivering free treatment for non-life-threatening conditions from 8am to 10pm, seven days a week, with referral escalation to West Gippsland Healthcare Group. The practice also runs the Warragul Medicare UCC in partnership with the West Gippsland Healthcare Group emergency department, the Victorian Virtual Emergency Department, HealthAccess after-hours telehealth, Nurse-on-Call, and TIS National interpreters.

Revenue is generated under a mixed billing model: private consultations charged at $60–$210 (Level A–D) with Medicare rebates of $20.05–$125.10 and out-of-pocket co-payments of $39.95–$84.90, plus a reduced tier for HCC/pensioners/children under 16. From 1 November 2025 the Drouin clinic bulk bills eligible standard consultations, qualifying for the government's Triple Bulk Billing incentive under MyMedicare voluntary patient registration. The Medicare Urgent Care Clinic generates fee-for-equivalent government funding rather than per-patient billing. Patient access is supported through HotDoc online booking, Healthdirect Video Call telehealth, E-Prescriptions, and an after-hours on-call doctor, with services offered to the general public across Gippsland regardless of Medicare status for UCC presentations.

Name

Central Clinic

Legal name

Central Clinic

Website

https://centralclinic.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Central Clinic is a private, partnership-owned general practice operating two accredited medical centres in Warragul and Drouin, Gippsland, Victoria, delivering primary care, skin cancer screening, urgent care, and allied health services to the regional population.

Ownership category

akta.pro rank

Product category

General Practice / Primary Healthcare

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

Keywords

• General practice services
• Primary healthcare
• Skin cancer screening
• Urgent care clinic
• Bulk billing consultations

Headquarters

HQ city

Warragul

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medical Consultations: Private billing consultations with tiered pricing (Level A through Level D) based on consultation complexity and duration. Medicare rebates apply. Bulk billing available for eligible patients (children under 16, pensioners, concession card holders, DVA Gold card holders) at doctor's discretion. Drouin clinic transitioning to bulk billing from November 2025.
2. Medicare Urgent Care Clinic: Government-funded urgent care clinic providing free treatment for non-life-threatening conditions. Funded by Australian Government. Available to patients with or without Medicare card.
3. Specialist and Allied Health Services: In-house specialists (Endocrine Surgeon, Physiotherapist) and allied health professionals providing consultations, typically requiring GP referral. Separate fee structure from standard consultations.
4. Procedural and Ancillary Fees: Fees for dressings, suture removals, plaster casts, immunisations, travel vaccinations, minor surgery, pre-employment medicals, document reprinting, and other procedural services not covered by Medicare or requiring additional materials/time.
5. On-site Pharmacy (Warragul): Advantage Pharmacy located within the Warragul clinic, providing prescription dispensing services to clinic patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Central Clinic operates a dual-location general practice medical centre in Warragul and Drouin, Gippsland, Victoria, providing comprehensive primary healthcare services to individuals and families. The practice delivers GP consultations, a government-funded Medicare Urgent Care Clinic, a specialised Skin Cancer Clinic with FotoFinder technology, women's/men's/children's/aged care, immunisations, travel medicine, mental health, minor surgery, family planning, and nursing services, with on-site pathology and pharmacy.

Product overview

Central Clinic operates as a dual-location primary healthcare practice with facilities in Warragul and Drouin, Gippsland, Victoria. The practice functions as a modern, fully accredited medical center offering a comprehensive range of healthcare services. The core portfolio includes general practice, the specialized Warragul Medicare Urgent Care Clinic (providing free urgent care for non-life-threatening conditions), and the dedicated Skin Cancer Clinic with FotoFinder total body mapping technology. Additional specialist services span women's health, men's health, children's health, aged care, mental health, immunisations, travel medicine, minor surgery, and nursing services. The practice also includes the Gippsland Aesthetic Clinic for skincare treatments. Telehealth and telephone consultations extend access to patients remotely, while on-site pathology (Melbourne Pathology) and pharmacy services provide integrated care. The clinic operates under a mixed billing model with bulk billing available for eligible patients, and participates in the Australian Government's MyMedicare voluntary patient registration program.

Differentiator

Problem solved

Functional benefit

Brands

• Warragul & Drouin Skin Cancer Clinic: Dedicated skin cancer screening, monitoring and treatment clinic offering skin checks, total body mapping using FotoFinder system, dermoscopy, biopsies and excisions.
• Gippsland Aesthetic Clinic

Products and services

• Warragul Medicare Urgent Care Clinic A government-funded urgent care clinic within Central Clinic Warragul providing free treatment for non-life-threatening conditions. Open 7 days a week including public holidays, 8am-10pm. Staffed by GPs and nurses with treatment room facilities. Available to patients with or without a Medicare card.
• Warragul & Drouin Skin Cancer Clinic Specialised skin cancer clinic offering skin checks, total body mapping using FotoFinder system, dermoscopy, biopsies and excisions for early detection and treatment of skin cancer. Operates across both Warragul and Drouin locations.
• Gippsland Aesthetic Clinic Aesthetic clinic offering skin treatments and consultations with qualified skin therapists for individual skincare needs.
• General Practice Consultations Comprehensive primary healthcare consultations including family medicine, health assessments, chronic disease management, mental health, aged care, palliative care, vaccinations, emergency care, suturing, and plastering. Available as face-to-face, telephone, and telehealth appointments.
• Women's Health Services Women's health services including Pap smears, HPV testing, contraception (Implanon, Mirena), pregnancy care, fertility treatments, breast checks, menopause management, and reproductive health.
• Men's Health Services Health services specifically for men including health screening, prostate checks, blood screening, blood pressure checks, and sexual health assessments.
• Children's and Adolescent Health Services Specialised paediatric services including childhood immunisations, treatment for common childhood illnesses, 4-year health checks, asthma management, developmental delay assessment, and behavioural health support.
• Aged Care Services

