Elite
- Company typePrivate
- Founded1985
- HeadquartersGoole, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Elite firmographics
Firmographics- Name
- Elite
- Legal name
- Elite Office Furniture (UK) Ltd
- Website
- https://elite-furniture.co.uk
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Elite industry classification
Industry- Product category
- Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (33721), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Office Furniture (2520), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
- akta.pro secondary industry
- Office Furniture & Workspace Accessories Retail (CRALABAE)
Keywords
Where Elite is headquartered
LocationHeadquarters
- HQ city
- Goole
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Elite business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Office Furniture Sales: B2B sales of contemporary office furniture including desking, seating, meeting tables, storage, and accessories. Products are sold directly to enterprise clients with customisation options and specification guide availability.
- Customisation and Specification Services: Provision of 2D and 3D CAD blocks, Revit files, Sketchup blocks, and detailed specification guides for architects and interior designers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | B2B Enterprise Furniture Solutions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Elite product offering
Product offeringCore offering
Elite Office Furniture UK Limited designs, manufactures, and supplies contemporary office furniture for enterprise and contract customers, with a portfolio covering height-adjustable and fixed desking systems, task, executive and multi-purpose seating, meeting tables, storage and lockers, acoustic pods and booths, screens, and integrated accessories (power modules, monitor arms, LED lighting). Products are sold primarily through a direct B2B sales channel supported by two UK showrooms and downloadable specification resources for architects and interior designers.
Product overview
Elite Office Furniture UK Limited is a manufacturer and supplier of contemporary office furniture offering a comprehensive portfolio of products organized into desking systems, seating solutions, meeting and tables, storage, and screens and accessories. The core product lines include height-adjustable desking systems (Progress Plus, Progress Lite, Serenity, Lux, Reflex, Solus, Matrix+, Kassini, Optima Plus, Windsor, Flexi), task and executive seating (i-sit, Rivo, Tempo, Breeze, Vida, Ace, Enna, Loop, Hampton), multi-purpose and visitor seating (Zen, Vice Versa, Pablo, Norden, Luma, Tully), acoustic and soft seating solutions (Serene, Georgia, Host Pods, Retreat), and accessories including power modules (Prime, Kaspa, Port Hole, Flex, Capsule, Wireless Charging Unit), monitor arms (Ollin), and lighting (Z-Bar, Supa). The company operates from Goole, East Yorkshire with a London showroom, serving clients including major corporations across various industries.
Differentiator
Problem solved
Functional benefit
Brands
- @Home: A product collection targeting the home office environment, featuring home-specific versions of their office furniture products including desking, seating, and accessories.
Products and services
- Progress Plus Height-Adjustable Desking Electric height-adjustable desking system with Bluetooth-enabled control panel and mobile app integration for tracking desk usage and healthy working routines, intended for enterprise agile and hot-desking environments.
- Serenity Desking System Contemporary desking system with clean lines and adaptable configurations designed for modern offices, with extensions into Serenity Meeting, Serenity Coffee Tables, and Serenity Bench within the same product family.
- Lux Desking Elegant desking with tapered wooden legs and steel sub-frame targeted at less corporate, modern environments including home offices.
- Reflex Desking Sleek desking with angled leg frame and full steel sub-frame giving an executive appearance, with optional wire management.
- Solus Workstation Contemporary workstation solution introduced as a new product with an innovative design, presented in the homepage 'What's New from Elite' section.
- Kassini Desking Aluminium-frame desking using minimal components designed for swift assembly and environmental recyclability.
- Windsor Desking Panel-ended executive desk available in 9 MFC wood finishes for home and office environments.
- Matrix+ Desking Desking system with a panel-ended design configured for executive workstations.
- i-sit Task and Meeting Seating Task and meeting seating with a modular frame design, available with upholstered or mesh back options, designed by Ralf Umland.
- Rivo Task and Meeting Seating Task and meeting seating with a contemporary design, newly featured on the homepage as a recent addition to the product range.
- Tempo Agile Seating Mesh back chair with an integrated mechanism and tilt functionality, designed by Massimo Costaglia and Giulio Mazzanti.
- Breeze Agile Seating Breathable mesh back agile chair with a central balance point and tilt adjustment, designed by Norbert Geelen.
- Ace Multi-Purpose Chair Multi-purpose chair with an endless loop design by Claudio Bellini, available in 4-legged, sled base, and swivel configurations.
- Vice Versa Multi-Purpose Chair Multi-purpose chair designed by Alberto Basaglia and Natalia Rota Nodari using the patented Vice Versa interlocking system, with an injection moulded fireproof polypropylene shell and anti-UV protective treatment, enabling assembly without screws for cost efficiency and end-of-life recyclability.
- Zen Multi-Purpose Chair Polypropylene shell multi-purpose chair designed by Paolo Lucidi and Luca Pevere, available in 8 color options with a stackable design.
- Enna Executive Seating Executive chair with ribbed soft black leather upholstery and chrome metalwork, available in high or medium back options.
- Tully Lounge Seating Range Lounge seating newly featured as part of the Tully product family, covering lounge chairs and stools for breakout and informal areas.
