GEORG
GEORG is a family-owned German B2B distributor of occupational safety equipment, workwear, and industrial technical products, serving industry, trades, distribution, and service businesses across Hesse and Thuringia since 1963.
- Company typePrivate
- Founded1963
- HeadquartersBreitscheid, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GEORG does
GEORG GmbH is a family-owned B2B distributor and system supplier of occupational safety equipment and industrial technical products, headquartered in Breitscheid, Germany, and operating since 1963 under the founding Georg family (second-generation managing directors Volker Georg and Rüdiger Georg). The company stocks more than 50,000 SKUs spanning workwear and personal protective equipment from head to foot, safety footwear from German premium manufacturers (ELTEN, Lowa, Atlas, Haix, FHB, PUMA Safety), professional power and hand tools (DeWALT, Metabo, Wera), cleaning and disinfection equipment (Kärcher, 3M), and general industrial consumables such as hoses, couplings, rubber floor coverings, adhesives, and sealants.
GEORG distributes through a hybrid model that combines four physical showrooms (Breitscheid HQ, Aßlar, Gladenbach, and a relocated Thuringia sales office in Apolda that replaced the Erfurt branch in late 2025), a sales-geared field force of six representatives, category-organized inside-sales teams, and an own-brand e-commerce shop (shop.georg.de). A company-owned fleet of more than 10 vehicles supports 24-48 hour delivery within the regional catchment, and the firm complements physical distribution with downloadable PDF catalogues and a Facebook presence.
Revenue is generated primarily through one-time product sales across work-safety and technical product categories, supplemented by managed-service revenue from C-parts management (single-sourcing of consumables with just-in-time delivery), Kanban inventory-replenishment solutions, and eProcurement services (customer-specific product catalogues, EDI integration, consolidated invoicing, credit management). Pricing is on standard B2B terms (2% discount for payment within 14 days, net 30; €4.90 delivery charge; minimum cash terms for sub-€50 orders). Customer segments are diversified across industry and manufacturing, trades and craftsmanship, trade and distribution, and service businesses, with no publicly disclosed anchor customer accounts.
GEORG firmographics
Firmographics- Name
- GEORG
- Legal name
- GEORG GmbH
- Website
- https://georg.de
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GEORG is a family-owned German B2B distributor of occupational safety equipment, workwear, and industrial technical products, serving industry, trades, distribution, and service businesses across Hesse and Thuringia since 1963.
- Ownership category
- akta.pro rank
GEORG industry classification
Industry- Product category
- Industrial Distribution (Work Safety and MRO Supplies)
- NAICS
- Other Professional Equipment and Supplies Merchant Wholesalers (423490), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM)
Keywords
Where GEORG is headquartered
LocationHeadquarters
- HQ city
- Breitscheid
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
GEORG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Work Safety & Protective Equipment: Core revenue from selling occupational safety equipment, workwear, safety shoes, and protective gear from brand-name manufacturers. Products include safety clothing from head to foot, work shoes, protective glasses, gloves, and more.
- Product Sales - Technical Products & Tools: Revenue from selling technical products including tools, industrial supplies, rubber and plastic products, adhesives and sealants, and general industrial consumables. Products range from A (Abdeckplane/covering tarp) to Z (Zinkspray/zinc spray).
- C-Parts Management Services: Single-sourcing solution where GEORG manages disposition and storage of consumables for customers, including just-in-time delivery directly to consumption points. Revenue from service fees and product markup.
- eProcurement Solutions: Electronic procurement services including customer-specific product catalogs with images and descriptions, online ordering system, electronic data interchange (EDI), consolidated invoicing, and credit management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Standard B2B payment terms |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
GEORG product offering
Product offeringCore offering
GEORG is a German B2B systems distributor (Systemlieferant) supplying approximately 50,000+ items spanning occupational safety (PPE, safety footwear, workwear), general industrial supplies, technical tools, rubber and plastic products, adhesives and sealants, cleaning equipment, and workshop/MRO supplies, sourced from brand-name manufacturers such as ELTEN, Atlas, Haix, PUMA Safety, Metabo, DeWALT, Wera, Kärcher, and 3M. The company distributes through four physical showrooms, an online shop, six field sales representatives, inside sales teams, and an own delivery fleet, complemented by value-added services including C-parts management, Kanban replenishment, eProcurement with EDI integration, and professional training seminars.
