What Pucci Associates does

Pucci Associates, LLC is a privately held professional education and training company founded in 2012 by Paul J. Pucci and Sara J. Pucci. The company is headquartered in Surprise, Arizona with a secondary training location in Colorado Springs, Colorado, and offers instructor-led courses in three categories: firearms and personal protection (NRA-certified from basic through instructor level, including concealed carry permits for Arizona, Colorado, Utah, and Kansas), CPR/AED/Basic Life Support and standard first aid (credentialed through American Heart Association, American Red Cross, ASHI, and Emergency First Response), and scuba diving and diving-specific first aid (PADI Course Director and Divers Alert Network programs). Training is delivered student-centered and objective-based rather than time-based, with a maximum class size of 10 students.

The business operates as a direct-to-consumer services company with no software platform, app, or proprietary technology stack; the core product is in-person instruction delivered by the founders and adjunct instructors. Revenue is generated through one-time course fees ranging from $125 to $250 per student, paid in advance, with discounts available for group registrations (3+ students) and active-duty military. Course materials and range fees are included, while state application, fingerprinting, and photograph fees are passed through to the student. The company will travel to client locations and other states on request, providing mobile training capacity beyond its two physical sites.

Go-to-market is light-touch: a website-driven funnel with a course catalog, training calendar, and direct phone/email registration, supplemented by referral links from seven industry partner organizations (NRA, PADI, DAN, EFR, American Red Cross, AHA, ASHI) and regional gun clubs. Customer mix is dominated by individual consumers and small groups, with no named enterprise accounts, no institutional contracts, and no disclosed revenue figures. The company is bootstrapped with no external funding or parent entity, and its operating moat rests primarily on the founders' credentials — notably Paul Pucci's 36+ years of instructor experience, NRA Senior Training Counselor status, PADI Course Director designation, and state-level concealed carry teaching certifications.

Name

Pucci Associates

Legal name

Pucci Associates, LLC

Website

http://pucciassociates.com/

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pucci Associates is an Arizona- and Colorado-based professional training company founded in 2012 that delivers NRA-certified firearms and concealed carry instruction, CPR/First Aid certification, and PADI scuba courses to individual consumers and small groups.

Ownership category

akta.pro rank

Product category

Professional Firearms and Safety Training Services

NAICS

Professional and Management Development Training (611430), Sports and Recreation Instruction (611620), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

akta.pro secondary industries

Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE) (EDAAALAK), Armed Security & Firearms Training & Qualification (BPAKAOAB)

Keywords

• Firearms safety training
• Concealed carry certification
• CPR first aid training
• Scuba diving instruction
• Professional instructor certification

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Training Course Fees: One-time course fee revenue model where students pay full course fees in advance. Fees vary by course type, duration, and level (student vs. instructor level). Course fees include course materials and range fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Pucci Associates is a professional education and training company that delivers instructor-led courses across three core areas: Firearms & Personal Protection (NRA-certified courses from entry-level through instructor certification, including concealed carry permits for Arizona, Colorado, Utah, and Kansas), CPR/AED/Basic Life Support and standard First Aid (through AHA, ARC, ASHI, and EFR), and Scuba Diving & Diving First Aid (PADI and DAN certifications). Training is conducted in-person at company locations in Arizona and Colorado, with small class sizes capped at 10 students and a student-centered, objective-based methodology that exceeds minimum certification requirements.

Product overview

Pucci Associates is a professional education and training company offering instructor-led training programs across three core areas: Firearms & Personal Protection, CPR & First Aid, and Scuba & Diving First Aid. The firearms division provides courses from entry-level through NRA-certified instructor training, including concealed carry permits (Arizona, Colorado, Utah, Kansas), defensive pistol, range safety, and advanced tactical courses. The CPR/First Aid division offers American Heart Association, ASHI, American Red Cross, and Emergency First Response certifications. The scuba division delivers PADI instructor-level training and Divers Alert Network (DAN) emergency programs. Training is conducted primarily in Arizona and Colorado with mobile capabilities to other states. All programs follow a student-centered, objective-based philosophy that exceeds minimum requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Firearms & Personal Protection Training

