PRETTL group
- Company typePrivate
- Founded1953
- HeadquartersPfullingen, Germany
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
PRETTL group firmographics
Firmographics- Name
- PRETTL group
- Legal name
- PRETTL Produktions Holding GmbH
- Website
- https://prettl.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
PRETTL group industry classification
Industry- Product category
- Automotive Components Manufacturing
- NAICS
- Electrical Equipment Manufacturing (33531), Electrical Equipment, Appliance, and Component Manufacturing (335), Wiring Device Manufacturing (33593), Household Appliance Manufacturing (3352)
- SIC
- Electrical Industrial Apparatus (3620), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Vehicle Wiring Harnesses & Cable Assemblies Manufacturing (IMACAJAA)
- akta.pro secondary industry
- Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors) (IMAGAGAL)
Keywords
Where PRETTL group is headquartered
LocationHeadquarters
- HQ city
- Pfullingen
- HQ country
- Germany
- HQ region
- Europe
Offices28 records
Markets served
PRETTL group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Manufacturing Product Sales: PRETTL generates revenue through the manufacture and sale of automotive components, electronics, energy systems, and appliance solutions to industrial customers. The company operates multiple divisions serving different industry verticals with custom and standard components.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PRETTL group product offering
Product offeringCore offering
PRETTL is a globally operating family-owned industrial manufacturer that produces automotive sensor cables and wire harnesses, electromagnetic components (coils, magnetic actuators, valves), metal components, electronics manufacturing services, solar inverters, energy storage systems, and appliance components across five divisions (Automotive, Appliance Solutions, Energy, Electronics, and Strategic Build-up). The company serves OEM and Tier 1 manufacturers in the automotive, appliance, energy, and electronics sectors from production facilities in Europe, Asia, and the Americas.
Product overview
PRETTL group is a globally operating family-owned company (founded 1953, now in 3rd generation) with more than 10,000 employees worldwide. The company operates through five main divisions: Automotive (sensor cables, coils, magnetic actuators, electromagnetic components, metal technology, seat structures, electric motor components), Appliance Solutions (panel systems for white goods, sustainable plastics, thermal sensors), Energy (solar inverters, drive technology, high-performance electronics, energy storage systems, charging infrastructure), Electronics (EMS production, electronics development, high power charging, radio systems for automotive, medical technology), and Strategic Build-up (startup investments). The portfolio includes multiple subsidiary brands such as PRETTL Metal Components, Prettl Lighting & Interior, Prettl Mechatronics & Actuators (PMA), Eckerle, PAS Deutschland, Microtherm Sentronic, Gerdes Kunststoff-Technik, REFU Drive, REFU Elektronik, PRETTL Electronics Automotive, ENDRESS, PRETTL Electronics, Kurz Elektronik, Lesswire, Ellamp Systems, PRETTL LEV, Jupiter Küchenmaschinen, Satrotec, and PRETTL Beteiligungs Holding. The company also operates a sustainability initiative called PRETTL GoZero focused on achieving climate neutrality.
Differentiator
Problem solved
Functional benefit
Brands
- PRETTL GoZero: Sustainability initiative and climate strategy program for achieving carbon neutrality through energy efficiency, renewable energies, green electricity, and compensation measures.
- PRETTLworld
Products and services
- Automotive sensor cables and wire harnesses
- Electromagnetic components (coils, magnetic actuators, valves)
- Metal components and seat structures
- Appliance components (blanking systems, panel systems, sustainable plastics)
- Solar inverters
- Energy storage systems
- Charging infrastructure (high power charging, DCDC charging)
- Energy management systems
- Mobile emergency power supply
- Electronics manufacturing services (EMS)
- Thermal measurement, protection and control sensors
- Components for electric motors
Companies that use PRETTL group
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
PRETTL group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PRETTL group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bosch Climate SolutionscoreBosch Climate Solutions worked with PRETTL to conceptualize and develop the GoZero climate strategy in 2019. The partnership focuses on sustainability and climate neutrality across all PRETTL divisions, covering energy efficiency, regenerative energies, green electricity, and compensation measures. Lisa Reethen, Managing Director of Bosch Climate Solutions, has been involved in developing and implementing PRETTL's path to carbon neutrality.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
PRETTL group competitors and assessment
Company assessmentBroad incumbents
- Aptiv PLC: Global Tier 1 automotive technology company supplying advanced electrical architectures, connectors, and signal/power solutions. Operates broadly across automotive electronics and competes with PRETTL as an incumbent integrating components into higher-level systems.
