Marshall Tire Group

What Marshall Tire Group does

Marshall Tire Group is an independent tire dealer and auto repair shop founded in 1988 and headquartered at 4050 Williston Road, Suite 311 in South Burlington, Vermont. The business serves the northern Vermont market, including South Burlington, Colchester, Essex, Williston, and Shelburne, with a primary emphasis on commercial, industrial, and heavy equipment applications rather than general consumer tire sales. It is privately held with no parent company, subsidiaries, or institutional investment identified, and operates with an 11-50 employee headcount from a single retail location. The company is a member of Associated General Contractors of Vermont, the Tire Industry Association, the New England Tire & Service Association, and the Lake Champlain Chamber, which support its credibility in the commercial and industrial segments.

The company's product portfolio spans passenger vehicle tires (Car, Truck & SUV), commercial truck tires, and a broad specialty tire range covering ATV, farm, industrial, lawn and garden, and OTR (Off-The-Road) applications. It holds direct dealer status with major brands including Michelin, Goodyear, Bridgestone, Cooper, Firestone, Hankook, Nokian, Yokohama, and Bandag. Service offerings include tire installation, balancing, rotation, repair, and wheel alignments, complemented by air filter replacement. The business differentiates through on-site Commercial Road Service and OTR Road Service for stranded vehicles and heavy equipment, plus Bandag and Marangoni tire retreading partnerships that provide commercial customers a cost-refurbishment option not commonly available at standard tire dealers. A National & Fleet Accounts program offers centralized billing and volume pricing for multi-vehicle commercial customers.

Revenue is generated through four streams: one-time tire product sales across all vehicle categories, professional services (installation, repair, balancing, rotation, alignments, retreading, and road service), and subscription/recurring fleet and national account contracts for commercial operators. Pricing is quote-based and not publicly listed, with promotional coupons driving customer acquisition. Go-to-market is direct-to-consumer via the storefront, phone/toll-free line, and a content-led website (mtgvt.com) that includes a tire search tool segmented by vehicle application. Distribution is entirely domestic and single-site, with no second location, app, API, or e-commerce fulfillment capability disclosed.

Name

Marshall Tire Group

Legal name

Marshall Tire Group

Website

https://mtgvt.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Marshall Tire Group is an independently owned tire dealer and auto repair shop in South Burlington, Vermont, founded in 1988, serving commercial, industrial, agricultural, and consumer customers across northern Vermont with direct-dealer brand tires, installation services, OTR road service, and fleet account programs.

Ownership category

akta.pro rank

Headquarters

HQ city

South Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Sale of new tires from multiple major brands including Michelin, Goodyear, Bridgestone, Cooper, Firestone, Hankook, Nokian, Yokohama, Bandag, and others. Covers passenger, commercial, industrial, OTR, farm, ATV, and lawn/garden vehicle segments.
2. Tire Services: Service revenue from tire installation, repair, balancing, rotation, wheel alignments, air filter replacement, and commercial road service. Also includes OTR (Off-The-Road) road service for heavy equipment.
3. Tire Retreading: Retreading services offered through Bandag and Marangoni partnerships, providing refurbished commercial tires as a cost-effective alternative to new tire purchases.
4. Fleet/National Accounts: Account-based service for commercial fleet operators and national accounts requiring centralized tire management across multiple vehicles or locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Marshall Tire Group is an independent tire dealer and auto repair shop that retails new tires from multiple major brands across passenger, commercial, industrial, OTR, farm, ATV, and lawn/garden segments. The company provides tire installation, repair, balancing, rotation, wheel alignments, air filter replacement, Bandag and Marangoni retreading, and on-site commercial and OTR road service. It also operates National and Fleet Account programs for commercial customers.

Product overview

Marshall Tire Group is an independent tire dealer and auto repair shop in northern Vermont, founded in 1988, specializing in commercial, industrial, and heavy equipment applications. The company operates as a single-location business offering a comprehensive tire portfolio spanning passenger vehicle tires (Car, Truck & SUV Tires) and specialty tires (ATV, Farm, Industrial, Lawn & Garden, and OTR Off-The-Road Tires), complemented by a full range of installation and maintenance services including Tire Installation, Tire Balancing, Tire Repair, Tire Rotation, Wheel Alignments, and Air Filter Replacement. The company also provides emergency Commercial Road Service and OTR Road Service for on-site tire repairs, along with Bandag and Marangoni retreading services to extend tire life. National and Fleet Account programs serve commercial customers requiring centralized service and billing.

Differentiator

Problem solved

Functional benefit

Products and services

• Car, Truck & SUV Tires Passenger vehicle tires for cars, trucks, and sport utility vehicles, serving individual consumers and commercial fleet customers across northern Vermont.
• ATV Tires All-terrain vehicle tires designed for off-road recreational and work applications.
• Farm Tires Agricultural tires for farm equipment and machinery used in cultivation and harvesting operations.
• Industrial Tires Heavy-duty tires for forklifts, skid steers, and other industrial equipment used in warehouses and manufacturing facilities.
• Lawn & Garden Tires Tires for lawn mowers, garden tractors, and related outdoor power equipment.
• OTR (Off-The-Road) Tires Giant tires for front loaders, earth movers, and heavy construction equipment, including OTR road service for on-site repairs.
• Commercial Road Service Roadside assistance for commercial vehicles including tractor trailers and delivery trucks, providing on-site tire service to minimize downtime.
• OTR Road Service On-site tire service for off-the-road heavy equipment such as front loaders, earth movers, and other construction machinery.
• Tire Installation Professional mounting and installation of new tires by certified technicians.
• Tire Balancing Dynamic balancing service to ensure even weight distribution and smooth tire rotation.
• Tire Repair Puncture and damage repair services to extend tire life and ensure safety.
• Tire Rotation Regular rotation service to promote even tread wear and maximize tire lifespan.
• Wheel Alignments Precision wheel alignment service to ensure proper vehicle handling and even tire wear.
• Air Filter Replacement Engine air filter replacement service to maintain vehicle performance and air quality.
• Bandag Retreading Tire retreading service using Bandag brand technology to extend commercial tire life and reduce costs.
• Marangoni Retreading Alternative tire retreading service using Marangoni technology for commercial and industrial tires.
• National & Fleet Accounts Dedicated account management for businesses with multiple vehicles, offering centralized billing, priority service, and volume pricing.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Bandag RetreadingcoreStrategic or Co-development PartnerBandag is a leading tire retreading company. Marshall Tire Group offers Bandag retreading services, providing customers with cost-effective tire solutions through tire casing refurbishment. The partnership allows the company to offer sustainable tire options and extend tire life for commercial customers.
• Marangoni RetreadingcoreStrategic or Co-development PartnerMarangoni is another retreading partner providing additional capacity and options for tire retreading services. Complements the Bandag partnership to offer customers multiple retreading technology options.
• WrenchWayminorGTM or Marketing PartnerAutomotive shop network platform. Marshall Tire Group is listed on WrenchWay, which helps connect vehicle owners with automotive service providers. Provides online visibility and customer referrals.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MarshallTireGroup
• LinkedInlinkedin.com/company/marshall-tire-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshall Tire Group