Amerikan Steels

What Amerikan Steels does

Amerikan Steels Pvt. Ltd. is an Indian steel and cement trading business house headquartered at 403, Iscon Atria 1, Gotri Road, Vadodara, Gujarat (390 021). Founded in 1977 by Pukhraj Doshi and reorganized as a Private Limited Company under the Indian Companies Act 2013, the company is family-controlled and operates today under the leadership of Chairman and Managing Director Pukhraj Doshi and Director Chandraprakash Doshi, with the late Rakesh Pukhraj Doshi credited as a Founder Director. The firm focuses on the import, export, and domestic distribution of ferrous and non-ferrous metals alongside cement, supplying an enterprise customer base of roughly 1,200 corporate houses across India.

The product portfolio spans five core categories: Mild Steel Sheets/Plates (including hot-rolled coils, cold-rolled coils, and chequered plates), Stainless Steel (grades 202 through 420 across sheets, plates, coils, and pipes), TMT Bars (FE 415–FE 550D plus CRS and Epoxy Coated variants), Structural Steel (beams, channels, angles, round/square bars, flats, plates, and pipes), and Cement (OPC 43, OPC 53, and PPC grades from multiple brands). Sourcing is anchored by distribution partnerships with India's leading primary steel producers — SAIL, TATA, JSW, JSPL, Jindal, Essar, Vizag/RINL, and ArcelorMittal — and cement producers including Ultratech, Hathi, Sidhee, and JK Lakshmi. The company reports annual sales volume of approximately 150,000+ metric tons and runs company warehouses in Vadodara and Ahmedabad to support short-notice deliveries. Quality assurance is delivered through a panel of third-party inspection agencies (BVQI, DNV, TPL, LLOYDS, IRS, AKER KVAERNER, SGS, QSS, IDEA), and the firm holds ISO 9001:2015 certification.

The revenue model is a B2B trading/distribution model with transaction-fee economics: the firm purchases from primary mills and re-sells to corporate customers, with no publicly disclosed pricing structure (quotes are negotiated deal-by-deal). Go-to-market is enterprise field sales with direct phone and email channels, targeting conglomerates, blue-chip industrial houses, and Special Economic Zone customers (served through a dedicated GST-exempt channel). Reported revenue progressed from ₹310+ Crores (FY2017-2018) to ₹610+ Crores (FY2020-2021), with named customers including Reliance Industries, Larsen and Toubro, Aditya Birla Group, UPL, GNFC, GSFC, Alembic Group, Torrent Group, Adani, and Grasim Industries. The company has no external institutional investors, no subsidiaries, and no known M&A activity, operating purely as a self-funded family enterprise.

Name

Amerikan Steels

Legal name

Amerikan Steels Pvt. Ltd.

Website

https://amerikansteels.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Amerikan Steels is a Vadodara-based, family-owned Indian trading house founded in 1977 that distributes ferrous metals, stainless steel, TMT bars, structural steel, and cement from leading producers to 1,200+ corporate clients across India.

Ownership category

akta.pro rank

Product category

Steel Trading & Distribution

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Metals & Minerals (No Petroleum) (5050)

akta.pro primary industry

Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)

akta.pro secondary industries

Non-Ferrous Base Metals Trading (Aluminum, Copper, Zinc, Lead, Tin, Nickel) (IMAKAJAC), Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated) (IMAKABAG), Specialty & Alloy Steel (Stainless, Tool Steel, Electrical Steel, High-Strength/HSLA) (IMAKABAJ)

Keywords

• Steel trading
• Ferrous metals
• Non-ferrous metals
• Structural steel
• Cement distribution

Headquarters

HQ city

Vadodara

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Steel and Cement Trading: Revenue generated through trading of steel products (MS Plates, Structural Steel, TMT Bars, SS Sheets, Boiler Quality Plates, Rails) and cement. The company operates as a business house dealing in the entire range of steel products and cement with annual sales of around 1,50,000+ metric tons.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Amerikan Steels Pvt. Ltd. is an ISO 9001:2015 certified import, export and trading house dealing in the entire range of ferrous and non-ferrous metals and cement. The company trades mild steel sheets/plates, stainless steel (grades 202–420), TMT bars (FE 415–FE 550D, including CRS and epoxy-coated variants), structural steel sections (beams, channels, angles, bars, flats, plates and pipes), and multiple cement brands in OPC 43, OPC 53 and PPC grades. It sources from primary steel producers such as SAIL, Tata, JSW, JSPL, Jindal, Essar, Vizag/RINL and ArcelorMittal, and supplies corporate, construction and SEZ clients across India from warehouses in Vadodara and Ahmedabad, with annual sales of 150,000+ metric tons.