- Phoenix Contact: German market leader in industrial electrical engineering, electronics, and automation. Overlaps with PRETTL's industrial electronics and wiring-device offerings as a broader incumbent.
Direct peers
- Dräxlmaier Group: German automotive supplier focused on premium-segment wiring systems, interior, and electrical/electronic components. Directly competes with PRETTL in automotive wiring and interior electrical solutions.
- Coroplast Group: German family-owned manufacturer of specialty wires, cables, and wiring harnesses, with strong automotive and industrial exposure. Comparable mid-sized German wire-harness specialist competing with PRETTL.
- SMA Solar Technology AG: German specialist in solar inverters, energy management, and PV-system technology. Directly comparable to PRETTL's Energy division (REFU Elektronik) in the solar-inverter and power-electronics category.
- Leoni AG: German-headquartered global specialist in wires, cables, and wiring systems, with a strong focus on automotive cable harnesses. Most direct competitor to PRETTL's automotive sensor-cable-harness and electromagnetic-component business.
- Sumitomo Wiring Systems: Major Japanese manufacturer of automotive wiring harnesses and electrical equipment, part of the Sumitomo Group. Directly comparable to PRETTL's automotive cable-assembly and electromagnetic-component portfolio.
- Kromberg & Schubert: German family-owned automotive supplier specializing in wiring harnesses, cable technology, and mechatronics. Closely comparable to PRETTL in scale, ownership structure, and product focus on automotive wire harnesses.
- Yazaki Corporation: Japan-based global leader in automotive wire harnesses, electrical distribution, and instrumentation. Competes directly with PRETTL for OEM wiring-harness programs in Europe, Asia, and North America.
Emerging players
- Wieland Electric: German-based specialist in industrial connection technology, electrical interconnection systems, and building-system wiring. Comparable to PRETTL in industrial electrical components and wiring-device categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PRETTL group social profiles
Digital presencePRETTL group financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRETTL group leadership team
Management profileNumber of profiles
Profiles2 records
PRETTL group subsidiaries and ownership
Company hierarchySubsidiaries38 records
PRETTL group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRETTL group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRETTL group
What does PRETTL group do?
PRETTL is a globally operating family-owned industrial manufacturer that produces automotive sensor cables and wire harnesses, electromagnetic components (coils, magnetic actuators, valves), metal components, electronics manufacturing services, solar inverters, energy storage systems, and appliance components across five divisions (Automotive, Appliance Solutions, Energy, Electronics, and Strategic Build-up). The company serves OEM and Tier 1 manufacturers in the automotive, appliance, energy, and electronics sectors from production facilities in Europe, Asia, and the Americas.
Is PRETTL group a public or private company?
PRETTL group is a private company. It is classified as family owned and is currently operating.
When was PRETTL group founded?
PRETTL group was founded in 1953. It employs 5,001 to 10,000 people.
Where is PRETTL group based?
PRETTL group is headquartered in Pfullingen, Germany, in the Europe region.
How does PRETTL group make money?
One revenue line is on record: manufacturing Product Sales.
Who are PRETTL group's main competitors?
Broad incumbents on record are Aptiv PLC and Phoenix Contact. Direct peers are Dräxlmaier Group, Coroplast Group, SMA Solar Technology AG, Leoni AG, Sumitomo Wiring Systems, Kromberg & Schubert and Yazaki Corporation. Wieland Electric is listed as an emerging player.
Does PRETTL group have an API?
No public API is recorded for PRETTL group.
What industry is PRETTL group in?
PRETTL group's product category is Automotive Components Manufacturing. Its primary akta.pro industry code is IMACAJAA, Vehicle Wiring Harnesses & Cable Assemblies Manufacturing, with a secondary code of IMAGAGAL, Sensors & Instrumentation Electronics Manufacturing Services (Transmitters, analyzers, industrial sensors). Its NAICS code is 33531 and its SIC code is 3620.