- Serene Pod and Booth Seating Pod and booth seating solution designed for acoustic environments such as focused work and meeting spaces.
- Georgia Acoustic Soft Seating Soft seating solution designed for acoustic environments in offices and breakout areas.
- Host Pods Pod solutions designed for acoustic environments providing private and semi-private workspace enclosures.
- Retreat Acoustic Soft Seating Soft seating designed for acoustic environments to provide quiet zones within open office plans.
- Serenity Meeting Table Meeting table in the Serenity product family, newly featured on the homepage as a recent addition to the portfolio.
- Serenity Coffee Tables Coffee tables in the Serenity product family, newly featured on the homepage as recent additions to the portfolio.
- Modular Lockers Modular storage locker solution intended for zone definition and personal storage in agile workplaces.
- Oases Floor Standing Screens Floor standing screen solution for defining zones within open office layouts.
- Park Acoustic Screens Acoustic floor standing screens designed for sound management in workplace environments.
- Z-Bar LED Lighting Contemporary desk lamp using LED technology, available in standard or AirCharge model with wireless smartphone and tablet charging.
- Power and Data Modules Range of desktop power and data modules including Prime, Kaspa, Port Hole, Flex, and Capsule providing sockets and USB/USB-C charging options for office desks and meeting tables.
- Ollin Monitor Arms Monitor arms with technical cord height adjustment system, available in single or dual configurations for ergonomic workspace setups.
- Cubeform Home Desk and Storage Combined desking and storage solution for home environments with integrated shelving and optional upgrades.
Quantifiable outcome
- Served major global corporations including Google, TikTok, Coca-Cola, Ferrari, Sky, and Manchester United FC
Companies that use Elite
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Elite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Elite partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Elite competitors and assessment
Company assessmentBroad incumbents
- Haworth: Global family-owned contract office furniture manufacturer with deep enterprise presence; comparable product mix (desking, seating, partitions) and comparable design-collaboration DNA.
- Vitra: Swiss design-led contract and home furniture manufacturer with strong UK showroom presence; comparable designer-collaboration model and premium enterprise positioning.
- MillerKnoll: US-led global office furniture conglomerate (Herman Miller + Knoll) competing for premium enterprise contracts; comparable at the high end of the design-led contract furniture category.
- Kinnarps: Leading Nordic/European contract office furniture group with significant UK presence; comparable as a design-led, sustainability-focused enterprise furniture supplier operating across multiple European markets.
- Steelcase: Global #1 office furniture manufacturer offering desking, seating, and architectural products; competes with Elite on large multinational enterprise rollouts despite Elite's narrower UK focus.
Direct peers
- Senator International: UK-headquartered manufacturer of contract office furniture (desking, seating, tables) serving enterprise clients across Europe — the most direct like-for-like competitor to Elite in scale, channel, and product mix.
- Howe: UK-based contract furniture manufacturer offering desking, tables, and screens; smaller UK peer with similar B2B enterprise sales motion and product overlap with Elite's mid-market segment.
- Bisley: Established UK office furniture manufacturer best known for steel storage and also offering desking and seating; comparable as a UK-based enterprise contract furniture manufacturer with showroom distribution.
Emerging players
- Humanscale: Design-led ergonomic office furniture and seating company with strong presence in UK enterprise accounts; comparable target customers and design-led positioning, though narrower product breadth.
Regional players
- Connection Office Furniture: UK office furniture dealer/distributor serving enterprise clients with a multi-brand portfolio; comparable UK enterprise customer base and project-based contract furniture sales motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elite social profiles
Digital presenceElite compliance and trust
Trust signalCompliance2 records
Elite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elite leadership team
Management profileNumber of profiles
Elite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elite
What does Elite do?
Elite Office Furniture UK Limited designs, manufactures, and supplies contemporary office furniture for enterprise and contract customers, with a portfolio covering height-adjustable and fixed desking systems, task, executive and multi-purpose seating, meeting tables, storage and lockers, acoustic pods and booths, screens, and integrated accessories (power modules, monitor arms, LED lighting). Products are sold primarily through a direct B2B sales channel supported by two UK showrooms and downloadable specification resources for architects and interior designers.
Is Elite a public or private company?
Elite is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elite founded?
Elite was founded in 1985. It employs 101 to 250 people.
Where is Elite based?
Elite is headquartered in Goole, United Kingdom, in the Europe region.
How does Elite make money?
Two revenue lines are on record. Office Furniture Sales are the primary driver. The others are customisation and Specification Services.
Who are Elite's main competitors?
Broad incumbents on record are Haworth, Vitra, MillerKnoll, Kinnarps and Steelcase. Direct peers are Senator International, Howe and Bisley. Humanscale is listed as an emerging player. Connection Office Furniture is listed as a regional player.
Does Elite have an API?
No public API is recorded for Elite.
What industry is Elite in?
Elite's product category is Office Furniture. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage), with a secondary code of CRALABAE, Office Furniture & Workspace Accessories Retail. Its NAICS code is 33721 and its SIC code is 2520.