Product overview

Amerikan Steels is a steel business house offering a diversified portfolio of steel products and cement. The core offerings include Mild Steel Sheets/Plates (encompassing hot rolled coils, cold rolled coils, and chequered plates), Stainless Steel (in grades 202 through 420), TMT Bars (with CRS and Epoxy Coated variants), Structural Steel (beams, channels, angles, bars, flats, plates, and pipes), and Cement (multiple brands in OPC and PPC grades). The company serves as a trading and distribution house supplying steel products to corporate clients across India, with warehouses in Ahmedabad and Vadodara.

Differentiator

Problem solved

Functional benefit

Products and services

• Mild Steel Sheets/Plates Mild steel sheets, plates, hot rolled coils, cold rolled coils and chequered plates supplied to construction, infrastructure, shipping, storage tank, boiler, railway wagon and pressure vessel applications.
• Stainless Steel Stainless steel sheets, plates and coils in grades 202–420 and thicknesses from 0.30mm to 120mm, supplied to engineering, construction, automotive, architecture, food, ship-building, oil and gas and aerospace customers.
• TMT Bars High-strength Thermo-Mechanically Treated reinforcement bars in grades FE 415, FE 500, FE 500D and FE 550D and sizes from 8mm to 40mm, including CRS bars and epoxy-coated bar variants for construction reinforcement.
• Structural Steel Comprehensive range of structural steel sections including MS beams, channels, angles, round bars, square bars, flat bars, plates and pipes for buildings, warehouses, bridges, factories and industrial spaces.
• Cement Cement from leading Indian brands including Ultratech, Gujarat Hathi Cement, Gujarat Sidhee Cement and JK Lakshmi Platinum Cement, supplied in OPC 53, OPC 43 and PPC grades in Trade/Non-Trade form.

Quantifiable outcome

• 42+ years of experience in steel trading
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• SAILcoreOthersPrimary steel producer partner supplying steel products to Amerikan Steels for distribution to corporate clients across India
• EssarcoreOthersPrimary steel producer partner supplying steel products for distribution through Amerikan Steels network
• Vizag (RINL/VSP)coreOthersPrimary steel producer partner supplying Vizag steel products for distribution across India
• TATAcoreOthersPrimary steel producer partner supplying steel products through Amerikan Steels distribution network
• JSW Steel LtdcoreOthersPrimary steel producer partner supplying steel products for distribution to corporate clients
• JSPLcoreOthersPrimary steel producer partner supplying steel products for distribution across India
• JindalcoreOthersPrimary steel producer partner supplying steel products including MS Pipes and structural steel
• ArcelorMittalcoreOthersInternational steel producer partner supplying steel products for distribution in India
• Ultratech CementcoreOthersLeading cement brand partner supplying cement products in Trade/Non-Trade form including OPC 53, OPC 43, and PPC grades
• Hathi CementcoreOthersGujarat-based cement brand partner supplying cement products for distribution
• Sidhee CementcoreOthersGujarat-based cement brand partner supplying cement products
• JK Lakshmi Platinum CementcoreOthersCement brand partner supplying cement products including OPC and PPC grades
• ElectrothermminorOthersSecondary TMT Bars producer partner supplying TMT bars for distribution
• ASR Multimetals Pvt LtdminorOthersSecondary TMT Bars producer partner supplying TMT bars
• Vinayak MetalsminorOthersSecondary TMT Bars producer partner supplying steel products
• Third-party Inspection Agencies (BVQI, DNV, TPL, LLOYDS, IRS, AKER KVAERNER, SGS, QSS, IDEA)coreOthersQuality assurance partners providing third-party inspection and certification services for steel products supplied by Amerikan Steels

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmerikanSteelPrivateLimited
• LinkedInlinkedin.com/company/amerikan-steels-private-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amerikan Steels