Product overview
GEORG is a German B2B distributor and system supplier of work safety equipment and industrial technical products, operating since 1963. The company operates primarily as a physical retail and wholesale distributor with an online shop (shop.georg.de), offering approximately 50,000+ products across categories including occupational safety (personal protective equipment, safety footwear, workwear), general industrial supplies, cleaning and disinfection, workshop equipment, tool technology (DeWALT, Metabo, Wera), rubber and plastic products, adhesives and sealants, and maintenance supplies. The core offering consists of physical products sourced from brand partners (ELTEN, Lowa, Jori, Atlas, Haix, U-POWER, PUMA, Albatros, FHB, Metabo, DeWALT, Wera, Kärcher, 3M) distributed through physical shops in Breitscheid, Aßlar, and Gladenbach, plus an online shop and catalogue downloads (PDF). The product portfolio is complemented by value-added services including eProcurement solutions, C-Parts Management (single-sourcing for consumables), Kanban solutions, just-in-time delivery, and professional training seminars. The company does not offer a software platform or SaaS product; all offerings are physical goods and associated logistics/services.
Differentiator
Problem solved
Functional benefit
Products and services
- GEORG Online Shop E-commerce storefront enabling B2B customers to browse, select, and purchase from GEORG's 50,000+ product catalogue online, accessible 24/7.
- eProcurement Solutions Digital procurement service providing customer-specific product data with images and descriptions, electronic ordering workflows, EDI integration, consolidated invoicing, and credit management for business customers.
- C-Parts Management (C-Teile-Management) Single-sourcing managed service where GEORG assumes disposition and storage of consumable materials for customers, including just-in-time delivery directly to consumption points to reduce customer inventory burden.
- Kanban Solutions Inventory replenishment solution enabling just-in-time material supply based on consumption triggers at the customer's point of use.
- Logistics & Delivery Service In-house logistics service with a fleet of 10+ company-owned delivery vehicles enabling same-day or 24-48 hour delivery of 50,000+ stocked items across four locations in Germany.
- GEORG Training Seminars Professional seminars held in the Breitscheid seminar room covering occupational safety and technology topics, including damage and cost avoidance, correct material use, and current regulatory compliance.
Quantifiable outcome
- Delivery within 24 hours, usually within 48 hours for standard products
- +1 more outcomes
Companies that use GEORG
Customer profileSegments4 records
Ideal customer profiles4 records
GEORG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GEORG partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ELTEN SicherheitsschuhecoreELTEN is a leading German manufacturer of safety shoes. GEORG stocks and sells ELTEN safety footwear through their physical showrooms and online shop as part of their safety shoe product category.
- Lowa WorkcoreLowa Work produces safety and work boots. GEORG offers Lowa Work products as part of their safety footwear range.
- Atlas SchuhwerkcoreAtlas is a German manufacturer of occupational footwear. Their products are available through GEORG's sales channels.
- HaixcoreHaix is a German manufacturer of professional footwear for firefighting, police, and work applications. GEORG stocks and sells Haix products.
- PUMA SafetyminorPUMA Safety offers safety shoes and work clothing. GEORG carries selected PUMA Safety products.
- FHB (Friedrich Wilhelm Henderson)coreFHB is a traditional German manufacturer of workwear and safety clothing. GEORG actively promotes FHB seasonal collections and offers their products with catalog features.
- MetabocoreMetabo is a German manufacturer of power tools and cleaning equipment. GEORG features Metabo products including promotional catalogs and special offers.
- DeWALTcoreDeWALT is a major brand for professional power tools. GEORG offers DeWALT tools with dedicated promotional catalogs featuring their latest products and special offers.
- Wera WerkzeugeminorWera is a German manufacturer of professional hand tools. GEORG includes Wera products in their tool assortment.
- KärcherminorKärcher is a leading manufacturer of cleaning equipment. GEORG offers Kärcher cleaning technology products.
- 3Mminor3M is a multinational technology company providing safety and industrial products. GEORG stocks select 3M products for work safety applications.
