Bratt Decor

Name

Bratt Decor

Website

https://brattdecor.com

Company type

Private

Founded year

1995

Operating status

Closed

Headcount range

11–50 employees

Short description

Bratt Decor was a Baltimore-based online retailer that supplied furniture, nursery furnishings, gifts, and decor products to consumers. The privately held company was founded in 1995 and ceased operations after approximately 30 years.

Ownership category

akta.pro rank

Product category

Nursery and Children's Furniture Retail

NAICS

Home Furnishings Retailers (44912)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro industry

PRIMARYCRAIAAAE

Kids & Nursery Furniture Retail (Cribs, Toddler Beds, Changing Tables, Bunk Beds)

Consumer Products & Retail/Home & Furniture Retail/Furniture Retail (Living, Dining, Bedroom)

SECONDARYCRAIACAH

Kids & Nursery Décor Retail (Décor Accessories, Wall Art, Growth Charts)

Consumer Products & Retail/Home & Furniture Retail/Home Décor & Accessories Retail

SECONDARYCRAIACAD

Seasonal, Holiday & Party Home Décor Retail

Consumer Products & Retail/Home & Furniture Retail/Home Décor & Accessories Retail

Keywords

• Nursery furniture
• Children's decor
• Home furnishings
• Nursery furnishings
• Baby room decor

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Bratt Decor supplied a curated collection of children's furniture, nursery furnishings, gifts, and decor products through its online retail storefront. The assortment included designer-oriented pieces for nurseries and children's bedrooms aimed at style-conscious parents and gift buyers. The company operated for approximately 30 years before ceasing operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bratt Decor online store

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Emerging players

• Babylist: Online baby registry and nursery shopping platform that aggregates nursery furniture and décor from multiple brands. Competes for the same expectant-parent dollar Bratt Decor targeted, with a broader registry-driven discovery experience.
• Oeuf: Independent design-forward children's furniture and nursery brand sold direct-to-consumer and through specialty retailers. Comparable to Bratt Decor in premium-niche positioning and modern nursery aesthetic, though smaller and brand-led.

Direct peers

• Restoration Hardware Baby & Child: Premium nursery, children's furniture, and décor retailer operating as a specialty brand of RH. Competes in the same high-end nursery furnishings niche as Bratt Decor with a comparable curated, design-forward assortment.
• DaVinci: Nursery and children's furniture brand selling cribs, dressers, changing tables, and toddler beds direct-to-consumer. Overlaps directly with Bratt Decor's nursery furniture assortment at a comparable mid-premium price point.
• Delta Children: Specialist in nursery and children's furniture including cribs, toddler beds, dressers, and changing tables. Directly comparable on core nursery furniture SKUs even though Delta Children is more vertically integrated into manufacturing and mass-market distribution.
• Pottery Barn Kids: Specialty retailer of premium nursery and children's furniture, bedding, and décor sold direct-to-consumer online and through branded stores. Directly comparable to Bratt Decor's core nursery furnishings and décor offering and target customer (expectant and new parents furnishing nurseries).
• Crate & Kids (formerly Land of Nod): Specialty direct-to-consumer retailer of children's furniture, nursery décor, and gifts. Closely matches Bratt Decor's product mix of nursery furnishings, décor, and gift items targeting style-conscious parents.
• West Elm Kids: Children's and nursery sub-brand of West Elm selling modern-design cribs, dressers, bedding, and décor. Highly comparable in design sensibility and premium-nursery positioning to Bratt Decor's curated assortment.

Broad incumbents

• Wayfair: Mass-market online home furnishings and décor retailer with a deep nursery and children's assortment. Competes for the same online nursery shopper Bratt Decor targeted, with substantially greater scale, assortment breadth, and logistics infrastructure.
• BuyBuy Baby: Large multi-category baby and nursery retailer (operated by Bed Bath & Beyond's parent) carrying nursery furniture, décor, gear, and gifts. Overlaps with Bratt Decor on nursery furnishings and décor but serves a much broader basket and customer base.

Market position

Customer concentration

• Xx.com/brattdecor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bratt Decor