Mediacrossing

What Mediacrossing does

Mediacrossing is a privately-held French communication consulting agency (SARL) founded in 2007 and headquartered in Bègles, near Bordeaux. It serves B2B clients primarily within the Nouvelle-Aquitaine region through three integrated expertise poles: Conseil et gestion de projet (strategic planning, brand and media strategy, coordination), Création et contenus (brand identity, packaging, campaigns, editorial and audiovisual production), and Développement web et innovation (UX/UI design, web/app development, audits, AI/data research). Its proprietary "méthode du croisement" is positioned as a cross-disciplinary orchestration framework that combines strategy, creation, and activation to deliver measurable communication systems rather than siloed deliverables.

The agency monetizes via project-based professional services engagements requiring bespoke quotes; pricing is not publicly disclosed. Named clients include Sir Edward's (beverage/alcohol) and Association des Biens Français du Patrimoine Mondial (cultural heritage nonprofit). Distribution is direct via the agency website contact form and phone outreach, with marketing presence on LinkedIn and Instagram. Mediacrossing has differentiated itself through ESG-aligned credentials — ISO 26000 certification since 2021, Lucie 26000 label, GreenIT, and RGAA certifications — and is supported by regional funding from Région Nouvelle-Aquitaine. Ownership and management are concentrated in gérant Grégory Salinas, with no disclosed external investment, parent company, or subsidiary structure.

Name

Mediacrossing

Legal name

Mediacrossing

Website

https://mediacrossing.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Mediacrossing is a privately-held French B2B communication consulting agency in Bègles (Bordeaux) offering strategy, creative content, and web development services to organizations primarily in the Nouvelle-Aquitaine region, differentiated by ISO 26000 ESG credentials.

Ownership category

akta.pro rank

Headquarters

HQ city

Bègles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Professional consulting services in communication strategy, brand strategy, project management, and creative services. Revenue generated through project-based engagements across the three expertise poles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Mediacrossing is a hybrid communication consulting agency that delivers integrated solutions across three expertise poles: (1) Conseil et gestion de projet — strategic consulting covering planning, brand strategy, and media strategy (online/offline, social media, SEA, SEO/GEO); (2) Création et contenus — brand identity, packaging design, creative ideation, editorial strategy, and audiovisual production; and (3) Développement web et innovation — UX/UI design, website and application development, audits (SEO, accessibility, eco-design), and research in AI and data. The agency orchestrates strategy, creation, and activation to transform client intentions into coherent, measurable communication systems.

Product overview

Mediacrossing is a hybrid communication consulting agency offering three integrated service pillars: (1) Conseil et gestion de projet (strategic consulting and project management covering planning, brand strategy, and media strategy), (2) Création et contenus (creative and content production including brand identity, packaging design, campaigns, editorial and audiovisual production), and (3) Développement web et innovation (web development, UX/UI design, and innovation in AI and data). These three poles work together to deliver coherent, measurable communication solutions from strategy through activation.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil et gestion de projet (Strategic Consulting and Project Management) Strategic consulting and project management services for B2B clients, covering strategic planning (sectoral and creative monitoring, exploratory studies, workshops), brand strategy (brand platform, positioning, communication territory), and media strategy (online and offline, including social media strategy, SEA, SEO/GEO), plus coordination, monitoring, and reporting.
• Création et contenus (Creative and Content Production) Creative and content production services for B2B clients, including brand identity (naming, logos, graphic charters), packaging design, creative ideation and concepts (campaigns, brand content), editorial strategy, editorial production (books, magazines), and audiovisual production (photo, video, podcast).
• Développement web et innovation (Web Development and Innovation) Web development and innovation services for B2B clients, including UX/UI design, website and application development, audits (SEO, accessibility, eco-design), and research and innovation in AI and data.

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered notable and minor.

• Association des Biens Français du Patrimoine MondialnotableOthersMediacrossing developed a new website for the Association des Biens Français du Patrimoine Mondial, providing marketing territorial et touristique, direction éditoriale, UX/UI design, and web development services.
• La French TechminorStrategic or Co-development PartnerMediacrossing is a member of La French Tech ecosystem, supporting innovation and technology companies in France.
• Invest in BordeauxminorStrategic or Co-development PartnerMediacrossing partners with Invest in Bordeaux for regional business development and promotion.
• Festival d'art mural de BèglesminorOthersMediacrossing participates in local cultural sponsorship (mécénat) for the street art festival in Bègles.
• Musée d'AquitaineminorOthersMediacrossing supports the Musée d'Aquitaine through cultural sponsorship.
• Bdx MétropoleminorOthersMediacrossing maintains cultural partnership with Bordeaux Métropole.
• Théâtre des Beaux-Arts de BordeauxminorOthersMediacrossing supports the Théâtre des Beaux-Arts de Bordeaux through cultural sponsorship.
• RésonanceminorOthersMediacrossing is associated with Résonance, a regional initiative.
• Autorité de régulation professionnelle de la publicitéminorOthersMediacrossing is a member of the Autorité de régulation professionnelle de la publicité (ARPP).

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• DDB Paris: Paris office of global creative network DDB, offering integrated advertising, brand strategy, and digital services. Comparable service mix to Mediacrossing at enterprise scale.
• Havas: Global French communications group spanning creative, media, and health. Competes with Mediacrossing for B2B communication briefs but as a broad incumbent with international reach.
• TBWA\Paris: Major French creative agency within the TBWA global network. Shares Mediacrossing's creative campaign and brand strategy DNA, but serves multinational clients with substantially larger teams.
• Publicis Groupe: Global French advertising and communications holding company. Overlaps Mediacrossing across strategy, creative, digital, and media, but operates at vastly larger scale and serves global enterprise clients.

Direct peers

• W&Cie: French independent creative agency with a hybrid strategy/creative/activation model. Strong peer to Mediacrossing's three-pole structure and project-based SMB B2B positioning.
• Junto: Independent French digital and communication agency focused on brand strategy and digital transformation. Closely comparable on consulting-driven, integrated communication engagements.
• Eskimoz: Paris-based French digital agency specializing in SEO, SEA, and content marketing. Directly comparable to Mediacrossing on the digital/web development and SEO/SEA service lines, and similarly sized SMB.
• Mazarine: French creative communication agency combining brand strategy, content production, and digital experiences. Operates the same strategy + creation + digital trinity as Mediacrossing, at a larger scale.
• Brainsonic: French creative and brand-content agency offering integrated content production and digital activation. Mirrors Mediacrossing's Création et contenus and integrated strategy-to-activation positioning.

Emerging players

• Emakina France: French arm of Belgian digital agency Emakina, focused on digital experiences, e-commerce, and content. Comparable on the web development/innovation pole but with stronger technical and international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mediacrossing/posts/?feedView=all
• Instagraminstagram.com/mediacrossing
• Xx.com/mediacrossing
• Facebookfacebook.com/mediacrossing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediacrossing