MJ Dental

What MJ Dental does

MJ Dental is a privately held, solo-practitioner dental office founded by Dr. Mitesh Jivan DMD, MPH around 2011 in Mount Dora, Florida. The practice delivers comprehensive family dentistry including preventive care (cleanings, examinations, periodontal treatment), restorative procedures (crowns, dentures, fillings), cosmetic services (veneers, teeth whitening, Invisalign), dental surgery (implants, wisdom teeth removal, crown lengthening), sedation dentistry (nitrous oxide, conscious sedation), and oral appliance therapy for obstructive sleep apnea. The patient base spans families, children, anxious patients, restorative/surgical cases, sleep apnea sufferers, and cosmetic patients drawn from Mount Dora and surrounding Lake County communities (Sorrento, Eustis, Tavares, Howey-in-the-Hills).

The practice is differentiated clinically by an advanced digital technology stack that includes the iTero Digital Scanner for goop-free 3D impressions, digital radiography requiring up to 90% less radiation than film, intra-oral cameras for patient education, soft tissue lasers for no-numbing gum procedures, and Isolite isolation devices with comfort amenities (wireless headphones, video displays). Dr. Jivan complements the equipment with hundreds of hours of advanced training in implants, preventive, and family dentistry, supported by a senior hygienist with 30 years' experience (Marie Len), front-desk staff (Janet), and additional hygienists/assistants (Christi, Jane, Jenny). The practice maintains no proprietary software or AI systems; technology investment is concentrated in chairside hardware.

Revenue is generated through one-time per-procedure fees for dental services with pay-as-you-go billing; pricing is not publicly disclosed. The go-to-market motion is direct-to-consumer via a single physical storefront at 2230 W Old US Hwy 441, with appointments scheduled by phone, email, or website contact form. Patient acquisition is driven by community involvement (school sponsorships, local festival participation), word-of-mouth referrals, and a modest digital footprint across Facebook, Twitter, Google+, YouTube, an educational blog, and rateadentist.com. The practice has no funding history, no parent company, no PE/VC backing, and no disclosed institutional customers.

Name

MJ Dental

Legal name

MJ Dental

Website

https://miteshjivandmd.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

MJ Dental is a privately held, solo-practitioner family dental office in Mount Dora, Florida, founded by Dr. Mitesh Jivan, serving local patients with preventive, restorative, cosmetic, surgical, sedation, and sleep apnea dentistry using advanced digital dental technology.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121), Offices of Dentists (6212)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

Keywords

• Family dentistry services
• Cosmetic dental procedures
• Dental implant surgery
• Invisalign orthodontic treatment
• Sedation dentistry services

Headquarters

HQ city

Mount Dora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Dental Services: One-time fees for dental procedures including cleanings, fillings, crowns, extractions, implants, cosmetic treatments, and surgical procedures. The practice emphasizes providing quality and affordable dentistry.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

MJ Dental is a family dental practice providing comprehensive oral healthcare services including preventive cleanings, cosmetic dentistry, Invisalign orthodontics, periodontal disease treatment, crowns, dentures, fillings, sedation dentistry, sleep apnea oral appliances, dental implants, wisdom tooth extraction, and crown lengthening. The practice is supported by advanced dental technology such as digital radiography, iTero Digital Scanner, intra-oral cameras, soft tissue lasers, and Isolite comfort devices to enhance diagnostic accuracy and patient comfort.

Product overview

MJ Dental is a family dental practice offering comprehensive oral healthcare services centered around preventive, restorative, and cosmetic dentistry. The practice provides a full range of dental procedures including cleanings, cosmetic dentistry, Invisalign, periodontal treatment, crowns, dentures, fillings, sedation dentistry, sleep apnea oral appliances, and dental surgery (implants, wisdom teeth removal, crown lengthening). The practice differentiates through advanced dental technology including digital X-rays (90% less radiation), iTero digital scanning, soft tissue laser, intra-oral cameras, Isolite isolation devices, and comfort amenities (wireless headphones, video displays). The technology portfolio supports both diagnostic accuracy and patient comfort across all service offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleaning and Prevention Preventive dental care including regular cleanings, examinations, and patient education to maintain oral health and prevent dental diseases. Targeted at general patients of all ages seeking routine maintenance.
• Cosmetic Dentistry Procedures focused on improving the appearance of teeth, mouth, and smile, including teeth whitening, dental bonding, porcelain restorations, and veneers. Targeted at patients seeking aesthetic smile enhancements.
• Invisalign Clear aligner orthodontic treatment using nearly invisible retainers to straighten teeth without traditional wires and brackets. Targeted at adults and older teens seeking discreet orthodontic correction.
• Periodontal Disease Treatment Treatment for gum disease and infection of the tissues supporting the teeth, including scaling and root planing. Targeted at patients with gum disease or periodontal infections.
• Crowns, Dentures, and Fillings Restorative dental procedures including dental crowns, full and partial dentures, and tooth-colored or amalgam fillings to repair or replace damaged teeth. Targeted at patients needing tooth restoration.
• Sedation Dentistry Anxiety-reduction techniques including nitrous oxide (laughing gas) and conscious sedation medications to help patients relax during dental procedures. Targeted at patients with dental anxiety or fear.
• Sleep Apnea – Oral Appliances Oral appliance therapy (OAT) using custom-fitted mouth guard-like devices to maintain open airways during sleep for patients with obstructive sleep apnea and snoring. Targeted at patients suffering from obstructive sleep apnea or snoring issues.
• Dental Implants Surgical placement of titanium fixtures in the jawbone to replace missing teeth, supporting individual crowns, bridges, or dentures. Targeted at patients with missing teeth or loose-fitting dentures.
• Wisdom Teeth Removal Extraction of third molars, typically the last teeth to erupt, often necessary due to impaction, decay, or threat to adjacent teeth. Targeted at patients requiring third molar extraction.
• Crown Lengthening Surgical procedure to expose more tooth structure by reshaping gum and bone tissue, used for restorative purposes or to reduce gummy smiles. Targeted at patients needing restorative access or aesthetic gum reshaping.

Quantifiable outcome

• Dental implants can last a lifetime with proper conditions and maintenance
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Align Technology: Align Technology manufactures the Invisalign clear aligner system that MJ Dental offers as a core service. Although not a direct competitor to the practice itself, it is the enabling technology supplier whose product portfolio is central to MJ Dental's orthodontic offering and revenue stream.

Regional players

• Coast Dental: Coast Dental is a Florida-headquartered group dental practice with offices across the Southeast offering general dentistry, cosmetic, periodontal, and orthodontic services. It directly overlaps with MJ Dental's service mix and patient segments and is a relevant Florida-based regional incumbent.

Broad incumbents

• Pacific Dental Services: Pacific Dental Services is a major DSO supporting hundreds of offices with a comprehensive suite of general, cosmetic, and specialty dental services. It is directly comparable in service breadth to MJ Dental and represents the broader DSO model against which a solo family practice must compete for patients and providers.
• Dental Care Alliance: Dental Care Alliance is a multi-location dental support organization with a Florida-heavy footprint offering general, cosmetic, and specialty dentistry. It represents the same DSO-style scaled competition that solo practices like MJ Dental encounter for patients, providers, and payer contracts.
• Comfort Dental: Comfort Dental is a large franchised dental group operating hundreds of offices nationally with a focus on general family dentistry. Its broad service offering, family/consumer orientation, and multi-location footprint make it a comparable alternative to MJ Dental for general family dental patients.
• Great Expressions Dental Centers: Great Expressions is a multi-location dental group practice with strong Florida presence offering general, cosmetic, orthodontic, and specialty services. It is a direct comparability match in geography and service mix and exemplifies the consolidated competitor group practice model in MJ Dental's home state.
• Affordable Dentures & Implants: Affordable Dentures & Implants is a national dental network specializing in extractions, dentures, and implants. It competes directly with MJ Dental's implant, wisdom-teeth, crown-lengthening, and restorative service lines for the same value-conscious patient segment.
• Aspen Dental: Aspen Dental Management operates a national branded network of dental practices offering general dentistry, dentures, implants, and clear aligners directly to consumers. It competes with MJ Dental for the same family and restorative patient segments and represents the kind of multi-location DSO consolidation that pressures solo practices.
• Heartland Dental: Heartland Dental is the largest dental support organization (DSO) in the U.S., supporting thousands of dentist offices with non-clinical services. It is a broad incumbent that explicitly targets and consolidates solo family practices like MJ Dental, offering the same general, cosmetic, implant, and hygiene service mix at much greater scale.

Emerging players

• Imagen Dental Partners: Imagen Dental Partners is a growing DSO that partners with high-quality, doctor-led family and specialty dental practices, providing non-clinical support while preserving clinical autonomy. It is an emerging roll-up peer that explicitly targets solo and small-group practices like MJ Dental for partnership.

Market position

Strengths5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MiteshJivanDMD
• Facebookfacebook.com/MiteshJivanDMD
• Xx.com/miteshjivandmd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MJ Dental