Viva Fitness

What Viva Fitness does

VIVA Fitness is a German premium fitness studio chain operating 50+ locations across Germany, headquartered in Quakenbrück and structured as VIVA Holding GmbH. Founded in 2015 as a family business by brothers Valeri, Viktor, and Thomas Reimchen, the company targets individual consumers and corporate clients with a modular subscription model built around two core tiers: ONE (€30/month, single-studio access) and MAX (€40/month, all-club access with group classes, MMA, EGYM smart training, body analysis, sauna, solarium, and massage). Memberships are month-to-month after initial commitment terms, with a permanent €10 online sign-up discount and a VIVA PRO referral program that can reduce monthly fees to €0.

The company operates a digital-first go-to-market: members can sign up online in under 3 minutes via vivafitness.de (built on Webflow), supported by a proprietary VIVA mobile app for membership management, digital transponder access, and referral code distribution. The technology stack is built on partnerships rather than in-house development — Fitness Nation provides membership and access-control software, EGYM supplies Smart Strength, BioAge body analysis, and Fitness Hub equipment, while FITTEC, HubSpot CRM, Zoho CRM, and Typeform handle chatbot, CRM, and form infrastructure. Marketing runs across Google Ads, Instagram, a branded Spotify podcast, email/CRM, and seasonal promotional campaigns (Birthday Deal, Cyber Bonus, Summer Deal).

Revenue is generated primarily through recurring monthly subscriptions, supplemented by ancillary fees for solarium and massage usage (€7.50 per 15-minute increment beyond MAX allocations) and B2B2C corporate fitness contracts distributed through Hansefit and EGYM Wellpass. The company is actively expanding, with new studio openings (e.g., VIVA Emstek pre-sale) and ongoing career-page hiring signaling continued rollout. VIVA is privately held, founder-controlled, with no disclosed external private equity or venture capital backing.

Name

Viva Fitness

Legal name

VIVA Holding GmbH

Website

https://vivafitness.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

VIVA Fitness is a German premium fitness studio chain operating 50+ locations nationwide, offering modular monthly subscriptions (€30–€40) with digital-first onboarding, EGYM smart-training integration, and corporate wellness distribution via Hansefit and EGYM Wellpass.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Premium fitness studios
• Gym memberships
• Group fitness classes
• Personal training services
• Corporate wellness programs

Headquarters

HQ city

Quakenbrück

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions (ONE & MAX Tariffs): VIVA generates the majority of its revenue from monthly membership subscriptions. Two primary tariff tiers are offered: ONE (starting at 30€/month, single-studio access) and MAX (starting at 40€/month, all-clubs access with additional amenities including sauna, solarium, massage, group classes, and EGYM smart training). Memberships are month-to-month after initial contract terms, with SEPA direct debit collection on the 1st and 15th of each month.
2. Optional Add-ons and Ancillary Services: Additional revenue is generated from optional add-ons available at select locations: solarium usage (7.50€ per 15 minutes or 0.50€ per minute beyond free allocation in MAX tariffs), massage bed usage (7.50€ per 15 minutes or 0.50€ per minute in MAX tariffs). Members in ONE tariffs can also add these services à la carte.
3. Referral Discount Reductions: While not a direct revenue stream, the VIVA PRO referral program effectively reduces monthly subscription revenue in exchange for new member acquisition, functioning as a cost-effective customer acquisition tool.
4. Corporate Fitness (Firmenfitness): VIVA generates B2B revenue through corporate fitness partnerships with Hansefit and EGYM Wellpass, where companies purchase employee fitness access bundled into these existing corporate wellness programs. This provides a secondary revenue stream through institutional customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

VIVA Fitness sells monthly gym memberships to 50+ premium fitness studios across Germany through two main tariffs: VIVA ONE (€30/month, single-studio access) and VIVA MAX (€40/month, all-clubs access with group classes, sauna, solarium, massage, and EGYM smart training). Memberships are month-to-month and include a proprietary VIVA App, transponder-based studio access, and the VIVA PRO referral program that can reduce the fee to €0. Corporate fitness access is distributed through Hansefit and EGYM Wellpass.

Product overview

Viva Fitness operates a chain of 50+ premium fitness studios across Germany with a modular membership architecture. The core offerings are the ONE and MAX membership tiers at 30€ and 40€ per month respectively, providing access to gym facilities, premium equipment, sauna, and drinks. The MAX membership adds unlimited access to all 50+ studios, group fitness classes, MMA training, personal training, and high-tech body analysis through EGYM integration. The digital ecosystem includes the VIVA App for membership management and a referral program. Wellness add-ons (sauna, massage, tanning) are included in MAX or available separately for ONE members. Corporate fitness services integrate with Hansefit and EGYM Wellpass networks, while training technology is powered by EGYM Smart Training and BioAge body analysis systems.

Differentiator

Problem solved

Functional benefit

Brands

• VIVA MAX: Premium membership tier offering full access to all 50+ studios, sauna, solarium, drinks flatrate, EGYM Smart Training, and all group fitness classes.
• VIVA ONE
• VIVA PRO
• VIVA ALL

Products and services

• VIVA ONE Membership Entry-level monthly gym membership priced at €30/month (regularly €40) providing access to a single designated VIVA studio's fitness floor, premium equipment, sauna, drinks flatrate, showers and changing rooms. Month-to-month cancelable after the initial term, with online 14-day satisfaction guarantee.
• VIVA MAX Membership Premium all-inclusive monthly gym membership priced at €40/month (regularly €50) providing unlimited access to all 50+ VIVA Studios across Germany, group fitness classes, MMA classes, one welcome personal training session, high-tech body analysis (EGYM BioAge/Fitness Hub), sauna, solarium (15 min/day), massage bed (15 min/day), drinks flatrate, and access to UFC GYMs worldwide.
• VIVA Firmenfitness (Corporate Fitness Program)

Quantifiable outcome

• Members can reduce their monthly fee by 10€ instantly (online signup discount) and an additional 5€ per successful referral, potentially reaching 0€ per month.
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• HansefitcoreChannel Partner/ Reseller/ DistributorHansefit is a corporate fitness network that allows employees of partner companies to access VIVA Fitness studios as part of their employer's corporate wellness benefit package. VIVA is fully integrated into the Hansefit network, providing unlimited access to all VIVA facilities for Hansefit members at no additional cost.
• EGYM WellpasscoreChannel Partner/ Reseller/ DistributorEGYM Wellpass is a corporate fitness benefit platform through which VIVA provides employees of partner companies with full access to all VIVA studio facilities and amenities as part of their corporate wellness membership, without restrictions.
• Fitness Nation GmbHcoreTechnology or IntegrationFitness Nation GmbH (Bergstraße 18, 59394 Nordkirchen, Germany) provides the membership management, check-in, and access control software used across all VIVA studios. This includes processing member data, contract and billing information, and access/timestamp data.
• EGYM SEcoreTechnology or IntegrationEGYM SE (Einsteinstraße 172, 81677 Munich, Germany) provides VIVA's training and member management systems including Smart Strength, BioAge body analysis, and Fitness Hub. These systems process member and training data, including potentially health-related data for MAX tariff members.

Scale indicators3 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• McFit (RSG Group): Germany's largest low-cost fitness chain, part of the RSG Group, offering subscription-based fitness at scale nationwide — direct competition to VIVA's value-premium positioning.
• Fitness First Germany: Premium German fitness club chain with multiple clubs per city and broad amenity offerings — comparable in scale and amenity breadth to VIVA's MAX tier.
• JOHN REED Fitness Music Club (RSG Group): Premium-design, lifestyle-positioned fitness chain from RSG Group targeting a similar "for everyone" mass-market segment with stylish studios and digital features.

Direct peers

• Fit/One: German premium-value fitness chain expanding aggressively across multiple cities with transparent subscription tiers and digital onboarding, very similar model and growth trajectory to VIVA.
• Kieser Training: Germany-based strength-training-focused chain with subscription membership model — comparable in subscription structure and equipment-led positioning to VIVA.
• EasyFit Fitness (Bodystreet/EasyFit): German franchise-based fitness chain with transparent subscription tariffs and rapid studio expansion — closely comparable footprint-expansion and pricing strategy to VIVA.
• clever fit: Discount fitness chain operating hundreds of studios across Germany and Europe with transparent monthly subscriptions — direct competitor in the value-premium segment.

Regional players

• GreenFit Club: Regional German premium fitness operator with multiple studios and subscription model — smaller-scope comparable in model though narrower geographic reach.
• Puls Fitness: Regional German fitness chain with transparent subscription tiers and a multi-studio network — partial comparable in business model though smaller in scale.
• Holmes Place Germany: International premium health club operator with German studio presence, offering membership-based fitness plus wellness amenities — directly comparable amenity set to VIVA's MAX tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vivafitness.de
• Facebookfacebook.com/vivafitness.de
• LinkedInlinkedin.com/company/vivafitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Fitness