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• National Rifle Association (NRA)coreStrategic or Co-development PartnerNRA Senior Training Counselor authorization allows training of instructor candidates and Training Counselor candidates. Regional Counselor for NRA's Refuse To Be A Victim (RTBAV) program. Curriculum aligned with NRA standards.
• Professional Association of Diving Instructors (PADI)coreStrategic or Co-development PartnerPADI Course Director status enables teaching entry level through instructor levels. Instructor-trainer for 23 diving specialties. Curriculum aligned with PADI standards.
• Divers Alert Network (DAN)coreStrategic or Co-development PartnerDiving Emergency Management Program (DEMP) Instructor-Trainer for basic and advanced emergency oxygen administration, first aid for hazardous marine life injuries, on-site neurological assessment for divers, BLS for professionals, and dive medicine.
• Emergency First Response (EFR)coreStrategic or Co-development PartnerInstructor-Trainer for Primary and Secondary Care programs. Curriculum aligned with EFR standards.
• American Red CrosscoreStrategic or Co-development PartnerCPR, AED, and First Aid Instructor certification. CPR for Professional Rescuer and Health Care Provider Instructor. Additional certifications include Bloodborne Pathogens Training and Administering Emergency Oxygen.
• American Heart AssociationcoreStrategic or Co-development PartnerBasic Life Support (BLS) for Health Care Providers and First Aid Instructor. Curriculum aligned with AHA standards.
• American Safety and Health Institute (ASHI)coreStrategic or Co-development PartnerInstructor-Trainer for BLS and First Aid. Offering ASHI Basic First Aid, ASHI Basic Life Support, and blended certification courses.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• CO School of Firearms: Colorado-based NRA-affiliated firearms training school offering concealed carry, basic pistol, and instructor-level courses. Directly comparable as a small, instructor-led, NRA-credentialed firearms training business operating in the same regional market.
• Peak Performance Consulting (letrainers.com): Firearms instructor development and training-counselor services referenced as a partner link on Pucci Associates' own site. Directly comparable as a small, NRA-aligned firearms instructor training provider offering similar certification pathways.
• PADI (Professional Association of Diving Instructors) Dive Centers: Network of PADI-affiliated dive shops and instructors delivering Open Water through Divemaster and instructor-level scuba certification. Comparable as credentialed scuba training providers, with Pucci Associates operating as a PADI Course Director-level member of this same network.

Broad incumbents

• Front Sight Firearms Training Institute: Large, established destination firearms training resort in Nevada offering courses from basic pistol through advanced defensive and instructor-level training. Comparable in curriculum scope (Paul Pucci is a Diamond Elite lifetime member) but vastly larger in scale and geographic reach.
• NRA Training (National Rifle Association): The national certifying body whose curriculum and credentials Pucci Associates delivers. Comparable as the umbrella organization governing the same NRA course catalog (NRA-101, NRA-201, NRA-501, NRA-502, NRA-509, NRA-401) that anchors Pucci Associates' offerings.
• Sig Sauer Academy: Manufacturer-backed firearms training facility offering multi-discipline pistol, rifle, and defensive courses with instructor development. Comparable in advanced and instructor-level defensive pistol curriculum but operates at much larger scale with brand-backed marketing.
• American Red Cross Training Services: National CPR, AED, BLS, and First Aid certification provider. Comparable as a certifying and training body for the same CPR/first-aid credentials (American Red Cross CPR/AED/First Aid Instructor) that Pucci Associates teaches under its ARC authorization.
• American Heart Association Training Centers: National AHA-aligned network delivering BLS for Healthcare Providers and First Aid courses. Directly comparable on the AHA BLS/First Aid Instructor side of Pucci Associates' CPR & First Aid vertical, but at much greater scale and institutional reach.

Regional players

• Ben Lomond Gun Club: Utah-based gun club referenced as a partner link on Pucci Associates' website, offering range access and firearms training. Comparable as a regional firearms training and range venue in a neighboring state where Pucci Associates also holds CCW permit teaching authority.
• Dragon Man's Shooting Range: Colorado-based range and firearms training facility referenced as a partner link on Pucci Associates' website. Comparable as a regional firearms training and range venue operating in one of Pucci Associates' two primary markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pucci-associates-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pucci Associates