Scale indicators6 records
Recent moves11 records
Expansion highlights5 records
GEORG competitors and assessment
Company assessmentDirect peers
- E/D/E (Einkaufsbüro Deutscher Eisenhändler): German technical wholesale buying group serving member distributors in tools, fasteners, and industrial supplies; comparable in product breadth and customer base to GEORG's Hesse/Thuringia focus.
- Hoffmann Group: European B2B distributor of quality tools, workstations, and industrial supplies; competes with GEORG in the tools/workshop-equipment category with a comparable direct-sales and catalog-based model.
- KS Tools: German-based tool manufacturer and distributor serving trade and industry with hand tools, power tool accessories and workshop supplies; comparable product overlap to GEORG's tool-technology assortment.
- Contorion: German online B2B retailer of tools, PPE and industrial supplies owned by Hoffmann Group; competes head-on with GEORG's online shop and forces pricing discipline on commodity catalog SKUs.
- Würth: Germany's largest technical B2B distributor of fasteners, tools, and indirect MRO supplies, with a multi-channel model (own fleet, field sales, online) closely mirroring GEORG's approach but at vastly greater scale.
- Engelbert Strauss: German workwear, safety footwear and PPE specialist with strong brand, retail showrooms, and B2B sales — directly comparable to GEORG's occupational-safety product category and target trades/industrial customers.
- Berner's Group: European B2B direct-sales specialist for technical trade and automotive MRO; comparable multi-category catalog and field-sales model targeting trades, industrial and service customers similar to GEORG.
- Karl-Heinz Peters GmbH & Co. KG (Toolport): German B2B tools, equipment and industrial supplies distributor with an omnichannel model (online shop + showroom + direct sales) directly comparable to GEORG.
- Reca (Kaufmann Group): Austrian/German B2B technical trade specialist serving trades, industry and service businesses with direct field sales and own-brand tools, fasteners and consumables — same go-to-market motion and customer profile as GEORG.
Broad incumbents
- Hagemeyer / Mekra: Part of the broader Rexel/Hagemeyer electrical and MRO distribution group; serves overlapping industrial and trade customers with a wider portfolio, providing an indirect competitive benchmark for GEORG's regional MRO offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
GEORG social profiles
Digital presenceGEORG financial estimates
Financial estimateRevenue estimate
Valuation estimate
GEORG leadership team
Management profileNumber of profiles
Profiles2 records
GEORG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GEORG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GEORG
What does GEORG do?
GEORG is a German B2B systems distributor (Systemlieferant) supplying approximately 50,000+ items spanning occupational safety (PPE, safety footwear, workwear), general industrial supplies, technical tools, rubber and plastic products, adhesives and sealants, cleaning equipment, and workshop/MRO supplies, sourced from brand-name manufacturers such as ELTEN, Atlas, Haix, PUMA Safety, Metabo, DeWALT, Wera, Kärcher, and 3M. The company distributes through four physical showrooms, an online shop, six field sales representatives, inside sales teams, and an own delivery fleet, complemented by value-added services including C-parts management, Kanban replenishment, eProcurement with EDI integration, and professional training seminars.
Is GEORG a public or private company?
GEORG is a private company. It is classified as family owned and is currently operating.
When was GEORG founded?
GEORG was founded in 1963. It employs 1 to 10 people.
Where is GEORG based?
GEORG is headquartered in Breitscheid, Germany, in the Europe region.
How does GEORG make money?
Four revenue lines are on record. Product Sales - Work Safety & Protective Equipment is the primary driver. The others are product Sales - Technical Products & Tools, C-Parts Management Services and eProcurement Solutions.
Who are GEORG's main competitors?
Direct peers on record are E/D/E (Einkaufsbüro Deutscher Eisenhändler), Hoffmann Group, KS Tools, Contorion, Würth, Engelbert Strauss, Berner's Group, Karl-Heinz Peters GmbH & Co. KG (Toolport) and Reca (Kaufmann Group). Hagemeyer / Mekra is listed as a broad incumbent.
Does GEORG have an API?
No public API is recorded for GEORG.
What industry is GEORG in?
GEORG's product category is Industrial Distribution (Work Safety and MRO Supplies). Its primary akta.pro industry code is TLAKAOAM, Workshop Tools, Equipment & Lift Systems Distribution. Its NAICS code is 423490 and its SIC code is 5040.