rewind
Rewind is a London-based, solo bootstrapped B2C app that lets individuals save and organize personal memories—text, images, audio, video—on a private, searchable timeline from birth, targeting privacy-conscious consumers and families seeking an alternative to social media.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What rewind does
Rewind Life Limited is a London-based, solo bootstrapped consumer technology company operating a privacy-first personal memory preservation application across web, iOS, and Android platforms. The core product enables individual users to document their life story on a searchable, categorized timeline that begins at birth rather than at signup, supporting the capture and organization of text, images, audio, video, weblinks, and documents across ten predefined categories (PERSONAL, PLACES, SOCIAL, PEOPLE, WORK, MEDIA, NEWS, JOURNAL, HEADSHOT, RANDOM). A companion offering, Rewind Jnr, provides child-focused profiles with parental oversight, targeting families concerned about children's digital footprints. The platform differentiates through an explicit anti-algorithm, no-advert, no-data-sharing stance, in-app voice recording capabilities, secure sharing with expiration controls, and a proprietary Curated Memories library of historical event markers.
The business operates on a freemium subscription model priced at £2.99 per month or £29.99 per year (~$3.72/$37.29), preceded by a 60-day unlimited free trial. The company donates 5% of subscription revenue to Alzheimer's Disease International as a brand-building mechanism. Distribution is entirely self-serve through app stores and the company's website, with no intermediary partners, no external funding raised, and no disclosed enterprise customers. The company is founder-owned and operated by a single individual who originally built the product as a side project during the 2020 pandemic lockdowns while maintaining full-time employment in the film industry. Target segments include privacy-conscious individuals, parents and families, children and teenagers (via Rewind Jnr), and nostalgia or memory enthusiasts seeking an alternative to data-harvesting social media platforms.
rewind firmographics
Firmographics- Name
- rewind
- Legal name
- Rewind Life Limited
- Website
- https://rewind-remind.me
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rewind is a London-based, solo bootstrapped B2C app that lets individuals save and organize personal memories—text, images, audio, video—on a private, searchable timeline from birth, targeting privacy-conscious consumers and families seeking an alternative to social media.
- Ownership category
- akta.pro rank
rewind industry classification
Industry- Product category
- Personal Memory Management Software
- NAICS
- Libraries and Archives (519210), Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- akta.pro primary industry
- Media Archiving & Long-Term Preservation Planning (HSAFAGAK)
Keywords
Where rewind is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
rewind business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Monthly Subscription: Recurring monthly subscription at £2.99 (approximately $3.72), offering unlimited memories, full save and share functions, unlimited memory sharing, additional profile management, and access to curated memories.
- Annual Subscription: Recurring annual subscription at £29.99 (approximately $37.29), providing approximately 20% savings compared to monthly billing. Includes the same features as the monthly plan at 7 pence per day equivalent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription at £2.99 (~$3.72) |
| Subscription | Annual | Annual subscription at £29.99 (~$37.29) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
rewind product offering
Product offeringCore offering
Rewind is a privacy-focused personal memory preservation application that lets individuals capture, organize, and privately store life memories (text, images, audio, video, weblinks, and documents) on a hidden, searchable timeline that begins on the day the user was born. The service is delivered as a cross-platform app on web, iOS, and Android under a monthly (£2.99) or annual (£29.99) subscription, with a separate Rewind Jnr product offering child profiles with parental controls.
Product overview
Rewind is a B2C subscription-based digital service comprising two products: the core Rewind app and Rewind Jnr. The core Rewind app is a private, personal timeline platform that allows users to document their entire life story from birth, storing and organizing various content types (text, images, audio, video, documents, weblinks) in a hidden, algorithm-free environment. Rewind Jnr is a companion product designed specifically for children, giving them their own private digital space to save memories while parents maintain oversight. Both products share the same privacy-first ethos, lack social media vanity metrics, and offer sharing capabilities with family and friends.
Differentiator
Problem solved
Functional benefit
Brands
- Rewind Jnr: A child-focused version of the Rewind app allowing parents to create hidden digital histories for their children, with separate profiles that can be managed and eventually transferred to the child.
Products and services
- Rewind (Core App) A privacy-focused personal memory preservation application that lets individual users create a private timeline of their entire life starting from birth. Users can save and organize words, images, audio, video, weblinks, and documents; tag memories across ten categories; record voice notes; and share securely in-app or via expiring public weblinks. Available on desktop (web), iOS, and Android, with a 60-day free trial and monthly (£2.99) or annual (£29.99) subscription.
- Rewind Jnr A child-focused version of the Rewind app that allows parents to create separate, invisible profiles for their children under parental oversight. Child profiles have no chat function, are invisible to other users, and provide a safe private space to save memories, share content with family, and avoid exposure to social media features such as adverts, algorithms, likes, followers, comments, bullying, or strangers.
Quantifiable outcome
- 5% of subscriptions donated to Alzheimer's Disease International
- +4 more outcomes
Companies that use rewind
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
rewind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
rewind partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alzheimer's Disease Internationalminor5% of all Rewind subscriptions are donated directly to Alzheimer's Disease International, a charity that helps support people affected by Alzheimer's and Dementia. The company states 'what the mind can't remember, the heart never forgets' as the philosophy behind this partnership.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
rewind competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
rewind social profiles
Digital presencerewind financial estimates
Financial estimateRevenue estimate
Valuation estimate
rewind leadership team
Management profileNumber of profiles
Profiles1 record
rewind funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
rewind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about rewind
What does rewind do?
Rewind is a privacy-focused personal memory preservation application that lets individuals capture, organize, and privately store life memories (text, images, audio, video, weblinks, and documents) on a hidden, searchable timeline that begins on the day the user was born. The service is delivered as a cross-platform app on web, iOS, and Android under a monthly (£2.99) or annual (£29.99) subscription, with a separate Rewind Jnr product offering child profiles with parental controls.
Is rewind a public or private company?
rewind is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was rewind founded?
rewind was founded in 2021. It employs 1 to 10 people.
Where is rewind based?
rewind is headquartered in London, United Kingdom, in the Europe region.
How does rewind make money?
Two revenue lines are on record. Monthly Subscription is the primary driver. The others are annual Subscription.
Does rewind have an API?
No public API is recorded for rewind.
What industry is rewind in?
rewind's product category is Personal Memory Management Software. Its primary akta.pro industry code is HSAFAGAK, Media Archiving & Long-Term Preservation Planning. Its NAICS code is 519210.