Quantifiable outcome

• GPA accreditation achieved in 1999, 2002, 2005, 2008, 2011, 2013, 2016, 2019, and 2023 for Warragul; 2004, 2008, 2011, 2013, 2016, 2019, and 2023 for Drouin
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• West Gippsland Healthcare GroupcoreStrategic or Co-development PartnerWarragul Medicare Urgent Care Clinic partners with nearby emergency department West Gippsland Healthcare Group. UCC provides care for non-life-threatening urgent conditions while West Gippsland handles higher-acuity presentations requiring emergency department care. Referrals issued to West Gippsland Hospital Emergency Department as needed.
• Melbourne PathologycoreOthersOn-site Melbourne Pathology collection centres located within both Central Clinic Warragul (Mon-Fri 8:00am-4:30pm, Sat 8:30am-12:30pm) and Central Clinic Drouin (Mon-Fri 8:30am-1:00pm). No appointment required. Provides comprehensive pathology testing services to clinic patients.
• Advantage PharmacycoreOthersOn-site pharmacy located within Central Clinic Warragul premises. Open Mon-Fri 9:00am-5:30pm. Provides prescription dispensing and pharmacy services directly to clinic patients for convenience.
• HealthAccessminorStrategic or Co-development PartnerAfter-hours telehealth consultation service for Gippsland residents. Designed to support community, general practices, local hospitals, Residential Aged Care Facilities and ambulance services. Operates 6-10pm weeknights, 12-8pm Saturdays, 8am-4pm Sundays and public holidays. Contact: 1800 272 767.
• Victorian Virtual Emergency Department (VVED)minorStrategic or Co-development PartnerPublic health service treating patients virtually for non-life-threatening emergencies. Available 24 hours a day, 7 days a week with medical reviews. Referenced as an alternative care pathway when the Urgent Care Clinic is closed. Website: www.vved.org.au
• Nurse-On-CallminorStrategic or Co-development Partner24-hour telephone nursing advice service (1300 60 60 24) recommended to patients for immediate expert advice from a registered nurse when the clinic is closed or for non-emergency health guidance.
• Translating and Interpreting Service (TIS National)minorOthersAustralian Government interpreting service providing access to interpreters across more than 160 languages. Available to non-English speaking patients at Central Clinic. Doctors also have access to ATIS (Automated Telephone Interpreter Service). Most interpreting services are free for non-English speakers.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ForHealth Group: ASX-listed Australian primary care group operating large-format GP and urgent care clinics. Comparable as a multi-site general practice operator with similar mixed billing and Medicare Urgent Care Clinic exposure, but at national scale.
• IPN Medical Centres: Australian GP network owned by Sonic HealthPlus operating multi-doctor medical centres. Directly comparable as a multi-site general practice group with similar service breadth (skin cancer, chronic disease, family medicine).
• SmartClinics: Australian GP chain operating medical centres across Queensland, Victoria, and other states. Comparable as a multi-location general practice group offering mixed billing, skin cancer, and allied health services.
• Ochre Health: Australian operator of general practice and urgent care clinics with a strong regional and rural footprint. Closely comparable to Central Clinic given its regional focus, GP partnerships, and UCC service model.
• Cornerstone Health: Australian operator of large-format medical centres offering GP, allied health, and specialist services under one roof. Comparable as a multi-site, multi-service primary care group targeting growing catchments.

Broad incumbents

• Sonic Healthcare: ASX-listed global pathology and radiology operator that also owns IPN Medical Centres (GP network) in Australia. Comparable through its pathology partnership relationship and GP clinic ownership, but operates at much broader scale.
• Healius Limited: ASX-listed healthcare operator with pathology, imaging, and primary care (formerly Primary Health Care). Comparable in offering integrated diagnostic services alongside GP consultations, but as a much larger diversified group.
• Bupa Medical & Dental: Health insurer-owned network of medical and dental centres across Australia. Comparable as a multi-site primary care provider but backed by an integrated health insurance business rather than GP partnership ownership.
• Medibank Health Services: Health insurer that operates a small portfolio of primary care and allied health services. Comparable in primary care delivery but at much smaller scale, with broader insurance and corporate health capabilities.

Emerging players

• Next Practice: Tech-enabled Australian GP group building a network of modern, design-led medical centres. Comparable in delivering a multi-service primary care experience (GP, skin, allied health) but with a stronger technology and design differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/centralclinic
• Facebookfacebook.com/centralclinicwarragul

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Clinic